• Title/Summary/Keyword: 국경간 전자상거래

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A Study on Factors Affecting the Continuance Intention of Using Cross-border E-Commerce (국경 간 전자상거래의 지속이용의도에 영향을 미치는 요인에 관한 연구)

  • Liu, Zi-Yang;Gao, Li-Qian
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.709-711
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    • 2021
  • 본 연구의 목적은 국경 간 전자상거래 플랫폼의 지속이용의도의 영향을 파악하며 국경 간 전자상거래 플랫폼의 발전에 의의를 규명할 것이다. 국내 전자상거래에 비해, 국경 간 전자상거래는 문화 차이, 언어 차이, 법률 차이, 통관 처리, 국경 간 물류 등의 문제로 인해 더 높은 불확실성을 가지고 있다. 소비자의 지속이용의도에 관한 연구는 국내 전자상거래의 연구에 머물러, 국경 간 전자상거래 플랫폼이 많은 도전에 직면하게 된다. 국경 간 전자상거래 플랫폼의 어떤 요인이 소비자의 구매 의도에 영향을 미치는지 연구하면, 국경 간 전자상거래 기업의 플랫폼에 상응하는 개선을 돕고, 국경 간 전자상거래 기업의 발전을 촉진하며, 이를 통해 대외무역의 발전을 촉진 할 것이다. 특히 한국 중소업체 입장에서는 이를 통해 한국 제품을 직접 수출의 주역으로 자리 잡으며 육박하는 수출을 견인한 것으로 추정될 수 있다.

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Empirical Study of Cross-Border E-commerce Brand Formation

  • Jing Zhang;Ziyang Liu
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.11
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    • pp.209-226
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    • 2023
  • Cross-border e-commerce has emerged as a crucial force in stabilizing China's foreign trade, driving the transformation and upgrade of China's foreign trade, and contributing to global economic development and stability. As a result, promoting the high-quality development of cross-border e-commerce has become a common challenge within the Chinese industry. However, with the rapid growth of cross-border e-commerce, it faces new phenomena and challenges, such as a mix of quality, fierce competition, and price competition. Brands serve as distinguishing markers for identifying entities, and brand building is a prudent choice for achieving high-quality development in cross-border e-commerce. This article utilizes brand theory, employing a combined qualitative and quantitative approach, with a specific focus on key elements within the operations of cross-border e-commerce enterprises. Through an analysis of the key elements influencing the formation and development of brands within the internal operations of Chinese cross-border e-commerce enterprises, it investigates their internal formation mechanisms and assesses the significance of these critical factors in influencing brand formation. The research process is based on data from overseas consumers, conducting empirical analysis, ultimately providing certain guidance for brand development in cross-border e-commerce enterprises.

Influencing Factors of Cross Border E-commerce Export: Focusing on Product Characteristic (전자상거래 수출 영향요인 연구: 품목별 특성을 중심으로)

  • Jin-Kyu Kim;Yoon Lee
    • Korea Trade Review
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    • v.48 no.3
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    • pp.199-216
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    • 2023
  • Rapidly growing cross-border e-commerce exhibits different characteristics from traditional trade. This paper empirically investigates influencing factors of CBEC trade between Korea and foreign countries including product characteristics, such as product type and unit price. We construct panel data based on Korea's e-commerce export data by country and product and analyze it by the OLS, fixed effect, and random effect estimation. Our main findings can be summarized as follows: geographical distance still remained as an obstacle to the CBEC trade, product unit price, and durable consumer goods dummy variables positively affect e-commerce export of Korea, and capital goods dummy variables negatively affect e-commerce export. This research can help us understand the characteristics of cross-border e-commerce and can be used as a basis for future research using product-specific data.

A Study on the Logistics Strategy for Expansion Export of Cross Border Trade to China (대(對)중국 국경간 전자상거래 수출 확대를 위한 물류전략에 대한 연구)

  • YU, Kwang-Hyun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.74
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    • pp.81-103
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    • 2017
  • The cross-border trade(CBT) market has grown significantly due to the global spread of the Internet and mobile. China has become a very important market because of its share of 78% in 2016 in the export of korea's CBT. To sum up this phenomenon, First, the forms of distribution and trade, in which the O2O method is utilized, are settled. Next, it is necessary to develop a new strategy to expand the stagnant export of Korea. In particular, it is time to look for an effective export expansion strategy to expand market share in the fast-growing Chinese market. For this purpose, this study proposed a strategy for efficient use of logistics as a countermeasure against China's CBT laws and regulations and development of CBT exports to China to develop effective export strategies.

