• Title/Summary/Keyword: 기성복 브랜드

Search Result 10, Processing Time 0.029 seconds

국내 여성복업체의 입체재단 도입현황 분석 - 미시존 기성복 브랜드 중심으로 -

  • 채수경;천종숙
    • Proceedings of the Costume Culture Conference
    • /
    • 2003.04a
    • /
    • pp.42-44
    • /
    • 2003
  • '95년 하반기부터 시작된 경제위기를 맞이하면서 의류시장의 외형적 규모와 소비자들의 소비심리가 크게 위축되자, 국내 미시존 여성복 브랜드에서는 단품의 강화와 트랜드를 반영한 캐릭터성 보완의 두 가지 측면으로 시장구도를 형성하며 의류시장의 위기를 모면하려 노력한다. 그러나 IMF 이후, 베이직 상품의 판매비중이 늘어나게 되자 정장에 트랜드를 반영하기보다는 단품에 트랜드를 반영하려는 현상이 나타나게 되고, 대다수의 브랜드들이 기획비중을 줄이고 보완반응의 비중을 늘리면서 인기 브랜드의 인기 아이템에 대한 디자인 카피가 늘어나게 되면서, 브랜드의 차별화가 없어지는 공동화 현상이 심각하게 대두되게 되었다. (중략)

  • PDF

A Study on the Comparative Evaluation of wearing Fitness of Women′s Ready-made Jackets Using 3D Scanner (3D Scanner를 이용한 여성용 기성복 재킷의 착의적합성에 관한 비교평가연구)

  • Kim, Haekyung;Eunyoung Suk;Park, Soonjee;Chuyeon Suh;Jiyoung Lim
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.25 no.10
    • /
    • pp.1707-1718
    • /
    • 2001
  • 본 연구 목적은 3차원 인체 스캐너를 이용하여 여자 기성복 재킷의 여유량을 비교, 분석하는 것으로, 2사이즈 7브랜드의 재킷의 공극량을 계측하여 분석하였다. 첫째, 재킷 단면둘레 분석 결과, B85(품), B8(허리)를 제외하고 브랜드간에 유의한 차이를 나타내지 않아, 전반적으로, 브랜드간 제품치수에는 차이가 없는 것으로 나타났다. 둘째, 인체와 재킷의 단면둘레 분석 결과, 재킷의 배둘레를 제외한 모든 항목에서 유의한 차이가 나타나 피험자, 재킷 모두 사이즈에 따라 유의적인 차이 가 있음을 알 수 있다. 셋째, 기본사이즈 B85에서는 허리를 제외하고는 패턴 F가 가장 여유량이 많은 것으로 나타났으나, B88의 경우, 부위별로 각기 다른 패턴에서 여유량이 가장 많은 것으로 나타나, 각 부분마다 브랜드별로 그레이딩 룰이 다름을 알 수 있다. 넷째, 착의 단면은 인체와 의복간의 여유량 분포를 명백히 보여주며, 어깨, 가슴, 엉덩이처럼 몸에 밀착되는 부위는 다른 부위에 비해 패턴간, 각도별 변이가 적은 것으로 나타났다. 품, 허리, 배에서는 옆보다는 앞, 뒤로, 가슴에서는 앞뒤 좌우의 30$^{\circ}$방향, 엉덩이의 경우, 옆, 뒤보다는 앞쪽에 여유량이 집중되어 있는 것으로 나타났다. 다섯째, 브랜드별 평균공극길이에 대한 분산분석 결과, 전반적으로 패턴 F가 가장 공극량이 많고, 패턴 D가 작은 것으로 나타났다. 여섯째, 사이즈별 평균공극길이에 대한 t-검정 결과, 품과 배 부분에서, B88이 B85보다 공극량이 적은 것으로 나타나, 기준부위인 가슴, 허리, 엉덩이 부분뿐만 아니라 품, 배둘레의 치수에 대응할 수 있도록 그레이딩 룰 값을 산정하여야 함을 알 수 있다.

