• Journal of Digital Convergence
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• v.10 no.4
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• pp.129-136
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• 2012

This study is presented on the corporate advertising strategy utilizing internet on corporate social responsibility in the context of the articles. To this end, Internet articles divided into positive and negative contexts, and has even attracted the attention of Internet articles and high /low and then separated into groups on ad attitudes and corporate image, the interaction effect was examined. Firstly, the Internet, a low level of condition of the article noted, in the context of a positive than a negative context, recall rates were higher. Second, the context of Internet articles and attention on the interaction effect between attitude toward advertising appeared. Third, the context of Internet articles and attention on the interaction effects between the corporate image appeared. Finally, the context of Internet articles and attention on competitive interactions between the corporate management was effective. Thus, the context of Internet articles based on the level of attention and context to determine the effect of advertising by consumer advertising awareness and favorable attitude toward corporate advertising and corporate image enhancement and competitiveness of business management can be an effective strategic plan suggests that.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1622-1624
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• 2015

세계적으로 자동기사 작성 시스템을 적용한 사례가 증가하는 가운데 미국의 LA 타임스가 2013년에 지진 속보 기사를 완성하면서 주목 받기도 했으며 국내에서도 비슷한 사례들의 개발이 지속적으로 진행되고 있다. 본 논문에서는 로봇저널리즘 시대에 맞춰 빅데이터 기반의 자동기사작성 로봇 개발방법을 제안하고, 데이터를 수집해 기사를 추출해내는 빅데이터 기반의 자동기사작성 로봇을 객관적인 데이터를 수집할 수 있는 스포츠분야에 적용하여 개발하였다. 본 기술로 인해 객관적인 내용을 표현할 수 있는 기사를 실시간으로 작성 및 온라인으로 배포 할 수 있으며, 확장을 통해 온라인 시청자들에게 다양한 실시간 정보제공이 가능할 수 있을 것으로 예상된다.

• The Optical Journal
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• s.124
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• pp.17-19
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• 2009

첨단산업분야에서 광기술의 위상이 높아지면서 '광학'에 대한 교육, 연구, 기술개발 등을 주목적으로 하는 대학의 특성화 학과들이 전국에 11개에 달하는 가운데 그중 공주대학교 영상광정보공학부(광공학전공)가 주목받고 있다. 광학분야 취업률 100% 달성, 올해 치러진 광학기사 시험에서 전체 응시자중 35.3%에 달하는 12명의 합격자를 배출했다는 점만 보더라도 차별성을 쉽게 찾을 수 있다. 이번호에서는 광학전문가들의 산실로 떠오르고 있는 공주대학교 기하공학연구실을 찾아 이준호 교수로부터 최근의 연구 활동 및 교육 방향에 관해 들어보았다.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.575-585
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• 2018

The side effects of drug is closely linked to the people's health and professional. In this case, press report is very important in evaluating the side effects of drug and people's attitude of government's health policy. This study analyzed press report on the side effects of drug based on the main theme, source, responsibility attribution on crisis, frame and network analysis. Theses is a difference of main theme between the press. Daily newspaper focused on the occurrence of crisis and economical newspaper focused on the manufacture company. Professional paper focused on the criticizing of the health policy. The main source of the press on the side effects of drug is the Congressman. There are few articles which mentions about the crisis responsibility. However most articles mentioned that the subject of crisis solutions is the manufacturer. This study found the main meaning by network analysis. This study highlighted the government's crisis management based on the result of content analysis and network analysis.

• Journal of KIISE:Software and Applications
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• v.31 no.4
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• pp.505-515
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• 2004

In a newspaper, 5W1H information is the most fundamental and important element for writing and understanding articles. Focusing on such a relation between a newspaper article and the 5W1H, we propose a summarization method based on the activation degree of 5W1H. To overcome problems of the lead-based and the title-based methods, both of which are known to be the most effective in newspaper summarization, sufficient 5W1H information is extracted from both a title and a lead sentence. Moreover, for each sentence, its weight is computed by considering various factors, such as activation degree of 5W1H, the number of 5W1H categories, and its length and position. These factors make a great contribution to the selection of more important sentences, and thus to the improvement of readability of the summarized texts. In an experimental evaluation, the proposed method achieved a precision of 74.7% outperforming the lead-based method. In sum, our 5W1H approach was shown to be promising for automatic summarization of newspaper articles.

