• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.249-261
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• 2011

The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.5
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• pp.113-130
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• 2011

Due to the development of information and communication technology, the global influence on politics, economics, society, and culture has grown. A major example of this impact on the economic sector is the growth of e-commerce, which increases both the speed and efficiency of businesses. In light of these new developments, businesses need to shift away from the misconception that information overwhelms to embrace the enhanced competitiveness that e-commerce provides. However, concern about fraudulent transactions through e-commerce is pertinent because of the loss in both critical revenue and consumer confidence in open markets. Current solutions for fraudulent transactions include real-time monitoring and processing, payment pending, and confirmation through SMS, E-mail, and other wired means. Our research focuses on the management of Fraud Detection Systems (FDS) to safeguard online electronic payment systems. With effective implementation of our research we hope to foster an honorable online trading culture and protect consumers. Future comparative research in domestic and abroad markets would provide further insight into preventing fraudulent transactions.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.11a
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• pp.115-119
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• 2002

In the recent you, as the development of computer network and web, the amount of electric document exchange is dramatically increased through B2B, B2C, electric bid and et cetera. The medical world also needs to share and exchange good information for medical treatment like H2C(hospital to hospital), H2C(hospital to company). In this paper, we design medical information model using DTD and inplement medical information support system based on xml and xslt.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.531-534
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• 2004

기업간 전자상거래 국제 표준인 ebXML 의 표준 사양에 따른 정보등록저장소를 활용하여 각 산업별 B2B 표준 컨텐츠를 저장, 등록, 관리하는 사례가 증가하고 있다. 각 산업별 기관별 등록저장 소가 만들어지고 또한 국가별로도 중앙등록저장소가 구현됨에 따라 이들을 서로 연계하여 산업간의 B2B 활용도를 높이고 또한 연동성을 향상시킬 수 있는 방안을 찾고 있는 중이다. 이미 OASIS에서는 Federation 및 Replication 기능을 추가한 ebRS 2.5 버전 사양에 대한 드래프트를 제시하였고 표준으로 승인받기 위한 절차를 진행 중에 있다. 본 논문에서는 한국전자거래진흥원의 지원하에 개발된 정보등록저장소의 Federation 및 Replication 처리시스템의 개발방법에 대해 살펴보고 현실에 적용할 때에 발생할 수 있는 제반 프로토콜상에서의 문제점 및 해결방안에 대해 논의해 보고자 한다.

• The Journal of Society for e-Business Studies
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• v.9 no.1
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• pp.139-154
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• 2004

Recent business environments require a company to communicate frequently with other companies. This makes it essential to use XML (eXtensible Markup Language) documents for integration of information systems. Especially in e-Business environments, change management of documents is important to record and trace the history of the documents. In this paper, we propose a new method of storing a document by detecting changes automatically and reconstructing the document version when a user requests. In addition, based on the method, we also propose a model to recover a document into previous state even when system errors occur. A prototype system is implemented on top of a workflow system and an experiment is carried out to present efficiency of our method. Our approach provides efficiency of storage space and convenient management of documents.

• The Journal of Society for e-Business Studies
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• v.9 no.3
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• pp.1-16
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• 2004

The purpose of this study is to explore the nature of supply chain partnership, and to find the factors influencing the supply chain partnership success. For this, relationship commitment and trust were used as the basic components of the supply chain partnership. Also we identified strategic fit, interdependence, compatibility, and communication as determinants of supply chain partnership. Based on the statistical analysis of the sample of Korean corporations, it was found that relationship commitment and trust were shown to be significant factors influencing the supply chain partnership success. In addition, the findings reveal that strategic fit, interdependence, compatibility, and communication will facilitate supply chain partnership. More specifically, strategic fit and interdependence have a significant positive influence on relationship commitment. Also, compatibility and communication have a significant positive influence on trust. There result, in short, supported the importance of supply chain partnership for the successful SCM.

• Journal of Intelligence and Information Systems
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• v.9 no.3
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• pp.1-21
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• 2003

In this research, we developed a Multi-Agent based Negotiation Support System to be able to increase the competitive power of a company in dynamic environment and correspond to various orders of customers by diffusion of electronic commerce. The system uses the agent technology that is being embossed as new paradigm in dynamic environment and flexible system framework. The multi-agent technology is used to solve these problems through cooperation of agent. The system consists of six sub agents: Mediator, manufacturability Analysis Agent, Process Planning Agent, Scheduling Agent, Selection Agent, Negotiation-strategy Building Agent. In this paper, the proposed Multi-Agent based Negotiation Support System takes aim at the automation of transaction process from ordering to manufacturing plan through the automation of negotiation that is the most important in order-taking transaction.

• The Journal of Society for e-Business Studies
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• v.12 no.3
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• pp.1-17
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• 2007

A virtual enterprise (VE) can be mapped into a multi-agent system (MAS) that consists of various agents with specific role(s), communicating with each other to accomplish common goal(s). However, a MAS for enacting VE requires more advanced mechanism such as context that can guarantee autonomy and dynamism of VE members considering heterogeneity and complex structure of them. This paper is to suggest a context-based MAS as a platform for constructing and managing virtual enterprises. In the Context-based MAS a VE is a collection of Actor, Interaction (among Actors), Actor Context, and Interaction Context. It can raise the speed and correctness of decision-making and operation of VE enactment using context, i.e., information about the situation (e.g., goal, role, task, time, location, media) of Actors and Interactions, as well as simple data of their properties. The Context-based MAS for VE we proposed('VECoM') may consists of Context Ontology, Context Model, Context Analyzer, and Context Reasoner. The suggested approach and system is validated through an example where a VE tries to find a partner that could join co-development of new technology.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.45-53
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• 2005

The rapid diffusion of using internet and technical development becomes a driving force creating and developing the industries based on internet and made up an electronic commerce market which is a new form of business market. The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.65-83
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• 2004

Keen competence in business environments induces companies to introduce Supply Chain Management (SCM), which is accelerated by emerging information technology. Consequently, supply chain integration requires interacting and information sharing among the companies participating in the supply chain. Web services, platform independent technologies, are recently used for SCM. However, web services themselves do not provide high level supply chain integration. Therefore, the ways to control and manage global processes over supply chain need to be developed. In this paper, we introduce a method of executing and managing supply chain process using Business Process Management (BPM) system. BPM system is a software system to support an efficient execution and management of complex business processes, and it is applied to supply chain processes . The supply chain processes can be regarded network of activities, each of which is served as web service and related to one of the participants. Our approach enables not only efficient managing but also effective monitoring of the process, which can be a good basis for improvement of the processes. For a speedy execution of processes, we provide a method to support decision making in course of executing process by software agents, which are also web services.