• Title/Summary/Keyword: 기업유치

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A Study on Positioning Strategy for Korean Animation Industry in the Chinese Market (한국 애니메이션 산업의 중국시장 진출전략 : 포지셔닝(Positioning)전략 및 실행방안)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.11
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    • pp.55-72
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    • 2007
  • Entering the Chinese animation market is a requirement for the survival and growth of Korean animation industry. While the size of Korean domestic animation market is not big enough to explain the investment for the production of animation project, the rapidly growing Chinese market provides a great potential for Korean animation. However, in recent few years, a high entrance barrier has been raised by Chinese government who aggressively enforce the strong policy to protect and develop the Chinese animation industry, by blocking the foreign animations out of Chinese domestic TV broadcasting. As a result, Chinese animation industry has witnessed a rapid growth enough to satisfy the domestic TV programming needs, and there seems no room for Korean animation to be exposed to Chinese animation consumers, whether through export of the program or co-production with Chinese companies. Through the study on Chinese government's policies and recent development of Chinese animation industry, this article is suggesting a new strategy for Korean animation industry to effectively exploit the Chinese market. In order to overcome the entrance barrier, Korean animation industry should satisfy the needs of Chinese government and industry for mutual benefit of both countries, and it can be accomplished by positioning Korean animation industry as a partner for Chinese industry, helping China in its way to the No.1 position in the global animation market. By providing the creative development capability, business knowhow and global marketing network for the co-production project, Korean animation industry can make a win-win situation for both countries, and at this point of stage, it would be the most effective way to make a meaningful presence of Korean animation industry in Chinese market.

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The Opportunities and Limitations of Building an Innovation Cluster Based on Large Scale Research Facilities: Implications for Developing and Advancing the Korean International Science-Business Belt (거대연구장비 기반 혁신클러스터 건설의 가능성과 한계: 국제과학비즈니스벨트 조성 및 발전을 위한 시사점)

  • Ji, Ilyong;Kim, Byung-Keun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.165-174
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    • 2016
  • This paper examined opportunities and limitations of building an innovation cluster based on large scale research facilities (LSRF). For this purpose, success factors of innovation clusters were drawn from the literature, and categorized into knowledge & technology, transaction cost & agglomeration economies, hardware & software infrastructure, and government policy & strategy. Utilizing the categorization as an analytic framework, case studies of CERN and SPring-8 were performed. The results showed that there were various innovation processes for both cases, creating opportunities for developing innovation clusters in terms of knowledge and technology. On the other hand, in the case of SPring-8, there were disadvantages in the transaction cost and agglomeration economies, being located in a remote area due to the nature of the facility. Software & hardware infrastructure of SPring-8 limited its potential for innovation clusters. Regarding government policy and strategy, CERN, as a multinational institution, did not consider an innovation cluster in a specific region despite some advantages. An innovation cluster around SPring-8 was promoted by government policy despite some disadvantages. In other words, the advantages and disadvantages were enhanced or complemented by software & hardware infrastructure and government policy & strategy. Based on the results, this paper provides the implications for the Korean International Science-Business Belt.

Analysis of the Efficiency of Korea's Logistics Industry: Application of Data Envelopment Analysis-Analytic Network Process (DEA-ANP) (우리나라 물류산업의 효율성 분석: DEA-ANP(Data Envelopment Analysis-Analytic Network Process)의 적용)

  • Ha, Heon-Gu;Choe, A-Yeong
    • Journal of Korean Society of Transportation
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    • v.25 no.3
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    • pp.55-63
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    • 2007
  • This paper analyzes the relative efficiency of Korea's logistics industry with the DEA-ANP model from 2003 to 2005. To measure the efficiency, this paper used the numbers of employees, fixed assets. total capital. and operating costs as input factors and sales amounts and net incomes as output factors. The average efficiency score of the entire logistics industry is 0.175, so most logistics companies in Korea should improve their current inefficiencies. The industry with the highest efficiency score is marine transportation. with an average three-year efficiency score of 0.3692. In terms of sales and high efficiency. most of the highest-ranked companies belong to the marine transportation industry, so marine transportation has the most influence on raising the efficiency score of Korea's logistics industry. To improve the inefficiency of inputs that exists overall in the logistics industry it is necessary to control excessive numbers of employees. To improve the amount of sales, it is necessary to make a policy of satisfying various logistics demands, continuous investments, and attracting foreign logistics demand: such things will help strengthen the international competitiveness of Korea's logistics industry.

