• Journal of Digital Convergence
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• v.16 no.8
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• pp.151-159
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• 2018

This study focused on appreciative inquiry(AI) of salespeople who have to respond to various types of emotions according to the desires of individual customers at service contact points and the effect of emotional labor on adaptive selling behavior and customer satisfaction. Dyadic questionnaires were administerd to 115 automobile salespeople and 2 customers who received service from each salesperson, and the collected data was analyzed by using structural equation modeling. The results showed that AI had positive influences on deep acting and surface acting. Only deep acting was found to have positive relationship with adaptive selling behavior, but not to surface acting. Adaptive selling behavior had a positive effect on customer satisfaction. This study will contribute to identifying the need for AI access for salespersons and for activating adaptive selling behavior through emotional labor related to AI practice.

• International Area Studies Review
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• v.16 no.1
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• pp.221-239
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• 2012

The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.334-342
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• 2016

This study performed an appreciative inquiry into models of instruction for the community learning. For this purpose, this study examined the principle of learning, instruction models for community learning, and appreciative inquiry. Next, draft appreciative inquiry models were built based on the principle of instruction models for the community learning. The previously designed appreciative inquiry models were revised and complemented through expert investigation by a focus group interview. This paper proposes a process of seven steps core learning activities. The seven steps were selecting a theme, interviewing for finding success story, analyzing an organization's success stories and deriving the core values, deriving future of the organization, sharing future of the organization, designing the ideal future of the organization consist of a practice, implement, and reflect. Because the proposed seven steps process is based on the literature and focus group interview, a follow-up study will be needed to verify the result.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.1-13
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• 2014

This study examines the relationship between firms' external search strategy and their innovation performance. In addition to revisiting the relationship between open search strategy and product innovation, we further extend the impact of use of external knowledge sources to process and organizational innovation. Using the 2010 Korean Innovation Survey (KIS) of manufacturing firms, we report that on average, venture firms search more widely (external search breadth) and deeply (external search depth) across a variety of external search channels than non-venture firms. We then further explore the impact of venture and non-venture firms' use of external search strategies on innovation performance. We find that both searching widely and deeply increase the likelihood of non-venture firm's successes in product, process and organizational innovation. Similar results can be found for the venture firm's success in organizational innovation. However, only searching deeply increases the likelihood of venture firms' success in product and process innovation.

• Asia Marketing Journal
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• v.3 no.4
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• pp.16-37
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• 2001

많은 소비자 행동연구에서 연구가 본질적으로 구매 전 평가와 선택에 집중된 경향이 있으며, 또 감정보다 인지의 역할에 관한 연구가 많다. 소비과정에 관한 감정적 연구가 중요함에도 기존의 연구에서는 이러한 소비자의 감정적 요인과 같은 심리적인 요인이 소비과정행동에 어떠한 영향을 미치는가에 관한 연구는 매우 적다고 할 수 있다. 따라서 본 연구는 제품이나 서비스가 선택되고 난 후에 소비과정을 거쳐서 나타나는 소비 후 감정(소비 감정)에 영향을 미치는 요인들을 감정적 관점에서 소비과정행동을 중심으로 탐색하였다. 구매 후 소비 전 기대감정은 소비 후 소비감정과 어떠한 관계가 있는가에 대하여 직접적인 관계와 간접적인 관계로 나누어 스포츠 센타를 연구대상서비스로 선정하여 탐색하였다. 긍정적 기대감정은 긍정적 소비감정에 직접적인 효과가 있었지만, 부정적 기대감정은 긍정적 소비감정에 직접적인 효과가 없었다. 간접효과를 보면 긍정적 기대감정과 부정적 기대감정 모두 소비의지와 소비과정행동의 적극성을 매개로 목적달성정도에 영향을 미치고 또 목적달성정도에 따라서 긍정적 소비감정수준이 달라지는 것으로 나타났다. 특히 주목이 되는 내용은 긍정적 소비감정의 수준에 소비과정 행동의 적극성이 직접적으로 영향을 미치지 못하고 목적달성 정도를 매개로 간접적으로 영향을 미친다는 점이다.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.627-632
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• 2006

