• Title/Summary/Keyword: 기업활동조사

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Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance (기업의 성과 제고를 위한 지식재산활동의 경영전략 연구)

  • Sangho Lee;Kwangmoon Cho
    • Journal of Internet of Things and Convergence
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    • v.9 no.6
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    • pp.83-92
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    • 2023
  • The purpose of this study is to provide a rational management strategy to improve the management performance of companies through intellectual property activities. Through this study, we aim to explore countermeasures to strengthen competitiveness in a changing global environment. A survey of 200 companies was conducted from September 1 to October 30, 2023. Statistical analysis was conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and difference analysis. The conclusions are as follows. First, the impact of intellectual property activities on management performance was found to be creation and utilization. Second, the impact of management strategies on management performance was found to be differentiation strategy, cost advantage strategy, and concentration strategy. Third, cost advantage strategy has a partial mediation effect on the relationship between creation activities and managerial performance of intellectual property activities. Fourth, the differentiation strategy has a partial mediating effect on the relationship between the creation of intellectual property activities and managerial performance. In addition, differentiation strategy has a full mediating effect on the relationship between the utilization of intellectual property activities and performance. Fifth, concentration strategy has a partial mediating effect on the relationship between intellectual property activity utilization and management performance. Sixth, there is a difference between creation activities, protection activities, utilization activities, cost advantage strategy, differentiation strategy, financial performance, and non-financial performance based on venture certification status. As the importance of intellectual property is increasing in the era of technological hegemony, IoT companies will need to improve their management performance through venture certification and strategies utilizing intellectual property in order to secure future competitiveness. Based on this study, we hope that IoT companies will maximize their performance by implementing efficient strategies that consider IP activities.

BSI를 이용한 경제성장률 예측

  • Kim, Jong-Uk;Lee, Dong-Won
    • Proceedings of the Korean Statistical Society Conference
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    • 2005.05a
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    • pp.129-134
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    • 2005
  • 설문조사방식인 기업경기조사는 간편하고 신속하게 경기를 파악할 수 있을 뿐만 아니라 전통적인 경제통계로는 포착하기 어려운 기업의 경제활동에 대한 평가와 전망을 지수화할 수 있다는 이점이 있다. 본고에서는 전국경제인연합회의 전망BSI를 이용하여 다음 분기 경제성장률을 예측하는 데 도움이 되는지 살펴보았다. 예측력 검정 결과 전망BSI는 1${\sim}$2분기 이후의 경제성장률과 높은 상관관계를 보이고 있으나 기간에 따라서는 오히려 예측오차를 크게 할 수도 있는 것으로 나타났다. 우리나라를 포함하여 각국에서 서베이 자료의 활용도가 점차 커지고 있는 만큼 조사방식 개선, 합성지수 개발 등 기업경기조사의 정확도 제고를 위해 많은 노력을 기울일 필요가 있다.

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The Influence of Food-Service's Social Responsibility Activities to Corporate Image, Long-Term Orientation, Positive Word of Mouth (외식기업의 사회적 책임활동이 기업이미지, 장기지향성, 긍정적 구전에 미치는 영향)

  • Jeon, Chang-Seok;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.555-566
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    • 2015
  • Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

The relationship between technological innovation activities and firm size in the service industry: Schumpeterian Hypothesis (서비스기업의 기업규모와 기술혁신활동간의 상관관계에 대한 슘페터가설 연구: 업종이질성 중심으로)

  • Lee, Ji-Hoon;Seo, Hwan-Joo
    • Journal of Technology Innovation
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    • v.21 no.2
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    • pp.1-24
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    • 2013
  • In spite of the increasing importance of service sector, most previous studies on schumpeterian hypotheses originated from manufacturing firms that have the needs to invest heavily in research and development (R&D). Conversely, we investigated the relationship between technological innovation activity and size of firms using panel data. Results of the analysis, the following results were obtained. First, the details depending on the industry sector was divided into active and vigorous industry technology innovation activities did not. Second, the relationship between firm size and technological innovation activity may not be, depending on the industry, some of the U-shaped model, may be. Third, showed fewer intangible assets, more debt, larger exports which further promote the technological innovation activities in industry. Finally, the relationship is responsive depend on the firm size variable.

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A Study on the Performance Activities of the TQM Implementation in Shipping Industry (해운기업의 TQM활동과 실행성과에 관한 연구)

  • Kim, Dong-Hoon;Shin, Han-Won;Ko, Soo-Bok
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.129-151
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    • 2002
  • Today, shipping companies have shown the positive volition to the finding of chanced market through the development of new route with the new recognition and enhancement of competitiveness on the quality management in order to cope with the sharply-changing environment of shipping industry. Accordingly, this study is an empirical study which attempts the general and situational approach in order to clarify what TQM source, Activities and performance affect the enterprises and how it is different upon the step of quality management activities in the object of the incidental business related to the oceangoing and costal transportation, and marine and the groups related to the marines, subdividing the area of offering the shipping service.

