• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.137-144
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• 2017

The purpose of this study is to examine the effectiveness of Customer Relationship Management (CRM) factors in the Supply Chain Management (SCM) context focusing on ashion apparel company. Especially, this study reveals whether a long term relationship is beneficial for all businesses regardless of negotiation power leverage. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. The findings of this study are as follows: First, the research model which is CRMs for interactive relationship building were developed. Second, cause-and-effect relationships in the proposed model were partially supported depending on CRMs. The most effective CRMs offered are a guarantee of sales and a special discount. Customized products and quality, convenience, competitive pricing, and development of a product/system/service were effective to ultimately increase a switching cost.

• Korean journal of communication and information
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• v.59
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• pp.71-91
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• 2012

Gun-Ho Song had been selected as 'the most respected person' in a survey targeting journalists. While being a journalist, Gun-Ho Song had directly experienced that the press submitted to government suppression and became commercialized receiving government benefits. In 1975, when Dong-A Ilbo(Daily News) submitted to the government suppression and conducted a mass of discharge of journalists, he felt responsibility and left the newspaper company. After that, he criticized more sharply the media subordinated to the power and capital. The core of Gun Ho Song's thought of the press is that the media should be independent from the power and capital contributing to nationalism and democracy. Also, he insisted that journalists should equip with historical consciousness and social scientific knowledge beyond roles like skilled workers. His idea of the press is still valid in the current media situation showing that journalists become skilled workers and independence of the press is risky. Looking into his activity and idea of the press can help seek for the right attitude of journalists and right roles of the media in the change of media environment.

• International Commerce and Information Review
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• v.16 no.3
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• pp.381-412
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• 2014

Un globalization unfolds, concerns and research toward the differnces international cultures has increased. However, there is a dearth of research regarding how to nature culture align orgainzational performance with leadership style. Accordingly, this study aims to identify the relationship between leadership style and the orgainzational performance with mediating effect of national culture. Understanding the cultures of other countries is not as fast as the speed of internationalization. As globalization advances, interest and research on the characteristics of national culture differences have been increasing. One of the important challenges for business leaders is the ability to understand and deal with cross-cultural management. But there is a lack of research on cross-cultural management. In order to achieve this objective, this study, adopts Hofstede cultural dimensions, and finds the mediating effect on these transformational and transactional leadership on organizational performance.Feminism, collectivism, power distance, and uncertainty avoidance were classified into four factors of national culture has differnct mediating effect on leadership style and performance. This research has concentrated on leadership-styles and organizational performance with mediating effect of national culture.

• Digital Contents
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• no.12 s.115
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• pp.74-81
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• 2002

인터넷 서비스의 대명사로 자리잡은 '포탈'이 '제5의 권력'으로 부상하고 있다. '한메일' 서비스로 성장한 다음커뮤니케이션, 검색 사이트 '네이버'로 성장한 NHN, 그리고 야후!코리아 등 TOP3는 각사의 장점을 살리며 영향력을 강화해 나가고 있다. 이제 더 이상 이들 포탈은 정보를 얻을 수 있었던 '인터넷 사이트'에 머물지 않는다. 다음커뮤니케이션, NHN(구 네이버), 야후!코리아 TOP3 포탈사이트의 누적 체류시간 비중이 2000년 11월 55%에서 2002년 5월 65%로 증가하면서 상위 사업자군의 이용시간 지배력이 강화되고 있다. 업계 최고의 인지도를 자랑하는 다음, 최고의 수익률을 자랑하는 NHN, 그리고 3위 자리를 내놓지 않고 승승장구하고 있는 야후!코리아. 한국의 대표적인 인터넷 기업의 현재 서비스와 향후 전략을 비교했다.

• Korean journal of communication and information
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• v.45
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• pp.113-150
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• 2009

Attempts to relax cross-media ownership have been made by conservative Party and leading dailies. A concern with the cross-ownership of media is predominant in media and political spheres. This article is about the media market concentration created by cross-media ownership. This essay is a response to the demand of the ruling camp that attempts to concentrate on media market, and to increase their influence. I have outlined issues of cross ownership. The finding of this research supported the rationale of ban on cross ownership of newspaper and broadcasting outlet.

