• International Area Studies Review
• /
• v.12 no.3
• /
• pp.367-390
• /
• 2008

The Chinese cellular phone markets growth has the character which is two-sided gives the chance and threat in Korean mobile communication industry. This also demands the localization of the international marketing strategies which establishes in grasp of consumer consuming propensity and purchase intention. It is the goal that provides a strategic current point to the Korean enterprise which enter to China. To observe a test of hypothesis results concretely from empirical analysis with after words is same. The hypothesis 1, 'corporate image really will plus affect(+) in purchase intention' the hypothesis was adopted. The hypothesis 2, 'brand image really will plus affect(+) in purchase intention' also the hypothesis was adopted. The hypothesis 3, 'product attributes really will plus affect(+) in purchase intention' also the hypothesis was adopted. The other research hypothesis which sex and age were rejected, school was adopted partially, others was adopted. When about the consumer who is used from empirical analysis measurement items in the center application presents the strategies which is possible in fact.

• International Commerce and Information Review
• /
• v.15 no.1
• /
• pp.161-183
• /
• 2013

The essential purpose of this study is to exemplify empirically some relations of between Korea image attributes and Korea image making in Uzbekistan. This study is for providing basically empirical analysis for intensifying Korea's economic capacity based on Korean image in Uzbekistan and for offering any kinds of implications for the entry and management activities of Korean enterprises in world-wide business. This study is organized in two stages. First, the study model is designed by reappraising relevant theories, previous studies and the current investment qualifications concerning the country image attributes and image making. Second, the survey of Uzbekistan people who are living in South Korea is accomplished by collecting questionnaires. SPSS 15.0 for windows is being activated for correlation, reliability, validity and finally the statistical method of structural equation modeling is utilized to testing the hypothesis by AMOS 7.0 for windows. In conclusion partially, Korea image attributes: economic capability, popular culture, national traits and enterprise competence are proved to influence positively to Korea image making: recognition, attractiveness and confidence which is considered generally by Uzbekistan people.

• Korea Trade Review
• /
• v.48 no.1
• /
• pp.331-355
• /
• 2023

As competition between companies intensifies in the global management environment, ESG management is emerging as a tool for companies to have competitive advantages, and it is becoming increasingly important for companies to form strategic partnerships using SCM. Through the investigation of the previous research, the main factors such as ESG management, SCM partnership, corporate image, performance and so on were analyzed. As a result, the stronger ESG management factors such as the environment and society are, the higher the corporate image. Second, ESG management, such as the environment and society, has a significant impact on corporate performance. Third, ESG management activities such as environment and society have enhanced SCM partnerships. Fourth, it was confirmed that the stronger the SCM partnership, the better the corporate image. Fifth, the improvement of the corporate image of non-financial performance will have a more significant impact on corporate performance. In terms of academic and practical implications, it leads to important factors to be considered in the introduction of ESG management by companies, and empirically explores the relationship between each factor. The ESG management of Korean start-ups needs to be promoted according to environmental and social factors, and the ESG management needs to be implemented from a long-term perspective.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.426-430
• /
• 2008

Most organizations recognize customer satisfaction as one of the most essential factors that ensure their success and prosperity. Many corporations realize that they can make their revisit their store and/or reuse their products and services by fulfilling customer satisfaction. The switching costs draw much attention from the managers and marketing experts as one of the key factors that have an considerable effect on customer loyalty. The purpose of this study is to understand the role of switching costs, and analyses the effects of corporate image on customer Loyalty according to switching costs and the structural relationship among these factors. The findings of the study provide integrated theoretical framework of switching costs and it's antecedents. And this study can be used as a marketing strategic tool to deter customer defection with help of a rewarding program to increase the benefits of customer retention.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.637-646
• /
• 2009

This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.

• Proceedings of the Korean Institute of Industrial Safety Conference
• /
• 2000.11a
• /
• pp.367-372
• /
• 2000

최근 기업들은 인적·물적 손실, 수입감소, 배상책임 등의 위기에 직면하고 있다 실제 경영에서는 가시적으로 나타나고 있지 않으나, SHE(Safety of Health & environment)과 이상기후 및 기상변동에 의한 대형사고, 자연재해가 증가하고 있다. 각종 대형사고, 공해문제, 소비자문제 등은 기업의 내·외에서 발생하고 있는 문제들이 기업의 부도덕한 행위로 인식되면서 기업의 사회적 책임을 묻는 사례는 증가하고 있는 실정이다. 이러한 결과는 기업에 대한 부정적 국민의식과 함께 사소한 일이라도 쟁의 소송으로 발전하거나 단순한 종업원 개인이 기업외부에서 일으킨 사고까지 기업이미지와 직결되고 있다(중략)

• Journal of the Korea Convergence Society
• /
• v.10 no.11
• /
• pp.101-109
• /
• 2019

With the rapid development of China's economy, the consumption concept of Chinese consumers has changed, and the purchase intention of consumers is also affected by the origin of the brand. The purpose of this study is to help local enterprises gain more competitive advantages in international marketing activities by improving the image of the country of origin. Based on the theory of clue utilization, this paper constructs a theoretical model of the effect of the image of origin on consumers' purchase intention and puts forward the basic hypothesis. The data were collected, analyzed and processed through questionnaire survey and spss23.0. The results showed that: the image of the place of origin and the perceived value had a significant impact on the purchase intention. The image of origin has significant influence on perceived value. Finally, combined with the empirical research results, relevant marketing strategies and Suggestions are provided for local enterprises. At the same time, it also provides some reference for other countries to sell in China.

• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.555-566
• /
• 2015

Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

• Asia Marketing Journal
• /
• v.11 no.4
• /
• pp.49-67
• /
• 2010

Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

• Management & Information Systems Review
• /
• v.38 no.3
• /
• pp.55-80
• /
• 2019

Recently, many companies improving their management performance by building a powerful brand value which is recognized for trademark rights. However, as growing up the size of online commerce market, the infringement of trademark rights is increasing. According to various studies and reports, cases of foreign and domestic companies infringing on their trademark rights are increased. As the manpower and the cost required for the protection of trademark are enormous, small and medium enterprises(SMEs) could not conduct preliminary investigations to protect their trademark rights. Besides, due to the trademark image search service does not exist, many domestic companies have a problem that investigating huge amounts of trademarks manually when conducting preliminary investigations to protect their rights of trademark. Therefore, we develop an intelligent similar trademark search model to reduce the manpower and cost for preliminary investigation. To measure the performance of the model which is developed in this study, test data selected by intellectual property experts was used, and the performance of ResNet V1 101 was the highest. The significance of this study is as follows. The experimental results empirically demonstrate that the image classification algorithm shows high performance not only object recognition but also image retrieval. Since the model that developed in this study was learned through actual trademark image data, it is expected that it can be applied in the real industrial environment.