• 한국사회복지학회:학술대회논문집
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• 1998.10a
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• pp.288-302
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• 1998

이 글에서는 우리나라 기업들의 사회복지활동에 대한 기부행위를 분석하였다. 222개의 조사대상기업들 중 37%인 83개 기업이 기업 외부의 사회복지활동에 대해 다양한 형태로 기부행위를 하고 있었다. 일반적으로 매출액이 많은 기업이 사회복지활동에 기부하는 금액도 많았으며, 평균 기부금액의 규모는 10억4천6백만원 정도이다. 이는 조사대상 기업의 평균매출액의 0.06%에 해당한다. 기업 사회복지활동 중 가장 지적빈도가 높은 사업부문은 저소득층 청소년을 위한 장학금지급사업이었으며, 기부금의 규모면에서는 사회복지기관 지원이 가장 큰 비중을 차지하였다. 사회복지활동의 방법에 있어서는 기업이 직접 사업을 실시하는 경우가 가장 많았으며, 다음으로는 기존의 사회복지기관이나 단체를 지원하는 방식이었다. 기부금의 지급형태에 있어서는 현금지급이 가장 많았으며, 사회복지활동을 위한 재원으로는 매출액이나 순이익의 일정비율을 예산으로 편성하는 경우가 가장 많았다.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.2
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• pp.109-135
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• 2014

Library is a social institution that satisfies the intellectual needs of the community and provides information, cultural enjoyment, and continuing education to the community. However, it is true that a library may face with difficulties in satisfying the diverse and advanced needs of its users and performing its newly acquired roles because of the limited financial resources of state and local governments. Therefore, this study proposed the introduction of corporate donations as one of the options for library funding, both for expansion of critical library infrastructure and for the internal stability of library operations. To this end, this study determined corporate donation goals, donation targets, campaign donations, the number of libraries being built and renovated, and the effects on libraries that obtained corporate donations by investigating and analyzing known corporate donation cases. The results of this study could be used by libraries hoping to attract corporate donations.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.207-209
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• 2011

본 연구는 최근 우리 사회에서 높은 관심을 가지고 활발하게 전개되고 있는 기업의 기부금 지출이 경영성과에 미치는 영향에 대하여 연구하고자 하였다. 기업의 기부금 지출과 경영성과 두 변수의 횡단면 자료를 사용하여 동시적 효과가 있는지 분석하고, 패널자료를 사용하여 순차적 효과가 있는지 분석하였다. 본 연구의 분석결과 기업의 기부금 지출은 ROA와 ROS가 정의 영향을 미치고, PER과 ROE는 전혀 영향을 주지 않는 것으로 나타났다.

• Journal of the Korea Convergence Society
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• v.5 no.4
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• pp.129-136
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• 2014

Although the concern about various welfare resources in the private sector is increasing, it has been less discussed on product donation in comparison with cash donation. This study is to explore effective product donation system by understanding the intermediary process experience of product philanthropy between corporations and non-profit organizations. In order to understand such process in details, data was collected by conducting interview in-depth with 4 corporate staff and 2 NPOs staff in charge for product donation. Based on the findings of study, suggestions are discussed for effective intermediary systems of product donation including the use of new technology such as the on-line system of Good 360(formerly Gift In Kind International) and for improving the partnership between corporations and NPOs to activate product philanthropy. Also, these show that it is necessary to reinforce institutional support on tax-incentive and fair market value of giving product.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.73-80
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• 2020

Using 8,499 observations from 5 years-1,878 firms panel data during 2014 to 2018 in Korean stock exchanges, this study examines the impact of National Pension's ownership on corporate philanthropic giving. The empirical study finds that National Pension's ownership has positive relations with the extent of corporate philanthropic giving in terms of the amounts per employee, the expenditures with respect to total asset and total sales, implying that National Pension plays a monitoring role in promoting target firms to increase the extent of corporate philanthropic giving, which lead to increase in target firms' long-term values. The empirical study also finds that when National Pension is a blockholder holding more than 5% ownership in the target firms, it has positive relations with the extent of corporate philanthropic giving in terms of the amounts per employee, the expenditures with respect to total asset, implying that it exercises disciplinary roles on focal firms in promoting the extent of corporate philanthropic giving in order to increase target firms' long-term values. The results overall support that National Pension plays positive effects on target firms in promoting the extent of corporate philanthropic giving, which lead to increase in target firms' long-term values.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.341-346
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• 2022

