• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.87-95
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• 2002

본 연구의 목적은 한국의 글로벌에 따른 유명상표와 지적재산권의 관계를 살펴보고, 위조상품을 상표권적 측면과 국제통상문제의 시각에서 조망한 후 이에 따른 대응 방안을 제시하고자 한다. 연구방법은 문헌조사와 전문가 인터뷰를 실시하였다. 문헌 조사는 국내외 각종 문헌과 정부 자료 및 관련 법제에 대해 수집, 분석하였으며, 전문가 인터뷰는 관련 업체, 관련 분야 전문가를 중심으로 진행되었다. 연구 결과 첫째, 우리 정부는 공정한 경쟁 조건과 공통의 규칙 아래서 세계 경쟁을 펼치기 위해서 관련법제를 지속적으로 정비하고 둘째, 위조상품 추방을 위해서 제도의 실효성을 확보할 수 있도록 효율적이고, 강력한 법 집행이 선행되어야 하며 셋째. 유명상표와 관련한 타인의 신용에 편승하거나 부적절한 표현 등을 사용해서 품질과 관련하여 소비자를 현혹함으로써 부당한 이득을 얻으려는 상표 질서 문란 행위자를 견제하여 부정경쟁을 예방, 억제하는 방향으로 상표법이 운영되어야 하며 넷째. 시장에서 위조상품의 폐해가 어떠한 결과를 가져오는지 업계 및 일반인들에게 깊이 인식시켜야 하는 것으로 나타났다

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.121-128
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• 2019

This study, after analyzing 2019 Cannes Lion winners, suggests five creative trends. It was found that these global five creative trends are multi-sensory experience, integration between data and creativity, real humanism, brand activist, and consideration for socially disadvantaged. Not only visual impact or stimulus, but audio or scent could be utilized in an effort to stimulate consumers and promote brands. In 2019 Cannes Lions advertising campaigns which sought to find consumer insight through data and apply it to creativity received applause from Cannes Lions judges. In addition, advertising campaigns based on real humanism suggest that attitudes are best changed through positive experiences. Nike's 'Dream Crazy' campaign is a good example which shows a company's philosophy and brand purposes. Brands are becoming activists and are being encouraged to take real action, and for good reason. Lastly, projects such as Ikea's 'ThisAbles' and Microsoft's 'Xbox Adaptive Controller' are contrived for the socially disadvantaged.

• Journal of the KSME
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• v.56 no.3
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• pp.37-39
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• 2016

최근 기존산업의 성장정체, 기술적 여건 성숙, 소비자 욕구 다양화 등으로 산업융합은 글로벌 메타트레드로 가속화되고 있다. 교육의 페러다임 전환과 대학교육 방법의 혁신이 진행되면서 상호존중과 협력을 기초로 효과적이면서도 효율적인 과정과 성과를 달성하는 팀 관련 활동 및 팀의 가치와 효과에 관한 관심이 높아지고 있다. 이 글에서는 산업융합 시대 팀기반 티칭과 학습의 효과적인 방안에 대하여 소개하고자 한다.

• Information and Communications Magazine
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• v.31 no.1
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• pp.45-47
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• 2013

정보통신기술의 발달로 생산의 자동화와 로봇화를 통해 생산성이 증가하고, 소비자 환경과 시장의 글로벌화는 소비환경과 유통구조의 변화를 가져오고 있다. 본고에서는 빠르게 발전하면서 변화해가는 디지털미디어 기술과 디지털콘텐츠 산업 현황에 대해서 살펴보고 이를 바탕으로 한 디지털콘텐츠 R&D 추진방향에 대해서 알아보도록 한다.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.324-333
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• 2020

This study compares the visual elements of the top five global beer brands currently in the Chinese market with those of the top five Chinese beer brands. The purpose of the research is to identify the importance of visual elements in the label design of beer package and to present the direction of efficient label design. To this end, it is a brand among visual elements of beer label design, and it investigates the label design of Chinese beer and global beer brand through the multi-accelerated comparative analysis method, focusing on color, illustration and layout, and analyzes the difference of elements appearing in the global beer label design from China by utilizing the recursive five-point scale. According to the research, the visual elements used in the Chinese beer brand were more complex compared to the global beer brand, and most layouts were similar, making the product less differentiated. On the other hand, the global beer brand has secured brand identity and differentiation based on its iconic visual elements and diversity of layout. In order to establish itself as a strong brand in consumers' minds, the Chinese beer brand needs differentiated label design through active use of unique brand design.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.807-816
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• 2001

