• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.223-232
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• 2016

The purpose of the study is to explore the attitude of the Korean television drama in mongolia market impact Korea country image, corporate and product's image formation. The research is conducted effects of Korean image, its company, product and belief of its product and influence of procurement of Korean products in Mongolia in terms of Mongolian has enormously watched Korean drama since latest of 1990. Korean drama can influence Korean products image. Watching Kore and rama can influence view of Mongolian in quality of Korean products, design etc. Korean dramas can affect images of Korean company. Watching Korean drama can influence opinion of Mongolian in staff, culture, level of technique of Korean company moreover, competitiveness of Korean company in international market and etc. Korean drama can influence Korean image. Watching Korean drama can reach aspect of Mongolian in Korean education level, national security, reconstruction and income of population and etc. The most effective factor in product reliability and procurement was country image but company image can not influence that. In conclusion according to survey result within Mongolian customers that Korean drama has some influence in Korean image, its company image, product image, and product reliability and procurement of Korean product.

• Korean journal of communication and information
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• v.38
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• pp.7-39
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• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

• Journal of the Korean association of regional geographers
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• v.10 no.1
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• pp.96-109
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• 2004

Applying the construct of country image this study examined city image for Daegu in Korea. Study 1 measured the city image for Daegu and Seoul, identified the city image dimensions, and compared the images of the two cities. Study 2 confirmed the city image dimensions and examined the Daegu image by residency and demographic characteristics of respondents in Daegu and Seoul regions. The study extracted 4 dimensions of city image including economy, people, conservatism, and development capability. High conservatism and low economic prosper represented the image of Daegu while the opposite did of Seoul. Regardless of residency, single and Young respondents with high income and education had negative images for Daegu, and residents in Daegu rather than in Seoul had more negative images.

• International Area Studies Review
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• v.13 no.3
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• pp.121-144
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• 2009

Consumers generally have different country images and purchasing patterns about products made in different countries. The essence of consumer behavior lies in psychological image on consumers' mind rather than actual characteristics of product itself. The current study examines how much country of origin influences consumers' purchase intentions focusing on Mexican products by consumers between Korea and the U.S. after establishment of NAFTA. The result of the study shows that there exists significant differences between Korean and the U.S. consumers' attitudes on purchasing Mexican products by structural equation modeling analyses.

• Journal of Distribution Science
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• v.8 no.1
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• pp.43-52
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• 2010

Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.296-305
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• 2019

With the growth of the Korean Wave and the importance of the fandom economy, it is necessary to consider the competitiveness of the Korean Wave with its fandom viewpoint. Particularly, the fandom phenomenon shows the characteristics of identifying the favorite star and actively acquiring and sharing related information in the fan community. Therefore, in this study, we examined the influence of Korean national image on consumers' intention to use Korean contents, and examined the mediating effects of fandom identification among Chinese, Japanese and Vietnamese consumers. As a result of the empirical analysis, cultural image, corporate image, and product image were found to have statistically significant influence on the intention to use Korean Wave contents. In addition, star identification and pan community identification showed partial mediation in the effect of cultural images on the intention to use Korean contents. The results of this study suggest that the Korean Wave is a leading factor for the continuous development of Korean Wave, not the halo effect point for improving the national image, and the mediating effect of the fandom phenomenon is tested empirically.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.213-220
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• 2021

With the continuing development of the global economy, the scale of international production and management of companies is expanding rapidly nowadays. As a result, it is increasingly important for multinational companies to establish appropriate marketing strategies for products in order to successfully enter overseas markets. When consumers evaluate the quality of products from various countries, they depend heavily on the image of the product as well as the price of the product. Therefore, this study aim to find out how the price, country image, brand image and country of origin image affect on consumer product evaluation and purchase intention. Based on these concepts, the significance of this study is helping local companies make more appropriate marketing strategies by understanding the importance of price and image of a product to companies and knowing more accurate recognition in Korea and Korean-made products of Chinese consumers. The results of this study which used AMOS model showed that 1) The country image and country of origin image for a product had a positive effects on product quality, 2) The price and country image of a product had a positive effects on service quality, 3) And evaluation of product had a positive effects on purchase intention. Based on these results, we made some proposals and presented the future research directions according to the limitations.

• International Area Studies Review
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• v.14 no.1
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• pp.161-181
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• 2010

This thesis researches how country image and product attributes as well as brand personality influence U.S.A, Chinese and Indian Consumers' Korean automobile brand selection and the strategic implications of this study are as follows. First, Country image and Brand personality have more influence on U.S.A Consumers than Chinese and Indian consumers on selection of Korean automobiles. Second, All three of consumers have more influence by product attributes than other two factors, Chinese consumers has more influences by product attributes than U.S.A and Indian consumers have. Throughout this study it can be acutely recognized that brand personality and product attributes as well as country image influence on selection of automobiles made in Korea although there exist differences among three other consumers. This study suggests Hyundai automobiles in U.S.A, China and India need effort to develop representative brands with a unique personality.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.173-189
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• 2023

Although many researches have been conducted that the contents consumption, called Hallyu, has a positive effect on the national image of Korea, which leads to product purchases, there have been few empirical studies based on the experience economy theory that connects to value relationships with customers. Therefore, based on the experiential economy theory, this research conducted an empirical analysis of the effect on Korean image and cosmetics purchase intention targeting women living in Malaysia and the Philippines who have experienced the Korean Wave(Hallyu). As a result of the research, entertainment experience, educational experience, and escape experience had a significant effect on the image of Korea, but aesthetic experience did not. Entertainment experience, educational experience and escape experience also had significant relationships in the indirect effect of Korean image on cosmetics purchase intention. In the moderating effect analysis comparing the two countries, in Malaysia, escape experience had a significant effect on the image of Korea, but in the Philippines, entertainment experience and educational experience had a significant effect on the image of Korea, so there was a difference between the two countries. The effect of Korean image on cosmetics purchase intention was confirmed significantly in both countries, but it was greater in the Philippines than in Malaysia. This research is meaningful in that it is an empirical study based on the systematic framework of experiential economy theory. In order to maintain the effectiveness of the Korean Wave(Hallyu), various improvements in the contents that make up the Korean Wave are required and policy consideration by the relevant authorities is needed. It is also necessary to consider each country's different acceptance of the Korean Wave(Hallyu).

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.21-31
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• 2019

With the development of the aviation industry, aircraft painting design also plays the role of transmitting the national image while conveying the individual image of the airline. The recognition and recognition of the national image can be obtained by building a national brand. As a result, more and more companies are using the national brand image of their own country or other countries to add value to the company. Objective: To better reflect the national brand recognition for the design of the tail fin in the future aircraft painting design. This paper mainly studies the correlation between the tail graphic elements of aircraft painting design and national brand recognition based on the tail graphics of the three major airline alliance members. Based on the prior research, the relevant hypotheses were proposed and the questionnaire was designed. Secondly, a questionnaire survey was conducted on the passengers using the aircraft, and the correlation analysis was performed on the data by the SPSS regression analysis method. Conclusion: Data analysis has a strong correlation.