• Title/Summary/Keyword: 국제관광

Search Result 323, Processing Time 0.033 seconds

A Convergence Study on the Relationship between Food Preferences and Intrinsic Motivation of Rural Tourism (농촌관광의 내재적동기와 음식선호에 대한 융복합 연구)

  • Kang, Keoung-Shim;Lee, Soon-Yea
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.1
    • /
    • pp.272-283
    • /
    • 2021
  • The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

The Current State and Promotional Strategies for Ocean Cruise Tourism in Small and Medium-sized Ocean Cities, - Focused on Yeosu - (중소해양도시 크루즈관광 여건 및 활성화 방안: 여수시를 중심으로)

  • Choi, Changho;Lim, Youngtae
    • Journal of Korea Port Economic Association
    • /
    • v.29 no.2
    • /
    • pp.113-136
    • /
    • 2013
  • The recent rapid increase of international ocean cruises calling at Korea has prompted the interests of central and local governments in promotion of cruise ship tour. Korea's cruise tour policies and facility improvement plans tend to be focused only on main ports of cities with high calls at cruise port, such as Busan, Incheon, and Jeju. However, small and medium-sized ocean cities which represent the coastal areas are also seeking to activate cruise ship tour and attract investment, and therefore they merit governmental support as well. This study looks at the current conditions of cruise tourism in small and medium-sized ocean cities and searches for the means to activate cruise tours. It suggests improvement policies for port services, transport accessibility, urban facilities and tour activity support, as well as expected roles of public and private sector. As a case study of Yeosu in Jeollanam-do, it analyzes the present state and discusses possible future activation programs, comparing small and medium-sized cities with cities with main ports. In order to be a port of call, steady exertions for improvement are required in all areas regarding cruise tourism whether it's main or local. Especially, since local ports in small and medium-sized ocean cities are relatively unlikely to be developed into home ports, policies and tourism programs should be established to support them in being chosen as ports of call.

A Research on Setting up Cultural Tourism Festival Concepts to Revitalize Local Tourism in the Post-Corona era (포스트 코로나 시대의 지역관광 활성화를 위한 문화관광축제 콘셉트 설정 연구)

  • Jung, Chong-Ki
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.10
    • /
    • pp.151-160
    • /
    • 2021
  • This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.

Analysis of The Relationships between Religions in Southeast Asia and Tourism Demand in Korea (동남아시아 지역 종교와 방한 관광수요의 영향 관계분석)

  • Kim, Do-Hoon
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.6
    • /
    • pp.123-130
    • /
    • 2023
  • As part of the research on cultural factors that determine international tourism demand, this study was conducted based on regional interest and the need for understanding religion. The purpose of this study is to empirically test how religious factors affect tourism demand in Korea to find out that religious factors are important considerations in establishing tourism policies and strategies. To achieve the purpose of this study, the research target areas were selected as Thailand, Indonesia, and the Philippines, which have relatively many tourists visiting Korea among Southeast Asian countries and are well known for their religious characteristics. GDP and nominal exchange rate, which are economic factors, were selected as explanatory variables. And religious diversity was selected as a characteristic factor variable of the tourism demand model based on the characteristic theory. An empirical analysis was conducted through a gravity model. As a result of the estimation, it was found that GDP has a positive effect on tourism demand in Korea. Nominal exchange rate variables and religious diversity variables were found to have a negative effect on tourism demand in Korea. We have confirmed that religion is an important factor in choosing tourist destinations for Filipino, Thai, and Malaysian tourists visiting Korea, and they choose religiously similar destinations.

해외특집

  • Korea Institute of Registered Architects
    • Korean Architects
    • /
    • no.4 s.157
    • /
    • pp.70-75
    • /
    • 1982
  • PDF

Factor Analysis of Word-of-Mouth Information Acceptance about International Tourism Service through Social Media (소셜 미디어를 통한 국제관광 서비스 구전정보의 수용요인에 대한 실증분석)

  • Zhang, Zhe;Kim, Hag-Min
    • International Commerce and Information Review
    • /
    • v.15 no.4
    • /
    • pp.391-418
    • /
    • 2013
  • The development of web 2.0 technologies created the popularization of social media. People use social media for information communication with many purposes. Under such an environment, this paper examines the acceptance of word-of-mouth information dissemination through social media. The determinants of acceptance and the effect of acceptance on purchase intention as the result of information on social media pertaining to overseas tourism are researched in detail. The consumer choice for international travel involves a decision making with high uncertainty and thus people are using the word of mouth information strongly. Empirical analysis using SPSS, AMOS analysis software was performed on sample data consisting of 385 collected surveys. This paper shows the neutrality of eWOM, the professionalism of senders, and that the practicability of eWOM significantly affects the acceptance of the information. In addition, the acceptance of eWOM information has a significant effect on the spread of eWOM and customers' purchase intention. The paper shows that the practicability of information and the professionalism of word-of-mouth information should be improved.

  • PDF

The Relationship Influence between Characteristics of Smartphone Tourism Information and Reliability of Tourist Information Perceived by University Students: Gender differences (대학생이 인식하는 스마트폰 관광정보서비스 특성과 관광정보 신뢰성에 대한 영향 관계 : 성별에 따른 차이분석)

  • Na, Jeong-mi;Yeo, Young-suk
    • The Journal of the Convergence on Culture Technology
    • /
    • v.4 no.2
    • /
    • pp.115-122
    • /
    • 2018
  • This study investigates characteristics of smartphone tourism information service and influence on reliability of tourist information among university students. A total of 251 students attending university in Gwang-ju city and South Jeolla provence participated in this research. Data was collected for 5 days at 5 different university campus, 2 in South Jeolla provence and 5 in Gwang-ju city, from October 23 to October 27, 2017. The result of this study showed that the female-group tends to use mostly every tourism service in the category far more than the male-group. Moreover, the informational quality factor among characteristics of smartphone tourism information influences on reliability of tourist information in the male-group while the ease-of-use factor among characteristics of smartphone tourism information influences on reliability of tourist information the female-group.