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A Study on Liberalization of Cross-Border Data Transfer in Digital Trade Agreements (디지털 무역협정의 국경 간 데이터 이전 자유화 연구)

  • Chung, Jason
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.627-628
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    • 2022
  • There is no internationally accepted codified definition of digital trade because of the wide variety and scope of related industries and transactions(product + service + data) in general. Recently, innovative changes are taking place in digital trade due to the development of technologies such as IT due to the 4th industrial revolution, and advanced countries such as the US, EU, and Japan are including digital trade issues such as data movement liberalization in the negotiation agenda of the digital trade agreement. The issue with the liberalization of cross-border data movement is that freedom of data movement is necessary to vitalize digital trade, but it also increases the risk of information security and privacy violations. Looking at the directions of advanced countries, the US favors minimization of regulations, Europe favors regional single marketization, but passively opens up to the outside world, and China promotes independent markets through regulations. Therefore, measures to strengthen restrictions on cross-border data movement are an issue that has recently been implemented by each country or an international aggrement is scheduled to be reached soon, and Korea also needs a close response.

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An Analysis of Maritime E-commerce Transportation between Korea and China (대중국 전자상거래 해상운송 기종점 분석)

  • Shin, Sung-Ho;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Port Economic Association
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    • v.34 no.3
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    • pp.93-112
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    • 2018
  • The purpose of this study is to analyze the flow of e-commerce freight transported by maritime transportation for China and to identify the characteristics of cargo by region/item for finding the ways to promote e-commerce export to China. Thus, this study analyzed the e-commerce export and import data on cargo moved via maritime transportation between Korea and China from 2015 to 1Q18, using Origin-Destination(OD) analysis and visualization techniques. The results indicated that the largest number of Chinese e-commerce cargoes were imported at Incheon Port, which has a clearance facility for e-commerce cargo. In the case of Pyeongtaek Port, e-commerce cargo imported from China has transported to Incheon Customs again, causing the inefficiency through the customs clearance process. Unlike the case of e-commerce imports where the final destination is distributed nationwide, e-commerce products exported to China through maritime transportation were found to be mainly confined to Seoul and Gyeonggi provinces, where freight forwarding companies and forwarders are concentrated. In addition, unlike e-commerce import cargoes, e-commerce items exported through maritime transportation were mainly confined to clothing and cosmetics, and export volume was also less than imports. This study provides some possible strategies to increase the volume of freight and to attract export products as follows: i) to diversify products exported to China through e-commerce transshipment, ii) to diversify export items by building the cold chain in e-commerce transport with China.

A Study on the ODR Dispute Settlement System of Consumer Protection in EU (EU의 소비자보호 ODR 분쟁해결제도에 관한 연구)

  • Park, Jong-Sam
    • Journal of Arbitration Studies
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    • v.28 no.4
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    • pp.89-110
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    • 2018
  • The purposes of this study are as follows: First, this study reviews the Online Dispute Resolution (ODR) regulations of the EU to resolve disputes which can arise in international e-commerce in the future. Second, this study tries to seek out alternative solutions to dispute resolutions based on these regulations. Third, this study increases the efficiency of the transactions by proposing effective and satisfactory dispute resolution methods for international e-commerce. First, this study reviews the concept of cross-border e-commerce, generally explores ODR, and creates comparisons with Alternative Dispute Resolution (ADR). Subsequently, this study looks into domestic ODR system and analyzes the regulations of EU ODR. This study suggests the implications of the European ODR regulations in the conclusion. The EU ODR platform is considered greatly significant in that it has increased the possibility of settlements in small disputes by enhancing consumers' accessibility to ADR procedures. Therefore, this thesis proposes a method for Korean companies to resolve disputes that may arise in e-commerce with EU by using the ODR platform. As a result, it is expected to increase the competitiveness of Korean companies in the EU market. Both legislative trends related to the ODR of the EU and establishment of the EU ODR platform have significant implications for Korean businesses in Europe. This study is expected to be useful for our businesses in the EU in reviewing the applicability of the EU ODR regulations and the dispute settlement procedures through the EU ODR platform. In addition, this study is expected to prove useful in relation to consumer protection by enhancing consumers' accessibility to dispute settlement institutions in domestic electronic commerce.

