• 한국사회복지학회:학술대회논문집
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• 1998.10a
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• pp.288-302
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• 1998

이 글에서는 우리나라 기업들의 사회복지활동에 대한 기부행위를 분석하였다. 222개의 조사대상기업들 중 37%인 83개 기업이 기업 외부의 사회복지활동에 대해 다양한 형태로 기부행위를 하고 있었다. 일반적으로 매출액이 많은 기업이 사회복지활동에 기부하는 금액도 많았으며, 평균 기부금액의 규모는 10억4천6백만원 정도이다. 이는 조사대상 기업의 평균매출액의 0.06%에 해당한다. 기업 사회복지활동 중 가장 지적빈도가 높은 사업부문은 저소득층 청소년을 위한 장학금지급사업이었으며, 기부금의 규모면에서는 사회복지기관 지원이 가장 큰 비중을 차지하였다. 사회복지활동의 방법에 있어서는 기업이 직접 사업을 실시하는 경우가 가장 많았으며, 다음으로는 기존의 사회복지기관이나 단체를 지원하는 방식이었다. 기부금의 지급형태에 있어서는 현금지급이 가장 많았으며, 사회복지활동을 위한 재원으로는 매출액이나 순이익의 일정비율을 예산으로 편성하는 경우가 가장 많았다.

• Management & Information Systems Review
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• v.33 no.3
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• pp.1-19
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• 2014

Main research question of this study is based on situational gap between donation motivation and behaviour in non-profit organization. However, researches investigating the gap were limited. Therefore, this study examined components of psychological variables. Specially, we proposed the variables about consumer's impulsive motivation or behavior on impulse literature in donation toward non-profit organization. This study conducted a scale development to measure consumer's charity donation impulse based on non-conscious viewpoint. For the development of measurement tool for charity donation impulse, we conducted two stages of research process. First, the measurement items of charity donation impulse were developed through FGI and in-depth interview on experts. Secondly, the factor analysis was performed, and then some items were eliminated through this analysis. As a result, we found the final scale with 26 items, which were named as evaluation sensitivity charity impulse, reward sensitivity charity impulse, functional impulse, non-planning charity impulse. These results showed that the measurement items developed in this study were confirmed to be useful tools for measuring charity donation impulse.

• Korean Journal of Social Welfare
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• v.68 no.1
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• pp.95-116
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• 2016

This study was developed from the idea that giving has been interpreted exclusively as a social selection based on reasonal thinking. The purpose of the presented study was to investigate the hypothesis that giving was a habitus of citizen, based on Bourdieu theory of social setting and habitus. For that purpose, this study analyzed the secondary data from KGSS 2011 through SEM. Result revealed that the goodness of fit for the proposed structural model was high. Also, level of virtue as civizen and social participation as citizen were significantly associated with level of giving, supporting the hypothesis that giving was a hibitus of citizen.

• Korean Journal of Social Welfare Studies
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• no.37
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• pp.241-266
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• 2008

Individual donors that are the social and financial base of organization finance are divided into prospect, current donors and lapsed donors. This study might be the first efforts in Korea, to reveal the characteristics and behavior of lapsed donors. We found that major reasons of giving lapse were financial inabilities and interest of other cause. However, many lapsed donors didn't give any more but moved to another nonprofit organization for donation. Moreover, their trust of ex-nonprofit organization has effected their decision to donate to other nonprofit organizations again or not. Therefore, donor services that improve donors' trust is important to maintain nonprofit sector' donor basis.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.129-139
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• 2012

This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.18-26
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• 2018

This study aims to examine the causality between socio-economic factors and Donate Behaviour. With the 10 years data in Korea Welfare Panel and Panal logit analysis, the analysis has done on the basis of household and sampled 134,500 data. The results of this research as follows: First, in demographic variables, women revealed as they donate more than men(${\beta}=.223$, p<.05). And the more the age grows, the less they donate or volunteer periodically(${\beta}=-.009$, p<.001). Second, in working conditions, paid workers showed less donate behavior than self-employment workers and economically inactive population(${\beta}=-.578$, p<.001). Third, Self-esteem(${\beta}=1.673$, p<.001)and Life satisfaction(${\beta}=1.01$, p<.001) showed significant effect on donate behavior. Lastly, scholarship of father(${\beta}=.211$, p<.001) revealed as significant on donate behavior. However, scholarship of mother did not showed significant effect. Also, the research had some limitations. First, the precision of the variables were not tested. Second, some variables to analyze were not in the data. Therefore, proper considerations on testing the precision of the variables and the method for measuring the missed variables are needed.

