• Title/Summary/Keyword: 글로벌라이제이션

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The Effect of Digitalization of Container Liners on Customer Satisfaction and Intention to use (컨테이너 정기선사의 디지털라이제이션이 고객만족과 활용의도에 미치는 영향)

  • Sang-Yun Lee;Hee-Chan Ryu;Keun-Sik Park
    • Korea Trade Review
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    • v.48 no.2
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    • pp.45-69
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    • 2023
  • The advent of the 4th industrial technology brought about various changes and innovations in the overall industry, but the digitalization of the logistics industry, which involved complicated paperwork processes and various stakeholders, was somewhat behind compared to other industries. However, changes and innovations related to digitalization in the logistics industry began to accelerate due to the impact of COVID-19. This study is to check the digitalization status of container liners accelerated by these changes, analyze the impact of such changes on customer satisfaction and behavioral intention. In this study, a questionnaire survey was conducted for 30 days targeting workers in the logistics industry who had experience using digitalization products of container shipping companies, and a total of 144 questionnaire responses were used to verify hypotheses. To summarize the results of this study, first, it was confirmed that perceived ease of use has a positive (+) effect on perceived usefulness. Second, perceived ease of use was found to have a positive (+) effect on customer satisfaction. Third, it was found that perceived usefulness had a positive (+) effect on customer satisfaction. Fourth, perceived usefulness has a positive (+) effect on behavioral intention. Fifth, it was found that customer satisfaction had a positive (+) effect on behavioral intention. Summarizing the results of the study, it can be summarized that the digitization of regular shipping companies is convenient to use and has a positive effect on customer satisfaction and behavioral intention if it is useful.

Study on Open Source Software Localization (오픈소스 소프트웨어 한글화방법에 관한 연구)

  • Lee, Yun Ho;Kim, Kwang Myung;Youn, Hee Yong
    • Annual Conference of KIPS
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    • 2011.11a
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    • pp.1296-1299
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    • 2011
  • 요즈음 리눅스 및 안드로이드 운영체제를 필두로 오픈소스 소프트웨어 사용이 증가하고 있고 언어의 다양성, 전통 및 문화가 프로그래밍 세계에 반영되어야할 필요가 있다. 본 논문은 기존에 이루어졌던 특정 소프트웨어 위주의 주먹구구식 로컬라이제이션에서 벗어나서 체계적인 로컬라이제이션 프로세스 모델을 확립해서 소프트웨어의 활용성을 높일 뿐 아니라 국내 소프트웨어의 글로벌화적인 면에서 고려가 될 수 있다.

Global-local Nexus in the Process of Media Globalization The Case Study of Global Women's Magazines in Korea (글로벌 여성잡지의 글로컬라이제이션 생산과정에 나타나는 글로벌과 지역의 상호작용)

  • Oh, Hyun-Sook
    • Korean journal of communication and information
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    • v.46
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    • pp.354-386
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    • 2009
  • Global women's magazines have been approached as a significant site for exploring the dynamic interaction between global and local forces. Unlike other global media products which are imported from overseas, global women's magazines are published through the cooperation with local companies. These ownership patterns allow local editions of global women's magazines to negotiate the tension and contradiction between the global media and local publishers. Thus, the main purpose of this research is to investigate the dialectic interaction between the global and local forces in the production of international women's magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women's magazines which occur during the production process were examined through in-depth interviews with personnel in the magazine industry. The result of this research showed that international women's magazines are not a mere part of global media but a 'glocalized' media product, which carry local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content (text) is relatively localized by reflecting local readers' interests and the cultural values of Korean society.

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Master Franchising and Glocalization Strategy of CU in Mongolia (CU의 몽골 소매유통시장 진출 사례 연구: 마스터 프랜차이즈와 글로컬라이제이션 전략)

  • Kisoon Hyun;Jinyoung Hong
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.2
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    • pp.110-122
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    • 2023
  • This study examined the characteristics of the Mongolian retail market through the case of CU, a Korean retail company that successfully entered Mongolia. This study provides useful implications for Korean companies planning to enter Mongolia. Despite its proximity to Korea, Mongolia is a difficult environment for the retail market because of its small domestic market, landlocked location, inefficient logistics infrastructure, and lack of laws and regulations related to the retail industry. On the other hand, CU has successfully settled in the Mongolian market through master franchise agreements with a local company and by promoting a glocalization strategy. Mongolia CU is not just a convenience store but a place where Mongolians can enjoy global culture, and it is being reorganized as a new space where Mongolians can satisfy their consumption needs.

