• Title/Summary/Keyword: 그린디자인

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Branding for TV Channel Focusing on Well-being Lifestyle of Green Consumers (그린 소비자를 위한 웰빙 라이프 스타일 채널 브랜드 제안)

  • Kim, Ye Ji;Paik, Jin Kyung
    • Design Convergence Study
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    • v.15 no.3
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    • pp.117-131
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    • 2016
  • The introduction of comprehensive programming channels has led to a diversity in the viewers' tastes and excessive competition between TV channels. Demand for channels on well-being is also increasing, due to the well-being and green consumption trends. This study conducted a case study on domestic and international channel branding strategies as well as an analysis on Korean channels focusing on well-being and lifestyle and found that there are no TV channels which provides comprehensive well-being information on food, clothing and housing at the moment in Korea. This study further discovered that information on such topics are currently provided in a tidbit fashion via educational or entertainment programs. Therefore, this study presented strategies for a well-being lifestyle channel brand and designed the brand mark and a station ID for the channel. This study conducted a survey targeting 50 men and women over 20 who have participated in environment-related projects for an objective verification of the channel brand strategies and design. The survey showed that the respondents were generally positive towards the necessity of the channel and of the content presented by this researcher. Some of the respondents, however, pointed out that the readability of the brand mark needs to be improved. This was reflected in the improved design and a survey comparing the two designs showed positive results. The results of this study will contribute to the launch of a well-being lifestyle channel targeting green consumers in the future.

업체탐방-포장용 박스 전문업체 여흥사

  • Min, Hyeon-Gi
    • 베이커리
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    • no.1 s.318
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    • pp.132-133
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    • 1995
  • 한 우물을 파야 성공한다는 옛말처럼 여흥사는 설립 이후 박스만 고집해 온 전문 생산 업체이다. 이런 까닭에 여흥사는 우수한 제품의 질과 앞선 디자인을 확보할 수 있었고 지금은 보편화된 케이크 손잡이 기술을 처음 시도하는 등 기술개발에 앞장서 왔다. 또한 올 3월 신공장 설립과 그린라운데 대비한 신소재 개발 등을 추진하고 있어 앞으로의 행보가 기대된다.

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A Study on the State of Affairs of Green Fashion Marketing (그린 패션 마케팅 현황에 관한 연구)

  • Park, Song-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.121-131
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    • 2011
  • Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

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A Study on Space Representation of Kid Theme Park using Green Contents (그린콘텐츠를 적용한 키즈 테마파크 공간연출에 관한 연구)

  • Ryu, Hyo-Jin;Moon, Jeong-Min
    • Korean Institute of Interior Design Journal
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    • v.21 no.4
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    • pp.106-113
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    • 2012
  • As environmental pollution and resource exhaustion have been considered as social issues, interest in green content industries which lead low-carbon green growth is increasing. In various areas, green content products and programs have been presented. Of them, kid theme parks are designed to recognize fun and advantages eco-friendly consumption with green contents has and lead children to recognize the problems of environmental pollution and the importance of environment. This study aims to analyse kid theme parks using green contents and characteristics of their space representation. The analysis frame was made through theoretical examination for bibliographical data and a direct interview in terms of factors of green contents. For the analysis frame, visitors were directly interviewed from June to July, 2012. Cases of introduction were analysed to identify realization and characteristics of green contents. As a result of the analysis, it was discovered that kid theme parks using green contents pursued green stories, but they did not consider environment seriously in terms of content materials and methods of realization. To develop successful kid theme parks using green contents, multi-dimensional research is needed in various aspects and various contents such as media should be introduced. The parks should provide fun space for children and propagate green ideas. Its success can lead in green entertainment. The study will be helpful for design of future kid theme parks.

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Sensory Image and Preference of the Color Green Shown in Modern Fashion - With Regard to Busan, Ulsan and Gyungnam Area - (현대패션에 나타난 그린 컬러의 감성이미지 및 선호도 - 부산, 울산, 경남 지역을 중심으로 -)

  • Park, Younghee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.1
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    • pp.131-140
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    • 2015
  • After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

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A Study on the Design Standard of Green Amenity Space in Interior Space (실내공간에서의 그린 어메니티 스페이스 디자인 기준에 관한 연구)

  • 한영호;김준연
    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.51-59
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    • 2001
  • This Study tried to approach with a new Point of view about Green Design that had been studied on just Aesthetics and Function and it focused on creating a pleasant environment In the Interiors combing with Horticultural therapy as advanced study in Green Design. This study is barred on understanding that nature, human and space should continue to coexist through realizing relationship between nature and human and overcoming denaturalization and dehumanization and have an opportunity to know what a pleasant space for human is. Although pleasant space can be made by many different methods, this study start from the thought that a space with plants is the best to satisfy human's basic emotion. The method of study is through research and analysis with many kinds of references and examples, and then the results were used to make design guide which introduces Green Amenity Space in residential space. The pleasant space that human pursuits should be the human-centered space as well as the space giving them mental and physical satisfaction beyond space with just function and beauty. Therefore Green Amenity Space is the best space with which human is familiar.

