• 품질경영학회지
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• 제49권2호
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• pp.171-181
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• 2021

Purpose: This study aims to identify effective ways to induce water resources conservation for general water consumers. Methods: In order to find the core factors to motivate water saving behavior for general consumers, this study utilized the theory of reasoned action which is well known as one of the most frequently used theory in consumer's green behavior analysis. Results: Among six hypothesized relationships in the research model four were proved to be statistically significant. The relationship between attitude toward water savings and the water saving behavior was found to be significant but only through the behavioral intention. Conclusion: Consumers with positive attitude on water conservation will practice water saving behavior with behavioral intention. However, consumers only with high knowledge on water conservation naturally and habitually practice water saving behavior without recognizing the intention to save the water. Thus, both positive attitude on the water conservation and subjective norm must be satisfied since the two factors tend to lead to actual green behavior using different psychological routes.

• 아태비즈니스연구
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• 제12권4호
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• pp.179-192
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• 2021

Purpose - This study is aim to stimulate ESG management of SMEs in Korea with SWOT analysis. Presently, ESG is also affecting a company's supply chain and sales. We tried to make the complementary point of Korea SMEs through domestic and foreign cases. Design/methodology/approach - We divide foreign cases into three countries, and in Korea, also divide into three groups of government, major companies, SMEs to conduct SWOT analysis. Findings - We confirmed that ESG activities were delayed in Korea compared to overseas, but the government and major companies were responding quickly. However, SMEs are complaining of difficulties in ESG activities due to cost issues and limited information. Nevertheless, some SMEs companies show the possibility by carrying out ESG activities based on their own strengths. Research implications or Originality - We suggested the need for SMEs' ESG management. The SMEs are inevitably vulnerable to ESG management compared to other groups. Therefore, We suggested the direction of SMEs ESG management expansion, that are R&D and distribution of eco-friendly activities through collaboration with universities(E), social program to improve working places(S), and expansion of governance that guarantees autonomy(G).

• 아태비즈니스연구
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• 제13권4호
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• pp.61-77
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• 2022

Purpose - The purpose of this study was to explore the relationship between C2C logistics service quality(convenience, responsiveness, reliability, information and empathy) customer satisfaction and customer loyalty. Design/methodology/approach - This study collected 252 survey data from consumers who use C2C platform in China. Then using SPSS 24.0 in order to analyze the data. This study used SPSS 24.0 to perform empirical analysis with 252 people who use C2C platform in China. Findings - First, it was confirmed that the quality of logistics service(convenience, responsiveness, reliability, information and empathy) had a positive effect on customer satisfaction. Second, logistics service quality(convenience, responsiveness, reliability, information and empathy) positively affects the customer loyalty. Third, there is also a strong relationship between customer satisfaction and customer loyalty. Research implications or Originality - It is well known that logistics is an important part of e-commerce. Research on the influence of B2B logistics service quality on customer satisfaction and customer loyalty is more currently, but research on C2C is relatively less. Our study contributes the related research area by doing empirical analysis of the relationship between the logistics service quality and customer satisfaction and customer loyalty to provide development suggestions for C2C sellers.

• 국제지역연구
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• 제15권1호
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• pp.59-86
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• 2011

본고는 공급측면(비용)의 비대칭정보가 존재할 때, 일국의 외국 독점기업에 부과하는 최적관세 정책에 관한 내용이다. 즉, 한 나라의 후생관점에서 시장 지배력을 가진 외국독점기업에 대한 최적관세의 결정 문제를 비용측면의 비대칭정보하에서 분석하는 것이 이 논문의 목적이다. 따라서 비대칭정보하에서의 전략적 최적관세가 도출되고 그 함축성이 논의된다. 주요 결과는 외국기업의 독점렌트를 이전하기 위한 최적관세의 크기가 완전정보하에서 보다 비대칭정보하에서 더 커진다는 것이다. 또한 외국독점렌트를 이전하기 위한 전략적 무역정책이 비대칭정보하에서 유동적임이 드러난다. 이 연구는 문헌적으로 기존의 전략적 무역정책을 보완하며 특히 이 분야의 선구적 이론인 브랜더-스펜서의 결과(1984)를 이론적으로 확장하는 의미를 가진다.

• 무역학회지
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• 제47권3호
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• pp.211-232
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• 2022

Due to the impact of the public health event COVID-19 epidemic, the Chinese futures market showed "Black Swan". This has brought the unpredictable into the economic environment with many commodities falling by the daily limit, while gold performed well and closed in the sunshine(Yan-Li and Rui Qian-Wang, 2020). Volatility is integral part of financial market. As an emerging market and a special precious metal, it is important to forecast return of gold futures price. This study selected data of the SHFE gold futures returns and conducted an empirical analysis based on the generalised autoregressive conditional heteroskedasticity (GARCH)-type model. Comparing the statistics of AIC, SC and H-QC, ARMA (12,9) model was selected as the best model. But serial correlation in the squared returns suggests conditional heteroskedasticity. Next part we established the autoregressive moving average ARMA-GARCH-type model to analysis whether Volatility Clustering and the leverage effect exist in the Chinese gold futures market. we consider three different distributions of innovation to explain fat-tailed features of financial returns. Additionally, the error degree and prediction results of different models were evaluated in terms of mean squared error (MSE), mean absolute error (MAE), Theil inequality coefficient(TIC) and root mean-squared error (RMSE). The results show that the ARMA(12,9)-TGARCH(2,2) model under Student's t-distribution outperforms other models when predicting the Chinese gold futures return series.