  • PDF

Consumer's Apparel Brand Preference and Fit of Ready-to-wear for Women (소비자(消費者)의 여성정장(女性正裝) 브랜드 선호(選好)와 기성복(旣成服) 치수(値數)의 맞음새)

  • Oh, Seol-Young;Chun, Jong-Suk
    • Journal of Fashion Business
    • /
    • v.6 no.1
    • /
    • pp.128-136
    • /
    • 2002
  • This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

An Analysis of Ready-to-Wear in Madam Brand Sizing System of Jackets for Middlescence Women (중년 여성을 위한 마담브랜드 기성복의 재킷 치수체계 분석)

  • Kweon, Soo-Ae;Kim, In-Hwa
    • Korean Journal of Human Ecology
    • /
    • v.14 no.4
    • /
    • pp.653-663
    • /
    • 2005
  • The society advance of a development of the science technique and women from the industrialization, women prefered the tailor-made clothes to the convenient ready-made clothes in the aspect to be economic and save time in the clothing habits. After marriage, middle age women change the comparison of their body due to the pregnancy and birth, the body girth of them increases compared with young woman, the winding of the waist comes to be small and they show the feature of body which the vibration thickness and the brachial girth grows bigger. The reason is that the problem on the fitness of the ready-made clothes comes into being. According to this result which analyzes a ready-made clothes body of the jacket-brand which does the middle age woman to the target in research, actual purchasing age appears than the age which most companies do to the target so that it is high, and though the body is divided in KS standard, the measurement distinguished without the body and most companies were producing the jacket. There was many case to select a fitting model Among a designer or within firm employee with the similar body and measurement. It was revealed that high rate of mending relation of a sale jacket of the company. Research about the body of the ready-made clothes is thought by continuing over there.

  • PDF

Investigation of Production Condition of Ready-Made and MTM Men's Suits - Focusing on Brands of Department Store - (신사 정장 브랜드의 기성복 및 MTM 생산 실태 조사 - 백화점 입점 브랜드를 대상으로 -)

  • Choi, Jin Young;Song, Hwa Kyung
    • Fashion & Textile Research Journal
    • /
    • v.18 no.6
    • /
    • pp.746-754
    • /
    • 2016
  • This study aimed to investigate the status of ready-made suit and MTM (Made-to-measure) suit production with 10 men's suit brands turning over 200 billion won. Their target age group is late 30's to late 40's. Regarding production for the ready-made suit, eight out of 10 brands are using both KS and their own sizing. Classification of body shapes was done in 8 brands, mostly for upper body in simple ways (lean, normal, and obese). All brands are conducting fittings on only standard size. The number of sizes produced is varying depending on the brands; 9 to 17 for a jacket and 9 to 20 for a pair of pants. Regarding on the MTM production, four out of 10 brands have implemented MTM production. The rate of MTM production to their total production is about 15-20%. There were positive opinions on MTM production since it enables to reduce stocks through a small quantity of production for necessary sizes only. The reasons of orders of MTM production were answered as 'no size available', 'unique body shape', etc., and most orders were placed by consumers who are fat-bellied or have thick thighs. They have used MTM automated CAD software developed by Gerber Technology or Investronica. All the brands have utilized automated marker-making software and cutting facilities for MTM production.

Comparison of New Hanbok Jeogory Pattern for Customizing System Development

  • Cha, Su-Joung;Heo, Seung-Yeun;An, Myung-Sook
    • Journal of the Korea Society of Computer and Information
    • /
    • v.25 no.11
    • /
    • pp.167-178
    • /
    • 2020
  • This study attempted to find out the difference in the patterns of jeogori between commercially available Shinhanbok brands by comparing and analyzing the patterns of the changing Shinhanbok jeogori in consideration of material characteristics, fit, and fastening. After purchasing and disassembling 6 products, analysis was conducted with the disassembly pattern. As a result of analyzing the shape of the jeogori, the 1st, 3rd and 6th brands showed no darts. In the case of the 5th brand, the three-dimensional effect of the human body was expressed with a princess line. As a result of the appearance evaluation, the 5 brands were evaluated as the highest in most items except for the space of the front width and the group wrinkles of back sleeve armhole, and the appearance was analyzed to be the best. As a result of evaluating the clothing pressure, it was analyzed that the chest circumference of the first brand was smaller than that of the other brands, and the shoulder width and shoulder length were also shorter, and pulling occurred even after wearing. As the demand for new hanbok increases, it is believed that it is necessary to establish a size system for ready-made clothes.

A Study on Actual Condition of Sizing System of Women′s RTW Apparel Brands in Korea (한국 여성복 브랜드의 치수 체계 실태에 관한 연구)

  • 오설영;천종숙
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.26 no.1
    • /
    • pp.50-61
    • /
    • 2002
  • The manufacturer first identifies a target market before developing a sizing chart. A target market is specific for age or figure type. The purpose of this study is to evaluate the suitability of sizing system of women's apparel brand in Korea. For this purpose, the characteristics of the manufacture's sizing chart for jacket and skirt/pants were analyzed. For each brand, the target age of the brand and the age of consumers who preferred that bland were compared. The size charts collected from 27 women's apparel brands were analyzed and compared with Korean industrial standard sifting chart. The results of this study reviled that the body proportion in many manufacturer's sizing chart does not correspond to the body types in Korean industrial standard sizing chart. This trend was apparent for the short figure sizes made for women 155cm in height. There is a difference between the target age in brand concept and the age of consumer preferring to purchase that brand apparel. The age of fitting models usually does not correspond the customer's age. It was concluded that the age of target customer does not go well with the age of brand concept nor the fitting model age caused fit problem of the women's ready-made clothes.

