• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.167-186
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• 2008

This study is to investigate, from the perspective of implicit theory, what elements influence children's motivation to learn and how their configurations are different according to different sexes. One analysis was based on answers to a motivation questionnaire by fourth to sixth graders from four different cities in South Korea. The subjects children were most highly motivated to learn were math and science for boys, and math and English for girls, respectively. Factors influencing the motivation were near 30 in number, including later happier life, joy of learning, parental rewards, pleasure of being informed, and meeting parental expectations, among others. Another analysis was an exploratory and confirmative factor analysis on motivation to learn among 856 fourth to sixth graders randomly sampled from 7 different cities all over South Korea. Factors revealed to contribute to the motivated learning here were five factors of utility, interest, recognition, knowledge acquisition(being informed), and expectancy sufficiency. There were some differences in the structure of factors between sexes; importance was given to five factors of utility, interest, recognition, knowledge acquisition, and expectancy sufficiency in descending order for boys, and six factors of interest, utility, rewards, recognition, expectancy sufficiency, and competition for girls.

• The Optical Journal
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• s.85
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• pp.29-31
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• 2003

그 어느때보다 급속한 디지털화를 실현한 2002년에는 디지털카메라의 판매증가로 인한 디지털 출력 욕구가 늘고 온라인 디지털출력시장이 급성장했던 한해였다. 2003년 또한 이러한 성장세가 이어져 디지털장비의 저변 확대와 고객의 다양한 요청의 증대로 디지털장비의 급속한 보급이 기대되고 있다. 이러한 시장의 요구에 맞추어 각 메이커에서는 고객의 요구를 더 충족시킬 수 있는 장비의 개발과 사진사업 전체의 발전을 위하여 상호 협력이 요구되고 있다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2000.05a
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• pp.159-170
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• 2000

최근 들어 전자상거래시스템은 경영혁신 및 전략경영의 일환으로 기업으로부터 관심을 끌기 시작하고 있다. 기업환경의 세계화, 정보화가 확산되고, 경쟁이 심화되어 고객 만족을 실현하는 것이 오늘날 기업의 최우선 목표가 되었다. 전자상거래시스템은 이 같은 요구를 충족시켜줄 수 있을 것으로 기대되면서 급속히 발전하여 왔으며 기업들의 수용이 증가하는 추세에 있다.(중략)

• Journal of the Korean Society for information Management
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• v.21 no.2
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• pp.23-44
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• 2004

This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.245-255
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• 2016

Consumer expectation is divided into rational and emotional components with regard to the experience of products or services. The purpose of this study is to investigate the relationship between these two types of expectations and consumer satisfaction. For the theoretical framework, we use the dual expectation theory with respect to the should-expectation and will-expectation, and verify their effects on consumer satisfaction. The findings of this study imply that under rational expectation, consumer satisfaction increases when the result of their experience exceeds their expectation and the impact is stronger when the will-expectation is satisfied. Under emotional expectation, consumer satisfaction increases when the should-expectation exceeds the result of the actual performance, but decreases when there is disaccord between the will-expectation and performance. For emotional-based expectation, the impact on consumer satisfaction is stronger for should-expectancy disconfirmation than for will-expectancy disconfirmation.

• Information and Communications Magazine
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• v.29 no.10
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• pp.9-14
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• 2012

스마트기기의 확산에 따라 TV 이용 시간, 장소, 단말이 많아지면서 TV에 대한 기능의 확장 및 고품질화에 대한 기대도 높아지고 있다. 스마트폰의 경우 많은 이용자들이 더 이상 전화의 수단이 아닌 업무, 일상생활, 여가 활용의 필수적 수단으로 자리잡아가고 있다. 스마트TV 단말의 확산은 제조사들이 스마트TV 기능을 TV 단말에 탑재하는 비율을 증가시킴으로써 TV의 교체시장을 따라 확대될 것으로 보인다. TV 구매자들 중 특히, 신기술 수용의향이 높고 TV에 대한 관여도가 높은 소비자들을 선두로 스마트TV 시장은 확대될 것으로 보인다. 스마트TV 이용자들에 대한 조사 결과, 스마트TV에 대해 이런 기대를 하고 다양한 서비스를 이용하여 전반적인 만족도는 양호하게 나타났으나, 개별 서비스에 대한 만족도, 특히 스마트TV 앱스토어 이용 등 새로운 스마트TV 기능에 대한 만족도는 낮게 나타났다. 스마트TV 서비스 시장을 활성화하기 위해서는 이용자들의 기대를 충족시킬 수 있도록 기능과 서비스 품질을 높여야 하며 기존 방송서비스 사업자들과의 전략적인 협력 관계 조성이 필요할 것이다.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.235-242
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• 2020

