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http://dx.doi.org/10.5392/JKCA.2018.18.05.612

The Effect of Perception of Creating Shared Value (CSV) Activity on Job Satisfaction of Non-permanent (Part-time) Employees: Analysis of the Mediating Effect of Organizational Commitment and the Moderating Effect of Self-Efficacy  

Min, Heekyung-Jo (서울과학종합대학원)
Yoo, Tae-Seob (서울과학종합대학원)
Oh, Sang-Jin (서울과학종합대학원)
Publication Information
The Journal of the Korea Contents Association / v.18, no.5, 2018 , pp. 612-634 More about this Journal
Abstract
This research examines the effect of perception of creating shared value (CSV) activity on the organizational commitment and job satisfaction of non-permanent (part-time) employees in order to understand the importance of CSV. In order to accomplish this study, 559 questionnaires were used for final analysis. SPSS 25.0 was used for statistical analysis. The analysis revealed that perception of corporate CSV activity had a positive effect on job satisfaction of non-permanent(part-time) employees. In particular, it had a positive effect on the relationships between the perception of CSV activity and organizational commitment, as well as organizational commitment and job satisfaction. The mediating effect of organizational commitment and the moderating effect of self-efficacy also had a positive effect. The implication of this study is that the perception of corporate CSV activity plays a crucial role in the current service landscape. Therefore, it is recommended that companies conduct a range of CSV activities and create an inclusive system and organizational culture that encourages active participation of non-permanent employees.
Keywords
CSV Perception; Job Satisfaction; Organizational Commitment; Self-efficacy;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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