The purpose of this research was to compare American Korean consumers perceptions or evaluations of womens formal wear and casual wear. Results revealed that two groups classified differently the products in formal wear, not casual wear. In general, compared to Korean subjects, Americans rated the Korean business formal wear as more fashionable, attractive, stylish and of having higher quality than U.S. formal wear, indicating they were more likely to purchase. On the other hand, compared to U.S. subjects, in general, Koreans rated higher the U.S. casual wear as more liking, purchasing, comfortable, and appealing than Korean casual wear. Regarding clothing image toward each picture, there was a statically difference in both groups. To increase American or Korean exports of apparels, companies must look globally to develop new markets for their products.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.273-289
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• 2014

The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.

• Human Ecology Research
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• v.57 no.2
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• pp.171-183
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• 2019

Convergence between technology and financial services is ubiquitous and widespread. Virtual banks represent an important aspect of financial markets that can generate value added for consumers and enhance the quality of financial services. This study explores the effect of innovation characteristics (relative advantage, compatibility, and perceived risk), consumer characteristics (status quo bias), and social mechanisms (network externality: complementarity, numbers of peers) on consumers' adoption intention and resistance to virtual banks. This study adopted an innovation resistance model with two dependent variables: adoption intention and resistance to virtual banks. An online self-administered survey was conducted and 532 or non-users of virtual banks aged 20 to 69 years old were analyzed. Frequency analysis, descriptive analysis, and hierarchical multiple regression indicated that status quo bias, relative advantage, perceived risk, complementarity, and number of peers insignificantly influence the adoption intention regarding virtual banks. Furthermore, status quo bias, relative advantage, perceived risk, and number of peers insignificantly influence the resistance to virtual banks. Female respondents have a lower adoption intention and higher resistance to virtual banks than male respondents. The findings suggest that the innovation resistance model can be useful in understanding consumers'adoption and resistance behavior as well as reveal that innovation characteristics, consumer characteristics, and social mechanism are important antecedent variables of the innovation adoption decision.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.53-61
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• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.04a
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• pp.989-992
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• 2015

해외 글로벌 쇼핑 사이트들을 통한 직접 구매를 일컫는 해외직구 금액이 2013년 5881억원 발생하며, 대한민국 전체 경제의 0.2%를 차지하게 되었다. 구입지역도 미국 뿐만 아니라 중국, 독일로 점차 확대되고 있다. 해외직구의 시장은 향후에도 지속적으로 증가 될 것으로 예측되는데, 이처럼 해외직구가 발전하게 된 성장 배경에는 내수시장보다 저렴한 가격, 해외 온라인 쇼핑 사이트들의 진화, 전문 배송업체의 등장, 커뮤니티 정보 공유 활성화 등으로 인하여 해외직구에 대한 폭발적인 반응으로 연결된 것으로 보인다. 하지만 최근에 정치권의 움직임은 해외직구를 규제하여 통제하려는 움직임이 크다. 제 물품을 확인하지 않고 목록 신고만으로 수입통관이 허용되어 허위 신고 가능성이 높아졌다는 것과 이에 따른 관세 탈루 및 마약을 비롯한 수입금지 물품의 국내 반입 위험성 또한 증가한다고 정부는 말하고 있다. 이것은 매우 잘못된 해석으로 판단된다. 소비자들의 소득 발생으로 인한 소비 할 수 있는 절대치는 감소하고 있는데도 불구하고, 국내 대기업들의 상품 판매 하락이 합리적인 가격으로 판매하고 있는 해외 사이트들로 피해자가 된듯한 표현을 하여, 해외 제품을 구매하려는 소비자를 규제한다는 것은 어불성설에 해당된다. 소비자들은 항상 합리적인 선택을 추구하려고 하기 때문에 여러 가지 요소들을 고려한다. 이러한 소비자들의 심리를 파악하여 국내 소비자들이 불만을 가지고 있는 내수시장의 가격 부분에 대한 심리적 회유책을 적용하여 가격 경쟁력에 대한 인식을 새롭게 고려 할 수 있도록 하는 개선안을 제시해 본다.