• Title/Summary/Keyword: 긍정적 관계

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A Study on Customer Satisfaction, Consumer Commitment, and Relational Outcomes in Coffee Houses (커피전문점에서의 고객 만족 고객 몰입, 관계 성과에 관한 연구)

  • Park, Hyun-Sil
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.25-36
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    • 2010
  • This study identified the causal relationships among customer satisfaction, consumer commitment, and relational outcomes(i.e., positive word-of-mouth intentions and increased customer share) in coffee houses. The results showed that satisfaction had positive impacts on consumer commitment(${\gamma}$=0.40, t=5.44, p<0.001), positive WOM intentions(${\gamma}$=0.49, t=7.47, p<0.001), and increased customer share(r=0.52, t=7.49, p<0.001). Consumer commitment also had positive impacts on positive WOM intentions(${\beta}$=0.41, t=6.52, p<0.001) and increased customer share(${\beta}$=0.26, t=3.97, p<0.001). Considering the direct effects only, satisfaction had the largest impact on increased customer share while consumer commitment did on positive WOM intentions. In addition, the direct effects of satisfaction on relational outcomes were greater than those of consumer commitment In terms of the total effects, however, relational outcomes were maximized when we combined the direct effects of satisfaction and the indirect effects of satisfaction through consumer commitment. This result supported that consumer commitment played a partial mediating role between satisfaction and relational outcomes. Furthermore, it implied that coffee houses would take full advantage of relational outcomes when they made their customers satisfied and committed to the relationship.

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The effect of Relationship Marketing Activities on Relationship Satisfaction and Relationship Continuity Intention (관계마케팅활동이 관계만족 및 관계지속의도에 미치는 영향)

  • Cho, Sang-Lee;Cho, Sam-Hyun
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.99-106
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    • 2021
  • This study examined whether relationship marketing activities affected relationship satisfaction and ultimately relationship continuity intention for 180 online store users. As a result of hypothesis test through path analysis, it was found that financial activities and structural activities such as delivery services in shopping malls had a positive effect on relationship satisfaction. In particular, it was found that the influence of structural activities was greater. This suggests that fast delivery or easy-to-search traffic is more meaningful to relationship satisfaction than economic benefits. At the significance level p<0.05, it was found that social activities did not have a significant effect on relationship satisfaction. Because it is not easy to develop social bonds between salespeople and customers at online stores, but the direction is considered positive. Therefore, if online stores can form social bonds with customers, this will have a positive effect on relationship satisfaction, but it is expected that this will become a factor that can differentiate them from competitors.

The Impacts of Multicultural Education Program on the Self-Concepts, Adjustments and Social Relationships of Young Children from Multicultural Families (다문화 교육 프로그램이 다문화가정 유아의 자아개념, 적응도 및 사회적 관계에 미치는 영향)

  • Pu, sung-sook;Jung, yun-joo
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.363-364
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    • 2011
  • 본 연구의 목적은 다문화 교육 프로그램이 다문화가정 유아의 자아개념, 적응도 및 사회적 관계에 미치는 영향을 밝히는 것이다. 이를 위해 경기도 안산시에 위치하고 있는 H어린이집 만 5세 다문화가정 유아를 실험집단으로 선정하여 자아정체성과 긍정적인 사회적 관계 형성을 위한 다문화 교육 프로그램을 적용하였다. 그리고 다문화 교육 프로그램 적용 전 후의 자아개념, 적응도 및 사회적 관계를 측정하여 통제집단인 일반가정 유아의 점수와 비교하여 분석하였다. 분석결과, 다문화 교육 프로그램은 다문화가정 유아의 자아개념, 기관 적응도 및 사회적 관계에 긍정적인 영향을 미치는 것으로 나타났다.

