• Asia Marketing Journal
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• v.8 no.2
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• pp.27-62
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• 2006

This study suggested the internet self-efficacy construct for explaining consumer's searching information capability. It proposed that consumers who have a high internet self-efficacy feel confident they can search much information which they want to find. And it suggested if consumers have a high internet self-efficacy, they will perceive risk less and will experience flow when they use internet shopping mall also. To examine that effect of internet self-efficacy on flow, perceived risk, attitude, and purchase intention, It suggested hypotheses from the basis of prior studies. All of hypotheses were supported and the findings can be summarized as follows. First, internet self-efficacy had a positive effect on flow and a negative effect on perceived risk. Second, flow had a positive effect on attitude and perceived risk had a negative effect on attitude. Attitude had a positive effect on purchase intention also. In view of the result of analysis, between flow and purchase intention are mediated by and between perceived risk and purchase intention are mediated by attitude also. Finally, perceived risk didn't have an effect on flow.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.175-184
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• 2023

Korean Wave is now internationalized through the internet by social media, which have no space-time restrictions. This research examine the continuance use of K-Pop promotion using social media in Indonesia. In this study we apply the Expectation-Confirmation Model to analyze the effects of individual self-efficacy and perceived enjoyment on perceived usefulness, confirmation, and satisfaction of Social Media. As a research method for that purpose, the conformity of the model and the research hypothesis were verified using the structural equation model. As a result, it was found that the perceived enjoyment positively influences perceived usefulness, self-efficacy has a positive influence on perceived usefulness. We also found that confirmation positively affects both perceived usefulness and satisfaction, and that perceived usefulness positively affects satisfaction. Finally, satisfaction was found to always have a positive effect on intention to use.

• Korean Journal of School Psychology
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• v.16 no.3
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• pp.265-281
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• 2019

This study, for the first time, examined predictive validity of stress mindset-the beliefs about the effects of stress-on perceived stress and self-control in college students. To do so, 159 college students completed self-reported questionnaires on stress mindset, perceived stress, and self-control. The results indicated that compared to students who believed stress can be utilized, those who believed stress is strictly harmful tended to experience higher level of stress, which, in turn, predicted lower self-control. These findings suggest that changing college students ' stress mindset may be a good way to help them to thrive mentally and behaviorally.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.73-93
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• 2023

This study provides a prospect for the fast growing the smartwatch market by investigating the relationship between the satisfaction and the continuous use intention of Apple watch users, as well as the factors influencing their satisfaction. Based on the TAM, this study uses system quality, information quality, and self-efficacy as independent variables, perceived usefulness, perceived ease of use, and satisfaction as mediators, and continuous use intention as the dependent variable. We analyze the data of 256 individuals who completed an online survey with SPSS 26.0 and AMOS 26.0 software. This study conducts several tests and analyses to empirically evaluate the data including reliability analysis, factor analysis, feasibility analysis, path analysis, hypothesis verification, and mediation analysis. Our results investigate which factors may influence consumers' intention to continuously using Apple Watch devices in the future. In summary, satisfaction has a positive effect on the intention to continuously use smartwatchs. Perceived usefulness and perceived ease of use have a positive effect on satisfaction. Among the three factors (system quality, information quality, and self-efficacy), only self-efficacy has no significant impact on perceived usefulness but had a positive effect on perceived ease of use. In addition, system quality and information quality positively affect perceived usefulness, perceived ease of use, satisfaction, and continuous intention to use an Apple Watch. Taking the Apple Watch as the subject of our research topic, this study provides theoretical value by exploring the impact of user's satisfaction with their smartwatch on their continuous usage intention. This study further explains the influence of system quality, information quality, and self-efficacy on user satisfaction. Additionally, this research offers valuable insight to practitioners by confirming that information quality, system quality, and self-efficacy are important features for enhancing satisfactory user experiences which in turn may increase users' intention to continued using smartwatches.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.417-425
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• 2016

The purpose of this study was to examine the impact of perceived social support and self-efficacy on stress-coping behaviors among school-aged children. The subjects in this study were 312 selected students in an elementary school. Data were gathered from May 12 to 23, 2014. The collected data were analyzed by a statistical package SPSS. As a result, social support perceived by the children and their self-efficacy had significant positive correlations with positive stress-coping behaviors. As for influential predictors for positive stress-coping behaviors, social support and self- efficacy were significantly influential. The findings of the study ascertained that the children's positive stress-coping behaviors were under the heavy influence of social support and self-efficacy. In the future, the development of programs that aim at boosting social support and self-efficacy to affect the reduction of children's stress is required, and related intervention is also necessary.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.549-559
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• 2015

