• Title/Summary/Keyword: 기업집중

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A Study on the Effects of Entrepreneurial Marketing Orientation on the Management Performance: Mediated Effect of Organizational Marketing Capabilities (창업자의 앙트레프레니얼 마케팅 지향성이 경영성과에 미치는 영향: 조직내 마케팅역량의 매개효과)

  • Byun, Hong Joo;Byun, Chung Gyu;Ha, Hwan Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.87-100
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    • 2022
  • Early start-up companies have an inherent limitation of lack of resources. Despite these limitations, in order to survive, the entrepreneur's personal ability to efficiently use limited resources is required. In the marketing field, various studies are needed to reduce the business failure rate through establishing growth strategies and innovation. Accordingly, it is necessary to apply the concept of entrepreneurial marketing, which has been researched and developed overseas for 30 years, to fit the domestic reality. According to the flow of this study, an empirical study should be preceded to clarify the influence relationship between entrepreneurial marketing orientation, marketing competency, and management performance, along with a theoretical theorem on entrepreneurial marketing that is suitable for early start-ups and small and medium-sized enterprises(SMEs) and can respond innovatively to changes. The establishment of entrepreneurial marketing orientation and the processes from which this concept leads to business performance through the organization's marketing capabilities and its effects will be empirically verified. For an empirical survey, a survey was conducted on founders of 220 companies, and path analysis using structural equations was used for hypothesis verification. The findings are as follows. First, it was found that the entrepreneurial marketing orientation had a positive effect on both the organization's marketing capabilities and management performance. Second, it was found that the organization's marketing capabilities also had a positive effect on management performance. Third, as a result of empirical analysis of the mediating effect of the organization's marketing capabilities on the relationship between entrepreneurial marketing orientation and management performance, it was found that marketing capabilities showed a greater mediating effect on non-financial performance than financial performance. On the other hand, it was confirmed that marketing performance had a stronger mediating effect on financial performance than non-financial performance. By confirming and presenting the concept and constituent factors of entrepreneurial marketing orientation of domestic start-ups, which were academic gaps for the purpose of this paper, the academic research is differentiated in that they were verified as six components of entrepreneurial marketing. The practical implications of the research results will be that the entrepreneurial marketing-oriented mindset of small and medium-sized companies will optimize market analysis capabilities, network with various stakeholders, and increase the organization's ability to demonstrate marketing capabilities.

The computer-Integrated Business System(CIBS) for Highly Decentralized Organizations (분산조직을 위한 컴퓨터 통합 비즈니스 시스템)