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Effects of Grit, Positive Emotions, and Teamwork on Clinical Practice Satisfaction of Nursing Students (간호대학생의 그릿, 긍정적 정서, 팀워크가 임상실습 만족도에 미치는 영향)

  • Ji-Hyun Kim
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.3
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    • pp.560-569
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    • 2023
  • This study is a descriptive research study conducted to identify the grit, positive emotions, teamwork, and clinical practice satisfaction of nursing college students, and to identify factors that affect clinical practice satisfaction. The participants of the study were fourth grade nursing students from two universities located in U city and G city. The SPSS 21.0 program was used to analyze the data into descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and multiple regression. As a result of the study, there was a positive correlation between grit, positive emotion, and teamwork in clinical practice satisfaction. Teamwork had a positive correlation with grit and positive emotions, and positive emotions had a positive correlation with grit. Factors affecting clinical practice satisfaction were teamwork and positive emotions, and explanatory power was 43.6%. Therefore, it is necessary to develop educational programs and find ways to improve teamwork and positive emotions as a strategy to improve the satisfaction of nursing college students in clinical practice.

Feature Selection for Accurate Sign Prediction in Social Networks (소셜 네트워크에서 정확한 부호 예측을 위한 특징 선택)

  • Kim, Byung Chan;Choi, Beom Seok;Lee, Won-Chang;Lee, Yeon-Chang;Kim, Sang-Wook
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.755-756
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    • 2020
  • 부호가 있는 소셜 네트워크는 친구, 호감, 동의의 긍정적인 관계와 적, 불호, 반대의 부정적인 관계가 함께 표현된 네트워크이다. 이러한 네트워크를 활용한 대표적인 애플리케이션으로, 각 사용자의 관계가 긍정적인 관계인지 부정적인 관계인지 예측하는 부호 예측 문제가 있다. 이러한 부호 예측 문제를 해결하는 대표적인 방안은 네트워크의 구조적 특징들을 활용하는 것이다. 본 논문에서는, 실세계 데이터 집합들을 활용한 실험을 통해 기존 부호 예측 방법들에서 활용하는 각 특징이 부호 예측 문제의 정확도에 얼마나 기여하는지 분석하고자 한다.

The Effect of Compassion on Organizational Identification : Double Mediating Effect of Positive Emotion and Positive Psychological Capital (컴페션(Compassion)이 조직 동일시에 미치는 영향 : 긍정적 감정과 긍정심리자본의 이중 매개효과)

  • Ko, Sung-Hoon
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.123-131
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    • 2019
  • The purpose of this study is to demonstrate the causal relationship between positive emotions, positive psychological capital, and organizational identification, and to examine the double mediating effect. In this study, 369 social workers in 10 social welfare facilities in Seoul and Gyeonggi Province were sampled. The results of this study show that compassion experienced by the social workers has a positive effect on positive emotion and organizational identification, and positive psychological capital has a significant effect on the organization identification. In addition, double mediating effect of positive emotion and positive psychological capital were also shown to be significant in the relationship between compassion and organizational identification. Therefore, this study has the theoretical implication that double mediating effect of positive emotion and positive psychological capital are demonstrated in the relationship between compassion and organization identification. In future research, sample collection should be done for the generalization of the sample, and the mediating effect of positive organizational identity should also be performed.

Effect of Elementary School Students' Emotional Intelligence according to the Participation of After-School Music Activities on School Adaptation: Mediating Effects of Self-Resilience, Positive Human Relationships, and Depression (방과 후 음악활동 참여 여부에 따른 초등학생의 정서지능이 학교적응에 미치는 영향: 자아탄력성, 긍정적 대인관계, 우울의 매개효과)

  • Song, Min-gyo;Choi, Jin-oh
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.354-368
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    • 2022
  • The purpose of this study was to verify whether there were significant differences in the levels and relationships of emotional intelligence, school adaptation, self-resilience, positive human relationships, and depression between elementary school students who participated in after-school music activities and those who did not. The participants of this study were 379 fourth, fifth, and sixth grade elementary school students in the Capital Area and Gyeongnam Province participated in after-school music activities and 368 students who did not, totaling 747 students. For research analysis, t-test and multi-group analysis were performed, and the analyzed results are as follows. First, the level of emotional intelligence, self-resilience, positive human relationships, and school adaptation were higher in the participating group and the level of depression was lower than the group that did not participate. Second, as a result of multiple group analysis, the participating group had stronger influences on the paths of [emotional intelligence→self-resilience], [emotional intelligence→positive human relationship], [emotional intelligence→depression], [emotional intelligence→school adaptation], and [self-resilience→school adaptation] than those of non-participating group. Third, the participating group showed mediating effects from self-resilience, positive human relationships, and depression in the relationship between emotional intelligence and school adaptation. On the other hand, the non-participating group manifested significant mediating effects only from self-resilience and depression variables in the relationship between emotional intelligence and school adaptation.

