• 제목/요약/키워드: 그린디자인

검색결과 93건 처리시간 0.027초

그린 패션 마케팅 현황에 관한 연구 (A Study on the State of Affairs of Green Fashion Marketing)

  • 박송애
    • 한국의상디자인학회지
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    • 제13권2호
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    • pp.121-131
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    • 2011
  • Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

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그린콘텐츠를 적용한 키즈 테마파크 공간연출에 관한 연구 (A Study on Space Representation of Kid Theme Park using Green Contents)

  • 류효진;문정민
    • 한국실내디자인학회논문집
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    • 제21권4호
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    • pp.106-113
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    • 2012
  • As environmental pollution and resource exhaustion have been considered as social issues, interest in green content industries which lead low-carbon green growth is increasing. In various areas, green content products and programs have been presented. Of them, kid theme parks are designed to recognize fun and advantages eco-friendly consumption with green contents has and lead children to recognize the problems of environmental pollution and the importance of environment. This study aims to analyse kid theme parks using green contents and characteristics of their space representation. The analysis frame was made through theoretical examination for bibliographical data and a direct interview in terms of factors of green contents. For the analysis frame, visitors were directly interviewed from June to July, 2012. Cases of introduction were analysed to identify realization and characteristics of green contents. As a result of the analysis, it was discovered that kid theme parks using green contents pursued green stories, but they did not consider environment seriously in terms of content materials and methods of realization. To develop successful kid theme parks using green contents, multi-dimensional research is needed in various aspects and various contents such as media should be introduced. The parks should provide fun space for children and propagate green ideas. Its success can lead in green entertainment. The study will be helpful for design of future kid theme parks.

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현대패션에 나타난 그린 컬러의 감성이미지 및 선호도 - 부산, 울산, 경남 지역을 중심으로 - (Sensory Image and Preference of the Color Green Shown in Modern Fashion - With Regard to Busan, Ulsan and Gyungnam Area -)

  • 박영희
    • 한국의상디자인학회지
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    • 제17권1호
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    • pp.131-140
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    • 2015
  • After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

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실내공간에서의 그린 어메니티 스페이스 디자인 기준에 관한 연구 (A Study on the Design Standard of Green Amenity Space in Interior Space)

  • 한영호;김준연
    • 한국실내디자인학회논문집
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    • 제28호
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    • pp.51-59
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    • 2001
  • This Study tried to approach with a new Point of view about Green Design that had been studied on just Aesthetics and Function and it focused on creating a pleasant environment In the Interiors combing with Horticultural therapy as advanced study in Green Design. This study is barred on understanding that nature, human and space should continue to coexist through realizing relationship between nature and human and overcoming denaturalization and dehumanization and have an opportunity to know what a pleasant space for human is. Although pleasant space can be made by many different methods, this study start from the thought that a space with plants is the best to satisfy human's basic emotion. The method of study is through research and analysis with many kinds of references and examples, and then the results were used to make design guide which introduces Green Amenity Space in residential space. The pleasant space that human pursuits should be the human-centered space as well as the space giving them mental and physical satisfaction beyond space with just function and beauty. Therefore Green Amenity Space is the best space with which human is familiar.

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환경 친화를 위한 그린빌딩 디자인 정보에 관한 연구 (A Study on Information of the Green building Design for friendly environment)

  • 강승모;김수정;권자인
    • 한국실내디자인학회논문집
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    • 제25호
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    • pp.26-33
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    • 2000
  • The end of the 20th century, on the ecological world-view which looks the whole things as systematic and admits the incessant change, human is considered to function with the environment mutually and to evolve in harmony with it. Because of the living style of the modern people whose most time spent inside of the buildings, eco-office elements are introduced in the inteior places where many general publics are gathered. We gather up the all information about Eco-office, introduction of green building certification system, Eco-office System Technics and provide source to how to design interact with eco-office.

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학교시설의 그린리모델링을 위한 디자인지표 개발 및 사용자참여설계 활용에 관한 연구 (A Study on the Development of Design Indicator and User Participation Design for Green Remodeling of School Facilitiess)

  • 김은희;류수훈
    • 교육시설 논문지
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    • 제24권3호
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    • pp.3-13
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    • 2017
  • This study has developed a design indicator required to promote green remodeling in school facilities. And, implemented the green remodeling pilot test on the school facilities that are planning actual remodeling. This pilot test suggested user participation design methodology such as verification of the developed design indicator, design goal setting, evaluation and adjustment of design proposal. The Green Remodeling Design Indicators were classified into 3 large categories of architectural performance, usability, and design through analysis of cases related to 'green buildings' and 'remodeling'. We have developed nine middle categories such as architectural and structural performance, facility performance, environmentally-friendly, circulation, space, amenity, harmony with surroundings, form and symbolization. In addition, 42 detailed indicators were developed for each category, including general, functional, and special indicators. For the verification of this study, two green remodeling design workshops were conducted for Gwangju J elementary school. The first design workshop presented the importance of the design indicator and set the goal of the design plan of green remodeling for project. And, the second Workshop presented the evaluation of the satisfaction with the design and the direction of future adjustment for project. The design indicator developed in this study can be utilized as a design indicator of design quality management and decision system for the school green remodeling in the future. In addition, by accumulating information on the Green Remodeling Project, it is necessary to spread green remodeling and construct a sustainable building environment.