Situating the Subject within the Global Material Conditions -A Critical Review on the Theorization of Postcolonial Ideas (지구화 시기 주체 구성의 물적 토대 복원을 위한 시론 -포스트식민주의 이론화 과정에 대한 리뷰를 중심으로)

  • Kim, Sumi
    • Korean journal of communication and information
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    • v.70
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    • pp.66-94
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    • 2015
  • Postcolonialism, as a school of thought, has become enormously influential for understanding the recent phenomena of globalization. While rejecting the universalizing categories of the Enlightenment, postcolonialism has called into question the old idea of culture and identity as a transcendent regime of authenticity and purity. It has also celebrated the diasporic experiences that entail porous and hybrid cultural identities as a potential site of struggle and resistance against the dominant cultural and discursive order. It is argued, however, that postcolonial theory's emancipatory claims relating to the diversified global culture tend to be complicit with transnational capitalism that brings about global issues of material as well as cultural injustice. This article, through a thorough review of the ways the postcolonial theoretical framework has been developed and appropriated by main figures in postcolonial scholarship, seeks for a theoretical and critical strategy to grasp the complex conditions of global inequality.

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A Structural Analysis of News Narratives on Labor Movements in Korea

  • Chon, Bum-Soo;Jang, Won-Yong
    • Korean journal of communication and information
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    • v.16
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    • pp.136-167
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    • 2001
  • 본 논문은 1996년 노동법 개정을 둘러싼 노동계의 총파업에 대해 보수적 성향을 갖는 조선일보와 진보적 성향을 갖고 있던 한겨레가 어떠한 방식으로 이러한 쟁점을 재현하고 해석하는 지를 분석했다. 당시의 노동계 총파업은 내부적으로는 민주화에 따른 시민사회의 성숙과 외부적으로는 글로벌라이제이션에 따른 국가 간 경쟁의 가속화라는 두 가지 정치경제학적 요인이 교차하는 공간에서 일어났으며, 동시에 광범위한 국민적 지지를 확보한 파업으로 그 상징적 의미를 갖고 있다. 이와 같이 주요 사회적 쟁점에 대한 두 신문간의 차이를 분석하기 위해 질적 분석 방법인 서사분석(Narrative Analysis)과 양적 분석 방법인 조응분석(Correspondence Analysis)을 사용했다. 서사분석은 사건의 발생과 진행 그리고 결말 과정에서 대립되는 행위자의 상징적 담론을 분석함으로써 사회적 쟁점에 대한 신문사간의 뉴스보도의 차이점 또는 유사성을 구분할 수 있으며, 조응분석은 주요 쟁점에 대해 행위자들이 어떠한 방식으로 서로 연계되는 지를 파악함으로써 역동적으로 총파업에 대한 행위자들의 관계의 변화를 공간적으로 탐색할 수 있는 장점을 갖고 있다. 서사분석 결과, 두 신문은 각각 서로 다른 서사구조를 기반으로 주요 행위자의 담론적 기호를 정반대로 구성하고 있었다. 사건 발생 단계에서는, 두 신문이 각각 국가 경쟁력 강화와 노동전 보호를 중심적인 서사구조로 설정해 차이를 보였으며, 대통령 및 여당과 민주노총이 대립적인 행위자로 설정되었다. 사건의 발전 단계에서는, 총파업의 불법성과 적법성 문제에 대한 갈등을 기본 서사구조로 제시한 채, 노동계를 포함한 시민사회와 정부기관이 대립적인 행위자로 등장했다. 사건의 갈등 해소 단계에서는 문제 해결을 위한 방법으로 두 신문이 대통령과 야당 지도자간의 정치적 해결과 노동법 통과에 대한 위헌론 제기를 중심으로 한 노동단체들의 지속적인 연대를 중심 서사구조로 각각 제시했다. 이 시기에서 주요 행위자들의 대립관계는 종료되었다. 조응분석 결과, 사건 발생과 위기 고조 단계, 그리고 갈등 해소 단계등 모든 시기에서 두 신문의 주요 행위자 구성에 있어서 차이가 나타났다. 다시 말해, 조선일보는 기본적으로 총파업을 둘러싼 문제의 구성과 발전, 해소 과정에서 정당이나 대통령, 야당 지도자 등과 같은 정치관련 행위자를 강조하고 있었다. 반면에, 한겨레는 대체로 로든 사건진행 단계에서 노동 관련 단체들과 시민단체의 역동적인 연대와 활동에 초점을 맞추고 있는 것으로 나타났다.

