• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.97-107
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• 2024

This study aims to identify the factors that affect customer satisfaction as the market growth of rental subscription services for living environment home appliances increases. Unlike previous research, which focused on online subscriptions (e.g., digital content, over-the-top (OTT) services, e-books, and mobile devices), this study expands the scope to include rental subscriptions for household environmental appliances. Specifically, this study analyzes the factors influencing customer satisfaction among rental subscription service users by examining the effects of perceived usefulness, reliability, and convenience. The results show that users' perceived reliability and convenience of rental subscription services for living environment home appliances significantly affect customer satisfaction. Perceived usefulness, however, was not found to have a significant impact, as it is an abstract and subjective customer aspect. The implications of the results are as follows: First, standardized services must be strengthened to increase the reliability of rental subscription services. Additionally, it is necessary to improve convenience by developing additional services when managing regular visits tailored to the characteristics of each product. Providing customized services by integrating products and Information and Communications Technologies (ICT). Furthermore, effective customer management to increase customer satisfaction is crucial, as it can lead to cross-selling and up-selling opportunities. Lastly, venture start-ups should actively apply a subscription service business model.

• The Korean Journal of Air & Space Law and Policy
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• v.26 no.1
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• pp.65-92
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• 2011

Die soeben entwickelten Grundgs$\ddot{a}$tze k$\ddot{o}$nnen dazu f$\ddot{u}$hren, dass es bei Fluggesellschaften zum Abschluss mehrerer Tarifvertr$\ddot{a}$ge $\ddot{u}$ber Personalvertretungen durch verschidene Gewerkschften kommt. Dies leitet schlie${\ss}$lich zu der bereits angesprochenen Problematik der Tarifkonkurrenz $\ddot{u}$ber. Tarifkonkurrenz zeichnet sich bekanntlich dadurch aus, dass f$\ddot{u}$r dasselbe Rechtsverh$\ddot{a}$ltnis dieselbe Regelungsmaterie durch mehr als einen Tarifvertrag geregelt wird. Eine solche Tarifkonkurenz kann unabh$\ddot{a}$ngig von der Frage, ob Regelungsgegenstand betriebsverfassungsrechtlicher Normen ein betriebliches Rechtsverh$\ddot{a}$ltnis ist, auch bei dieser Art von Tarifnormen auftreten. Dabei betriebsverfassungsrechtlichen Kollektivnormen gem$\ddot{a}{\ss}$ $\S$3 Abs. 2 TVG die Tarifbindung des Arbeitgebers f$\ddot{u}$r die Anwendungsbarkeit gen$\ddot{u}$gt, wird beim Vorhandensein mehrerer solcher Tarifvertr$\ddot{a}$ge h$\ddot{a}$ufig pauschal von einer in jedem Fall aufzul$\ddot{o}$senden tarifkonkurrenz gesprochen. $\ddot{U}$berschneiden sich die Geltungsbereiche mehrerer Tarifvertr$\ddot{a}$ge $\ddot{u}$ber personalvertretungsrechtliche Fragen der im Luftbetrieb t$\ddot{a}$tigen Besch$\ddot{a}$ftigten und handelt es sich nicht um textidentische Regelungen, f$\ddot{u}$hrt indes kein Weg daran vorbei, dass eine Tarifkonkurenz besteht, die einer Aufl$\ddot{o}$sung bedarf. Die Rechtsprechung hat sich zur speziellen Fragen der Aufl$\ddot{o}$sung einer Konkurrenz betriebsverfassungsrechtlicher Tarifnormen soweit ersichtlich noch nicht ge$\ddot{a}$u${\ss}$ert. Nicht zuletzt aus diesem Grund wird in der Literatur ein buntes Spektrum an L$\ddot{o}$sungen pr$\ddot{a}$sentiert, wobei sich die meisten neueren Stellungnahmen vor allem mit Organisationstarifvertr$\ddot{a}$gen im Sinne von ${\S}$3 BetrVG besch$\ddot{a}$ftigen.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.139-153
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• 2024