With the recent paradigm shift towards 'sustainable management', corporate social responsibility is recognized as an important factor for the continuous and long-term growth of a company. This study examines how the perception of CRM performing companies and NGOs affect attitude toward donation. In addition, it was empirically investigates how the perception of donation affects the SNS word of mouth intention. In this study, a total of 180 usable responses were obtained for analysis, and SPSS and AMOS 26.0 were used to verify the validity and hypothesis of the study. As a result of the study, it was found that validity and reliability were secured. As a result of the hypothesis testing, all the hypotheses were supported, but the effect of the perception of the company implementing CRM on the donation attitude was very weakly supported. This study suggests that raising a positive awareness of CRM-performing companies and NGOs collaborating with them is an effective strategy to increase donation attitudes and SNS word-of-mouth intentions for CRM.

• Korean Journal of Social Welfare
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• v.37
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• pp.407-428
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• 1999

Corporates' participation in the social welfare activities in Korea was analyzed through literature reviews and empirical survey. Literature reviews on the previous studies were implemented to identify the corporates' motivations, methods, types and funding sources of social welfare activities. The empirical survey results show that 37% (83 firms) of respondents among 222 companies has participated in direct giving to the social welfare activities by various methods and types. The bigger amount of last fiscal year's sales, the more amount of gifts to social welfare activities. The average amount of gifts was \ one billion forty-six million per company in the monetary tenn which is 0.06% of the last FY's average sales of respondents. The most frequently implemented program of the corporates' social welfare activities was 'scholarship to unprivileged adolescent', while the program which the largest amount of gifts were donated was 'support for the social welfare agencies'. For the participation methods, most corporates implement social welfare program directly, and the rest of the companies take the methods of supporting the existing social welfare agencies and institutions. The cash benefit was salient for the modes of gift transfer. Funding sources for the gifts were various such as certain portion of the amount of sales, pretax-profits, or posttax profits, and even rare, independently established funds for the social welfare activities. Among them, a certain portion of the last FY's amount of sales was the dominant source of corporates' social welfare activities.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.1
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• pp.171-187
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• 2013

The purpose of this study for coming up with vitalization methods of small libraries by attracting corporate donations, in order to overcome inferior financial circumstances of small libraries in daily life that play a role community centers in regional communities. For this, a frequency analysis was conducted in order to examine various circumstances and cognitions regarding library donations from 100 corporations that made donations during the past year. Also, a cross-tabulation analysis was studied to identify factors that influence donations.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.229-230
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• 2013

본 논문에서는 기존의 앱 중에서 사회에서 대두되고 있는 기부와 관련된 앱을 조사 비교하며, 이와 관련해서 기부의 확산을 위해 필요한 기능을 알아보고 이를 설계하도록 한다. 기부문화에 대한 인식이 점차 변화하고, 기부문화를 좀 더 확산시키고자 게임을 통해 쉽게 기부에 다가갈 수 있는 앱이 필요하다. 기부와 관련된 앱으로써 기부를 할 수 있게 한다. 더 나아가 기업과 SNS 매체에 연계하여 자연스레 기부에 대한 문화를 일상생활의 일부분으로 만든다.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.1
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• pp.63-77
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• 2022

This paper investigates the effect of the lack of ESG management legitimacy on the firm's corporate giving. From the institutional theory perspective, ESG management has become a globally institutionalized business standard. A firm can survive and prosper when it conforms to the institutionalized norms. Thus, we argue that firms will increase corporate giving to restore social legitimacy when they experience a lack of social legitimacy regarding ESG management. Our study also focuses on the role of family executives. As family members identify themselves with their firm and intend to hand over the business to next generation, they highly value the social legitimacy of their firm. Therefore, the relationship between the lack of ESG management legitimacy and the firm's corporate giving will be further strengthened as the number of family executives increases. Empirical results provide supports for the two hypotheses.