• Journal of Korea Society of Industrial Information Systems
• /
• v.12 no.5
• /
• pp.110-119
• /
• 2007

In an extended enterprise, there is a shift to shared services, cosourcing and outsourcing, and extending out to partners, suppliers, and customers to accomplish business objectives more effectively. Along with this critical need, executives should be aware of the need to focus on optimizing the value of their information technology and reducing the related risks. So IT governance is critical, and many companies including spin-off venture are providing IT governance solution, but very little is known about brand management and marketing strategy of IT governance solution provider. The purpose of this study is to investigate brand positioning of IT governance solution company focusing on spin-off venture. The results of this study are summarized as follows. First, brand management is needed in the spin-off venture. second, IT governance solution companies including spin-off venture must provide something more than functional value. That is, they actively seek to emotional or symbolic value for their customers.

• Journal of the Economic Geographical Society of Korea
• /
• v.13 no.3
• /
• pp.470-486
• /
• 2010

In this paper, we investigate the recent trend of regional entrepreneurship of 16 cities and provinces in Korea after 2000. In addition we analyze the impact of determinants on regional entrepreneurship. The recent overall trend of entrepreneurship shows a quite drastic decline in 2008. Specially, it is observed that larger cities show more drastic shrinks in entrepreneurship comparing to previous years. We also confirm four major determinants such as R&D, protecting ownership, industrial diversity, and the size of local government that are statistically significant. We suggest some empirical evidence for that entrepreneurship is positively related with enhancing R&D activities and ownership right through patent. It is also found that the faster growth of local government expenditure than the growth of GRDP deters entrepreneurship manifestation. However, we have a significant yet mixed sign on the coefficient of the industrial diversity. Even if the industrial diversity seems to have no statistically significant impact on regional entrepreneurship, we provide some empirical evidence that it fosters the activities of privately owned small businesses while the industrial concentration does those of corporate firms.

• The Journal of the Korea Contents Association
• /
• v.15 no.10
• /
• pp.425-435
• /
• 2015

While managerial coaching has increased popularly as an effective leadership initiative in organization, the relationship between managerial coaching and its effects on performance has not been scholarly well defined. This study examined the role of managerial coaching as a moderator between job characteristics and job performance. Based on the sample of 453 employees in a financial firm, HLM was conducted to test the research model at multiple levels of organizational hierarchies. First, we found that managerial coaching has a direct impact on employee performance. Second, the strength of the relationship between job meaningfulness and job performance is positively related to the level of managerial coaching. Third, managerial coaching positively moderates the association between autonomy and job performance. However, any cross-level moderating effects of managerial coaching on the relationship between feedback and job performance is not observed. These results show that managerial coaching by managers could promote employees' performance through maximizing the impact of job characteristics on employees' motivation.

• Journal of the Korea Institute of Building Construction
• /
• v.13 no.2
• /
• pp.193-201
• /
• 2013

Recently there has been insignificant growth in the Korean construction management (CM) market, in comparison to the previous year. However, despite stagnation or even decreasing growth trends, the number of domestic companies participating in the CM market has increased rapidly. As follows, market movements of CM despite trending in stagnant growth or decrease, the market has been increasing firms which entry the market. The reasons for such dynamic change must be examined first, in order to facilitate analysis of its competitive structure. This study aims to examine the market competition structure and analyze the reason for proliferation of companies in the sick CM market. This study employs market concentration ratio and DEA-based Malmquist productivity indices to analyze the competitive structure of the CM market. Results reveal that the CM market has been monopolized by a few companies, but this is gradually changing. In addition, these companies were not productive, but there has been a gradual increase in the productivity index. Therefore, this study, which provides the direction index of the CM market, has implications for all major stakeholders in this market.

• International Commerce and Information Review
• /
• v.17 no.1
• /
• pp.3-28
• /
• 2015

Web-ads often distract users' online activities. Web-ads even deter users from comprehending the website contents. As these irritated users try to avoid web-ads, advertising agencies make web-ads even more noticeable to grasp users' attention. The factors that attract users should increase web-ad performance. However, this study confirms that those efforts irritate users and decrease web-ad performance. Also, this study shows that irritated users eventually try to avoid re-visiting the websites. This study also confirms that excessive web-ads on Internet news websites bring more confusion to users than on e-commerce websites. This finding supports the importance of more sustainable web activities on the Internet news websites as users expect objective and fair contents. Based on these results, this study proposes the directions of web-ads activities for the common good and self-interests of the stakeholders.