• Korean journal of communication and information
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• v.74
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• pp.136-176
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• 2015

Despite the great significance we attach on culture, only a handful of researches focus on the characteristics and practices of cultural journalism. This study has aimed to unravel the changes in the trajectory of cultural journalism of Korean major newspapers, through content analysis and qualitative interpretation of the cultural contents they report. The results show that the number of cultual items have decreased compared to that of 10 years ago, although the entire number of pages has meanwhile increased. News items focused on 'products(advertisement)' and 'life(style)' have increased, whereas those on 'knowledge refined' and 'leisure entertainment' have decreased. 'Critique review commentary', 'academics' and 'performance exhibition art music' items turn out to have decreased significantly; soft contents such as mass culture, tourism, fashion and beauty, on the other hand, have increased considerably. Moreover, the demographic characteristics of news contributors remain almost the same, except that the proportion of ordinary readers/audience has slightly increased. Similarly, although there were no difference regarding the sources of direct quotation, the frequency of quotes from ordinary readers has increased. Consequently, these results imply how the cultural journalism of Korean newspapers are limited in encompassing diverse types of content, differentiating constitution, and presenting critical viewpoints.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.6
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• pp.109-123
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• 2020

There has been a major change in the way of life and thinking of all mankind due to covid19. In particular, managerial issues related to supply chain such as global supply chain disruption, and trade friction among countries are drawing the attention. Accordingly, a number of studies are being conducted on the supply chain challenges and solutions to overcome the covid19 crisis, but published research on the impact of covid19 on supply chain management is lacking. In this study, network text analysis is conducted mainly on news articles and this study summarizes the issues related to supply chain management in the era of covid19. The trend analysis results indicated that actively discussed area was global supply chain restructuring and confirmed that main topics are re-shoring, applications of new technology, and the new normal in supply chains. The findings are expected to help expand the scope of research in supply chain management research in the covid19 era.

• Korean journal of communication and information
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• v.40
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• pp.249-286
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• 2007

This study examines the main characteristics and differences on people's page in selected four national dailies, such as Chosun Ilbo, Joongang Ilbo, Seoul Shinmum and Hankyoreh Shinmun. Both Chosun Ilbo and Joongang Ilbo are categorized as the conservatives; while Seoul Shinmum and Hankyoreh Shinmun as the progressive. This study has been done by applying methods of content analysis to reveal the differences in terms of people's occupations, types of reports, their philosophies, and standards of selecting people by the dailies for the people's pages. The results shows that the conservative newspapers are very similar to the progressive newspapers in terms of occupations and the types of reports, covering the people on people's pages. More specifically, both the conservative dailies and the progressive dailies report the people for whose jobs are related to both social and cultural works. However, the conservative newspapers have much more coverages than the progressive papers in terms of the publicity reporting on the people. The conservatives are also much more reports on the people who are eager to economic success than the progressive dailies; while the progressives papers have much coverages on those who are interesting in helping others than the conservatives papers. Finally, this study reveals that the conservative dailies mainly cover those who are in publicity activities and social elite groups, while the progressive newspapers are the social celebrities and persons of fame in society.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.391-402
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• 2016

The purpose of this research, paying attention on the exaggerated advertisements on online sport media, was to investigate the illegality of the article typed advertisement of online sport media. The results of this research were as follows; First, the article typed advertisements are the assets of the media company as other articles or advertisements. Second, the persons of capacity to act are defined with sport online media, advertiser and customers. Third, the exaggerated advertisements of the sport online media and advertiser are regulated by Korean legal system. Fourth, when victims occurred, the rights of claim for damages could be activated based on the article 750 of the Korean Civil Law. Fifth, the liability for damages may be imposed by Korean Civil Law to the sport online media restrictively.

• Korean Journal of Social Welfare
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• v.63 no.4
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• pp.203-224
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• 2011

This study explored the tendencies of public perception and countermeasures on an aging society by the content analysis of Korea's four major daily newspapers since 2000. Results showed distinguishing growth of the public interest on an aging society. Articles were categorized into five domains - demographic structure, family and individual domain, health domain, economic and financial domain, and social domain. Economic and financial aspects occupied the highest frequency in the total number of articles. The analysis of public perception revealed both negative and positive perspectives on an aging society. In addition, the analysis of the newspaper articles identified particular phenomenon of Korean aging society as distinct rapid aging population, declining fertility rates caused by higher educational expenses, national security problems. Consequently, when we prepare for the alternatives of the aging society, we should pay attention to more various aspects of society based on the understanding of practical problems and needs. Furthermore, researches and discussions focusing on a particular phenomenon of Korea would be required.