This study aims to provide direction for improvement of the hospital's management environment for customer satisfaction management, which is ultimately consumer-oriented in practice. this study was analyzed the relationship between hospital use satisfaction relative to expected level and medical service provision process for inpatients. The study method collected data from September 10 to September 30, 2018 for patients with inpatient care at hospitals and general hospitals under 300 beds, and conducted a t-test, ANOVA, and logistic regression. According to the analysis, hospital brands were the most frequently chosen reason for hospitalization, followed by doctor brands. The satisfaction level of the inpatient medical service provision process showed no statistical differences depending on the general characteristics. It has been confirmed that the hospital's satisfaction level relative to the expected level of inpatients has a causal relationship that significantly affects the hospitalized procedure the course of the provision of medical services.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.295-303
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• 2013

This study highlight the role of perceived cost on user's continuance intention to use mobile TV service in china. We proposed research model based on the expectation-confirmation model(ECM) and reclaim 243 questionnaires from experienced users in china. Above all, the analysis results support significant relationship perceived variables, satisfaction, and continuance intention of mobile TV. First, while expectation confirmation has positive influence on perceived playfulness and satisfaction, the effect on perceived usefulness is not significant. Second, perceived cost can significantly predict perceived usefulness and satisfaction, however, we found no evidence of a statistically significant influence on perceived playfulness. Third, perceived usefulness and perceived playfulness have a positive influence on satisfaction, and perceived usefulness, satisfaction, and perceived playfulness have a positive influence on continuance intention. This results provide implications from both theoretical and managerial perspectives and the limitations have been discussed for future research.

• Informatization Policy
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• v.29 no.4
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• pp.26-42
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• 2022

In order to evaluate the usefulness of metaverse learning from the learner's point of view, this study 1) evaluated whether the expectancy-value of the class was satisfied before and after the learner used the metaverse learning platform and 2) verified factors affecting metaverse learning satisfaction with regard to the self-efficacy and expectancy-value of learners. Expectancy-value was evaluated by the learning effect, communication, class involvement, and learning attitude, whereas self-efficacy was evaluated by preference for task difficulty, self-regulation efficacy, and self-confidence. As a result of a study targeting 70 college students who applied for a few courses using the metaverse platform at a university in the northeastern part of Seoul, learners were found to have high expectations and values for learning before using the metaverse platform, but both were not statistically satisfied after use. In addition, the higher the self-efficacy of the learner, the higher the satisfaction with the metaverse learning, and statistically significant results were found in the task-difficulty preference and self-regulatory efficacy among the sub-factors of self-efficacy. There is a negative causal relationship between expectancy-value factors and satisfaction with metaverse learning. This study implies that it is a learner-centered evaluation of metaverse learning, revealing the expectancy-value effect and factors influencing the satisfaction with metaverse learning.

• Journal of Korea Entertainment Industry Association
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• v.5 no.1
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• pp.65-72
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• 2011

The major purpose of this study is to investigate the influencing factors toward continuance intention in e-learning services. For this purpose, we introduced Post Acceptance Model(PAM) proposed by Bhattacherjee(2001) as basic analysis framework. Based on the relevant literature reviews, this study posits seven characteristics, that is, contents quality, interactivity, expectation confirmation, perceived ease of use, perceived usefulness, user satisfaction, and continuance intention as key variables to describe the post acceptance behavior in e-learning services. Data have been collected from users who have used e-learning services and the research model and hypotheses were tested through covariance structural model analysis. The results of this study are summarized as follows. First, contents quality, interactivity, and expectation confirmation have positive influence upon perceived usefulness. Second, contents quality, interactivity, expectation confirmation, and perceived ease of use have positive influence upon user satisfaction. Lastly, perceived usefulness have positive effect on the user satisfaction, and perceived usefulness and user satisfaction positively related to continuance intention in e-learning services. The findings have significant implications for e-learning service providers and academic researchers.