• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2023.05a
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• pp.123-125
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• 2023

4차 산업혁명의 가속화에 따라 해운 항만 산업 분야 또한 정보적 측면에서 빅 데이터에 대한 업종별 통합과 공유를 통해 연계 산업 간 산업활동 효율화를 위한 노력이 요구된다. 현재 물류 분야에 다양한 플랫폼들이 도입되고 있지만 대부분 화물운송업 또는 창고 중개업 분야에 편중되어 있다. 항만산업의 경우 코로나 펜데믹 이후 발생한 컨테이너 반입 제한 및 장치율 증가 등에 따라 운송사와 컨테이너터미널 간 갈등이 지속적으로 유발되는 상황이 발생되었다. 이에 따라 본 연구는 플랫폼을 활용한 컨테이너터미널과 운송사 간 플랫폼 개발의 필요성을 인지하고 상호 기업 간 연계 효율성을 높일 수 있는 방안을 모색하였으며 산업 관계자인 컨테이너터미널 운영사, 운송사, 포워더 업종 종사자들을 대상으로 설문지 기반 실증 분석을 수행하였다. 결과적으로 EFA를 통해 추출된 14가지 요인으로 IPA 분석을 수행한 결과 1사분면(사용 용이성, 보안성, 정보 정확성, 정보 적시성, 차량 반출/반입정보, 공컨테이너 반입/반출 정보, 풀컨테이너 반입/반출정보)으로 품질에 대한 지속적인 개선이 수행되어야 하며 2사분면(APP 시스템 품질)에 대한 고려가 종합적으로 수행되어야 함이 도출되었다. 또한, 플랫폼 개발의 주체와 이용자의 참여 유도가 필요하며 상호 이해관계자 간 효율적인 연계와 효율화를 위한 인식 구조 개선이 필요하다고 나타났다. 연구결과는 향후 컨테이너터미널과 내륙운송의 효율적인 연계를 위한 플랫폼 구축에 중대한 시사점을 제공한다.

• Korean Business Review
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• v.21 no.1
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• pp.19-36
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• 2008

This study examines respondents' perception of influence of corporate social responsibility on the corporate effectiveness. Also it investigates the relationship between Machiavellianism and corporate social responsibility. Survey data were collected from undergraduate business students, Advance Management Program attendants and business professors of Hallym University. The results show that they perceive corporate social responsibility's positive contribution to profitability and success. Older respondents thought more positively about contributions of corporate social responsibility to short-run success than younger ones. Also Machiavellian scores of older ones were lower than those of younger ones. The findings indicate that Machiavellianism influences directly respondents' perception of corporate social responsibility. It implies that understanding of human nature is important to induce corporate managers to be socially responsible.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.295-302
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• 2022

This study intends to apply the concept of reputation as a tool to positively build an evaluation of the CEO, the CEO of a company. It aims to develop tools to manage the reputation of the CEO and empirically explore the value of the tools use. As a result of the study, reliability, customer management, strategic vision, employee management, and social responsibility were derived as the constituent factors of CEO reputation, and it was confirmed that the relationship between CEO reputation and organizational favorability was statistically causal. Furthermore, the relationship between CEO reputation and product purchase intention was also statistically significant. It was confirmed that if the CEO's reputation was positively managed, it could help the stakeholders to evaluate the company to which the CEO belongs, as well as to purchase the products provided by the company. One of the ways to be well-received by various stakeholders in a corporate environment where uncertainty is intensifying is a reputation management system for CEOs, and CEOs themselves should recognize that their reputation can affect the organization and pay attention to reputation management.

• KAPE Magazine
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• s.263
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• pp.10-12
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• 2018

원료육을 보다 낮은 가격에 공급 받으려는 육가공 업체들과 힘들게 키운 가축을 조금이라도 높은 가격에 넘기고픈 생산 농가들의 이해관계가 얽혀 있는 우리 축산업계에서 농가와의 강한 신뢰 관계를 바탕으로 농가 소득 향상, 업체 손실 비용 절감 등 두 마리 토끼를 잡은 업체가 있어 눈길을 끌고 있다. 국내산 돈육 브랜드인 '12 정품'을 생산 유통 중인 '대성실업(충주시 소재)'이다. 수익은 물론 안정적인 관계 유지 등 내 외실을 탄탄히 다지고 있는 업체는 축산 관계자라면 한 번쯤 관심을 기울여 봄 직하다. 이에 누리리포트를 통해 김영숙 대성실업 대표를 만나 자세한 이야기를 들어봤다.

• 발명특허
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• v.37 no.6
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• pp.42-48
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• 2012

최근에 시행된 개정 상표법에서는 여러 가지 새로운 내용들이 추가 또는 변경되었다. 그 중에 해석상 실무적으로 혼란이 있을 수 있는 것으로서, 상표사용의사확인제도, 법정손해배상제도, 전용사용권등록의 효력발생요건 폐지 등을 거론해 볼 수 있겠다. 이와 같은 제도들은 실무상이나 그 해석에 있어서 일반 국민들과 기업관계자 등에게 낯선 제도들이고, 그 제도의 운용에 관한 이해도 분명하게 이루어져 있지 않은 상황이기도 하다. 따라서, 이하에서는 이와 같은 상표사용의사확인제도, 법정손해배상제도, 전용사용권등록의 효력발생요건 폐지에 관한 주요 내용과 해당 제도들의 쟁점이 될 수 있는 사항들에 대하여 구체적으로 살펴보고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.125-139
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• 2024