The importance of sustainable growth and cost reduction has increased globally, leading to the expansion of outsourcing by companies. Additionally, the spread of the platform economy has brought changes in the way we work, and the online outsourcing market, where tasks are mediated through platforms, is growing. Academically, while research on general outsourcing is actively conducted, studies on online outsourcing are relatively insufficient compared to its actual utilization. This study aims to analyze the factors and performance factors of online outsourcing utilization by startups, to identify the effects and concerns of using online outsourcing from multiple perspectives, and to suggest the roles of various stakeholders for effective utilization and industry development. For the research, a survey was conducted with 281 employees of startups who have experience in using online outsourcing, and the main findings are as follows. First, the enhancement of efficiency, profitability, and innovation through the use of online outsourcing positively affects organizational commitment and job satisfaction of startup members. Especially, the improvement of efficiency due to the use of online outsourcing has a significant effect on enhancing job satisfaction. Second, concerns about the burden of online outsourcing fees or uncertain outcomes negatively affect organizational commitment and job satisfaction. Third, there are perceptual differences in the motivations and performance regarding the utilization of online outsourcing depending on the job position. Practitioners perceive that the use of online outsourcing increases organizational commitment, whereas managers have relatively higher concerns about the uncertainty of outsourced task outcomes and information security. Through this study, the possibility that human resource shortages and employee management issues in startups can be improved through online outsourcing was confirmed. By verifying the influence of various factors of online outsourcing utilization, this study also provides meaningful implications for establishing business strategies for online outsourcing intermediary platform companies and for formulating startup support policies by government and other startup support organizations.

• Journal of Technology Innovation
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• v.23 no.3
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• pp.169-199
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• 2015

Information and communication technologies (ICT) have been combined with products from other industries to provide new functionality, as recently shown in the cases of Internet of Things (IoT). Modularity assumes a crucial role in such technological convergence, and has impacts on the relationship between organizations as well as competition within an industry. Interface standards, which ensure the connectivity between modules, serve as a critical factor in the process by which modularity affects organization systems and industry structure. To understand the aforementioned phenomenon, we studied modularity and interface standards with a focus on the interaction between technology and organization systems and subsequent changes in industrial dynamics. This paper examines previous literature on modularity and interface standards in the aspects of product architecture, organization systems, and institutional factors. With this analytical framework, we conducted a comparative analysis of electronic and automotive industries to derive implications for standardization policy. This research has shown the significance of external open interface standards in shaping an industrial landscape where a variety of module producers horizontally compete. It also advises that policymakers take into account product characteristics, engagement of leading firms in an industry, and institutional factors such as WTO law in the design of standardization policy.

• Information Systems Review
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• v.10 no.2
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• pp.137-158
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• 2008

Rapid development of various information technologies creates new opportunities in online and offline markets. In this changing market environment, customers have various demands on new products and services. Therefore, their power and influence on the markets grow stronger each year. Companies have paid great attention to customer relationship management. Especially, personalized product recommendation systems, which recommend products and services based on customer's private information or purchasing behaviors in stores, is an important asset to most companies. CRM is one of the important business processes where reliable information is mined from customer database. Data mining techniques such as artificial intelligence are popular tools used to extract useful information and knowledge from these customer databases. In this research, we propose a recommendation system that predicts customer's purchase intention. Then, customer's purchasing intention of specific product is predicted by using data mining techniques using receipt data set. The performance of this suggested method is compared with that of other data mining technologies.

• International Commerce and Information Review
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• v.19 no.4
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• pp.53-74
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• 2017

There have been growing concerns that Korea's products keep losing their international competitiveness. It is necessary to restore strong muscles of manufacturing sectors. Together, efforts must be made to strengthen the competitiveness of service sector. While wide consensus has been reached on the necessity that Korea's service sector needs overhaul for stronger global competitiveness, it is rather difficult to witness any remarkable improvements. Insufficient performances might result from the protection of the captive markets by the interested parties. The research starts from the proposition that the introduction of MDP will bring down the barriers between the segmented services and promote competition. We provide theoretical analyses and report better performances of major countries which introduced MDP in their soils. Considering the reality, we propose that in the foreseeable future, a MDP in the areas of tax, law and accounting be introduced in Korea because these areas seem to create least conflicts of disciplinary duties due to public purposes. Broader MDPs in other areas may take some more time. There exist, however, some limitations. As MDP has not been officially introduced in Korea, it is almost impossible to directly compare the performances between the pre- and post-MDP in Korea. Data scarcity of business performances of companies also limits the study.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2003.04a
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• pp.239-246
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• 2003