• Korea Trade Review
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• v.41 no.1
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• pp.91-116
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• 2016

This study proposes a research model to investigate the effect of ICT on national culture and values. Why should we research the relationship between ICT and culture? We do this to shed light on the cultural framework and find areas for further research. This research has found that the development of Information Communication Technology(ICT) has proved to have a positive effect on the quality of individualism (B0.603), there is a decrease in power distance index(B-0.331)and a correlation between individualism and wealth. Also, the development of Information Communication Technology(ICT) has proved to have a positive effect on the quality of Long Term Orientation. As for adoption and use of ICT, the role of culture is important for many reasons. First of all, we can recognize the importance of national culture and organizational culture in establishing the ability of the overall culture to adapt, efficiently merging with different cultures and overcoming potential obstacles of these tasks. This is the evidence supporting the current theory. Our research shows that development of technology highly influences deep human values. Furthermore, the data points used in this research are from World Economic Forum, World Development Indicator and International Telecommunication Union. In order to understand and develop social evolution and progress, we tried to use data that is fair and verifiable.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1446-1452
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• 2008

Recently many Company are investing time and money in the implementation of the Knowledge Management System (KMS). The scales and methodologies of their investment fur KMS has various appearances according to company-size and also level of understanding about KMS systems. The interest in KMS is increased with the P. Druckers assertion that the economic power shifts to the person who can manage the "Knowledge". But there is also mistrust about ROI of KMS related with the management performances. In this paper The level of Codification and Personalization of Practice Types of KMS will be analyzed in order to make an empirical analysis about the Irrelevance between KMS-Investment and corporate performances. To complete this study, correlation- and average analysis will be performed. As the measurement parameters for the corporate performances, we use the 4 categories, Financial, Customer, Process and Education-Growth Aspect, of BSC (Balanced ScoreCard) concept.

• Korean journal of communication and information
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• v.59
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• pp.162-179
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• 2012

The purpose of this study is to find a way to revive newspaper industry against digital new media revolution such as the internet, SNS(Social Network Service). To this end, indepth-interviews were conducted with the target incumbent senior reporters. The research areas are consisted of four subjects. For instance Awareness about the newspaper business crisis, the need for profitable business, potential conflicts of journalism and business, and desirable business. As a result of my research, executive reporters said that There is no management strategy Against the rapid expansion of social media and Therefore Business diversification is required. In short, They said that alternative business model should be developed, in which public and business interest are commonly respected, such as Information & Culture (internet, broadcasting, film, game, music), play, exhibition, publishing, and education.

• Korean journal of communication and information
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• v.31
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• pp.113-165
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• 2005

The research focused on the return of class analysis of the media soctor. It is told that class is a determining factor of media industry. This article is divided in to four sections that represent class analysis of media. In this study, I claimed that class analysis is necessary of understanding the nature of media industrial capital and its nature. With their domination of the media, big corporations seek to control political power and information. This article has demonstrated that the media power of corporations should be curved.

• Korean journal of communication and information
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• v.55
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• pp.164-183
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• 2011

Technology innovation of digital convergence in recent years of the media sector has produced a series of significant changes in journalist labor. This study analyzes how recent introduction of convergent newsroom changed the nature of journalist labor and what strategy the management used to control journalists within the technologically innovated working condition with case of CBS. As the labor process theory tells us, the analysis found that technological innovation in the newsroom has encouraged a couple of aspects regarding labor process. First, losing control over their own labor journalists have undergone the process of significant deskilling. Second, the management have made a constant effort to introduce ideological and political apparatuses with twofold purposes, effective control over workers on one hand and concealing oppressive labor conditions on the other. The effort generated journalists' acceptance of new news-making routine and their consent on labor-management culture founded upon naive familism, which at last resulted in reinforcement of corporate power and isolation of labor society by separating internal labor market.