The corporate logo symbolizes the company's value, goals and vision as a visual symbol representing the company. It serves as a communication tool for companies by conveying different messages depending on design and color. As demands for ESG management have recently increased, companies have begun to implicitly demonstrate values such as environmental protection and corporate transparency through logos. Companies use logos as a strategy to visually emphasize the value they pursue and project the desired image as a signal. In this process, stakeholders who see the logo experience cognitive bias. Therefore, this study seeks to find out that ESG value can be indirectly communicated by the design of corporate logos, which can also affect a company's ESG evaluation. In addition, this study will examine the moderate effect that logos expect to encounter a greater bias effect as the companies actively include ESG-related issues in corporate disclosure data. This study conducted an analysis of 617 KOSPI-listed companies using ESG evaluation data from 2020 to 2022. The analysis confirmed the significant relation of the type of logo and ESG disclosure on ESG evaluation but found partially moderate effect of ESG disclosure.

• International Area Studies Review
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• v.20 no.3
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• pp.101-121
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• 2016

This research is purposed to analyze the effect of firms' current socially responsible management on the future corporate financial performance with specified areas of socially responsible management according to the beneficiaries. Tobin's Q statistic and return on assets are calculated and exploited as measures of corporate financial performance. as of empirical analysis results, we found that the social contributions in the consumer area and external social contribution at time t influence the Tobin's Q statistic at time (t+1) in the aggregate analysis. as it is revealed that there is no effect in the firms with the outstanding social performance to the future corporate financial performance, we understand that the capital market is very sensitive to the external social contribution including consumers of firms with the weak social performance rather than the social contribution of socially outstanding firms. This sensitivity of capital market can effectively enhance the social contribution of firms, in particular listed firms with the weak social performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.195-205
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• 2022

This study aims to investigate the relationship between Corporate Venture Capital(CVC) investments and firm innovation, exploring the moderating effect of corporate ESG risk on this relationship. First, adopting the organizational learning theory, I theorize a process in which a firm's relationship with a venture through CVC investments acts as an external innovation source for learning and ultimately short-term innovation. Also, based on the discussion of the stakeholder theory, I argue that when a firm is evaluated as having high ESG risk externally, this may have a negative moderating effect that weakens the relationship between CVC investments and innovative performance. In order to verify these hypotheses, panel data analysis was performed using CVC investments data, patent application data, and ESG risk scores of US high-tech firms from 1993 to 2018. As a result of the analysis, as expected, it was found that the more the firm invests in ventures through CVC, the more the firm's innovative performance increases. In addition, the social aspect of ESG risk of a firm, related to the local community and employees, were found to weaken the association between CVC investments and innovative performance. This study expands the understanding of existing research on CVC investments as a vehicle for learning and innovation. Focusing on the importance of relationship with ventures rather than the size of CVC investments, I empirically examined that the formation of CVC relationships with ventures is directly related to the short-term innovation of investing firms. Additionally, this study contributes to the CVC literature by including stakeholders in the current discussion in addition to investing firms and portfolio ventures. Finally, this study investigated how ESG issues, which are attracting attention as playing an important role in firm activities, are related to CVC investments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.6 no.6
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• pp.461-467
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• 2005

The role of university is expanded from the human resource provider to demand site. The mission is also changed as a entrepreneurs. There is increasing in the needs of the university and industry cooperation(UIC), but cultural difference also happened. To successfully cooperation, we have to consider stakeholder's perspective and the size of companies and universities. Through the best c luster of innovation, we can figure out the key success factors of the universities, researchers, and leaders, and suggest the new characters for successful UIC.

• The Safety technology
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• no.189
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• pp.19-21
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• 2013

우리네 현대 생활에서 벽지가 주는 의미는 남다르다. 집안 들어섰을 때 첫 인상을 심어주는 것이 바로 벽지라는 것을 떠올리면 쉽게 이해가 갈 것이다. 이와 관련해 업계의 주목을 받고 있는 기업이 오늘의 주인공인 (주)서울벽지다. 1968년 창립된 이곳은 현재까지 벽지 소재 개발은 물론 디자인과 품질 향상 등에 꾸준히 노력해온 것으로 명성이 자자하다. 실제로 현재 (주)서울벽지는 국내에서 벽지산업을 이끌어 온 굴지의 벽지 전문회사다. 이곳이 단순히 벽지 생산에만 주력해 왔다고 생각하면 큰 오산이다. (주)서울벽지는 지난 2001년 업계 최초로 KS마크를 획득한 것을 시작으로 2007년에는 7년간의 연구개발 끝에 옥수수 전분을 활용한 '옥수수 벽지'를 국내 최초로 출시했다. 이 벽지는 LH공사 등 공기업에서 친환경 벽지로 인정받으면서 (주)서울벽지의 기술력을 널리 알렸다. 여기에 더해 이곳은 2008년부터는 디자인연구소를 설립해 신성장 동력을 발굴하고 있기도 하다. 실로 벽지업계를 선도하는 기업이라고 할 수 있다. (주)서울벽지 관계자들은 이처럼 회사가 끊임없이 성장 발전할 수 있었던 원동력을 빈틈없는 안전관리에서 찾고 있다. 감성안전을 필두로 하는 이곳의 자율안전관리가 어떻게 전개되고 있는지 찾아가 봤다.