• Asia Marketing Journal
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• v.8 no.1
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• pp.19-47
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• 2006

This study explores the effect of the properties of digital infra on customer participation to explain how customers' initiatives impact the marketing process in the digital environment. Also the effect of the accumulated information through customers' information sharing on their initiatives in the marketing activities can be discovered. These effects can be better understood by developing comprehensive model and employing large sample empirical test. Study1 identifies the properties of digital infra which overcomes the limitations of off-line environment in customers' participation - Information openness, connectedness, community interaction and structure clarity - and how these properties activate customers' participation in the marketing process. Study2 shows the process structure of reverse marketing activities in the digital environment. These findings deliver the fact that customers' initiatives in the marketing activities will be accepted generally under the digital environment. Consequently, this study suggests some managerial implications for completely different marketing strategies in response to customers' initiatives in the marketing activities under the digital environment.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.193-196
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• 1998

효율적인 글로벌 생산경영은 각국에 위치한 생산시설을 통제·운영(control)해야 하는 글로벌 기업(다국적기업)에게 중요한 문제가 되고 있다. 각 나라에 위치한 생산시설은 글로벌기업의 생산네트워크를 구성하는데, 효율적인 글로벌 생산경영을 위해서는 이러한 글로벌 생산네트워크가 최적으로 운영되어야 한다. 글로벌기업은 협력·조정 메커니즘(coordination mechanism)을 통하여 이를 달성할 수 있다. 글로벌 협력·조정 메커니즘(global coordination mechanism)이란 글로벌 기업의 본사와 해외자회사 모두의 생산활동에 상호 영향을 미치는 의사결정을 하는데 있어서 서로 협력하고 조정할 수 있도록 해주는 조직적 의사결정지원 시스템의 하나이다. 이는 협력·조정의 영역, 방법, 구조 등 세가지 기본 틀을 살펴봄으로써 이해될 수 있다는 것이 본 논문의 기본 전제이다. 이 논문에서는 한국 글로벌기업의 본사와 해외 자회사간 협력·조정 활동을 분석하여, 해외 자회사의 생산성과를 높이기 위한 효과적인 협력·조정 메커니즘의 결정요소를 파악하고자 한다. 실증분석을 통하여 다음과 같은 가설을 검증한다. (1) 산업의 특성은 협력·조정 메커니즘과 글로벌 생산성과 간의 상호관계에 영향을 미친다. (2) 글로벌기업의 특성(예를 들어, 기업의 글로벌화 정도, 규모)은 협력·조정 메커니즘과 글로벌 생산성과 간의 상호관계에 영향을 미친다. (3) 산업과 기업의 특성을 반영하여 협력·조정 메커니즘의 구성요소 (협력·조정 영역, 방법, 및 구조) 간의 적합성(fit)이 이루어졌을 때 글로벌 생산성과는 가장 높다.

• International Commerce and Information Review
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• v.14 no.1
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• pp.115-137
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• 2012

This study examines the performance impacts of entry mode choice based on the perceptions of managers of a large sample of South Korean foreign MNEs in Mongolia. The purpose of this study is to build on existing research by examining the extent to which the South Korean companies investment in Mongolia. It is necessary to establish and execute optimal entry strategy according to environmental features in order to survive as a competitive international enterprise in the extensive Mongolia markets. This study finally seek a plan to enhance the performance of the cross-cultural companies. The results of this study are as stated as follows. the relationships between the environmental factors and entry strategies are, statistically, significantly positive. The relationships between the entry strategies and performance in Korean companies are, statistically, significantly positive. the relationships between companies' environmental factors and performance, the environmental features of cross-cultural companies are positive. We find that Korean affiliate performance is a multidimensional and complex phenomenon, which may be properly explained by multiple factors, including the industrial, environmental, and cultural factor, that go beyond initial entry mode choices in Mongolia market. These results make theoretically optimal entry mode decisions and whether or not this entry mode choice is related to enhanced performance of Korean companies to Mongolia market.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.3
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• pp.101-119
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• 2011

A empirical study investigating firms' attitudes and behaviors regarding of RFID technology within supply chain is very limited. Thus, this study examines the determinants influencing firms' adoption and performance of RFID within the supply chain. Particularly, this study focus on the impacts of the companies' relationship characteristics, including strategic fit, interdependence, compatibility, and long-term orientation affection RFID adoption and performance within the supply chain. Furthermore, the study includes environment uncertainty as a moderating effect between relationship characteristics and RFID adoption. The proposed research model was tested using structural equation modeling from 227 employees. Results of this study support the proposed hypotheses. The implication of this study suggest a new theoretical framework explaining RFID adoption and performance with the supply chain.

• Management & Information Systems Review
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• v.32 no.5
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• pp.157-174
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• 2013

In this research I investigate different firm characteristics between environment-friendly companies which are awarded by the Government and companies which violate environmental regulations. I set up three hypotheses in terms of managers' environmental attitude and firms' characteristic in technical, financial and structural aspects, considering environmental experts' opinions and findings of previous papers. Main research findings are as follows. First, both acquisition of the ISO 14001 certificate and ownership structure are used as proxy of top management attitude towards environmental decision-making. It is hypothesized that it is found that the certificates of ISO 14001 is a good proxy to represent top management environmental attitude and a firm with the certificate would have less likelihood of violation. Second, it is hypothesized that technical ability affects violation tendency of environmental regulations. It is found that as R&D investment increases, violation likelihood of environmetal regulations decrease. It can be conjectured that R&D investment may improve technical abilities of observing environment regulations. Third, it is investigated whether a firm's financial capability affects violation tendency of environmental regulations. Fourth structural aspects of a firm such as capital intensity, the number of employees and export ratio are investigated. It is found that a firm with more employees per sale amount tends to violate environmental regulations. It is not found any effects of expert ratio nor capital intensity on violation tendency of environmental regulation.

