• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.493-507
• /
• 2016

This study aims to examine the representations of elders in reality shows focusing on gender disparity by employing a textual analysis and audience interviews. According to findings, as for elderly men, various images are presented while as for elderly women, traditional gender images are mainly reproduced. In the audience reception, the audiences' understanding of genres and their preexisting gender perceptions have important roles on their interpretations in the ways of producing gender discriminated meanings.

• The Journal of the Korea Contents Association
• /
• v.20 no.7
• /
• pp.560-575
• /
• 2020

This study analyzed the actual impact of central and local governments' startup mentoring programs on the entrepreneurship and early startup business performances of company owners and prospective owners. To analyze the participants' hidden intentions, literature review, in-depth interview, and focus group interview research methodologies were used consecutively. The following results were obtained. First, participants with higher expectations toward the mentoring programs tended to evaluate the programs more negatively, with a substantial number of interviewees responding that the quality of the programs was subpar. Second, startup mentoring programs seem to have had positive effects on building entrepreneurship. The effect was especially significant in areas such as creativeness and innovation. Third, the mentoring programs did not have a significant impact on business performance, suggesting the need for institutions' active participation in mentor-mentee relations and programs. Fourth, most participants evaluated mentoring programs as unsatisfactory, meaning that the programs do not meet the intention and purpose of the institutions providing them. Based on these analyses, the academic importance of this study was highlighted and ways startup mentoring programs can improve in the future were suggested.

• The Journal of the Korea Contents Association
• /
• v.22 no.4
• /
• pp.547-557
• /
• 2022

Online learning at a medical school was evaluated and improved based on the results of the evaluation and the principles of online learning environments design. The purpose of this study was to compare the results of online learning satisfaction between semesters from medical students and professors. To evaluate online learning, satisfaction surveys for an online learning platform, student participation, learning methods, learning contents, student assessments, and learning supports were developed and distributed to research participants. 223 students and 37 professors participated for the 1st semester, and 218 students and 49 professors participated for the 2nd semester, and paired t-tests were used for the analysis. Student satisfaction for the online learning platform, learning methods, learning contents, and learning supports were positively changed. However, the differences in the satisfaction for the student participation and student assessments were not statistically significant. In particular, students' satisfaction in basic medical sciences and clinical medicine periods decreased, whereas students' satisfaction in preclinical medicine and clinical clerkship periods increased. Based on the results, this study will contribute to the improvement of online learning at medical schools.

• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.325-337
• /
• 2017

The purpose of this study is to examine the effectiveness of flipped learning lesson on the human social behavior and social environment subject. In order to achieve this object, this study conducted qualitative analysis of class-evaluation and self-evaluation and quantitative analysis using the questionnaire. As a result, it was confirmed that flipped learning method works very effectively in the theoretical curriculum of social welfare. Participants assessed that their comprehension and presentation skills improved. In addition, their self-esteem improved after this class. However, this teaching may be rather negative for participants who had difficulties in pre-learning or a passive attitude. In order to improve this problems, the instructors should be prepared to make pre-learning better. As well as, they should prepare countermeasures for passive participants, and help interact well among the participants.

• The Journal of the Korea Contents Association
• /
• v.15 no.10
• /
• pp.214-224
• /
• 2015

The purpose of this study is to establish the social support system for social integration by analyzing the effect of multicultural experiences on multicultural perception and stereotype and the meditating effect of multicultural perception. The research result is summarized as follow : First, multicultural perception is differently influenced according to multicultural experiences. That is, multicultural experiences have found to have the positive effect on multicultural acceptance and the negative effect on rejection about other cultures or prejudice about other cultures. Second, the result which analyzed the effect of multicultural perception on stereotype has found that acceptance about other cultures doesn't have any effect on stereotype. However, it can be found that the prejudice and rejection about other cultures are verified to be the variables which have the positive effect on stereotype. Third, the result which analyzed the direct effect of multicultural experiences on stereotype and the indirect effect through multicultural perception has found that multicultural experiences don't have any direct effect on stereotype, but do have the indirect effect through multicultural perception. With the help of information technology.

• The Journal of the Korea Contents Association
• /
• v.16 no.1
• /
• pp.415-423
• /
• 2016

Cultural impact assessment system is a program to improve the quality of people's life by minimizing the negative effects and maximizing the positive effects on the cultural environment when a central government or local governments implement policies or plans. It was introduced in 2013 by Framework Act on the Promotion of Cultural Industries. Now the Ministry of Culture, Sports and Tourism is promoting a pilot project for cultural impact assessment system to reduce trial and error and settle it as a successful system. This study examined previous studies, international case studies, and various cultural impact assessment systems in oder to successfully seated cultural impact assessment systems and proposed ways to improve evaluations regarding objects, index, process, scale of objects, and evaluation agency. For the system to run smoothly in the future, additional researches are needed on the scale of evaluation objects, setting up detailed evaluation index, the composition of evaluation committee and its operation, and the introduction of cultural impact evaluators.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.542-555
• /
• 2017

This study aims to examine the effect of self-esteem on career search self-efficacy and career exploration behavior focused on the mediating effect of career search self-efficacy with a sample of 211 university students majoring in airline service in Choong Chung province. Data collection was carried out using the self-administered questions based on the use of structured survey questionnaire. The results of the study are as follows. First, positive self-esteem had significant positive(+) effect on all the factors of career search self-efficacy while negative self-esteem had a negative(-) effect on interviewing efficacy. Second, positive self-esteem had significant positive(+) effect on job exploration. Third, career search self-efficacy had significant positive(+) effect on career exploration behavior. Lastly, career search self-efficacy fully mediated the relationship between positive self-esteem and career exploration behavior.

• The Journal of the Korea Contents Association
• /
• v.12 no.4
• /
• pp.338-348
• /
• 2012

The purpose of this study is to compare the effect of maum meditation program on depression, anxiety and self-esteem of the children and the juveniles. The research is based on the one-group pretest-posttest design. The data were collected from the questionnaires for the 467 children and juveniles who participated in the maum meditation program. Instruments were depression developed by Sim(1989), anxiety by Lee(2003), and self-esteem by Im(20031). The data were analyzed as descriptive statistics, paired t-test, t-test, ANOVA and Scheffe test using SPSS 17.0. The score of depression and anxiety in the children before the maum meditation program was significantly decreased after the program. The score of self-esteem of them was significantly increased after the program. The score of depression in the middle school students(14-16yr) was significantly decreased after the program. The score of self-esteem of the middle school students(14-16yr) and high school students were increased. These results indicates that maum meditation program was effective for changing children and juveniles' depression and anxiety, and it contributed to the enhancement of self-esteem.

• The Journal of the Korea Contents Association
• /
• v.18 no.2
• /
• pp.240-247
• /
• 2018

The purpose of this study was to identify the completion and related factors on Advance Directives (AD) in olde adults. A cross-sectional descriptive study design was used. Participants were 196 old adults, 65 and over aged in D metropolitan city. Collected data were analyzed using descriptive statistics, ${\chi}^2-test$, t-test, and logistic regression with SPSS 22.0 program. The rate of completion intention toward AD was 58.2% in the participants. There were different age, Living alone, subjective health status, awareness toward AD, and negative attitude toward death by completion intention toward AD. In the regression analysis results, the predictors of completion intention toward AD was awareness toward AD in old adults. The findings of the study reveal that positive awareness toward AD can predict completion of AD of healthy old adults in community.

• The Journal of the Korea Contents Association
• /
• v.16 no.4
• /
• pp.313-323
• /
• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.