• Title/Summary/Keyword: 그린디자인

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A Study on Residents' Perception and Evaluation of Urban Greenway -Centered on the Greenway of Zhengzhou Dongfeng Canal- (도시 그린웨에이 대한 감지(感知)와 평가 연구 -정주시(郑州市) 동풍거(东风渠) 그린웨이를 중심으로-)

  • Zhang, Lin;Moon, Jeong-Min
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.919-929
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    • 2022
  • As a new type of healthy public space, greenway users carry out leisure activities, exercise, sightseeing and necessary transportation in greenway. However, at present, there is little research on greenway users' evaluation and perception of greenway, and there is no comprehensive exploration of Greenway environment from a humanistic perspective. Combined with the research and actual situation of the existing representative greenways in Chinese cities, this paper refers to a large number of documents, applies the semantic difference method and multiple regression analysis method, analyzes the current situation of the Dongfengqu greenway, explores the influencing factors and impact evaluation of the greenway environment from the perspective of greenway users' perception, and puts forward suggestions on the optimization of the greenway environment in Zhengzhou from multiple levels. The main conclusion of this paper comes from the data conclusion obtained by semantic difference method, which is feasible in the resident evaluation of greenway use. The feedback results of post use evaluation can provide a reliable reference for the planning and design of similar greenways in the future.

The Research on Eco Design and Green Design in the Visual Communication Design. -Focussed on Triennial exhibition of the eco poster $\ll$ 4th BLOCK $\gg$, "Ekoplagat Triennial in Zilina" (시각디자인에 있어서의 에코디자인 및 그린 디자인의 동향 -Triennial exhibition of the eco poster 4th BLOCK, "Ekoplagat Triennial in Zilina"를 중심으로)

Interview - 제2회 그린패키징 공모전에서 환경부장관상 수상

  • (사)한국포장협회
    • The monthly packaging world
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    • s.237
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    • pp.96-98
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    • 2013
  • 한국환경포장진흥원이 친환경적인 포장기술 및 디자인 개발을 적극 장려하기 위해 환경부와 공동 주최하고 정산장학재단이 후원한 '제2회 그린패키징 공모전(Korea Green packaging contest)'의 시상식이 구랍 10일 서울 양재동 엘 타워(EL Tower)에서 성대하게 개최됐다. 이날 행사에서는 일반 부분 대상에 (주)팬택, (주)오리온, 소프트팩(주)이 수상의 영예를 안은 것을 비롯, 총 25개 작품이 수상작품으로 선정됐다. 이 가운데, 20여년간 연포장 업계에 종사해 온 경험을 바탕으로 친환경 포장에 관심을 갖고 그린패키징 개발에 주력해 온 소프트팩(주) 유하경 대표이사를 만나, 수상 소감 및 친환경 패키징에 대한 견해를 들어보았다.

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How do consumers' perceptions of brands change? - Investigating a fashion brand's green marketing, authenticity, and purchase intention in the context of greenwashing - (소비자의 브랜드에 대한 인식은 어떻게 변하는가? - 그린워싱 상황에서 그린 마케팅 활동, 브랜드 진정성, 구매의도를 중심으로 -)

  • Kwak, Hee Seung;Park, Jeong Ah;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.30 no.2
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    • pp.189-207
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    • 2022
  • Fashion companies and brands' marketing activities focus on resolving environmental problems; however, these companies' efforts, there are some examples of so-called "greenwashing". This paper aims to analyze different perceptions of brand authenticity, green marketing, and purchase intention toward the brand before and after exposure to case information about greenwashing. A total of 211 data were gathered and analyzed using SPSS 25.0. Respondents were asked to respond to same questionnaires related to green marketing and the brand authenticity before and after their exposure to greenwashing information. The study participants' perceptions of green marketing from the brand were statistically significantly negatively changed after exposure compared to before exposure. Similar patterns in results were found in the context of consumers' perception of brand authenticity (genuineness, originality, and consistency), and purchase intention. The originality of this study is in evaluating consumers' perception of greenwashing focused on brand authenticity. The findings of the study suggest that if a fashion brand's green marketing activity is perceived as greenwashing by consumers, the perceptions of green marketing, brand authenticity, and purchase intention can all decline. It is suggested that fashion brands need to develop a sincere and truthful green marketing campaigns to keep and enhance their brand authenticity.

A Spatial Projection of Demand for Green Infrastructure and Its Application to GeoDesign - Evidence-Based Design for Urban Resilience - (융합도시모델링을 통한 그린인프라 수요 예측 및 지오디자인 적용 - 도시 레질리언스를 위한 근거 기반 디자인 -)

  • Kwak, Yoonshin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.5
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    • pp.30-43
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    • 2023
  • Green infrastructure(GI) is considered a key strategy in establishing sustainable communities. However, research on GI from the perspective of urban system dynamics and resilience lacks depth, as does its integration with physical design. This research addresses two primary causes. First, there is a gap in methods between existing GI planning, which considers static variables, and urban modeling research, which addresses dynamic variables. Second, there is a gap in information between landscape design and urban modeling research. To address these issues, this study proposes an integrated modeling approach in consideration of design decision-making. By combining the LEAM model and MCDA model, this study evaluates the relationship between GI services and socioeconomic growth, while spatially forecasting the geographies of GI demand in 2050. The resulting information reveals a potential degradation in ecosystem services over the region due to Chicago's sub-urbanization. This indicates that there would be a spatial shift in GI demand, emphasizing the need for comprehensive, dynamic GI strategies. This study further discusses the applications of evidence-based design in a studio environment. This study aims to contribute to the GeoDesign literature in terms of the creation of a more resilient urban environment by facilitating efficient evidence-based decision-making.