• Cartoon and Animation Studies
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• s.43
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• pp.77-102
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• 2016

This study is on the variation of characters' role and desire in the series animation. For this study, Greimas Actant Model is used to analyze characters' role and behavior and Maslow's Motivation Theory is used to analyze the changing pattern in their desire. Finally, Joseph Campbell's Monomyth or Hero's Journey is used to analyze the whole narrative through all the series. For this analysis, this study chose series animation as a case, The study shows that the desire of the protagonist of series animation keeps escalating for higher values. On the contrary, the other characters' desire don't show any consistency. This result can be explained with monomyth frame. The escalation of the desire in natural because the whole series is a three consecutive episodes about the story of a person's turning over a new leaf and reunion of the parted family. Also, the escalation is originally plotted by the protagonist's expectation role in monomyth's three steps; self-awareness, accomplishment and ultimate freedom.

• Journal of Broadcast Engineering
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• v.27 no.3
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• pp.415-436
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• 2022

This study was conducted by the customer survey of 15 to 65 years old in order to identify the user behavioral effects of perception and characteristics on the common essential applications of smartphones with the United Theory of Acceptance and Use of Technology (UTAUT) and Value-based Acceptance Model (VAM). As a result, it was found that performance expectancy, enjoyment, facilitating conditions, effort expectancy, and social influences, excluding information privacy concern, have a positive effect on use behavior. The moderating effect by age was found that the youth was higher between perceived value and behavioral intention, and the middle-aged was higher between enjoyment and perceived value. This study has significance in providing implications for establishing strategies on designing and pre-loading apps, and increasing usage rate.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1453-1469
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• 2017

우리나라는 후발주자임에도 불구하고 개방형 운영체제의 전격적 채택과 고급 기종 중심의 공격적 제품 라인 확대, 그리고 가치사슬의 수직 통합 체계 구축 등에 힘입어 2011년 세계 스마트폰 시장 점유율 1위를 차지하였다. 그러나 우리나라 스마트폰 산업은 시장 점유율 1위를 달성한지 4년만인 2015년 또 다른 후발주자인 중국에 추격을 허용하였다. 이와 같은 스마트폰 산업 주도권 이전 현상을 논의하기 위해 본 연구는 추격 사이클 이론에 기반하여 중국 스마트폰 산업의 추격과 관련한 기술 수요적 정책 및 제도적 기회의 창을 고찰하고, 이에 대한 중국의 전략적 대응과 우리나라의 실책을 논의하였다. 먼저 기술적 기회의 창으로 스마트폰 아키텍처의 모듈화와 시스템 반도체의 원칩화는 스마트폰 생산에 필요한 기술적 지식의 장벽을 낮추는데 기여하였다. 또한 2013년부터 급성장하기 시작한 저가(190달러 이하) 스마트폰 시장은 기술적 열위인 중국의 시장 개척에 우호적 기회로 작용하였다. 이와 함께 중국 정부의 스마트폰 관련 연구개발 투자 확대는 중국에게 우호적 사업 환경을 제공하는 정책적 기회의 창으로 작용하였다. 이와 같은 기회의 창을 활용하기 위해 중국 스마트폰 산업은 빠른 시장 진입, 원가 절감을 위한 현지 부품 채용, 정부 연구개발 투자를 활용한 기술 역량 축적 등의 전략적 대응을 전개하였다. 반면 우리나라는 고급 기종 생산 고수와 저가 기종 출시 지연, 수직통합 체계의 고착화에 따른 부품 경쟁력 악화에 따라 중국에 추격을 허용하게 되었다. 본 연구는 산업 주도권 이전 현상에 대한 최신 실증을 추가함으로써 추격 사이클 이론의 발전에 기여할 것으로 기대되며, 향후 우리나라 스마트폰 산업 발전 정책 발굴에 중요한 지침으로 활용될 것으로 기대된다.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.53-71
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• 2024

Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.181-203
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• 2023

YouTube exhibits a hybrid personality, incorporating traits of both over-the-top (OTT) and personal broadcasting platforms. However, limited research has investigated these hybrid characteristics, particularly in the context of paid YouTube channel memberships. Therefore, building upon consumption value theory and prior literature, this study examines the influence of consumption value factors associated with paid YouTube channel memberships on usage satisfaction and continuance intention. Specifically, the study identifies four perceived consumption value factors (functional, social, emotional, and epistemic values) within the paid YouTube channel membership context and assesses their impact on usage satisfaction and continuance intention. Additionally, the study explores the moderating role of conditional value (the experience of watching live streams on paid YouTube channels) in these relationships. Data was collected via an online survey from Korean adults who subscribed to multiple paid YouTube channel memberships, resulting in 274 responses. The proposed hypotheses were tested using structural equation modeling (SEM). The SEM results indicate that all four consumption value factors significantly influence usage satisfaction, with usage satisfaction in turn positively affecting continuance intention. Furthermore, the study reveals that conditional value moderates the relationships between functional/emotional values and usage satisfaction, as well as between usage satisfaction and continuance intention. This study is the first to focus on YouTube channel paid memberships, which encompass characteristics from both OTT and personal broadcasting platforms. It is anticipated that this research will offer insights to personal broadcasters and stakeholders regarding the motivational factors that impact user satisfaction and encourage subscriptions to channel memberships.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.231-240
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• 2017