• Korean Journal of Social Welfare Studies
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• v.49 no.3
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• pp.179-208
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• 2018

This study amis to analyze the levels of citizen inclusiveness in Korea by the 17 local government levels. Citizen inclusiveness was measured by donations, volunteering, and citizen perception indicators. This study adopted the ideal type method of fuzzyset analysis. We found that citizen inclusiveness was classified into 6 types: inclusive citizen type, inclusive citizen-oriented type, donation-oriented type, volunteering-oriented type, citizen perception-oriented type, and individual-oriented type. This study analyzed key features of these 6 ideal types of citizen inclusiveness. More research on citizen inclusiveness is needed. Trends of changes in citizen inclusiveness and key factors on citizen inclusiveness will be examples of future studies. Inclusive welfare states need both government's efforts in enhancing welfare institutions and citizens' advancement in inclusive citizenship. This study concludes with several implications for further developed citizenship for inclusiveness.

• Korean Journal of Social Welfare
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• v.37
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• pp.407-428
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• 1999

Corporates' participation in the social welfare activities in Korea was analyzed through literature reviews and empirical survey. Literature reviews on the previous studies were implemented to identify the corporates' motivations, methods, types and funding sources of social welfare activities. The empirical survey results show that 37% (83 firms) of respondents among 222 companies has participated in direct giving to the social welfare activities by various methods and types. The bigger amount of last fiscal year's sales, the more amount of gifts to social welfare activities. The average amount of gifts was \ one billion forty-six million per company in the monetary tenn which is 0.06% of the last FY's average sales of respondents. The most frequently implemented program of the corporates' social welfare activities was 'scholarship to unprivileged adolescent', while the program which the largest amount of gifts were donated was 'support for the social welfare agencies'. For the participation methods, most corporates implement social welfare program directly, and the rest of the companies take the methods of supporting the existing social welfare agencies and institutions. The cash benefit was salient for the modes of gift transfer. Funding sources for the gifts were various such as certain portion of the amount of sales, pretax-profits, or posttax profits, and even rare, independently established funds for the social welfare activities. Among them, a certain portion of the last FY's amount of sales was the dominant source of corporates' social welfare activities.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.19-25
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• 2018

The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.13-24
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• 2023

This study tested whether the evaluation of moral cleansing behavior following an immoral act depends on the resources available to the wrongdoer. To this end, resource availability was manipulated by the wrongdoer's characteristics (socioeconomic status vs. physical health condition) and type of moral cleansing (donation vs. volunteer work), and participants rated the pain of the moral cleansing behavior, hypocrisy, and forgivability. Study 1 presents a scenario where a wrongdoer, either high or low in socioeconomic status, conducts moral cleansing via donation or volunteer work. Participants judged donation by those high in socioeconomic status to be not so painful, hypocritical, and unforgivable. Study 2 described a scenario in which a wrongdoer, either physically strong or weak, performs an act of moral cleansing either by donation or volunteer work. Participants considered those sickly wrongdoers' volunteer work to be painful, less hypocritical, and (compared with other conditions) more forgivable. Mediation analyses showed that in both Studies 1 and 2, pain in moral cleansing influenced the hypocrisy judgment which, in turn, affected perceived forgivability. These results indicate that, even for the same expiatory behavior, moral judgment depends on the actor's available resources. That is, people believe that moral cleansing should involve pain; otherwise, the act is hypocritical and unforgivable.