• Proceedings of the Korea Association of Information Systems Conference
• /
• 2001.12a
• /
• pp.340-347
• /
• 2001

전자상거래를 위한 인터넷의 웹사이트 구축 문제는 기업이나 조직의 중요한 새로운 마케팅 창구로서의 역할 때문에 그 중요성을 인식하고 효과적 디자인을 기반한 사이트구축이 이슈화 되었다. 그리하여 성공적인 인터넷 비즈니스를 위한 웹사이트의 구축 방법론이나 가이드라인의 연구가 필요하게 되며, 최근 소비자의 행동을 분석하여 이를 소비자 구매욕구를 증진시키는 방안으로 활용하여 전략적인 웹사이트를 구축하도록 제시하는 많은 연구들이 제시되고 있다. 그러나 전략적인 관점에서 웹사이트를 구축하거나 이미 구축된 웹사이트를 전략적 관점에서 개편하려고 할 때 사용될 수 있는 뚜렷한 방법론이 존재하지 않기 때문에 이런 관점의 분석모형이 절대적으로 필요한 실정이다. 이에 본 연구에서는 전략 형성과정에서 유용하게 사용될 수 있는 FCM(Fuzzy Cognitive Map)을 소개하고 이를 바탕으로 보다 구체적인 웹사이트 디자인 요소를 분석, 평가 할 수있는 방안을 제시하고자 한다. 본 논문에서 제시하는 FCM기반의 분석은 웹사이트의 성공요인들로 꼽히는 요인들간의 인과관계를 고려하여 웹사이트 구축의 요인간의 영향력의 민감도 분석을 할 수 있는 접근법으로서의 활용도가 기대된다.

• Journal of Korea Port Economic Association
• /
• v.31 no.3
• /
• pp.15-39
• /
• 2015

This paper investigates the determinants of port service quality from a resources-based approach. The research model is derived from the relevant literature in port management, service quality, and resource-based theory. It is hypothesized that tangible and intangible resources contribute to port service quality, which in turn leads to the enhancement of reputation and loyalty to ports. To test this, a questionnaire survey is undertaken on three major ports in Korea: Busan, Incheon, and Gwangyang; the collected data are then analyzed using partial least squares. It is suggested that both tangible resources and intangible resources have a positive influence on general service quality and that general service quality has a positive influence on customer satisfaction, thus improving port reputation and loyalty. The contribution to the literature is that resource-based theory is applied to a port service quality model and the model is verified. In addition, an augmented model is adopted to examine the effect of individual resources on service quality. It is also possible for port managers to use the constructs to monitor their resources and develop more specific strategies to gain reputation and loyalty from customers.

• Management & Information Systems Review
• /
• v.39 no.2
• /
• pp.17-37
• /
• 2020

The purpose of this study is to investigate the global spillover effects through the existence of linear and nonlinear causal relationships between the US, European and BRIC financial markets after the period from the introduction of the Euro, the financial crisis and the subsequent EU debt crisis in 2007~2010. Although the global spillover effects of the financial crisis are well described, the nature of the volatility effects and the spread mechanisms between the US, Europe and BRIC stock markets have not been systematically examined. A stepwise filtering methodology was introduced to investigate the dynamic linear and nonlinear causality, which included a vector autoregressive regression model and a multivariate GARCH model. The sample in this paper includes the post-Euro period, and also includes the financial crisis and the Eurozone financial and sovereign crisis. The empirical results can have many implications for the efficiency of the BRIC stock market. These results not only affect the predictability of this market, but can also be useful in future research to quantify the process of financial integration in the market. The interdependence between the United States, Europe and the BRIC can reveal significant implications for financial market regulation, hedging and trading strategies. And the findings show that the BRIC has been integrated internationally since the sub-prime and financial crisis erupted in the United States, and the spillover effects have become more specific and remarkable. Furthermore, there is no consistent evidence supporting the decoupling phenomenon. Some nonlinear causality persists even after filtering during the investigation period. Although the tail distribution dependence and higher moments may be significant factors for the remaining interdependencies, this can be largely explained by the simple volatility spillover effects in nonlinear causality.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.6
• /
• pp.107-117
• /
• 2021