Although the value of technology is evaluated by various methods, the result of technology valuation is different from evaluator and evaluation methods. Also the uncertainty on the result occurs with respect to the evaluation factors and evaluation model which should be considered. In the case of lack of data or comparison target, the credibility of the technology valuation result could be unsure. To decrease uncertainty of the technology valuation, Fuzzy concept and Fuzzy Comprehensive Evaluation method are applied instead of using existing methods which evaluate technology value(level) by the number. In the research, we firstly devide evaluation criteria into technology value factor and business value factor and evaluate the technology level for micro pressure wave reduction technology which has been developed in Korea. Technology value factor is marked as high level with 46%, and business value factor is very high with 44%, and the overall level of technology is evaluated between very high and high. It helps to compare to other technology in the rivalry by the factors as it can evaluate the value of technology by factors. The technology valuation method which is applied in this research is expected to use on analyzing technology level of new technology or alternative technology in many different field.

• Korean Journal of Construction Engineering and Management
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• v.6 no.6 s.28
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• pp.133-141
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• 2005

In the resent years, the importance of VE (value engineering) and LCC (life cycle cost) analysis for apartment building construction projects has been fully recognized. Accordingly theoretical models, guidelines, and supporting software systems were developed for the value engineering and life cycle cost analysis for construction management including large building systems. However, the level of consensus on VE and LCC analysis results is still low due to the lack of reliable data on maintenance. This paper presents time dependent LCC model based value analysis method for rational investment decision making and design alternative selection for construction of apartment building. The proposed method incorporates a time dependent LCC model and a performance evaluation technique by fuzzy logic theory to properly handle the uncertainties associated with statistics data and to analyze the value of alternatives more rationally. The presented time dependent VE and LCC analysis procedure were applied to a real world project, and this case study is discussed in the paper. The model and the procedure presented in this study can greatly contribute to design value engineering alternative selection, the estimation of the life cycle cost, and the allocation of budget for apartment building construction projects.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.23-40
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• 2023

This study examines the customer value factors affecting the intention to continue using the mobile app of department stores, which are traditional offline retailers, in the retail industry that is rapidly digitalizing and becoming mobile. This study clarifies multidimensional customer value in three dimensions; functional, convenience, and social. Functional value refers to the integrated channel, and consistent customer experience provided between channels in the omnichannel retail environment, while convenience value is the convenience of saving time and effort save while customers use a mobile app. Social value refers to the improvement of social approval or social self-concept occurring due to the use of products or services related to green marketing within the mobile app of the department store. The influence of each on the dependent variable, the mobile app's continuous use intention, was analyzed by using the three dimensions of customer value as independent variables. Data was collected from customers who have a history of using the mobile app of Shinsegae Department Store in Korea, and a confirmatory analysis was conducted using Smart PLS 4.0. The analysis results showed that all three dimensions of customer value; functional value, convenience value, and social value, had a positive (+) influence on customers' intention to continue using the mobile app, and the influence of functional value had the greatest impact. As functional value appears to be the most important influencing factor due to the omnichannel retail trend by advancement of technology, it suggests that it is important for department stores, and offline retailers, to provide integrated channels. This provides insights into the direction of customer-centered strategy formulation for activating department store mobile apps and suggests basic analytical data for customized services and marketing activities that department stores can effectively meet the changing expectations and demands of customers through new mobile channels rather than existing offline channels.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1281-1291
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• 2017

This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.219-244
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• 2010

The charged broadcasting market has been becoming very competitive to get the limited media consumers since IPTV was introduced to the market. This research analyzed the competition among interactive broadcasting media. We employed the niche theory for comparing IPTV with Cable TV and Satellite TV, which are two major existing broadcasting media. For employing the niche theory, we focused on the gratification-opportunity features of the media caused by the consumers' gratification sought: ease of use, interactivity, variety of content, and economic feasibility. The results showed the extent to which media are utilized, the extent to which each pair of media are perceived as similar, and the competitive superiority between each pair of media on each dimensions. Finally, we examined the competition structure of IPTV and other broadcasting media, and proposed the competitive strategy for IPTV to get an advantages.