Meta-Analytic Review on the Relationship between Self-compassion and Psychological Health of Korean (자기자비와 한국인의 심리: 국내연구 메타분석)

  • Kim, Soo-Bin;Chong, Young-Ju;Chong, Young-Sook
    • Korean journal of psychology:General
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    • v.36 no.3
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    • pp.325-358
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    • 2017
  • We employed meta-analysis to identify associations between self-compassion and various psychological variables using Korean literature. Various psychological variables were categorized by mutual consent of researchers who referred to the relative previous researches and hand books of psychology. We gathered 114 dissertations and journal articles published in Korea until now, including a total of 423 effect sizes, and calculated mean effect sizes using CMA2. We found large effect sizes for the relationships between self-compassion and positive psychological variables group of r = .45, and between self-compassion and negative psychological variables group of r = -.44. In addition, sub forms of positive psychological variables group and negative psychological variables group had statistically significant relationships with self-compassion. According to the results, we determined that self-compassion is an important explanatory and meaningful variable in understanding psychology of Korean. This study could help explore and develop the evidence for self-compassion in psychology.

Relationship between awareness of the webtoon and awareness of the game (웹툰의 인지도와 게임의 인지도간의 관계)

  • Heo, Ye-Ji;Hwang, Bo-Yeong;Oh, Seung-ju;Shin, Dae-yeong;Lee, Jong-won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.07a
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    • pp.323-326
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    • 2016
  • 본 연구에서는 웹툰의 인지도가 그 웹툰을 기반으로 개발된 게임의 인지도와의 관계를 규명하고자 하였다. 웹툰과 게임 두 콘텐츠들 간의 각각의 순위에 관해 조사한 데이터들을 비교분석, 도출한 결과를 통해 알아본 결과 웹툰의 인지도가 게임의 인지도에 긍정적인 영향을 미치는 것으로 나타났다. 인지도가 높은 웹툰을 원작으로 개발한 게임이 다운로드 수, 공식 카페 회원 수, 게임 리뷰 수에서는 훨씬 긍정적인 영향을 보였지만, 반면에 재미요소와 관련이 있는 게임의 별점 데이터에서는 인지도의 높고 낮음과는 관계가 없는 것으로 나타났다. 결론적으로 웹툰의 인지도는 게임의 인지도에 긍정적인 영향을 미치는 것으로 나타났으나, 게임의 별점과 순위 항목에 있어서는 유의적인 영향을 보이지 않고 있음을 알 수 있다.

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The effects of positive affect and response styles to positive affect on well-being (긍정정서와 긍정정서 반응 양식이 안녕감에 미치는 영향)

  • Kim, Kyung Hee;Lee, Hee-Kyung
    • Korean Journal of School Psychology
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    • v.16 no.3
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    • pp.339-359
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    • 2019
  • The present study examined the effects of positive affect and the response styles to positive affect(enhancing and dampening) on well-being. Based on Fredrickson's (1998) 'Broaden-and-Build theory', we hypothesized that positive affect and response styles of positive affect predict well-being, and there is reciprocal effects between of predictors on well-being. Using a short-term longitudinal study, 147 undergraduate and graduate students completed measures of positive affect, responses to positive affect, and well-being. The results showed positive affect and enhancing positive affect predict increased well-being, but not dampening. Moreover, mediational analyses showed that positive affect and enhancing positive affect reciprocally predict one another. We discussed implications for practice of counseling and limitations of the study.