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http://dx.doi.org/10.33778/kcsa.2020.20.2.077

A Study on the Data Service linked with Donation Campaign to improve Viewers' Intention to donate  

KO, Kwangil (우송대학교 테크노미디어융합학부 미디어디자인.영상전공)
Publication Information
Convergence Security Journal / v.20, no.2, 2020 , pp. 77-83 More about this Journal
Abstract
According to a statistical survey, despite the continuous improvement of the economic level, the participation rate of donations is decreasing. As a cause of this phenomenon, the problem of reliability of donation organizations is a big part. In order to increase viewers' intention to donate, this study developed a donation campaign linked data service that shows information that can increase the credibility of donation organizations and storytelling of donation recipients. Specifically, a user scenario of a data service that is properly operated in conjunction with a donation campaign that is broadcast shortly was defined, and a user interface was designed by reflecting the characteristics of the TV platform. In addition, a prototype based on the DVB-MHP standard was developed to analyze the effect of the data service utilization on viewers' intention to donate.
Keywords
Donation; Donation Intention; Donation Attitude; Donation Campaign Broadcasting; Data Service;
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