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http://dx.doi.org/10.14400/JDC.2018.16.6.019

Mediating Effect of Donation Motivation between Self-esteem and Donation Attitude of Adolescents  

Lee, Chang-Seek (Dept. of Health, Counseling and Welfare, Hanseo University)
Jang, Ha-Young (Dept. of Child and Elderly Welfare, Hanseo University)
Publication Information
Journal of Digital Convergence / v.16, no.6, 2018 , pp. 19-25 More about this Journal
Abstract
The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.
Keywords
Self-esteem; Donation motivation; Donation attitude; Adolescent; Mediating effect;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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