BPR(Business Process Re-engineering)은 업무 프로세스를 혁신적으로 재설계 함으로써 급속한 외부환경과 내부환경의 변화에 능동적으로 대처하고자 하는 기업의 경영혁신 기법, 조직 재설계의 수단으로 도입되었다. 해마다 시행되고 있는 정보화평가위원회의 국가 정보화 사업에 대한 평가는 정보화 사업의 성과관리에 있어 BPR에 따른 조직과 제도개선 성과를 포함하여 제도혁신에 대한 인센티브 제공 둥 조직과 제도혁신 강화의 필요성이 강하게 주장되는 등 BPR은 공공부문으로 점차 확대 될 추세이다. 본 연구는 조직적 문제의 해결을 통하여 지방자치단체 GIS의 효율성을 제고 하고자 하는 목적으로 출발하였다. 따라서 BPR의 이론적 고찰을 통하여 지자체 GIS BPR의 개념을 정의하고, 지방자치단체의 GIS 시스템 도입 이후의 업무 프로세스의 변화, 업무 변화의 양상, 잠재적 업무 효과를 BPR의 기법을 통해 보여줌으로써 조직 재설계의 수단으로 GIS BPR의 가능성을 모색하였다. 이는 GIS 발달 단계에 따른 효과 창출의 패러다임을 고려한 지방자치단체 GIS 업무의 변화를 수용하는 능동적이고 융통성 있는 조직 모형을 찾는 것이라 할 수 있다. 따라서 단위조직, 진화조직, 전체조직의 GIS 발달 단계에 따른 지방자치단체 GIS 조직 모형을 규정하였다. 본 연구를 통한 시사점은 지방자치단체 GIS 조직이 현재의 단위조직 수준에서 진화조직의 단계를 걸쳐 전체조직으로 향하는 가능성을 제시했다는 점이다. 이는 지방자치단체가 각각의 단계에서 GIS의 도입 효과를 창출하기 위하여 충실히 수행해 할 것이 무엇인지를 BPR을 통해 조직적 차원에서, 그리고 조직이 다루는 업무영역의 차원에서 접근했다는 점에서 그 의의가 있다. 본 연구의 결과를 통해 지방자치단체 GIS 기본계획에 있어 조직 측면의 장기적 비전의 제시가 가능하며 이를 통해 보다 성숙된 GIS 사업의 추진과 효율적인 시스템의 운영이 가능할 것이다.. 이상의 결과를 종합해볼 때, ${\beta}$-glucan은 고용량일 때 직접적으로 또는 $IFN-{\gamma}$ 존재시에는 저용량에서도 복강 큰 포식세로를 활성화시킬 뿐 아니라, 탐식효율도 높임으로써 면역기능을 증진 시키는 것으로 나타났고, 그 효과는 crude ${\beta}$-glucan의 추출조건에 따라 달라지는 것을 알 수 있었다.eveloped. Design concepts and control methods of a new crane will be introduced in this paper.and momentum balance was applied to the fluid field of bundle. while the movement of′ individual material was taken into account. The constitutive model relating the surface force and the deformation of bundle was introduced by considering a representative prodedure that stands for the bundle movement. Then a fundamental equations system could be simplified considering a steady state of the process. On the basis of the simplified model, the simulation was performed and the results could be confirmed by the experiments under various conditions.뢰, 결속 등 다차원의 개념에 대한 심도 깊은 연구와 최근 제기되고 있는 이론의 확대도 필요하다. 마지막으로 신뢰와 결속에 영향을 미치는 요소간의 개념적 분류, 차이의 검증, 영향력 등

• Information Systems Review
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• v.11 no.1
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• pp.49-67
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• 2009

E-mail marketing is the cheapest channel in target marketing. The channel works amazingly well for marketers who know how to use it. The e-mail marketers are able to integrate transactional and behavioral data to improve the targeting content of e-mail marketing campaigns. The cost in e-mail marketing is low and e-mail marketing makes no pollution. But, the e-mail response rate is lower than all the other channels. So, it is very hard for companies to increase their sales volumes, though the companies are ready to execute e-mail marketing campaigns on the side of computer systems. Marketers can send messages easily to target customers compared to other channels. But, the possibility to be read by the customers is low. Normal e-mails are continually devalued by spam mails. This study shows the influence of e-mail marketing to increase sales used by credit cards, on the basis of the real data promoted by A bank, in the Republic of Korea. The analysis on the traits of the respondent can help marketers to target customers. If additional studies on the response prediction model on the basis of traits of potential respondents are done, the targeting method to increase the effectiveness of e-mail marketing will be better structured and organized.