A Study on Fashion Design of the Image of Verdi's Opera "La Traviata" - Centering on the Design of Women's Clothes with Images of "Violetta" - (베르디 오페라 "La Traviata" 이미지의 의상(衣裳) 디자인 연구(硏究) - "Violetta" 이미지의 여성복(女性服)디자인을 중심(中心)으로 -)

  • Choy, Bom-Shi-Nae;Cho, Kyu-Hwa
    • Journal of Fashion Business
    • /
    • v.6 no.2
    • /
    • pp.17-28
    • /
    • 2002
  • With the most popular and beloved Verdi's "La Traviata" as the subject in the year 2001, which is the 100th anniversary of his death, the present study discusses the arias by the main character "Violetta" and the characteristics, images, clothes and their symbolism expressed through and stage costumes of major performances shown in Korea and abroad. Furthermore, the purposes of the present study are to propose a new fashion brand image called "Violetta look" by incorporating this image into current fashion to join fashion and stage, and to actually design and producing these clothes. Therefore, stage costumes of characters shown in the limited space called stage were connected with the study of characters' images and applied into the current fashion as a brand image, and from the industrial aspect, a high value added fashion brand image was created.

A Study on Target Ages and Sizes of Korean Women′s Ready-made Clothes (한국 성인여자 기성복 브랜드의 타깃 연령 및 생산사이즈에 관한 실태조사 연구)

  • 조영아
    • The Research Journal of the Costume Culture
    • /
    • v.8 no.4
    • /
    • pp.549-561
    • /
    • 2000
  • The purpose of this study was to survey and analyze the age classification of women customers as a target market and sizes on a label that were actually produced by each brand in Korean national brands ; they were classified into size for bodice and bottom, and compared with the distribution of national data of women's body measurement. They were analyzed and classified by brand groups of 'miss', 'missy', 'Mrs.'and 'madam', The results were ; 1) It was found that recent products for ready-made for women's clothes tend to be designed with target to the measured ages classified by the range of five or ten years. The main practice was that for 'miss'brand group the age range was of five years, and for 'missy'brand group, ten years. And for 'Mrs'and 'madam'brand groups, it was of 15 or 20 years. So that, it is necessary to design their clothes based on their features of body considering the intervals of age. 2) 'Mrs'and 'madam'groups were most remarkable for their distribution into a vast range of sizes for three control dimensions and waist girth size when compared to 'miss'and 'missy'groups. The distribution of brand size had no relation with that of body measurement, and in particular, none was produced for short height size between 145 and 150 ㎝. For tall height size between 175 and 180 ㎝, many brand sizes were distributed while body measurement was few. It means that distribution of brand size was different from real distribution of body measurement was few. It means that distribution of brand size was different from real distribution of body measurement as a result that the larger the bust girth in such cases over 160 ㎝, the larger the size of hip girth. Even as for the height 155 and 160 ㎝ in which body measurement is concentrated, there were many problems because while sizes of 'large'bust girth and 'small'hip girth had a large distribution, their clothes were not produced.

  • PDF

A Study on the Evaluation of Ready-Made Jacket for Women according to Pattern Size Using 3D Scanner (3D scanner를 이용한 여성복 재킷의 패턴 사이즈에 따른 착의평가 연구)

  • 서추연
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.26 no.3_4
    • /
    • pp.390-401
    • /
    • 2002
  • This study was to evaluate the fitness and the suitability of size specification of the ready made jacket for women by analysing pattern size and space between skin and clothing using 3D scanner. The results were as follows: 1. Pattern B had the lowest score and the feeling of wearing was significantly different among the given patterns even though all jacket size specification were the same. 2. Ease amount was different between each brand even though the jacket size specification was the same due to the different pattern grading rules. And increasing grading amounts were bigger in horizontal direction rather than in vertical direction. 3. We could obtain accurate a 3 dimensional figure, using 3D scanner which was very useful and more accurate than 2 dimensional data using photography method. 4. Analyzing the average space between skin and clothing of each pattern, there was no significant difference in the average space between skin and clothing among all patterns except waist part of B88 size. And analyzing the average space between skin and clothing of each measured body parts by each size, there existed a significant difference in the interscye, abdomen and hip parts.