• Convergence Security Journal
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• v.19 no.2
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• pp.47-58
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• 2019

This study applied the Theory of Reasoned Action by Fishbein & Ajzen(1975) as the grounded theory and adopt sanctions of the General Deterrent Theory and protection motivation of the Protection Motivation Theory as the antecedents to discuss the theoretical factors and the cases of application in the field of information security. Then, it adopted subjective norm, a variable of the Theory of Reasoned Action, as a parameter to analyze the causality of sanctions, perceived vulnerability, response cost, and self-efficacy with the intention to follow the information security policies. As a result, all of the antecedents except for sanctions had causality with the intention and subjective norm proved its mediating effect as a parameter between the antecedents and the intention.

• Asia Marketing Journal
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• v.3 no.3
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• pp.1-24
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• 2001

본 연구는 자원의존이론, 거래비용이론, 관계계약이론 등의 선행연구를 검토하여 관계지향성의 원인과 성과를 밝히고자 하였다. 먼저 구매기업과 공급기업간의 행동적 관계지향요인과 관계지향성 분석을 실시하였다. 행동적 관계지향요인으로는 정보교환, 조화노력, 행동적 규범, 업무결속을 들고, 관계지향성 분석을 위해 군집분석을 실시하였다. 연구표본에는 C지역의 전문건설업체를 대상으로 500부의 설문지를 배포, 그 중 185부를 회수하여, 적합한 설문 140부가 사용되었다. 군집분석결과 관계지향성 집단은 정보교환, 조화 노력, 협동규범 수용, 업무결속이 모두 높게 나타났고, 비관계지향성 집단은 정보교환, 조화노력, 협동규범 수용, 업무결속이 모두 낮게 나타나 기업간의 관계지향성을 의미있는 2개의 집단으로 나눌 수 있었다. 둘째, 기업간 관계지향성의 영향요인으로 환경의 역동성, 대안의 이용가능성, 공급의 중요성, 상호호혜전략, 신뢰성을 검토하였다. 본 연구에서 선정한 관계지향성에 대한 영향요인들이 관계지향집단과 비관계지향집단으로 분류하는데 얼마나 유용하게 이용될 수 있는가를 알아보기 위해 판별분석을 실시하였다. 관계지향집단과 비관계지향집단의 분류에 환경의 역동성, 대안의 이용가능성, 공급의 중요성은 영향이 없는 것으로 나타났으며, 호혜전략, 신뢰성은 의미가 있는 것으로 나타났다. 셋째, 기업간 관계지향성의 성과로서 실현경쟁우위와 관계유지의도를 검토하였다. 관계지향성이 성과에 어떠한 영향을 미치는가를 검증하기 위해 MANOVA(multivariatee analysis of variance)분석을 실시하였다. 실증 결과, 관계 정도가 높은 집단이 관계 정도가 낮은 집단보다 실현 경쟁우위수준을 높게 지각하고 관계를 유지하려는 의도가 높은 것으로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.49-61
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• 2016

This study investigates the relationship between fear of failure of potential entrepreneur's psychological characteristics and entrepreneurial intentions using the mediation variables of planned behavior model. There are many existing prior research related to the entrepreneurial intentions, but they were mostly focused only entrepreneurial success factors. So in this study we focused on fear of failure of potential entrepreneur. To know the influence of the fear of failure related to entrepreneurial intention, we using the scale of PFAI (Performances Failure Appraisal Inventory). The purpose of this study is to examine an impact of fear of failure on entrepreneurial intention and add to mediating factors - attitude toward the acts, subjective norm, perceived behavior control - on the relationship between fear of failure and entrepreneurial intention. Also we examined entrepreneurial education as moderating effect in order to offset the fear of failure. In order to test research model, we collected data from 321 undergraduate students. To test the research questions and hypotheses, we employed SPSS 21.0 anf AMOS 18.0 for validity, reliability, confirmatory factor analysis, and structural model analysis. The results were as follows. First, the fear of failure negatively related to attitude toward the behavior and subjective norm. Second, attitude toward the behavior and subjective norm positively related to entrepreneurial intention in consistent with previous studies. Third, attitude toward the acts and subjective norm in TPB variables have full-mediation effects between fear of failure and intrepreneurial intention. Fourth, The moderating effects of entrepreneurial effect was not significant. The negative relationship between fear of failure and attitude toward the acts and subjective norm was even slightly stronger who have taken the entrepreneurial class group. We discuss the theoretical and managerial implications, and provide suggestions for future research.