• 무역학회지
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• 제47권6호
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• pp.71-96
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• 2022

This research will study the conversion intention of the users in China from fuel vehicle to new energy vehicles through the empirical methods. To this end, a questionnaire survey was conducted with car users as the object, combined with the theory of user migration and the PPM model to analyze the impact of fuel vehicle users' conversion intention to new-energy vehicles factor. The results showed that purchase experience contains the moderating effect, in which perceived risk and switching costs had a greater impact on the groups without purchase experience, whereas social identity, perceived value, personal attitude, and willingness to switch had a greater impact on groups with the purchase experience. Among all five factors, perceived risk had no discernible impact on the switching intention, but social identity, perceived value, attitude toward switching, and switching costs all had discernible impact on the switching intention. This study expects to come out with sustainable advises for the future growth of new energy vehicles from the study of car users' switching intention and the collective difference test of purchasing experience.

• 무역학회지
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• 제47권3호
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• pp.93-110
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• 2022

This study aims to develop online convention service quality and examine the effect of online convention service quality on re-participation intention in the same convention and other types of online conventions. Based on an extensive literature review, the study chose five main factors of online convention service quality: human service, program service, platform service, platform aesthetics, and interaction. A total of 284 data were collected from online convention participants from July 26 to August 6, 2021. For the hypotheses test, multiple regression analysis was used. As a result, interaction and program service quality had positive effects on re-participation intention in the same convention, but except for platform aesthetic, all factors positively affected re-participation intention in other types of online conventions. This study also found that online service quality factors are more helpful in predicting the intention of re-participation in other types of online conventions rather than re-participation in the same convention. Based on the results, theoretical and practical implications were discussed

• 무역학회지
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• 제46권3호
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• pp.81-97
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• 2021

The purpose of this study is to contribute to the revitalization of the green logistics of Korean companies by presenting the current status and problems of Korean logistics as influenced by government policies. This paper analyzes green logistics from a legal and institutional perspective. Analysis focuses on low-carbon green growth measures and government policy, especially for CO₂ reduction. It considers how policies can be enacted to promote green logistics. This study reports several findings on green logistics in Korea. First, it reports the theoretical considerations of the Republic's green logistics. Second, the study details the current status and problems of green logistics. Third, it considers ways to implement a green economy, green technology, and green transportation, while also considering arguments for avoiding these eco-friendly solutions. Fourth, it argues that revitalization measures are needed to establish an advanced logistics system for eco-friendly green logistics facilities. To achieve this revitalization, Korean logistics should be competitive in the global logistics market. This study may contribute to the expansion of the industrial cooperation of Korean logistics companies by presenting necessary review tasks for governmental green logistics policies, although the issue has long been important to Korean logistics.

• 무역학회지
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• 제46권6호
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• pp.239-255
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• 2021

To review the theoretical background of regulatory approaches to cross-border transfer of personal data, this paper divides major digital trade participating countries into four types according to the OECD - non-regulatory, post-intervention, pre-supervision, and national control. It then analyzes the US, Japan, the EU, and China respectively that belong to each type. South Korea, which is currently about to pass the amendment by the National Assembly, has identified that it is in the middle of post-intervention and pre-supervision, and needs to evolve into pre-supervision norms like the EU while it has to participate more actively in the process of establishing international digital trade rules. Korea first needs to sign digital trade agreements and promote mutual certification projects more actively from the standpoint of a medium-sized open country with growing digital companies and digitally-open consumers. Second, the government should fully consider the interests of not only companies but also various trade stakeholders including domestic consumers, when drafting and implementing trade policies. To this end, 'a single window approach' is needed not only at the Ministry of Trade, Industry, and Energy, but also at the level of the entire government which require an integrated form of digital trade policy governance.

• 무역학회지
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• 제47권1호
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• pp.131-144
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• 2022

This study primarily concerns the Model Contract for International Sale of Manufactured Goods recently published by International Chamber of Commerce in 2020. To this end, this study examines the importance of the ICC model contract and its main characteristics, and considers in what form the contract is composed of and the scope of its application by classifying it according to the object of the contract, the subject and type of the transaction. In addition, this study divides the main contents of the ICC model contract into special conditions and general conditions, and attempts to scrutinize details of each condition in connection with the United Nations Convention on Contracts for International Sale of Goods(1980) as a governing law taken by the ICC model contract. Furthermore, this study puts forward, on the basis of the detailed examination of main conditions of ICC Model Contract, practical implications on what the parties to the contract should be aware of when using the ICC model contract.