  • 박광호;권용균
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1996.10a
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    • pp.153-156
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    • 1996
  • 현재의 정보시스템이 하드웨어의 발전에 비해 늦어진 이유는 개발 단계별로 상호 일관성이 결여된 방법론을 사용하고 있고 이 방법론들이 실제의 비즈니스 프로세스(Business Process)와는 차이가 있는 형태로 구현이 되기 때문이다. 또한, 이런 방법론들이 분산조직에 사용된다면 비즈니스 프로세스가 세분화되기 때문에 문제점들이 더 깊이 심화되는 경향이 발생하게 된다. 이런 상황에 대한 해결책은 정보시스템이 비즈니스 프로세스로부터 구체적인 정보시스템의 구현에 이르기까지 일관성 있게 진행할 수 있는 방법론이 필요하다. 그러므로, 정보시스템 구현의 각 단계별로 추상과 구현방법을 구체적으로 제시하고 개념적인 무결성을 보장할수 있는 새로운 정보시스템 개발방법이 요구된다. 본 논문에서는 이러한 정보시스템을 구현하기 위해서 업무분석의 과정에서부터 구현에 이르기까지 개념적인 무결성(Conceptual Integrity)을 유지하고(Brooks, 1982) 방법론상에서 중단이나 변형없이 연결되는 시스템 개발방법론인 컴퓨터 통합 비즈니스 시스템(Computer-Integrated Business System:CIBS)을 소개하고 이 CIBS가 사용하는 세부적인 객체지향 프로그래밍 방법론이 AF(Application Framework)을 설명하며, 최종적으로 이 CIBS에 의해서 구현된 정보시스템과 기존의 프로그래밍 기법으로 구현된 정보시스템과의 비교를 통해 그 장단점을 증명하고자 한다. 또한, 이 CIBS구조는 정보시스템의 단편적인 정보제공 능력을 넘어서서 비즈니스 프로세스를 개선함에 의해서 기업의 노하우를 정립하고 이를 발전시키는 정보시스템의 진보된 형태를 보여줌으로서 정보시스템의 새로운 모습과 비젼을 제시하며 혁신적인 정보시스템의 새로운 구조를 보여준다. 문제점들은 HED (Human Engineerign Discrepance) 목록으로 정리하여 설계에 반영하도록 하였다.로 마음의 안정감, 몸의 긴장 이완에 따른 건강 상태 유지, 수업 집중도 향상 등이 나타났다. 위와 같은 종합 적 분석 결과에 따라, 본 연구는 제조 현장의 생산성 향상 및 품질 향상과 연계하여 작업자의 작업 집중도 향상, 작업자의 육체적, 심리적 변화에 따른 생산성 및 품질 향상 변화 정도 등의 산업공학(인간공학) 제 분야의 여러 측면에서 연구 및 적용이 가능하리라 사료된다.l, 시험군:25.90$\pm$7.16mg/d1, 47% 감소)를 나타내었으며, 시험군의 AUC는 대조군에 비해 39% 감소하였고, 혈중 아세트알데히드의 농도는 투여 60분후 시험군(3.96$\pm$0.07nmo1/$m\ell$)이 대조군(6.45$\pm$0,64nmo1/$m\ell$)에 비해 유의성 있는 감소(39%)를 나타내었으며, 시험군의 AUC는 대조군에 비해 48% 감소하였다 한편, 시험관내 에탄올 대사 효소에 대한 바이오짐의 효과를 검색해본 결과 바이오짐(2.0 $\mu\textrm{g}$/assay)에 의해 Aldehyde dehydrogenase(1.5unit/assay)의 활성이 14% 증가되었다. 본 연구의 결과로 볼 때, 비지니스 및 바이오짐은 음주 후 상승된 혈중 에탄을 농도 및 아세트알데히드의 농도를 현저히 감소시키는 효과가 있었다.량 보호 관리, 도시 소공원 개발, 역사 문화 공원 조성, 하천 공간 복원, 공원 시설 기능 개선, 이용 프로그램 개발, 공원 관리 개선, 환경 피해 녹지의 회복, 도시 환경 림 조성, 녹지 기능

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The Enlargement of EU and the Flows of Direct Investment within EU (유립연합 형성과 역내 직접투자 흐름)

  • Moon, Nam-Cheol
    • Journal of the Korean association of regional geographers
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    • v.10 no.2
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    • pp.371-388
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    • 2004
  • EU is enlarging geographically by the process of expansion and is intensifying the economic bloc by the formation of European Union and European Monetary Union. This situation increases the direct investment in the intra-EU members and changes the intra-EU flows. First, EU is formed by the economic geographical space of the North and the South with a differentiation of economic factors and the degree of economic development. The North played a leading role for an augmentation of the intra-EU direct investment after the formation of EU. Second, the manufacturing industry of the intra-EU direct investment by industry was increased remarkably. In the intra-EU direct investment flow by region and industry, the South made relatively an outflow of the service industry and an inflow of the manufacturing industry. But the North made an outflow of the manufacturing industry and an inflow of the service industry. Third, in the intra-EU direct investment flows by manufacturing industry, the North concentrated in the petro-chemistry, metal-machinery and agro-food industry, however, the South which have relatively weak competitiveness compared to the North tends to show balanced investment patterns in all industries.