The purpose of this study is to examine the causal relationship of related variables in order to promote entrepreneurship, which is one way to support the economic independence and stable settlement of North Korean defectors. This study is firstly to examine the influence of individualism and collectivism on entrepreneurial intentions, and secondly, to examine the mediating effect of social adaptability in the relationship between socialist value system and entrepreneurial intention. To this end, a survey was conducted on North Korean defectors, and the empirical analysis target was 223 North Korean defectors. For the verification of the causal relationship between personal disposition and entrepreneurial intention, and the causal relationship between value system and entrepreneurial intention PLS was used. And PROCESS for SPSS Macro was used to verify the mediating effect of social adaptation in the relationship between the value system and entrepreneurial intention. Looking at the results of the empirical analysis, the extraversion factor was found to have a positive effect on the entrepreneurial intention level of North Korean defectors, and the self-fulfillment desire factor was found to have a positive effect on the entrepreneurial intention. It was also found that individualist values have a positive effect on the entrepreneurial intentions of North Korean defectors, and collectivist values do not have a significant effect on the entrepreneurial intentions. As a result of examining the mediating effect of social adaptability between individualism/collectivism and entrepreneurial intention in this study, it was found that individualist value has a direct impact on entrepreneurial intention without engaging social adaptability.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.6
• /
• pp.315-324
• /
• 2008

This study purposes the research to present local government and theoretical implications by analyzing the dissatisfaction and the negative oral transmission with the service quality in local festival. For these purposes, authors summarized the current researches on the significance of the local festivals and dissatisfied attitude, dissatisfaction and negative oral transmission with the service quality in local festival. The following conclusions were derived Gangjin Celadon Festival. First, Gangjin Celadon Festival is affected directly by responsiveness and assurance of the service quality in local festival. Second, results of the summary of findings in hypothesis proves to be affected the most dissatisfaction. The analytic results of this study presented the theoretical implications and policy suggestions of the local festival.

• Journal of Korean Society of Transportation
• /
• v.20 no.1
• /
• pp.101-110
• /
• 2002

This study first explains general features of traffic assignment models and network loading methods, and investigates the relationship between them. Then it introduces a dynamic network loading method, which accounts far time variable additionally. First of all, this study suggests that it is important to consider some requirements for the dynamic network loading, such as causality, FIFO(First-In-First-Out) discipline, the flow propagation, and the flow conservation. The details of dynamic network loafing methods are explained in the form of algorithm, and numerical examples are shown in the test network by adopting deterministic queuing model for a link Performance function.

• Proceedings of the Technology Innovation Conference
• /
• 2004.06a
• /
• pp.170-213
• /
• 2004

생산자 중심에서 소비자 중심으로의 경영 패러다임이 변화함에 따라, 이제 디자인 경영(design management)의 시대가 도래하였다 즉, 제반 기능의 활동이 독립적이고 순차적으로 이루어지는 기존 경영방식(즉, 제품 개발 $\rightarrow$ 제품 디자인 $\rightarrow$ 제조 $\rightarrow$ 마케팅 $\rightarrow$ 판매)과는 달리, 디자인 경영은 디자인을 중심으로 제반 기능간의 통합과 조정을 이룬다. 이 결과, 디자인 경영은 조직간의 커뮤니케이션을 활성화시키며 소비자의 추상적인 욕구가 구체적으로 상품에 표현되도록 노력한다. 이렇게 함으로써, 디자인 경영은 기업 이미지 창조의 역할을 적극적으로 수행하는 것이다. 이와 같은 소비자 중심의 경영은 과거 제품의 판매(sales)지향적이던 기업 활동을 소비자와의 관계(relationship)지향적으로 변화시키고 있다. 본 연구의 분석 목적은 제품 디자인을 품질경쟁력의 결정요인으로서 포함시켜 품질경쟁력의 평가모형을 개발하고 품질경쟁력의 결정요인 및 상관관계와 품질함수를 추정함으로써 제품 디자인 및 디자인 경영의 기능적 역할을 규명하고 디자인 경쟁력 수준을 평가 및 측정할 수 있는 모형을 정립함과 동시에 이를 제고할 수 있는 정책방향을 제시하는 것이다. 이로써, 본 연구는 신상품의 개발과정에서 어떻게 제품 디자인이 연구개발, 제조, 마아케팅, 판매 등의 제반 기능들과 상호 작용하며 이들 기능들의 통합과 조정을 추구할 수 있는가를 보여주는 디자인 경영의 이론적 기초를 제공하고자 함이다. 상기와 같은 연구목적과 분석목표를 위하여, 한국 제조업 부문의 400개 표본기업에 대하여 소정의 설문조사를 통하여 추출된 측정변수들을 기초로 품질경쟁력의 결정요인을 분석하고 품질경쟁력 지수를 도출하여 산업부문별 및 제품유형별로 비교하였으며, 품질함수를 추정하였다. 전술한 분석결과를 토대로, 디자인 경영이론의 기초를 제공하기 위한 시도로서 제품 디자인의 파급효과와 인과관계에 대한 가설검정을 실시하였다. 본 연구의 분석 결과는 다음과 같이 요약될 수 있다. (1) 품질경쟁력의 결정요인으로서 주요 제품들의 기능성, 기본 성능, 제품성과의 기술적 성취도, 제품 수명(내구성), 신뢰성, 핵심 기술력, 사용 편의성, 서비스 편의성, 생산 용이성, 제품 디자인의 우수한 정도가 a=0.01 수준 하에서 유의적으로 추정되었다. 이들 변수들 중에서 품질경쟁력에 가장 큰 영향을 미치는 측정변수는 제품의 기본 성능, 수명(내구성), 신뢰성, 제품 디자인의 순서로 추정되었다. 이것은 한국 제조업이 아직 산업 디자인이 품질경쟁력에 크게 영향을 미치는 성숙단계에 이르지 못하였음을 의미한다. (2) 제품 디자인에게 영향을 끼치는 유의적인 변수는 연구개발력, 연구개발투자 수준, 혁신활동 수준(5S, TPM, 6Sigma 운동, QC 등)이며, 제품 디자인은 우선 품질경쟁력을 높여 간접적으로 고객만족과 고객 충성을 유발하는 것으로 추정되었다. 상기의 분석결과로부터, 본 연구는 다음과 같은 정책적 함의를 도출하였다. 첫째, 신상품 개발과 혁신을 위한 포괄적인 연구개발 프로젝트를 품질 경쟁력의 주요 결정요인(제품의 기본성능, 신뢰성, 수명(내구성) 및 제품 디자인)과 연계하여 추진해야 할 것이다. 둘째, 기업은 디자인 경영 마인드 제고와 디자인 전문인력 양성을, 대학은 디자인 현장 업무를 통하여 창의력 증진과 기획 및 마케팅 능력 교육을, 정부는 디자인 기술개발 및 디자인 교육지원의 강화를 통하여 각각 디자인 경쟁력$\rightarrow$품질경쟁력을 제고시켜야 할 것이다.