• Journal of Technology Innovation
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• v.1 no.1
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• pp.157-169
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• 1993

최근, 시장환경 및 생산구조의 변화에 따라 이른바 첨단생산기술(advanced manufacturing technologies)의 개발과 활용이 산업계 및 학계의 큰 관심을 끌고 있다. 그러나 첨단생산기술의 급속한 기술적 발전과 전략적 가치의 증가에도 불구하고 산업에의 확산은 상대적으로 부진한 현실이다. 이러한 현상은 물론 초기 투자의 재원도달 문제에 기인한다고 말할 수 있지만 일차적으로는 적절한 대안을 선정하고 투자의 정당성을 분석하는 방법론의 미비도 그 원인으로 지적되고 있다. 본 고는 전통적(conventional) 생산기술과 비교한 첨단생산기술과 비교한 첨단생산기술의 특성에 대한 이해를 기초로, 새로운 기술대안들을 비교 분석하는 구체적인 기법의 개발에 관한 접근의 방향성과 개념의 틀(framework)을 제시하는 데 그 목적이 있다. 첨단생산기술의 대안선정과 정당성분석은 다음과 몇 가지 특성을 지니고 있다. 첫째, 투자대안의 속성이 다양하며(multi-attribute) 각각의 속성이 상위 적(conflicting)일 수 있다. 둘째, 기술대안들의 잠재적 기능이 생산체제의 신축성과 유연성(flexible)의 제고를 강조하고 있다. 셋째, 개별기술의 통합을 통해 시스템 전체의 상승효과(synergy effect)를 추구하고 있다. 따라서 이러한 특성에 대한 인식을 토대로 정량적이고 전략적인 장·단점에 대한 고려를 포함하는 종합적이고 객관적인 분석의 틀과 기법이 사용되지 않으면 첨단생산기술의 성공적인 도입과 활용은 기대하기 어려운 것이다. 새로운 생산기술의 도입이 공정의 부분적 개선을 위한 소규모 투자일 경우에는 경제성의 분석을 위해서는 전통적인 재무관리(capital budgeting) 기법들이 이용될 수 있고 직접적인 공정개선의 효과분석을 위해서는 시뮬레이션을 적용하는 것이 바람직하다고 할 수 있다. 그러나 기술대안의 규모가 크고 따라서 그 파급효과가 전체공정으로 확산되는 대규모 사업일 경우에는 다양한 장·단점들을 고려하는 종합적인 접근의 틀이 필요하게 된다. 이러한 방법들을 크게 세 가지 형태로 나누어 보면 (1) 모든 대안들에 대해, 모든 요소들에 관한 비교분석을 동시에 실시하는 동시적 접근(simultaneous approach), (2) 대안 또는 요소들을 그 성격에 따라 계층적 구조로 분할하고 단계별로 비교분석을 실시하는 계층적 접근(hierarchical approach), (3) 요소들을 속성에 따라 몇 개의 소그룹으로 나누고 각 그룹에 대해 순차적으로 대안들을 비교분석 함으로써 고려대상이 되는 대안들을 줄여나가는 순차적 접근(sequtial approach)등을 들 수 있다 이러한 접근법들의 장·단점들을 사업의 규모나 복잡성에 따라 달라지게 된다. 또한 동일한 접근방법 내에서도 구체적인 기법의 선택과 개발도 문제의 특성에 따라 달리 결정되어야 한다. 그러나 어떠한 경우에도 오늘날의 첨단생산기술에의 투자는 현금의 흐름에 대한 계량적 분석에만 의존하는 전통적인 기법만으로는 불충분하며 기업목표와 생산조직 전반에 관한 전략적 요소들을 포함하는 종합적인 접근이 바람직하다.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.191-209
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• 2015

The purpose of this study is to identify whether franchisee-perceived franchisor's proactiveness, innovativeness and risk-taking affect franchisee-perceived affective commitment with franchisor, and the affective commitment affects franchisee-perceived external representation and service delivery. Based on total 280 samples obtained from owners or managers of franchise fast-food restaurants in located in Yeongnam province, the research findings are as follows. Firstly, the innovativeness and risk-taking positively affect the affective commitment. Secondly, the affective commitment positively affects external representation and service delivery. But proactiveness does not affect the affective commitment significantly. These findings imply that firstly, franchisor should investigate consumer trends periodically and develop new successful menus and services more than competitors do, and implement new marketing techniques innovatively towards these menus and services. Secondly, franchisor had better adopt high return/risk strategies because of deepened competition and do bold decisions of price change etc. Also, in order to increase proactiveness, franchisor needs to launch new menus and services earlier than competitors and occupy market in advance, which strengthens affective commitment with franchisees. Thirdly, in order to increase affective commitment with franchisees, franchisor needs to match franchisor's value with franchisee's value and same value means same objective. Lastly, limitations and further research directions are also discussed.