The Study of Service Quality Model in O2O(Online-to-Offline) Context (O2O(Online-to-Offline) 환경에서의 서비스 품질요인 탐색에 관한 연구)

  • Moon, Yun-Ji
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.213-230
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    • 2016
  • In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

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Entries and Exits: Case Studies of the Foreign Direct Investment of Korean Consumer Electronics Chaebols in the European union (유럽연합(EU)내 한국 가전 대기업들의 진입과 퇴출)

  • Sung-Hoon Jung
    • Journal of the Economic Geographical Society of Korea
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    • v.2 no.1_2
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    • pp.145-167
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    • 1999
  • The aim the this paper is to explore the processes of three Korean consumer electronics chaebols'entries into, and exits from tile EU in the context of European integration and enlargement and at the global, regional(EU), national and local level. Korean FDI in the EU has increased sharply since the late 1980s, while interacting with the processes of European integration and enlargement. In particular, the chaebols'FDI was caused by reactions against the intensification of Euro-trade regulations. As a result, these defensive entries have led such chaebols to create a strategy of ‘defensive Europeanisation’through the formation of forward and backward linkages between chaebols’affiliates and Korean suppliers within the EU. Nonetheless, defensive FDI has given rise to exits through active relocation within and outside the EU, since the ‘late 1980s’due in the main to (1) sensitive reactions against changing EU trade regulations and (2) failures to maintain cost-competitiveness in particular host regions. Along with these trends, chaebols’entries and exits are placed in contingent and paradoxical structures of the global -regional - national-local nexus, which has resulted from the mismatch of different EU policies such as trade, inward investment and regional policies.

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A Study on Policies to Privatize Basic Environmental Facilities in Korea (우리나라 환경기초시설의 민영화 방안 모색에 관한 연구)

  • Lee, Jae-Woong;Kim, Young-Gook;Kim, Eun-Kyu;Park, Chan-Hyuk;Choi, Deuk-Su;Chung, Jae-Chun
    • Journal of the Korea Organic Resources Recycling Association
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    • v.8 no.4
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    • pp.67-77
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    • 2000
  • For successful privatization of environmental facility, a sound environmental policy is required to satisfy social motivation and economic. The primary purpose of environmental facility is not profit, but to supply a good quality service, an efficient management tool is needed to run the facility. In foreign countries, the privatization policy was originally based on the principle of complete competition achieving economic effiency. There were efficient cooperation and division of labor between civillian and public sector. First of all, the local government had independant budget. But, we found that the environmental facility have two important problems, the first is low effiency of operation and the second is comsumed to government finances as a homemade rate 50% in the technic application For a successful privatization of the environmental facility, The law of private capital introduction should be amended to promote fund raising. There are some other strategies ; overcoming of Nimbyism, research development of the privatization, field trip to the successful foreign environmental facilities. To support an efficient privatization policy, the environmental budget should be managed by cost-benefit analysis.

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Real Option Study on Cookstove Offset Project under Emission Allowance Price Uncertainty (배출권 가격 불확실성을 고려한 고효율 쿡스토브 보급사업 실물옵션 연구)

  • Lee, Jaehyung
    • Environmental and Resource Economics Review
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    • v.29 no.2
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    • pp.219-246
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    • 2020
  • From the Phase II (2018~2020) of K-ETS, the offset credit from 'CDM projects that domestic companies and others have carried out in foreign countries' can be used in the K-ETS. As a result, stakeholders in the K-ETS market are actively developing overseas CDM projects, such as the 'high-efficiency cook stove project'. which can secure a large amount of credits while marginal cost is relatively low. This paper develops the investment decision-making model of offset project for the 'high-efficiency cook stove project' using the real option approach. Under the uncertainty of the emission allowance price, the optimal investment threshold (p) is derived and sensitivity analysis is conducted. As a result, in the standard scenario (PoA-S), the optimal investment threshold is 29,054won/ton, which is lower than the stock price (pspot). However, allocation entities are not only economics in the CDM project, but also CDM risk factors such as non-renewable biomass ratio, cook stove replacement ratio, equity ratio with host country, investment period and submission limitation of emission allowance. In addition, offset project developers will be able to derive the optimal investment threshold for each business stage and use it for economic feasibility checks.