• The Journal of the Convergence on Culture Technology
• /
• v.3 no.4
• /
• pp.137-144
• /
• 2017

The purpose of this study is to examine the effectiveness of Customer Relationship Management (CRM) factors in the Supply Chain Management (SCM) context focusing on ashion apparel company. Especially, this study reveals whether a long term relationship is beneficial for all businesses regardless of negotiation power leverage. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. The findings of this study are as follows: First, the research model which is CRMs for interactive relationship building were developed. Second, cause-and-effect relationships in the proposed model were partially supported depending on CRMs. The most effective CRMs offered are a guarantee of sales and a special discount. Customized products and quality, convenience, competitive pricing, and development of a product/system/service were effective to ultimately increase a switching cost.

• 한국체육학회지인문사회과학편
• /
• v.55 no.5
• /
• pp.127-142
• /
• 2016

The purpose of this study was to clarify the casual effects among participants'curiosity, the perceived exertion and the exercise emotion on the exercise adherence behavior in marine leisure sports. The subjects for the study was 491 students who registered for the curriculum on marine leisure sports(SCUBA diving, Windsurfing, Yacht). They answered to 4 kinds of questionnaires. The descriptive analysis and the reliability analysis were accomplished through SPSS 18.0. The correlation analysis and the confirmatory factor analysis were conducted for verifying the validity of the research model with AMOS 18.0. The verification for the structure equation modeling was conducted to investigate the casual relationship among factors. The results was as follows. First, there was the causality between the participants'curiosity on the marine leisure sports and the exercise emotion, the emotion and the exercise adherence behavior, the curiosity and the behavior. Also, the exercise emotion was the partial mediating variable of the causality between the curiosity and the exercise adherence behavior. Seconds, when the exercise intensity was heavy, the rate of the positive emotion was low and the opposite was high. When the exercise intensity was heavy, the probability, predisposing and reinforcing were low. A strong will for doing exercise showed in case the exercise emotion was positive with high probability, predisposing and reinforcing. The exercise emotion was the partial mediating variable of the causality between the perceived exertion and the exercise adherence behavior.

• Journal of dental hygiene science
• /
• v.16 no.5
• /
• pp.331-338
• /
• 2016

This study sought to examine the factors influencing clinical competence of dental hygienists. A survey on burnout, critical thinking tendency, self-esteem, self-leadership, professional self-concept and clinical competence was conducted with 254 dental hygienists using self-administered questionnaires. Correlation analysis was performed between study variables, and linear regression analysis identified factors influencing clinical competence. To determine a causal relationship among these factors, a path analysis was conducted at the 0.05 level of significance. Relationships among research variables showed significant positive correlations (p<0.01). Self-esteem, self-leadership, and professional self-concept were found to influence clinical competence (p<0.01). A causal relationship was also found among variables influencing clinical competence. Burnout and critical thinking had an indirect effect, whereas self-esteem, professional self-concept, and self-leadership had both direct and indirect effects. In conclusion, important factors influencing clinical competence of dental hygienists include self-esteem, self-leadership, and professional self-concept. Based on these findings, programs to enhance clinical competence of dental hygienists should be developed.