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On the Location arid Development of Industrial Complexes in Chonbuk Province (전북지역 산업단지의 입지 및 발달에 관한 연구)

  • 백영기
    • Journal of the Economic Geographical Society of Korea
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    • v.6 no.2
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    • pp.307-326
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    • 2003
  • In Korea, as the state has played a vital role for industrial development, the location and development of industrial complexes have not been merely decided by economic factors but political and social factors as well. The location of industrial complexes in Chonbuk province has not been decided by industrial enterprises to be located there, but by investment strategies of the state. In the early stage of industrialization, Chonbuk could not attract a large-scale major complex because it had relatively inferior infrastructure for industry and uneasy access to overseas export markets, as compared to the capital region or the Southeast region of the country, and it has been left behind as a periphery in the national industrial system. Since 1980, the spatial policies for lessening regional disparities had much contributed to the development of industrial complexes in this province. The industrial complexes leading to the development of manufacturing activities in this region have also great influenced on structural changes of manufacturing as well as changes in the structure of the regional economy. Especially, capital goods manufacturing tends to increase in this region as the development of sectors required relative higher skill and technology mainly occurs in these complexes. And where the large-scale industrial complexes are located greatly influences the locational patterns of manufacturing in this province. The patterns of the industrial complexes in this region have concentrated in Chonju, Iksan, and Kusan, which are the largest cities in this province. Given these three cities to be very closely proximate, it seems to be easy to build network between them to develop the manufacturing activities in the near future.

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A study on galvanizing of Start-ups atmosphere based on Smart specialization and the entrepreneurial university - Technion institute of Technology, Hebrew University - (기업가적 대학과 스마트전문화에 기반한 대학의 창업환경 조성연구 - 테크니온공대, 히브리대학교 사례를 중심으로 -)

  • Han, Jung Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.205-215
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    • 2013
  • Job creations through doing star-ups is the biggest issues for almost nations. This study explores the entrepreneurial university's rule for making job creations based on Smart specialization and entrepreneurial university perspectives. In order to the aims, this study reviews the previous literatures and examines the some Israel universities, which is Technion University, Hebrew university as well as government support policies. Technion University and Hebrew university have own technology transfer institutions composed of experts for technology transfer and doing start-ups by using technologies. Each institutions have own characteristics regarding technology transfer and doing start-ups. T3, which is technology transfer institution of Technion University facilitates the start-up by step-by-step supporting mechanism. T3 has been operating EIR which has focused on business and marketing. Yissum, which is technology transfer institution of Hebrew university has board members. they have crucial roles to success the start ups. they can reconciliate the conflicts between university and Yissum. Also they can participate the business activities as mentors. Start-up money will be supported for even sprout state technology if their technologies are a promising business. Risk sharing between universities and start-ups influences on the increase of success ratio in Israel when comparing to that of Korea.

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A study on Regional Economic Effects of the logistics complex in Incheon New Port (인천신항 배후물류단지의 지역경제 파급효과 연구)

  • Ma, Moon-Shik;Yoo, Hong-Sung;Kim, Byung-Il
    • Journal of Korea Port Economic Association
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    • v.25 no.4
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    • pp.83-106
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    • 2009
  • This study estimated the regional economic effects by development of the logistics complex in Incheon New Port, applying the regional Input-Output tables in Incheon. And thereby, we tried to find some strategic implications on the priority to induce more effective industries for activated operation of the logistics complex in ports. According to the results, development of Incheon New Port will generate 2,579 billion KRWs(2.2 billion USDs) of production and 1,783 KRWs(1.5 billion USDs) of value-added annually. And we expect it to induce 38.8 thousand jobs, which is over the national average on the input-output table. By the business type, port logistics industry will contribute to develop regional economy more than any other ones in Incheon. We suggest business firms in port logistics industry to be induced to the logistics complex in Incheon New Port strategically. Until now, development of the logistics complex in Incheon New Port are planned to be postponed to 2015 when construction of the berth facilities, the access sea routes and the hinterland highways are completed. We suggest to invest more public fund, to induce the private capital, and then, to develop the logistics complex in Incheon New Port earlier in an appropriate scale.