• Journal of the Korea Society of Computer and Information
• /
• v.16 no.11
• /
• pp.219-232
• /
• 2011

The purpose of this study is to give implications for cooperative network building for general corporate IT staffs as well as operational improvement of the IT organization which is a specialized unit in general company though analysis of characteristics of communication networks of the IT organization. 39 IT employees of company "A" were surveyed and interviewed, and the data collected were analyzed in a network analysis method. The analysis shows that a variety of networks were built across employees - e.g. strong/weak ties or centralized/decentralized structure - by each communication area. IT competency network was found weak ties. Career-rela ted network showed centralized and hierarchical characteristics. At the center of each network was positioned manager of each team. To address improvement of the findings, I presented the followings: more active networking over IT competency, enhancement of work centralization and collection of research data as to communication network of IT organization.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.22 no.11
• /
• pp.1495-1504
• /
• 2018

The Moon administration has proposed three major directions for startup growth: the creation of a new environment, active investment, and the creation of a virtuous cycle in venture investment. The policy is progressive but not sufficient to create a startup innovation boom in the current Korean economic environment. ICT Startup support policies must pay more attention to the product release stage. For growth of startups and small businesses it is important to establish a close value chain to secure competitiveness in the global market. It is necessary to secure a bridgehead to advance into the global market, including technical cooperation with large companies and joint advancement overseas. The final goal of the startup policy should be the continuous growth of the national economy and the expansion of employment. The establishment of fair trade and the strengthening of the startup ecosystem are important to foster a startup-friendly environment. Funding programs requires a shift from general support to enhanced choice and focus.

• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.115-131
• /
• 2014

This study analyzed the impact of the investment of venture capital firms(VCFs) on the technological advancement of SMEs, which could be represented as the numerical increasement of patents. The results of this study are as follows: the higher proportion of VCFs' shares or the higher intensity of R&D, the more positive impact has been shown in the technological advancement of SMEs. Also, the joint investment of VCFs or the leading investors' stock acquirement had a positive impact on the technological improvement of them. Meanwhile, the meaningful relationships of company-size and the technical manpower with technological development were not identified although they were marginally positive. Those could be interpreted that the VCFs' supervision and control, including their managerial and technical advice, over invested companies display effectiveness for SMEs. It could also be interpreted that investors concentrate their investment on the relatively stable companies or the companies which other investors already finished screening.

• Journal of Technology Innovation
• /
• v.18 no.1
• /
• pp.153-175
• /
• 2010

Firms must focus on innovative activities via R&D investment in order to secure competitive advantage and sustainable growth. However, their innovative activities do not always result in successful outcomes and are often obstructed by uncertainty and non-appropriability of technology being developed and by insufficient internal resources and capabilities to tap into it. In this situation, collaboration with external partners can be a part of good alternative strategy to solve those problems. This paper aims to analyze what factors lead to Korean manufacturing companies’ decision to collaborate with external partners for technology innovation. For empirical analysis, we used the Korean Innovation Data compiled by STEPI, government-funded research institute in Korea. The research findings are: 1) firms tend to participate in external collaboration for product innovation with greater firm size, more past collaboration experiences and when they belong to high-tech industries 2) unlike our expectation, our chosen ‘innovation-impeding’ factors are found not to contribute to the enhancement of collaboration for product innovation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.6 no.5
• /
• pp.384-390
• /
• 2005

The purpose of this study is to test empirically the effects of Entry Barriers for the stock prices of Venture Business using the Ohlson Model which is modifying and extending in terms of growth and the potential growth energy. Because the traditional Ohlson model(1995) on which the firm's value is determined only based on abnormal earnings and book value have numerous limitations when we evaluate the value of venture Businesses with high technology and new emerging market. In order to overcome these limitations, We can introduce items of net sales growth ratios and industrial property-to-net asset ratios into as proxy variables of the growth and potential growth energy. In the process of analyzing these research tests, we have set three kinds of hypotheses and tested then empirically compared with KOSDAQ ordinary listing business and KOSDAQ venture businesses between long-term analysis and short-term analysis. According to the degree of concentration reflecting HHI index, our empirical research were performed in depth. Therefore, the results of this study show us that all three kinds of Hypotheses are accepted.