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A Study on Information of the Green building Design for friendly environment (환경 친화를 위한 그린빌딩 디자인 정보에 관한 연구)

  • 강승모;김수정;권자인
    • Korean Institute of Interior Design Journal
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    • no.25
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    • pp.26-33
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    • 2000
  • The end of the 20th century, on the ecological world-view which looks the whole things as systematic and admits the incessant change, human is considered to function with the environment mutually and to evolve in harmony with it. Because of the living style of the modern people whose most time spent inside of the buildings, eco-office elements are introduced in the inteior places where many general publics are gathered. We gather up the all information about Eco-office, introduction of green building certification system, Eco-office System Technics and provide source to how to design interact with eco-office.

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A Study on the Development of Design Indicator and User Participation Design for Green Remodeling of School Facilitiess (학교시설의 그린리모델링을 위한 디자인지표 개발 및 사용자참여설계 활용에 관한 연구)

  • Kim, Eun-Hee;Ryu, Soo-Hoon
    • Journal of the Korean Institute of Educational Facilities
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    • v.24 no.3
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    • pp.3-13
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    • 2017
  • This study has developed a design indicator required to promote green remodeling in school facilities. And, implemented the green remodeling pilot test on the school facilities that are planning actual remodeling. This pilot test suggested user participation design methodology such as verification of the developed design indicator, design goal setting, evaluation and adjustment of design proposal. The Green Remodeling Design Indicators were classified into 3 large categories of architectural performance, usability, and design through analysis of cases related to 'green buildings' and 'remodeling'. We have developed nine middle categories such as architectural and structural performance, facility performance, environmentally-friendly, circulation, space, amenity, harmony with surroundings, form and symbolization. In addition, 42 detailed indicators were developed for each category, including general, functional, and special indicators. For the verification of this study, two green remodeling design workshops were conducted for Gwangju J elementary school. The first design workshop presented the importance of the design indicator and set the goal of the design plan of green remodeling for project. And, the second Workshop presented the evaluation of the satisfaction with the design and the direction of future adjustment for project. The design indicator developed in this study can be utilized as a design indicator of design quality management and decision system for the school green remodeling in the future. In addition, by accumulating information on the Green Remodeling Project, it is necessary to spread green remodeling and construct a sustainable building environment.

Ecological Image in Fashion During the Early Period of 1990's (1990년대 초반 복식유행에 나타난 에콜로지 이미지)

  • 한소원;김영인
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.2
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    • pp.296-306
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    • 1999
  • This study reflects the aim of analyzing the fashion design connection with ecology. Ecology has been linked to human life through its changing relations with environment. In order to recover eco-system ecology-nature oriented methodology and technology oriented approach will suffice. On the modern design field Green design Recycling and Green marketing resulted in increasing rates of environment-friendly production and an effort to deliver environment-friendly corporate image. Based on above research ecological image on fashion design during the year 1990 to 1995 represents the following conclusion. In the fashion design field natural image primitive image nature -harmonious image material-recyling image culture-recycling image are proposed. In the technology field clean image and high-tech image are proposed. In the marketing field happy image harmonious image serious image and realistic image are proposed.

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Texture Synthesis Framework via Artificial Neural Networks for Generating Realistic Foam Pattern Textures (사실적인 거품 패턴 텍스처를 생성하기 위한 인공신경망 기반의 텍스처 합성 프레임워크)

  • Yeon Hee Choo;Jong-Hyun Kim
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2024.01a
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    • pp.399-401
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    • 2024
  • 본 논문에서는 텍스처 합성 기술을 활용하여 가상의 거품 패턴 텍스처를 생성하기 위한 합성 데이터 구축 방법을 소개한다. 물리 기반 유체 시뮬레이션에서 거품 표현은 2차 효과(Secondary effects)로 분류되며, 그만큼 계산량이 큰 작업이다. 게임 업계에서는 저사양 디바이스에서도 실시간으로 게임이 실행되어야 하므로 상대적으로 계산량이 큰 물리 기반 시뮬레이션을 통해 거품을 표현하기 어렵다. 대부분 사용자가 임의로 그린 거품 패턴을 화면에 매핑하여 적은 계산량을 통해 거품을 표현하지만, 시뮬레이션을 통해 만들어진 데이터가 아니기 때문에 품질을 보장하기 어렵다. 본 논문에서는 물리 기반 시뮬레이션을 통해 만들어진 거품 패턴을 텍스처 합성 기술을 통해 재생산(Reproduction)함으로써 수작업으로 그린 거품 패턴에서는 표현하기 어려운 고품질 거품 패턴 텍스처를 만들어 낸다.

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