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A study on the impact of ESG (Environmental, Social, and Governance) management activities of small and medium-sized enterprises on the organization's non-financial performance (중소기업 ESG 경영 활동이 조직의 비재무적 경영성과에 미치는 영향에 관한 연구)

  • Hyun-Gyu Kang;Sang-Ho Lim
    • Industry Promotion Research
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    • v.9 no.2
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    • pp.23-28
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    • 2024
  • The study investigated the impact of ESG management activities on the non-financial performance of organizations, focusing on small and medium-sized manufacturing companies. Using data from 78 survey responses, the following results were summarized. Firstly, ESG management activities positively influenced internal customer satisfaction. The correlation coefficient was .679, indicating a moderately strong correlation, and the coefficient of determination (R2) was .461, explaining 46.1% of the variance. Additionally, with a beta value of .679, a t-value of 8.058, and a p-value of .000, ESG management activities had a statistically significant impact on internal customer satisfaction. Secondly, ESG management activities also had a positive impact on corporate trust. The correlation coefficient was .695, indicating a moderately strong correlation, and the coefficient of determination (R2) was .483, explaining 48.3% of the variance. The beta value was .695, the t-value was 8.429, and the significance probability was .000, indicating a significant influence on corporate trust.The study aimed to shed light on the relationship between ESG management activities of small and medium-sized enterprises and their non-financial performance. These results suggest that companies can enhance internal customer satisfaction and corporate trust through fulfilling social responsibilities and practicing sustainable management.

The Types and Processes of Corporate Philanthropy Programs on Forestry in Korea 500 Companies (국내 500대 기업의 산림분야 사회공헌활동 프로그램의 유형과 추진방식)

  • Kim, Jae-Hyun;Chang, Chu-Youn;Tae, Yoo-Lee;Kim, Hae-Chang
    • Journal of Korean Society of Forest Science
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    • v.99 no.6
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    • pp.816-826
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    • 2010
  • The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.

The Mediating Effect of Social Contribution Activities on the Relationship between Social Entrepreneurship and Organizational Performance (사회적기업가정신과 조직성과 간의 관계에서 사회공헌활동의 매개효과 검증)

  • Kim, Soo-jin;Kim, Nam-sook
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.771-782
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    • 2021
  • Social entrepreneurship plays a key role in organizational performance, and social contribution activities are related to organizational members' perception of social enterprise value and performance sharing. The purpose of this study is to verify the mediating effect of social contribution activities in the relationship between social entrepreneurship and organizational performance. For the study, a questionnaire survey was conducted on members of social enterprises, and data of 186 valid copies were used for statistical analysis. Statistical analysis used reliability of measurement variables, confirmatory factor analysis, correlation analysis, and mediating effect analysis. The results of the study are as follows. First, there was a significant correlation between social entrepreneurship, social contribution activities, and organizational performance. Second, social entrepreneurship has a significant correlation with organizational performance. Social purpose and initiative, sub-factors of social entrepreneurship, had a significant influence on organizational commitment. Third, social contribution activities showed a significant relationship with organizational performance. Fourth, in the relationship between social entrepreneurship and organizational performance, social contribution activities showed a partial mediating effect. This suggests that social contribution activities play an important role in improving the performance of social enterprises.

A Study on the Influence of Innovative Structure to Corporate Entrepreneurship and Business Performance (혁신적 조직 구조 확립이 사내 기업가정신과 기업 성과에 미치는 영향)

  • Kim, Jin-soo;Hwang, Inho
    • Korean small business review
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    • v.42 no.3
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    • pp.245-274
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    • 2020
  • The 4th Industrial Revolution is rapidly changing the business environment and enterprises are required to accelerate various innovative activities for sustainable competitiveness. Recently corporate entrepreneurship is widely spread to organization for establishing innovative corporate culture and stimulating corporate ventures. However, many enterprises are not successful and productive due to lack of readiness of corporate entrepreneruship. Therefore, finding the factors influencing corporate entreprensurship, innovative activities and business performance is a very important research issues. A research model and hypothesis are developed by through literature review to analyze positive effects of corporate entrepreneurship to corporate performance and influential effects of factors such as innovation-based efforts at the organizational level, vision and organizational strategies and innovative operating system to corporate entrepreneurship and business performance. The result of Entrepreneurship Survey with Corporates conducted by Korea Entrepreneurship Foundation in 2017 is used for the research sample. Hypothesis test used 1,326 samples and the structural equation modeling is applied. The results show that corporate entrepreneurship improves innovative idea activity performance and business performance. And, establishing innovative vision and strategies and innovative organizational culture enhances corporate entrepreneurship. In addition, it was confirmed that the innovative operational system has a moderating effect that strengthens the positive influence relationship between corporate entrepreneurship and innovative idea performance. The results of this study have implications for previous research on corporate entrepreneurship in Korea by presenting the relationship between corporate entrepreneurship and business performance and the multilateral relationships between innovative organizational structure and corporate entrepreneurship.

Survey on the R&D Strategy in the Information & Telecommunication Industry (정보통신산업의 연구개발전략 실태조사)

  • Yeo, In-Gap
    • Electronics and Telecommunications Trends
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    • v.10 no.4 s.38
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    • pp.193-205
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    • 1995
  • WTO 체제의 등장과 기술경쟁의 가속화로 기술의 확보가 기업경쟁력의 핵심으로 등장하고 있는데, 우리나라 정보통신 산업의 경우 민간부문의 기술개발 활동은 그 투자면에서 뿐 아니라 기술관리 측면에서도 취약성을 면치 못하고 있다. 이에 우리나라 정보통신산업체를 대상으로 연구개발전략의 실태를 조사하여 그 문제점과 개선대안을 탐색한다. 실태조사 결과 정보통신산업체들의 연구개발전략은 아직 전사적 차원의 "Total R&D"개념이 다소 부족하고 장기적인 관점에서의 연구개발 활동이 미흡한 것으로 나타나, 중장기기술개발계획과 연계된 전략적 연구관리체제의 도입이 필수적이다.