인터넷 다시 생각한다

  • Korean Federation of Science and Technology Societies
    • The Science & Technology
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    • v.34 no.7 s.386
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    • pp.43-71
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    • 2001
  • 21C인터넷 세계 - 네티즌 인구 5억 육박, 삶의 모습 큰 변혁/인터넷과 정치 - 의정활동 자료 공유 전자민주시대 열어, 원스톱ㆍ논스톱 행정서비스 시대적 사명/인터넷과 경제 - 전자상거래 매년 배 성장, 기업간 75% 차지/인터넷과 교육 - 미국 대학 54%가 원격강의시스템 운영, 한국 학사과정 9개 사이버대학 문 열어/인터넷과 과학기술 - 정보수집 속도 빨라 첨단기술 발전 가속, 국제 공동연구 촉진ㆍ교육 발전에도 공헌/인터넷과 문화 - 익명성ㆍ고립성 등 가장 대중문화 속성 커, 가상현실 실제 문화 서비스 상품화해야/인터넷 윤리와 범죄 - 도박ㆍ매춘ㆍ스토킹ㆍ명예회손 등 유형 다양, 신원 확인수단 미비 국경넘은 범죄 확산/인터넷 화제 - 세계 곳곳 어린이 포르노 웹사이트 판쳐, 컴퓨터 바이러스 사진 2천건 통째 삼켜

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Open Internet Connection and Charged Web DB Service (Web DB의 개방형 접속 및 유료화 서비스)

  • 윤장우;김대웅
    • Proceedings of the Korea Database Society Conference
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    • 1997.10a
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    • pp.376-392
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    • 1997
  • 요즘 우리는 정보의 바다라고 불리는 인터네트 때문에 엄청난 변화의 소용돌이에 휩싸이고 있다. 이 인터네트 세계에는 밤낮없이 새로운 정보와 다양한 사고가 넘쳐나고 있으며, 인터네트를 이용한 정보확산은 국가간 국경을 무색하게 하고 있으며 이로 인해 새로운 서비스 사업 기회가 펼쳐지고 있다. 인터네트 서비스의 발전 단계를 살펴보면 인터네트 접속서비스를 위한 Infra 구축단계 그리고 인터네트 Web 구축 제공 사업 등 발전 단계를 거쳐 전자상거래, 그룹웨어 각종 응용서비스 등 컨텐트 (Contenr) 사업의 안정화 단계로 나눌 수 있는데 국내의 경우 모든 단계가 동시에 급성장하고 있다. Web DB의 유료화는 컨텐트 사업 활성화를 위해서는 필수적인 사항으로 이 분야의 기술 개발은 매우 중요한 의미를 가지고 있다. 본 원고에서는 응용서비스의 기본이 되는 Web DB의 유료화 흐름과 최근 한국통신에서 개발되고 있는 유료화 정책인 웹인포샵 서비스에 대한 일부 기술적인 내용을 서술하고자 한다. 본 원고의 일부는 주요 정보통신 신문의 내용을 인용하였음을 밝혀 둔다.

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A Study on Transborder Data Flow of Personal Information: Policy Suggestion based on EU's Approach (국경간 개인정보 이전 규제에 대한 개선방안 연구: EU사례를 중심으로)

  • Lee, Sang-Hyuk;Kim, In-Seok
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.4
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    • pp.1013-1023
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    • 2016
  • Transborder data flow(TBDF) of personal information in Korea has been limited by current Privacy law which request data subject to give consent. As the IT industry is growing at an incredible rate, there is a need to review the existing law to cope with growing industrial demand and increasing numbers of international data transfer. The transfer of personal data overseas not only allow businesses providing IT services including finance, internet, e-commerce to thrive, but also impact every aspect of our lives which are increasingly depended on these technology. Transmitting personal data across borders raises serious questions of privacy protection and restriction of business operation. In ordrer to promote interoperability of personal data in international environment, a considerable amount of research and debate needs to be taken before implementing a sound policy. This paper presents a need for a sound TBDF policy in Korea by examine the main policy challenges associated with TBDF. Finally, the paper identify policy suggestions based on European Union's approach as they have successfully implemented TBDF policy that balanced data privacy and economic agenda.