• Proceedings of the Korea Association of Information Systems Conference
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• 1998.10a
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• pp.87-94
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• 1998

조직간 정보시스템의 성공적 구축을 위한 전략적 관리는 자동화된 정보기술을 둘 이상의 조직이 공유하는 것이다. 정보기술의 사용은 경쟁적 우위를 제공할 뿐만 아니라 조 직간의 거래비용과 교섭력을 향상시킬 수 있다. 조직에 영향을 미치는 다양한 특성들, 즉 조직구조, 조직전략, 유휴자원의 정도 등과 같은 요소들에 의해 조직상호간의 관계는 각기 다른 형태로 구분되며, 전략적 기회 제공을 위해 조직간 정보시스템을 추구하는 기업들간에 는 다양한 형태의 개발동기요인들이 나타날 것이다. 본 연구에서는 조직상호간의 관계에 대 한 경쟁적 환경과 각 기업들이 가지고 있는 조직적 특성 요인들을 토대로 어떤 경쟁환경에 서 어떤 조직적 특성을 가진 기업이 왜 조직간 정보시스템을 개발하고자 하는지에 대한 살 펴보고자 하며 이에 대한 이론적 모형과 이들 특성들에 대한 가설을 제시하여 추후 실증분 석을 위한 토대를 마련하고자 한다.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.179-183
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• 2021

창업기업의 성과는 창업가 개인의 역량 뿐 만 아니라 네트워크 등 기업가 정신이 발현되는 모든 영역의 요소들이 작용한다. 재무적 자원에서부터 기업의 기능별 역량과 자원에 이르기까지 충분하지 않은 창업기업들은 전략적으로 기업이나 대학과 같은 외부 주체들과의 제휴를 추진하여 성과향상을 의도할 수 있다. 전략적 제휴와 기업 성과 간의 관계는 전략경영분야에서 오랫동안 다루어져 온 연구 주제였다. 다만, 창업기업이라는 한정된 역량과 자원 상황에서 창업 기업이 실제로 이러한 전략적 제휴를 통해 재무성과를 향상시키는지에 대한 연구는 미흡하였다. 이에 본 연구는 창업기업의 전략적 제휴가 재무성과에 미치는 영향을 규명하고 그러한 관계에 영향을 미칠 수 있는 혁신역량 강화활동으로서 R&D투자와 교육훈련 투자의 영향을 분석하고자 한다. 또한, 창업기업이 보유한 인적 여유자원(slack resource)의 역할도 함께 규명하여 창업기업의 전략적 제휴와 관련한 행동적 특성을 논의하고자 한다. 이를 통해 본 연구는 기업이 전략적 제휴를 통해 보다 나은 성과향상을 위한 투자로서 다양한 혁신역량 강화활동 필요성에 대한 시사점을 제시할 것으로 기대한다.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.315-324
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• 2007

This study is to investigate the relationships between system characteristics and performance of customer relationship management, and also to examine the type of industry which organizations are involved in, financial or non-financial business, affects on those relationships. To accomplish these research purposes, this study obtained 230 questionnaires from domestic organizations which have implemented customer relationship management systems, and finally used 206 responses for statistical analyses. The results of the study can be summarized as followings. First, integration of system and ease of use of system among various system characteristics have a positive affect on the performance of customer relationship management in significant level. Second, the relationship between system characteristics and performance of customer relationship management, based on testing for parallelism, does not differ by the industry type of organizations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1428-1445
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• 2008

This study focuses on examination a) of impacts of entrepreneurs' psychological characteristics on business performance (need fur achievement and risk-taking propensity), b) of impacts of entrepreneur's competency characteristics(vision, opportunity recognition, social deftness, frequency of networking and reliability) on business performance, and c) of controlling impacts of business incubator on the relationship between entrepreneurs' characteristics (psychological characteristics and competency) and business performance. According to a study, among entrepreneurs' psychological characteristics, need for achievement has a significant impact on business performance, whereas risk-taking propensity is found to have no significant impact on business performance. In addition, among entrepreneurs' competency characteristics, vision, social deftness, and network reliability have no impact on business performance, whereas opportunity recognition and frequency of network have an impact on business performance. On the other hand, need for achievement has a negative impact on controlling business incubator services. Business incubator services have a significant impact on the relationship between vision, network reliability and business performance.

• Management & Information Systems Review
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• v.29 no.1
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• pp.1-23
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• 2010

This study examines the impacts of outside directors' characteristics and compensation on stock performances of KOSDAQ and NASDAQ IPO firms. The results of this study indicated the following interesting results. First, there is no significant relation between outside directors' age and CARs on KOSDAQ firms. while significant positive relation between outside directors' age and CARs on NASDAQ firms. And the elder age group shows a more positive impact on performances compared with the younger age group. Second, there is no relation between outside directors' academic background and CARs for KOSDAQ firms. But We find a significantly positive one for NASDAQ firms. Third, In Relation to outside directors' careers, their professional or CEO careers group have more positive impact on stock performances than gray directors' careers group. Lastly, there is an insignificant negative relation between the outside directors' compensation and CARs for KOSDAQ firms. while there is a positive relative for NASDAQ firms. In particular, there is a significant positive relative between value of stock options and CARs for NASDAQ firms. from the result, I could find out the stock option for outside' directors have a positive influence on firm value.