Entrepreneurial Local Governance and the Changing Regional Policy in Chonnam Region (기업가적 지방정치와 지역정책의 변화)

  • Kim, Jae-Chul
    • Journal of the Korean association of regional geographers
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    • v.5 no.2
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    • pp.29-45
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    • 1999
  • This study reviewed theories on entrepreneurial local governance and inquired the changing regional policy in Chonnam region. The region became exposure as the direct investment unit of global capital by globalization of capital, the inter-regional competition and the relative reduction of the role and function of nation state. Therefore local government have the relative autonomy and the region is effected as the chosen space by capital according to the free movement of capital. It has been argued that there has been a reorientation of urban governance away from the local provision of welfare and services to a more outward-orientated stance designed to foster and encourage local growth and economic development. These profound changes in the way that cities operate have seen the public sector taking over characteristics once distinctive to the private sector leading many commentators to term such modes of governance as entrepreneurial. In Chonnam region, many local governments are introducing entrepreneurial policies for regional development. It appears as place marketing strategy to attract capital and tourists. This strategy is very important to used identity or culture of region in order to make the attractive region. The entrepreneurial characteristics and strategies appear as image unification of region, commodity development of natural or cultural resource, event and business projects. From this point of view, the entrepreneurial policy that is based upon regional growth can cause the problem of social justice like distributional distortion and inequality.

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EU Enlargement toward Central and Eastern Europe, Location of Foreign Direct Investment and the Changing of Economic Space (EU의 중.동부유럽으로의 확대와 투자입지 및 경제공간의 변화)

  • Moon, Nam-Cheol
    • Journal of the Korean association of regional geographers
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    • v.10 no.4
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    • pp.698-712
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    • 2004
  • As EU's enlargement toward Central and Eastern countries, it is expected to change of the economic activity space of EU. This paper aims to examine the changing of economic activity space of EU with a locational analysis of foreign direct investment in Central and Eastern countries. The foreign enterprises, particularly EU's firms are increasing the direct investment in the Central and Eastern countries from the middle 1990's for a raising of the efficiency of production and a prior occupation of the potential market. The foreign direct investment in Central and Eastern Europe has a tendency to concentrate in Poland, Hungary, Czech and Slovakia, which has relatively a large market, a cheap and plentiful labor, a stable political system and a positive inviting policy of foreign direct investment. And, the foreign direct investment shows a tendency to locate generally in a big city, which has a advantageous production factors by a well-developed infrastructure and a regional industrial organization, a skilled labors, a market, etc., and in a border area between East and West Europe because of a cheap and plentiful labor, a similar cultural environment and the low cost of transportation. In conclusion, as an integration of the Central and Eastern countries into EU, the capital territories of Hungary, Czech and Poland, and the border area between East and West Europe is becoming a new economic activity space of EU with a location of foreign direct investment. And. the Baltic zone is also expect to become a new economic activity space according to the augmentation of exchanges and direct investment inter near countries.

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Direction toward Economic Development of Southwest Area of Jeonnam Province through Construction of Airport and Port Supporting Complex (공항만배후단지 조성을 통한 전남 서남권 경제발전방향에 관한 연구)

  • Park, Soomyung
    • Journal of Korea Port Economic Association
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    • v.29 no.3
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    • pp.39-72
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    • 2013
  • As a regional development gap between Southwest and Southeast of Jeonnam Province are becoming more serious, it is highly time to come up with measures for the balanced development of the two areas. This paper suggests construction of the Airport and Port Supporting Complex in apparent efforts to reduce the gap between the two areas and facilitate the Southwest economy. The Supporting Complex aims to constitute a triangle industrial cluster which is classified into the following three categories; 1. Traditional competitive industries 2. New growth engine industries 3. Attraction of companies u-turning from abroad such as China etc. To provide one-stop service through set-up of R&D Business Center is the heart of this triangle core. This paper had LQ and Shift&Share Analysis in an attempt to search for competitive industries among the traditional industries in Mokpo-si(city) and Muan-gun(county) of Jeonnam Province. As a result of the analysis, metal manufacturing industry and metal-working process products industry have been found competitive in the two areas. Among the new growth engine industries, this paper suggests precision instruments industry and advanced parts industry for utmost strengths of airport and port while u-turning industries from abroad include higher value-added textile industry and fashion industry. It is expected that all of above-mentioned industries for the triangle industrial cluster will contribute to laying the groundwork to develop regional economy further and create more jobs in the Southwest area of Jeonnam Province.