• The Journal of Korean Association of Computer Education
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• v.13 no.5
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• pp.51-70
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• 2010

The purpose of this article is twofold; first, investigates the relations between the cyber deviant behaviors and the reasons it causes in details and second discuss the measure to prevent cyber deviant behaviors and its recurrence. The findings of the study are; First, the factors which influence more to the cyber deviant behaviors are subjective norm, social identity, and self-control in a row. Second, identified such factors, anonymity (+), consciousness on public order (+), learning experience on information norms (-), and social identity have influences on the subjective norm that both factors of internet addiction (+) and anonymity (+) have significant impacts on self-control in negative perspectives. In conclusion, to prevent cyber deviant behaviors will provide a lot of opportunities to develop self-reflections and critical thinking and the ethics of accountability, and ability of sympathy. This study suggests the so-called reflexive practice-oriented process of education on Information as a strategic teaching-learning procedure. The process framework consists of four stages including problem identification, risk analysis, self-reflexive, and practice & evaluation that have a spiral structure, repeats a life-cycle.

• Journal of The Korean Association For Science Education
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• v.36 no.6
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• pp.895-910
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• 2016

The purpose of this study is to explore secondary students' progression in group norms and argumentation competency through collaborative reflection about small group argumentation. The progression is identified as the development of group norms and an epistemic understanding of argumentation with the enhancement of group argumentation competency during collaborative reflection and argumentation lessons. Participants were four first grade middle school students who have different academic achievements and learning approaches. They participated in ten argumentation lessons related to photosynthesis and in seven collaborative reflections. As a result, the students' group norms related to participation were developed, and the students' epistemic understanding of argumentation was enhanced. Furthermore, the students' group argumentation competencies, identified as argumentation product and argumentation process, were advanced. As the collaborative reflection and argumentation lessons progressed, statements related to rebuttal increased and different students suggested a range of evidence with which to justify their claims or to rebut others' arguments. These findings will give a better idea of how to present an apt application of argumentation to science teachers and science education researchers.

• Korean Journal of Social Welfare
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• v.67 no.3
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• pp.253-280
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• 2015

This study reconsiders the concept of publicness by raising a question about the problems which the recent marketization of social services in South Korea. The existing perspective on publicness, however, is insufficient to account for the entire Long-term care market because only public organizations have publicness. Accordingly, this study presents 'integrated publicness', particularly 'dimensional publicness' and 'normative publicness'. A disproportional stratified sampling procedure was used to consider ownership. A merged dataset combining surveys from 248 Long-term Care facilities and on-line resources was used and analyzed by multiple regression, negative binomial regression and multiple imputation analysis. The analysis results suggest as follows. First, ownership publicness appeared more effective in the overall. Second, the regulations on the government funding did not show effective, and the regulation on evaluation system showed the effect. Third, professionalization of normative publicness showed a negative effect on service structure and showed a positive effect on service process. Lastly, user of free services whose public accountability was identified to be effective on service structure and outcome. These findings suggest that not only existing ownership but also dimensional publicness and normative publicness showed an effect on service quality. In this respect, this is important as the performance produced by empirical models of integrated publicness, in this situation that the outcome of marketization is insignificant.