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A study on the signification of visual message in the website - Focus on intro page of automobile company homepage - (웹사이트에 나타난 시각적 메시지의 의미작용 연구 -자동차 기업 홈페이지의 intro page를 중심으로 -)

  • Park, Sang-Hyeok;Lee, Yong-Ho
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.45-54
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    • 2005
  • Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.

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Scientists Behaving Badly, Why? : 연구윤리의 저해요인들

  • Park, Gi-Beom;Kim, Jong-Yeong;Lee, Gwang-Ho
    • 한국과학기술학회:학술대회논문집
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    • 2008.06a
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    • pp.1-34
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    • 2008
  • 본 인식 조사에서 나타난 결과와 개선 방안의 도출과 관련한 시사점을 요약하면 다음과 같다. 첫째, 국내 연구부정행위 실태는 우려할만한 수준으로 나타났다. 위조, 변조, 표절, 부당한 저자 배분, 업적 부풀림 등 연구부정행위에 대해 연구비 유용이나 횡령보다 훨씬 더 만연한 것으로 응답하였다. 연구부정행위가 발각되는 정도에 대해서는 의견이 분분하였으나 처벌의 수위는 엄격하지 않다고 생각하는 것으로 나타났다. 본인의 연구윤리 의식이 타인에 비해 높은 것으로 자부하고 있으나 부정행위 인지시의 행동에 대해서는 바람직하다고 생각하는 행동과 자신의 예상 행동 사이에 괴리를 보였고, 바람직하다고 생각하는 행동도 매우 소극적인 것으로 나타났다. 부정행위 실태 조사에서 나타난 중요한 사실은 주로 기초 연구를 수행하는 과기부/교육부 사업 수행자가 응용이나 개발 연구를 수행하는 산자부/정통부 사업 수행자에 비해 자신의 연구 분야에서 연구부정행위가 훨씬 더 만연해 있는 것으로 응답한 것이다. 둘째, 가장 심각한 연구윤리 저해 요인에 대해서는 단기간 성과의 강조, 연구 수주의 경쟁 심화, 정량적 성과 주의 등을 꼽았으며, 전체적으로 개인적/문화적 요인보다는 구조적/조직적 요인, 특히 구조적 요인이 더 중요한 것으로 인식하고 있었다. 신뢰도 분석 결과 제3장에서의 분석을 바탕으로 본 연구에서 제시한 구조적, 조직적, 개인적, 문화적 요인의 구분은 유효한 구분으로 나타났다. 대학에 비해 정출연 소속 연구자들이 구조적 요인이 연구부정행위와 더 관련이 많다고 인식하고 있었으며, 기업 소속 연구자들은 구조적 요인이나 조직적 요인과의 관련성이 더 적은 것으로 인식하고 있어 본 연구에서 제시한 여러 저해 요인들이 대학이나 정출연에 더욱 밀접한 것으로 나타났다. 개인적 요인에 대해서는 여성이나 고연령층에서 부정행위와의 관련성을 더 크게 느끼고 있었다. 셋째, 개선 방안에 대해서는 과도한 연구비의 집중 방지, 소규모 개인과제 확대, 평가의 전문성과 공정성 확보를 가장 효과적인 방안으로 인식하고 있었다. 부정행위에 대한 처벌의 강화와 양적 평가의 개선에 대해서도 효과를 높이 기대하고 있었다. 연구윤리 교육이나 상대 평가의 강화, 진실성 검증 시스템의 보완 등에 대해서는 큰 효과를 기대하지 않고 있었으나 이는 국내에서 그동안 연구윤리에 대한 체계적 교육이나 진실성 검증 시스템이 존재하지 않은 탓에 연구자들이 그 효과를 잘 인식하지 못하고 있다는 점이 고려되어야 할 것이다. 개선 방안을 크게 평가, 선정, 수행, 연구윤리의 인프라로 구분하였을 때에는 선정과 평가와 관련된 개선이 시급한 것으로 인식하고 있었다. 사업별로는 과기부/교육부 사업 수행자가 선정과 관련된 개선의 효과를 더욱 크게 느끼고 있었고 소속기관으로는 대학 연구자들이 더욱 크게 느끼고 있어, 소규모 과제의 확대와 연구비 집중 문제 해결, 경쟁 완화 등이 대학과 기초연구분야에 더욱 절실하다는 것을 나타내었다. 전체적으로 제시된 세부 항목에 대해 과기부/교육부 사업 수행자가 산자부/정통부 사업 수행자보다 효과성을 높게 보고 있는 것은 연구부정행위 실태에 대해서도 더 심각하게 인식하는 것과 맥락을 같이한다고 볼 수 있다. 따라서 본 연구에서 제안하는 여러 개선 방안들을 단계적으로 적용한다고 할 때 우선 기초연구나 개인 단위 과제 중심으로 적용하는 것이 효과성이나 필요성의 측면에서 모두 바람직한 것으로 판단된다.

