• Journal of Korean Society for Geospatial Information Science
• /
• v.25 no.2
• /
• pp.3-12
• /
• 2017

Leaving positive or negative comments of places where he or she visits on location-based services is being common in daily life. The sentiment analysis of place reviews written by actual visitors can provide valuable information to potential consumers, as well as business owners. To conduct sentiment analysis of a place, a spatial sentiment lexicon that can be used as a criterion is required; yet, lexicon of spatial sentiment words has not been constructed. Therefore, this study suggested a method to construct a spatial sentiment lexicon by analyzing the place review data written by Korean internet users. Among several location categories, theme parks were chosen for this study. For this purpose, natural language processing technique and statistical techniques are used. Spatial sentiment words included the lexicon have information about sentiment polarity and probability score. The spatial sentiment lexicon constructed in this study consists of 3 tables(SSLex_SS, SSLex_single, SSLex_combi) that include 219 spatial sentiment words. Throughout this study, the sentiment analysis has conducted based on the texts written about the theme parks created on Twitter. As the accuracy of the sentiment classification was calculated as 0.714, the validity of the lexicon was verified.

• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.30-38
• /
• 2012

Sentiment analysis is concerned with extracting and analyzing different kinds of user sentiment expressed in a variety of social media such as blog and twitter. Although sentiment analysis techniques are actively studied for these days, evaluation sets are not developed yet for Korean sentiment analysis. In this paper, we constructed an evaluation set for Korean sentiment analysis. To evaluate sentiment analysis systems more throughly, each sentence in our evaluation set is tagged with the polarity of the sentiment as well as the category and the strength of the sentiment. We divide kinds of sentiment into 7 positive categories and 15 negative categories. Each category is given the strength of the sentiment from 1 to 3. Our evaluation set consists of 3,270 sentences extracted from various social media. For each sentence, 5 human taggers assigned the category and the strength of the sentiment expressed in the sentence. The ratio of inter-taggers agreement was 93% in the polarity, 70% in the category, 58% in the strength of sentiment. The ratio of inter-taggers agreement our evaluation set is a bit higher than other evaluation sets developed for German and Spanish. This result shows our evaluation set can be used as a reliable resource for the evaluation of sentiment analysis systems.

• Journal of Intelligence and Information Systems
• /
• v.22 no.4
• /
• pp.217-245
• /
• 2016

The purpose of this study is to verify how 7 sentiment domains extracted through sentiment analysis from social media have an influence on business performance. It consists of three phases. In phase I, we constructed the sentiment lexicon after crawling 45,447 pieces of VOC (Voice of the Customer) on 26 auto companies from the car community and extracting the POS information and built a seven-sensitive domains. In phase II, in order to retain the reliability of experimental data, we examined auto-correlation analysis and PCA. In phase III, we investigated how 7 domains impact on the market share of three major (GM, FCA, and VOLKSWAGEN) auto companies by using linear regression analysis. The findings from the auto-correlation analysis proved auto-correlation and the sequence of the sentiments, and the results from PCA reported the 7 sentiments connected with positivity, negativity and neutrality. As a result of linear regression analysis on model 1, we indentified that the sentimental factors have a significant influence on the actual market share. In particular, not only posotive and negative sentiment domains, but neutral sentiment had significantly impacted on auto market share. As we apply the availability of data to the market, and take advantage of auto-correlation of the market-related information and the sentiment, the findings will be a huge contribution to other researches on sentiment analysis as well as actual business performances in various ways.

• Archives of design research
• /
• v.17 no.1
• /
• pp.153-162
• /
• 2004

This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.475-482
• /
• 2012

In recent years, visual media for Public Relations has become an important means to improve or change city images. The purpose of this study is to examine the relations between city images and images in visual media for PR. The results of this study would be provided as the fundamental data for making city's promotional video effectively.

• The Korean Journal of Applied Statistics
• /
• v.31 no.5
• /
• pp.655-665
• /
• 2018

Social network services (SNS) have become the most common tool for the communication of public and private opinions as well as public issues; consequently, one may form or drive public opinions to advocate by spreading positive content using SNS. Controversy for survey data based opinion poll accuracy continues in relation to response rate or sampling methodology. This study suggests complementary measures that additionally consider the sentiment analysis results of unstructured data on a social network by data crawling and sentiment dictionary adjustment process. The suggested method shows the improvement of prediction accuracy by decreasing error rates.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 2006.11a
• /
• pp.473-477
• /
• 2006

In domestic construction site, convenient facilities for worker are much lacking up to now. These things exert negative influences in the occurrence of construction disaster because a safety-aware of worker-self is been lacking ultimately, and 3D(Dirty Dangerous Difficult) evasion phenomenon for construction site spreads more to workers and actuality that is going through manpower problems may be heavier. This research applied sensitivity safety cultural institutions that make aware of worker's sensitivity in spot to search solution way of these problems from resource of human original nature. By the result, there were affirmative sides that sensitivity safety cultures facilities make created a safety-aware during work to worker-self. Also, these facilities gave as member of a constituent by workers, it examined that become many helps in operation efficiency.

• Applied Chemistry for Engineering
• /
• v.18 no.4
• /
• pp.366-370
• /
• 2007

New product development requires information on customers' emotions such as vision, auditory, olfactory, gustatory, or tactile perceptions. In this study, tactile sense which has not been well studied compared to other senses, was measured and statistically analysed for different surface roughnesses of plastic samples. The emotional responses of 37 pairs of positive and negative adjectives describing tactile senses were collected and analysed through the questionnaire to find the correlation between adjectives and surface roughness. Frequency of the first preference for each adjective on four different roughness is obtained, and used for the statistical studies such as factor analysis, multidimensional scaling, or clustering.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.18 no.4
• /
• pp.693-700
• /
• 2023

Sentiment analysis, a branch of natural language processing that classifies and identifies subjective opinions and emotions in text documents as positive or negative, can be used for various promotions and services through customer preference analysis. To this end, recent research has been conducted utilizing various techniques in machine learning and deep learning. In this study, we propose an optimal language model by comparing the accuracy of sentiment analysis for movie, product, and game reviews using existing RNN-based models and recent Transformer-based language models. In our experiments, LMKorBERT and GPT3 showed relatively good accuracy among the models pre-trained on the Korean corpus.

• Journal of Internet Computing and Services
• /
• v.17 no.4
• /
• pp.161-172
• /
• 2016

The following research investigates core factors required for IT professionals to achieve and remain happy on their jobs through dynamic and structural CLD and suggests personal, organizational, and government level (happiness) promoting factors. Researcher adopted the system dynamics methodology which is qualitative research techniques pursue behavior probability by using CLD. It spotlights 6 CLD: job satisfaction, organizational commitment, positive sensitivity, negative sensitivity, amicable relationship, job sustainment intention, in addition to numerous factors that affect them from an integrative perspective. It differentiates itself from one-way relationship focused qualitative research to an advanced mutual and realistic perspective exploratory research.