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Branding a Place through Cultural Heritage: The Case Study of in Yunnan, China (문화유산 자원을 활용한 장소브랜딩: 중국 운남의 <인상리장>을 사례로)

  • Song, Jung Eun;Lee, Byung-min
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.2
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    • pp.189-208
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    • 2016
  • This research aims to discuss the impact of on regional development as a place brand and glocal heritage. Based on understanding of the changes and influences of local heritages in the globalization era as a key component of place branding, this study explores how is used to develop a place branding strategy for Lijiang. The research methods are both a literature review and a field research related to Lijiang and its culture. Also, the resources from news, internet, and YouTube are used to analyze the impact of . The performance has been attracting tourists from both Chineses and foreigners and contributed to increase the economic profits of local tourism industry as one of the representative identities of Lijiang. Also, in the process of preservation and recreation of cultural heritages of Lijiang such as , the participation of local residents and on-going interactions between the residents and global tourists highly influence on a transition from place marketing to place branding. By applying local cultural heritages to place branding strategies, the regional values of Lijiang strengthen its place identity from a place of preserving a minority's heritage to that of flourishing cultural exchanges and hybridization from the world.

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Abandoning Imagination: The Genealogical Aberration in Magical/Realism and Karen Tei Yamashita's Tropic of Orange (상상력의 폐기: 마술적/리얼리즘의 계보와 캐런 테이 야마시타의 『오렌지 북회귀선』)

  • Park, Seonjoo
    • Cross-Cultural Studies
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    • v.42
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    • pp.285-311
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    • 2016
  • This paper examines the constitutive relationship between realism and magical realism using a genealogical approach. Georg $Luk{\acute{a}}cs^{\prime}s$ The Theory of Novel and Gabriel García $M{\acute{a}}rquez^{\prime}s$ One Hundred Years of Solitude, as two founding texts of each genealogy, meet each other obliquely, sharing the most essential features. Even if realism and magical realism appear in opposition to each other in their political, cultural, epistemological outlooks, they in fact constitute the same truth regime in two different guises. Karen Tei Yamashita's Tropic of Orange interrogates this discursive regime of magical/realism, refusing to be contained within it. Her novel de-emphasizes the current idea of solidarity based on identity politics because it cannot resist effectively against the all-reifying power of globalization. Instead, she abandons the idea of imagination itself, and thus, tries to cease the dominant operative of magical/realism. On the temporary vacuum caused from such a conscious act of abandoning imagination, Tropic of Orange posits the urgent need to rethink 'solitude' and 'community', which already have been hopelessly compromised in the history of literary imagination as a global governmentality.

The Impact of Education-Orientation on Technology Innovation and Company Outcome : Focusing on Korean Companies in China (기업의 교육지향성이 기술혁신과 기업성과에 미치는 영향 : 대 중국 투자 한국기업을 중심으로)

  • Kim, Jung Hoon;Lim, Young Taek
    • The Journal of Society for e-Business Studies
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    • v.19 no.4
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    • pp.231-249
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    • 2014
  • We define $21^{st}$ century as an amalgamation of globalization and localization, or Glocalization. Additionally, due to the increasing supply of smart phones and wide usage of social networking services, the ability to utilize such global and regional information has increased a coperation's competitiveness in its market, and even the business models have evolved from the conventional "production and distribution" to E-commerce, through which either a direct or a non-direct transaction is possible. My hypothesis is that the ability to adapt to this trend is possible through transfer of learning, and consequently, this will have an impact on company's performance. Thus, this thesis analyzes the mid- to the long-term impact of such ability and environmental factors on the performance and technology innovation of Korean companies in China. Ultimately, this study intends to engender a basic foundation for a corporation's management strategy in China. Finally this research focuses on those Korean companies in China only and on the proof of influential factors' impact on technological innovation and technological innovation's impact on those corporations' future performances. Section I is an abstract and section II, the case examines the uniqueness and current status of Korean companies in China identifies the concept and the definition of influential factors such as education-orientation, technological innovation, and performance, and then scrutinizes each factors through a closer look at their past researches. Section III explains the thesis model, the survey's method and target, the thesis, variable factors, the content, and the method of analysis. In section IV, the thesis is proved based on the outcome of the survey. The result in Section V highlights the high comprehension of technological innovation: both education-orientation and technological innovation prove to have a positive (+) correlation with the performance. The vision on education orientation proves to have a positive (+) influence on technological innovation. The vision on education-orientation and technological innovation prove to have a positive (+) influence individually on company's performance.