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Analysis of Regional Income Outflows through Comparing GRDP and GRNI (지역내총생산과 지역총소득 비교를 통한 소득의 역외 유출 분석)

  • Jeong, Jae-joon
    • Journal of the Economic Geographical Society of Korea
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    • v.21 no.4
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    • pp.321-334
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    • 2018
  • There are many factors that cause uneven regional developments in the country and one of main factors is outflow of regional income or products. The purpose of this study is to analyze regional production runoff by comparing GRDP and GRNI in basic local governments level. In this study, GRNI of basic local governments are estimated by local income tax data, The results of the study are as follows. Firstly, GRNI is more concentrated than GRDP. The analysis of Moran I showed that the spatial autocor-relation of GRNI is more distinct than that of GRDP. Local Moran I analysis shows that spatial hot spots and cold spots are more apparent in GRNI than GRDP. Secondly, the outflows of GRDP into a small number of regions are apparent. In about 80% of basic local governments, the net outflows of GRDP occur. The large net outflow regions are cities where manufacturing industry has developed and in the 20 lowest net outflow rate regions, 70-80% of GRDP outflows. The large net inflow regions are metropolitan area in Seoul and large local cities. Seocho-gu, Yongsan-gu, and Gangnam-gu in Seoul have a large net inflows and net inflow rates are over 90% of GRDP.

Analysis of Job Creation Effects and Spatial Distribution Characteristics of Startups in Manufacturing at Different Technology Levels (기술수준별 제조창업의 공간분포 특성과 고용증가 효과 분석)

  • Hansoun Woo;Daehyun Seo
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.4
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    • pp.600-616
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    • 2022
  • This study contemplates spatial context of startup in manufacturing, mainly analyzing job creation effects of time lag of startups in manufacturing at different technology levels. Using DID model, we found that each region including capital, non-capital and metropolitan area shows different job creation effects of time lag. In capial region, startup cohort in high R&D intensity manufacturing was found to show short-term job creation effects, but in non-capital region, long-term job creation effects was found with the one in medium-high R&D intensity manufacturing. In case of metropolitan area, we couldn't find much evidence of job creation effects that was statistically significant. The result of analysis implied that, in capital region, startup support policies, targeting at high R&D intensity manufacturing, ought to be focused on scale-up of startups that survived for a certain period. And non-capital area and some of metropolitan areas in non-capital region that have comparatively inferior infrastructure and brain-drain problems as well should focus on fostering startups in medium-high R&D intensity manufacturing in a long-term perspective and utilize their traditional manufacturing base.