The purpose of this study was to verify whether there are any differences in the level of exercise self-efficacy and perceived health status according to the stage of change for exercise behaviors in older adults. The subjects consisted of 231 older adults (91 male, 140 female) by convenience sampling residing in city D. The collected dates were analyzed using one-way ANOVA, Tukey HSD, and simple regression analysis by SPSS WIN 21.0 program. Moreover, all statistical significance level was set at a=.05. The study results were as follows: Analysis of variance showed that exercise self-efficacy showed significant differences according to the stage of change for exercise behaviors, and as a result of the posthoc analysis, it was found that as the stage became higher, their exercise self-efficacy became higher as well. Perceived health status showed significant differences according to the stage of change for exercise behaviors, and as a result of the posthoc analysis, it was found that as the stage became higher, their perceived health status became higher as well. Analysis of variance showed that exercise self-efficacy and perceived health status were significantly associated with the stages of exercise behavior change. This study identified that exercise self-efficacy and perceived health status were significant variables to explain a possible relationship with exercise stages of older adults. This study provides new information to influence the development of the better health promotion and exercise intervention for older adults in the community.

• Journal of Internet Computing and Services
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• v.18 no.3
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• pp.63-70
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• 2017

The purpose of this study was to investigate the mediating effect of perceived self-efficacy in the effects of informal communication and mindfulness practice on non-class-related behavior in the Team-Based Learning(TBL) using smartwork tool. To do this, total of 80, college students participated in this survey. The results of this empirical study is summarized as followings. First, informal communication do not have a direct effect on non-class-related behavior but perceived self-efficacy mediates the effect of informal communication. Second, mindfulness practice do not have a direct effect on non-class-related behavior but perceived self-efficacy mediates the effect of mindfulness practice. Third, informal communication and mindfulness practice have positive effect on perceived self-efficacy. In this study, we suggested the importance of perceived self-efficacy in establishing the TBL policy using smartwork tool.

• Journal of Practical Engineering Education
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• v.13 no.3
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• pp.473-482
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• 2021

This study attempted to provide basic data for career counseling and education programs by verifying the mediating effect of career decision-making self-efficacy on relationship between perceived social support and career preparation behavior of Korean Polytechnics students. A total of 314 students from 11 departments attending the I Campus of Korea Polytechnics II were surveyed, and the research results are as follows. First, it was found that career decision-making self-efficacy completely mediated the relationship between social support and career preparation behavior. Second, the career decision-making self-efficacy had complete mediating effects on the relation between social support and career preparation behavior. Third, it was found that social support indirectly had a positive effect on career preparation behavior through career decision-making self-efficacy. The results of this study show that perceived social support of Korean Polytechnics students affects career decision-making self-efficacy and increases the level of career preparation behavior. This suggests that through active social support around Korean Polytechnics students, it is necessary to provide environmental factors that can promote career preparation behavior by enhancing the self-efficacy of career decision-making, which is a low-level factor for students.

• Korean Journal of Culture and Social Issue
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• v.13 no.3
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• pp.89-109
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• 2007

This study is an exploratory study on stock investment behaviors of individual investors in psychological perspective. The study is based on many behavioral finance studies which overconfidence of individual investors has an effect on irrational investment decision making and investment behaviors such as excessive trading. Accordingly, this study was to investigate the factors of self-enhancement perception on confidence of investment of individual investors and to find whether these psychological biases lead to irrational investment behaviors. The results indicated that there were sex differences in the factors of self-enhancement perception on individual investors' confidence of investment. In case of male investors, they were confident of their ability of investment but in case of female investors, they were confident of optimistic expectation of return. Also, male investors were more confident of investment than female investors. In addition, the result showed that risky investment behaviors of individual investors were influenced by psychological factors such as favorable self-evaluation, confidence of self-controllability, optimistic expectation of return and confidence of investment in part. This study suggests that further researches need to search after other variables which can mediate between psychological factors and investment behaviors of individual investors.

• Journal of Korea Technology Innovation Society
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• v.13 no.1
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• pp.204-230
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• 2010

The accelerating growth in Technology-Based Self-Service (TBSS) today is giving rise to questions about the acceptance of such forms of service delivery by all kinds of consumers. Using the Technology Acceptance Model (TAM) and TBSS quality evaluation model as a theoretical framework, this study investigates the effects of perceived usefulness, perceived easy of use, enjoyment of users acceptance of TBSS and self-monitoring as a individual variable. The results lend support to the hypothesist. Implications for service practitioners as well as directions for future research are discussed.