• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.222-223
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• 2020

최근 악성코드로 인한 피해가 증가하고 있다. 악성코드는 악성코드가 속한 종류에 따라서 대응하는 방법도 다르기 때문에 악성코드를 종류별로 분류하는 연구도 중요하다. 기존에는 악성코드 시각화 과정을 통해서 생성된 악성코드의 글로벌 이미지를 사용해 악성코드를 각 종류별로 분류한다. 글로벌 이미지를 악성코드로부터 추출한 바이너리 정보를 사용해서 생성한다. 하지만, 글로벌 이미지만을 사용해서 악성코드를 각 종류별로 분류하는 경우 악성코드의 종류별로 중요한 특징을 고려하기 않기 때문에 분류 정확도가 떨어진다. 본 논문에서는 악성코드의 글로벌 이미지에 악성코드의 종류별 특징을 나타내기 위한 로컬 특징 기반 글로벌 이미지를 사용한 악성코드 분류 방법을 제안한다. 첫 번째, 악성 코드로부터 바이너리를 추출하고 추출된 바이너리를 사용해서 글로벌 이미지를 생성한다. 두 번째, 악성 코드로부터 로컬 특징을 추출하고 악성코드의 종류별 핵심 로컬 특징을 단어-역문서 빈도(Term Frequency Inverse Document Frequency, TFIDF) 알고리즘을 사용해 선택한다. 세 번째, 생성된 글로벌 이미지에 악성코드의 패밀리별 핵심 특징을 픽셀화해서 적용한다. 네 번째, 생성된 로컬 특징 기반 글로벌 이미지를 사용해서 컨볼루션 모델을 학습하고, 학습된 컨볼루션 모델을 사용해서 악성코드를 각 종류별로 분류한다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.425-431
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• 2009

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisiting intention according to winning at the global sport event. The intercollegiate students attending in Korea were selected for the sample of this study. The data were analyzed through t-test, Regression Analysis, Reliability Analysis, Frequency Analysis, Confirmatory Factor Analysis using SPSS 12.0. The conclusions of this research are following; First, there would be significant differences of factors - the Korean image, product image, purchase intention and revisit intention - before and after the global sport events. Second, there would be significant differences of factors before and after the global sport events due to the event involvements.

• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.449-456
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• 2011

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisit intention after successful results in the global sport event. A group of intercollegiate students were selected using the purposive sampling method for the study. Statistical methods were used for enhancing validity and reliability for this paper such as t-test, regression analysis, reliability analysis, frequency analysis, descriptive analysis and confirmatory factor analysis. The statistical package programs for this research were SPSS(ver. 12.0) and AMOS (ver. 7.0). The conclusion of this research were; (1) There are significant differences in factors such as Korean image, product image, purchase intention and revisit intention before and after the global sport events. (2) There are significant differences in factors before and after the global sport events when two groups were separated in terms of event involvements.

• Korean journal of communication and information
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• v.38
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• pp.7-39
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• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

• Venture DIGEST
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• s.135
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• pp.44-45
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• 2009

매년 많은 외국인이 비즈니스를 위해 한국을 방문한다. 신종 플루가 유행하는 요즘에도 힌국을 방문하는 외국인의 수가 더 증가했다는 뉴스를 보면 한국의 비즈니스가 날로 글로벌화돼가고 있는 것을 알 수 있다. 글로벌 비즈니스도 사람이 하는 일이기 때문에 인간관계에 따라 많은 일이 이루어지고 결정되기 쉽다. 따라서 우리 기업들은 힌국을 찾은 비즈니스 파트너에게 비즈니스 뿐 아니라 인간적인 관계까지 좋은 상태로 유지하고 싶어한다. 또, 손님을 대하는 한국인의 정서는 글로벌 비즈니스 파트너를 탄대하고 깊은 인상을 주고 싶어 하기 때문에 명승지나 좋은 음식 등 우리의 문화를 체험할 기회를 제공하기 마련이다. 글로벌 비즈니스 파트너와 함께 비즈니스 여행을 하거나 한국을 방문한 비즈니스 파트너와 관광을 할 때 좋은 이미지와 감동을 줄 수 있는 매너에 대해 알아두도록 하자.

• Korean journal of communication and information
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• v.47
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• pp.96-119
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• 2009

Although there ate many studies on cross-cultural comparison of advertising appeals, very little is known about how receivers from different cultures process visual images in global advertising. The purpose of this study is to examine how cultural differences between East Asians and Westerners influence the cognitive process of visual images from standardized global advertising by employing the Nisbett's framework of holistic/analytic thought. Nisbett contends that East Asian tend to attend to the context and the relations between objects and contexts as holistic thinkers while Americans tend to see the worlds analytically. The results of a experimental study conducted using 80 subjects from Korea and the United States suggest that Korean participants are more likely to mention relatively peripheral, nonsalient, or background information than are American participants. Thus, this study support the Nisbett's notion that East Asians are more sensitive to contextual information than are Westerners and challenge the belief that standardized visual images are part of a "universal language".

• Journal of Digital Convergence
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• v.14 no.6
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• pp.133-142
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• 2016

The purpose of this study is to test the effects of brand image and product similarity with the original on the attitude toward the counterfeit of prestige brand. Especially this study is focused on the moderating effect of perceived bland globalness (PBG) and the influence of the original attitude on the counterfeit one. The results of this study are as follows 1) brand image has a positive impact on the counterfeit attitude as well as the original one. And symbolic image is more positive than functional image on the both of them. 2)The moderating effect of PBG appeared between brand image and attitude. Namely, there is no statistical difference according to PBG in the effect of brand image on the original attitude. But the effect of brand image on the counterfeit attitude is higher in case of high PBG. 3) Product similarity of the counterfeit with the original has a positive impact on only the counterfeit attitude. And the similarity of perceived quality is more positive than appearance similarity on the counterfeit attitude. 4) The original attitude has a positive impact on the counterfeit one.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.936-937
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• 2023

본 논문에서는 LLM(Large Language Model) 모델의 fine-tuning 을 통한, 기초 수리 서술형 문항 풀이용 모델 및 Dall-E2 등 이미지 생성형 모델을 활용한 따른 영어 퀴즈풀이용 이미지 생성형 모델을 생성하여, 한국어 기반 LLM 자체 모델 학습 및 교육용 이미지 생성에 대한 방법을 고찰하였다.

• Korea Trade Review
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• v.41 no.4
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• pp.131-155
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• 2016

Recently, the global trade environment has been composed of transactions in trade through integration of the global supply chain network. As FTAs are being signed between countries, the country of origin (COO) system on products has become an important issue. Companies are procuring raw materials through global sourcing and supplying to the retail markets. This research deducted major factors regarding the verification and utilization of the COO system through research on domestic and international literatures, and verified the mediating effects on the verification and utilization elements of the country image and the brand image of COO on the performance of the COO system through empirical study. For the purpose of this research, we conducted a survey implementing the COO system and analyzed the 152 data collected. The results of this research is as follows: First, the external verification level of the COO system has an impact on the performance of the COO system, and a mediating effect on the country image and the brand image of the COO. Second, the management capability of the COO has an impact on the performance of the COO system, and a mediating effect on the brand image of the COO. A research comparing and analyzing the difference in establishment of the verification system of the COO depending on the size of a corporation is necessary.