• The Journal of the Korea Contents Association
• /
• v.22 no.6
• /
• pp.495-505
• /
• 2022

The purpose of this study was to examine the influence of altruism and social trust on giving behavior for COVID-19 among citizens and the differences by gender and age. To this end, this study conducted analyses with a sample of 2,006 regular citizens from the Giving Korea 2020 survey constructed by the Beautiful Foundation. The main analysed results are as follows. First, citizens' altruism and social trust significantly positively influenced giving behavior for COVID-19. Specifically, when altruism increased by one level, the likelihood of giving participation increased about 3.00 times and the likelihood of giving intention increased about 3.60 times. Second, the influences of citizens' altruism and social trust on giving behavior for COVID-19 were moderated by gender and age. Whereas the influence of altruism on giving participation was more pronounced for women, the influence of altruism on giving intention was more pronounced for young citizens. Also, the influence of social trust on giving intention was more pronounced for young citizens. Based on the results, this study discussed strategies for citizens' giving behavior to overcome a disaster like COVID-19.

• Korean Journal of Social Welfare Studies
• /
• v.43 no.2
• /
• pp.295-317
• /
• 2012

Corporate interest and participation to the corporate philanthropy have increased since sustainable business management and win-win business management is on the rise to be the major task of the corporation, due to global economic recession and shrinking of consumption market. Employee participating corporate philanthropy, such as giving or volunteering, are especially increasing recently. This study analyzed the effects of giving and volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy. Structural equation modeling was employed for statistical analyses. As a result of the study, it is clear that giving participation of the employees has a positive influence in job satisfaction and organizational citizenship behavior, mediated by the recognition and attitude about corporate philanthropy. However, the effects of volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy was non-significant. Based on this result from the study, factors to increase the inner stakeholder effect of employee participating corporate philanthropy are proposed.

• Journal of the Korea Society of Computer and Information
• /
• v.16 no.11
• /
• pp.113-122
• /
• 2011

In this paper, we propose an iPhone application that allows the user to pay for donations using the camera, GPS and call functions of the iPhone. As iOS version 3.0 allows the iPhone camera to detect and read bar codes and QR codes, the proposed application uses such codes to identify a product the user wishes to donation. After determining the user's location using the iPhone GPS function, the application can then perform a navigation task that guides the user to a suitable shop or store where the user can make his or her donation. In addition, the application offers an ARS call function that allows the user to make a direct donation, even if the user does not know the telephone number for making such donations. Therefore, the proposed application provides an easy means for the user to pay for donations directly or indirectly.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.29 no.3
• /
• pp.179-208
• /
• 2018

This study set out to analyze donation cases at public libraries, to propose plans to overcome their limitations of deficient operation budgets, and to vitalize donations at libraries. The investigator conducted a survey on the perceptions of donation activities at public libraries with a group of staff members in charge at public libraries that participated in the distribution project of books donated by publishers led by the Korean Library Association. In addition to the outcomes of project participation, the study also examined and analyzed the perceptions of in-house donation activities at public libraries in 2016. Furthermore, it looked into previous studies and cases of library donations home and abroad, identifying limitations and improvement measures of donation activities at public libraries and proposing plans to overcome them.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.206-214
• /
• 2021

The purpose of this study is to verify whether there is a mediating effect of institutional trust in the relationship between donors' satisfaction and donation intention. The ultimate aim is to improve donors' satisfaction and the donation sustainability of individual donors. In order to achieve the purpose, a survey was conducted focusing on individual donors of social welfare institutions in daegu metropolitan city and gyeongsangbuk-do of 374 people were finally used for analysis. As a result of the analysis, it was found that donors' satisfaction had a significant effect on donation intention. In addition, the institutional trust had a statistically significant mediating effect on the relationship between donors' satisfaction and donation intention. Based on these findings, practical suggestion were discussed to improve donors' satisfaction and the donation sustainability of individual donors for stable operation of social welfare institutions.

• Journal of the Korean Society for Library and Information Science
• /
• v.37 no.2
• /
• pp.207-227
• /
• 2003

This study first examines the theoretical aspects in general of the philanthropy including donations, gifts, fundraising, and volunteers which can be applied to the public library situations in Korea. It analyzes the general situations of the philanthropy in the public libraries in Daegu Metropolitan City, and suggests the recommendations for the future. The libraries and librarians should develop systematic manuals for the programs and specifies them in a written form and try to apply various methods to motivate donors and volunteers tn continue tn participate in the programs.

• 월간산업보건
• /
• s.367
• /
• pp.40-43
• /
• 2018

대한산업보건협회는 유방 건강에 대한 정보와 유방암에 대한 인식을 높이기 위해 마련된 핑크런 마라톤대회에 올해부터 동참하고 있다. 임직원들은 노사가 함께하는 사회공헌활동으로 기부문화의 정착을 위해 자발적으로 참여하고 있으며, 암진단을 받은 직원들이 치료에만 전념할 수 있도록 복지에도 앞장서 큰 의미를 더하고 있다.

• Korean Journal of Social Welfare Studies
• /
• v.47 no.3
• /
• pp.61-84
• /
• 2016

Competing theories predict that others' contributions might be either substitutes or complements to one's own. Based on such competing theoretical discussions, this study attempted to examine the relationship between information about other citizens' giving behavior and citizens' giving. To achieve study objective, this study utilized a natural field experiment that investigates citizens' voluntary contributions to three types of kettle (transparent kettle with no money, transparent kettle with a large amount of bills and coinage, and red invisible kettle) during Salvation Army Red Kettle Campaign in 2011 and 2012. The experiment took place at subway stations which does not differences in the amount donated in previous years. In this field experiment, this study manipulated information about other citizens' giving behavior available to citizens by altering the different red kettle donation boxes. This study found that there are no positive or negative information effect on individual citizens' contributions. The results did not show either crowding-out effect or crowing-in effect. Thus, this study showed that social information has statistically non-significant impact on the propensity to donate and the amount donated.

• Korean Journal of Social Welfare
• /
• v.68 no.1
• /
• pp.95-116
• /
• 2016

This study was developed from the idea that giving has been interpreted exclusively as a social selection based on reasonal thinking. The purpose of the presented study was to investigate the hypothesis that giving was a habitus of citizen, based on Bourdieu theory of social setting and habitus. For that purpose, this study analyzed the secondary data from KGSS 2011 through SEM. Result revealed that the goodness of fit for the proposed structural model was high. Also, level of virtue as civizen and social participation as citizen were significantly associated with level of giving, supporting the hypothesis that giving was a hibitus of citizen.

• Convergence Security Journal
• /
• v.20 no.2
• /
• pp.77-83
• /
• 2020

According to a statistical survey, despite the continuous improvement of the economic level, the participation rate of donations is decreasing. As a cause of this phenomenon, the problem of reliability of donation organizations is a big part. In order to increase viewers' intention to donate, this study developed a donation campaign linked data service that shows information that can increase the credibility of donation organizations and storytelling of donation recipients. Specifically, a user scenario of a data service that is properly operated in conjunction with a donation campaign that is broadcast shortly was defined, and a user interface was designed by reflecting the characteristics of the TV platform. In addition, a prototype based on the DVB-MHP standard was developed to analyze the effect of the data service utilization on viewers' intention to donate.