최근 들어 인간과 컴퓨터 상호작용 분야에서 기존의 인지적인 측면 이외에 정서의 역할에 대한 관심이 증폭되고 있는 추세이다. 본 연구에서는 사용자가 좁은 화면을 통해 정보검색을 수행 할 때 정서 상태에 따라 정보 검색 패턴이 다른지 알아보고자 하였다. 실험참가자들의 정서 상태를 인위적으로 유도하기 위해 검색과제를 수행하기 전에 긍정적인 정서와 부정적인 정서를 유발시킬 수 있는 음악을 듣게 하였고 동시에 자신의 과거 기역으로부터 긍정적인 정서 혹은 부정적인 정서를 유발 시킬 수 있는 과제를 수행하도록 하였다. 정서 유발 과정이 끝난 뒤 각 실험 참가자들은 좁은 화면을 통해 정보 탐색 과제를 수행하였다. 정보 탐색 과제는 주어진 시간 동안 제시되는 나라들에 대한 여행 정보를 검색하는 것이었고 정보 검색이 이루어지는 동안 소요된 시간 및 검색 페이지 링크가 기록되었다. 실험결과 긍정적인 정서상태에서는 중립 상태와 부정적인 정서 상태에 비해서 보다 광범위하고 빠른 정보검색이 이루어지는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.542-555
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• 2017

This study aims to examine the effect of self-esteem on career search self-efficacy and career exploration behavior focused on the mediating effect of career search self-efficacy with a sample of 211 university students majoring in airline service in Choong Chung province. Data collection was carried out using the self-administered questions based on the use of structured survey questionnaire. The results of the study are as follows. First, positive self-esteem had significant positive(+) effect on all the factors of career search self-efficacy while negative self-esteem had a negative(-) effect on interviewing efficacy. Second, positive self-esteem had significant positive(+) effect on job exploration. Third, career search self-efficacy had significant positive(+) effect on career exploration behavior. Lastly, career search self-efficacy fully mediated the relationship between positive self-esteem and career exploration behavior.

• Science of Emotion and Sensibility
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• v.9 no.4
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• pp.321-329
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• 2006

Recently there has been interested in the role of emotion in human computer interaction fields. The present study investigated whether the users emotional state effects on information search pattern for decision making in small screen display. In experiment, to induce specific emotional states(positive and negative emotional state), the participants were asked to listen to music and imagine autobiographic events with different emotional impacts. Subsequently, they performed time limit search tasks with three travel information on small screen display and their search patterns were recorded on real time. The results indicated that a positive emotional state caused more wide and fast Information search pattern in comparison with neutral and negative emotional state. And neutral and negative emotional state caused more cognitive resource to details in comparison with positive emotional state.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.207-217
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• 2020

The purpose of this study is to examine the structural relationship between the digital platform capabilities of financial institutions and the impact of customer orientation on service innovation behavior through exploitation/exploration. A survey was conducted on employees of financial institutions to verify the research model, and the final 280 copies of the questionnaire were analyzed using SPSS 25 and SmartPLS 2.0. As a major research result, First, digital platform competency has a positive effect on exploitation and exploration. Second, customer orientation has a positive effect on exploitation, but not on exploration. Third, both exploitation and exploration have a positive impact on service innovation behavior. Through this research, this study shed new light on the relationship between digital platform capability and customer orientation that affects service innovation behavior of financial institutions, and expanded the scope of research through empirical research. Future research will require research attempts on various variables and research samples.

• 한국벤처창업학회:학술대회논문집
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• 2010.08a
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• pp.195-210
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• 2010

본 연구는 창업성공과 투자회수에 대한 결정요인을 탐색적으로 살펴보았다. 이를 위하여 본 연구는 120개의 소자본 자영업 창업업체를 대상으로 연구 자료를 수집하여 실증적 분석을 하였다. 본 연구는 창업성공과 투자회수의 결정요인으로서 창업유형(전문창업 또는 모방 창업), 창업자의 개인특성(연령, 전문성), 사업특성(상권위치, 창업규모, 가족경영)을 선정하여 그 영향을 분석하였다. 분석결과는 다음과 같다. 첫째, 전문창업이 창업성공과 투자회수에 대하여 긍정적 영향이 있는 것으로 나타났다. 둘째, 창업자의 개인특성에 있어서 창업자의 연령은 투자회수에 긍정적 영향이 있었으며, 창업자의 전문성은 창업성공에 긍정적 영향이 있는 것으로 나타났다. 셋째, 사업상의 특성에 있어서 가족경영은 창업성공에 있어서 긍정적 영향이 있는 반면에 투자회수에 있어서는 부정적 영향이 있는 것으로 나타났다. 창업규모는 투자회수에 부정적 영향이 있는 것으로 나타났다. 마지막으로, 연구결과의 이론적 논리적 시사점에 대하여 논의하였다.