1990년대 초반 복식유행에 나타난 에콜로지 이미지 (Ecological Image in Fashion During the Early Period of 1990's)

  • 한소원;김영인
    • 한국의류학회지
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    • 제23권2호
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    • pp.296-306
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    • 1999
  • This study reflects the aim of analyzing the fashion design connection with ecology. Ecology has been linked to human life through its changing relations with environment. In order to recover eco-system ecology-nature oriented methodology and technology oriented approach will suffice. On the modern design field Green design Recycling and Green marketing resulted in increasing rates of environment-friendly production and an effort to deliver environment-friendly corporate image. Based on above research ecological image on fashion design during the year 1990 to 1995 represents the following conclusion. In the fashion design field natural image primitive image nature -harmonious image material-recyling image culture-recycling image are proposed. In the technology field clean image and high-tech image are proposed. In the marketing field happy image harmonious image serious image and realistic image are proposed.

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이야기가 있는 사진 여행 - 모나무르 카페 더 그린 (아산) (Trip for Photos with Stories - Mon Amour cafe the Green)

  • 김창길
    • 건축사
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    • 통권657호
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    • pp.126-127
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    • 2023
  • 10월 정기 답사 일정으로 아산 외암리 민속마을을 답사하고, 두 번째 일정으로 충남과학교육원을 답사했다. 아주 우연히, 바로 옆 '모나무르 카페 더 그린'이 괜찮은 카페라고 소개받아 추가로 답사를 했는데 건축물의 외관을 보았을 때는 별로 흥미를 느끼지 못했다. 그러나 반전이 있었다. 내부로 진입했을 때 건축물로 둘러싸인 내부에 중정으로 만들어진 워터가든에서는 놀라운 풍경이 그려지고 있었다. 중정에 설치된 워터가든을 에워싼 건축물은 카페, 예식홀 등 복합문화공간으로 구성돼 있어 관람객은 모두 워터가든과 곳곳에 설치된 조각, 예술품을 관람할 수 있으며, 자연 풍경도 같이 즐길 수 있었다. 많은 사람들이 즐기는 풍경을 보니 무척 재미있는 공간이라는 생각이 들었고, 이를 디자인한 건축사의 영감이 그렇게 부러울 수가 없었다. 우리는 주로 어떤 목적지를 선정해 답사를 하지만, 이처럼 예정에도 없었던 건축물과 풍경을 만나게 되면 답사의 즐거움이 배가 되는 기쁜 경험을 하게 되어 다시 다음 답사 일정이 기대된다.

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공간디자인에 있어서의 환경친화와 Green Amenity의 역할에 관한 연구 - 그린(Green Materials)을 이용한 에콜로지디자인을 중심으로 - (Role of Environment-friendly Design & Green Amenity in Space Design - a focus on ecology designs using green materials -)

  • 이정민
    • 디자인학연구
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    • 제16권1호
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    • pp.137-148
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    • 2003
  • 21세기는 유기체적 세계관의 발달과 함께 환경친화적 접근이 조형계에서 크게 부각되고 있다. 이제 환경친화디자인은 단순히 환경보호적인 차원을 넘어 인간과 기술, 환경이 함께 호흡하는 유기체적인 환경친화, 환경과의 일치의 개념으로 발전해 가고 있다. 그러므로 본고는 현대에 발전하고 있는 환경친화디자인의 유형, 즉 자연보호적인 접근이 중심이 된 입장과 인간과 환경의 친화관계 회복이 중심이 된 입장의 두 가지 환경친화디자인 유형을 조사하고 이의 필요성과 Green Amenity에 의거한 기능을 분석하고자 한다. 그리고 이 중에서 단절된 인간과 자연환경의 유기적 연결성을 강조하는 환경친화디자인에 초점을 맞추어 이에 해당하는 공간 디자인 사례를 제시하고자 한다. 이를 통해 인간이 소원하는 삶과 환경에는 편리함과 관련된 기술적 물리환경 뿐만이 아니라 생물적 소산을 이용한 자연친화적 구상이 필요함을 논증해 보고자 한다. 공간디자인에 있어서 이런 접근은 인간과 자연의 단절된 친화관계 회복에 도움을 줄 수 있으며 이렇게 인간과 자연의 친밀감이 회복될 때에 자연보호를 위한 인간의 노력도 유기체적 방향성을 가지고 바람직한 성과를 거둘 수 있다고 본다.

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화예디자인과 색채의 융복합 교육 강의모델 연구 및 개발제안 (Suggestion of Study and Development of Model of Convergent Education Lecture Model of Floral Design and Color)

  • 김유선;김샛별
    • 한국화예디자인학연구
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    • 제40호
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    • pp.63-75
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    • 2019
  • 본 연구에서는 융합 및 융합예술교육에 대해 고찰하고 이를 바탕으로 융복합교육 강의모델을 연구 및 제안하고자 하였다. 이학 분야인 색채에 대한 전반적인 이해를 바탕으로 예술 분야인 화예디자인에 접목시켜 실제적으로 표현할 수 있는 융복합 교과과정을 운영하기 위하여 강의모델을 구성하였다. 학습자는 두 분야(화예디자인, 색채)가 융복합된 강의 구성과 이론과 실습을 진행하는 방식에 대해서 만족감이 높은 것으로 나타났다. 또한 한 과목을 통하여 다양한 영역을 접할 수 있음에 타 수업과 차별된 강의 구성이라고 느꼈는데 이는 본 연구의 목적 및 필요성을 학습자 스스로 인지하고 있음을 나타낸다. 반면 전공자와 비전공자간의 배경지식, 수준차이가 있어 학습자의 이해도를 높일 수 있도록 지속적인 피드백과 실습난이도의 조정은 계속적으로 필요한 것으로 보인다. 화예디자인분야의 발전을 위해서 다양한 학문간의 융합을 통한 교육과정 개발과 교육모델이 구축되어야 한다. 본 연구가 향후 화예디자인교육과정 개발에 기초자료로 활용될 것을 기대한다.