• The Journal of Korean Association of Computer Education
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• v.16 no.3
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• pp.1-12
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• 2013

The purpose of this study is to examine a structural relationship among mobile self-efficacy, subjective norm, perceived usefulness, perceived ease of use and behavioral intention of mobile web service using technology acceptance model (TAM). 144 cyber university students enrolled in a course with mobile web service participated for this study. The result revealed that 1) mobile self-efficacy (${\beta}$ = .43, p<.05), subjective norm (${\beta}$ = .30, p<.05), perceived ease of use (${\beta}$ = .25, p<.05) had a direct effect on perceived usefulness. Second, mobile self-efficacy (${\beta}$ = .36, p<.05), subjective norm (${\beta}$ = .44, p<.05) had a direct effect on perceived ease of use. Third, perceived usefulness (${\beta}$ = .94, p<.05) had a direct effect on behavioral intention of mobile web service. However, perceived ease of use did not have a direct effect on behavioral intention of mobile web service significantly. Results of this study emphasize the role of an extended TAM including mobile self-efficacy and subjective norm in a mobile web service course at a cyber university.

• Korean journal of communication and information
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• v.48
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• pp.90-108
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• 2009

While the term of the institution as social manifestation has been discussed intensively through various theoretical approaches over the last few years in Social Sciences, such a debate has been missing so far in Communication Sciences. This paper attempts a theoretical discussion about the media as an institution in the field of Communication Sciences by applying the theory of organizational sociological neo-institutionalism. This research started out with the question which influence exerts the media on organizations and participants. The media is understood as an institution in the sense of permanent monitoring systems which create a) normative expectations b) which become stronger in order to assert such normative expectations c) the norms are applied by the participants d) in this application process, the participants accept the organizations, look primarily for the chosen paragraphs and exert an influence to change the norms. Organizations orient themselves at the institutional rules, because this way, they want to gain legitimacy and support. The media unfold their influence on organizations through certain obligations in addition to the pressure of the participants who deal with the organization and the media. Thus, media cannot exert influence independent from the organizationbut the participants accept the situation, which is generated by the many conflicting processes within the organization, they analyse them and transfer them.

• Journal of the Korean Society of Marine Environment & Safety
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• v.22 no.7
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• pp.773-781
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• 2016

The present SOLAS Convention has maintained safety regulations in a largely prescriptive form and this has become overly prescriptive now. The prescriptive rules do not properly reflect technical advances and changing environments in the maritime sector in a timely manner. The purpose of this study is to provide preliminary research to lay a foundation for the development of a new regulatory framework based on safety performance which is not a prescriptive rule making bases. This study reviewed the concept and characteristics of a minimum requirement, the implications of safety regulations in terms of strategic, commercial and technical aspects, the compensative correlation between constructional requirements and operational measures, the concept of safety with regard to final stage confirmation of functions, expansion of implementers and objects of safety regulations, and the balance between safety and environmental protection requirements. Based on these research, 10 principles for the rule formulation process has been suggested such as consideration on the hardware requirements and software requirement, the multi-stage approval concept, new safety concerns for complex shipboard systems, considerations on the human element, regulatory impact assessments and measures to reduce administrative burdens.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.129-135
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• 2020

This study examined the consumer response of the current O2O service between service types. Previous studies mainly focused on the quality factor of O2O service or Technology Acceptance Model or extended TAM, This study is different from the fact that there are differences in factors that consumers consider important and consumer reactions by service type. It is also significant that we compared between representative food delivery services and car sharing services that are actively used among O2O services. As O2O service is closely related to consumer's life, this study chose three factors that the issue of personal information security and trust of intermediary platform companies, and finally subjective norm based on individuals and groups who are aware of new O2O service. To test hypotheses, data were collected and analyzed for 301 samples, focusing on delivery and car sharing service, As a result, the delivery service among the O2O services was more positive to attitude toward service in the consumer group with lower personal information security, trust in platform, and subjective norm than car sharing service. Based on these results, implications and future research directions were presented.