• Journal of Digital Convergence
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• v.16 no.5
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• pp.163-172
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• 2018

This study examined what constitutes the factors of the advertisement of Facebook advertisement, and what factors affect the reliability of the advertisement and the purchase intention. Data were collected from Facebook users and analyzed through exploratory factor analysis and multiple regression analysis. The results of this study are as follows: First, the factors of constituting Facebook advertisement were five factors of advertisement interest, customized information, advertisement exposure, peripheral responsiveness, and product late information. Second, it is confirmed that customized information has a statistically significant effect on ad reliability. However, ad exposure has an adverse effect on ad reliability. Third, customized information and advertising interest had a statistically significant effect on purchase intention. The results of this study have implications for the theoretical development of Facebook advertisement and the basic data for establishing Facebook advertisement strategy.

• Proceedings of the Safety Management and Science Conference
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• 2012.11a
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• pp.279-291
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• 2012

본 연구는 중소기업에서 실시하고 있는 S-OJT 프로그램 구성요인이 직무성과에 미치는 영향을 검증하고 S-OJT프로그램의 효용성을 증진할 수 있는 구성요인과 실행방안을 연구할 목적으로 진행되었으며, 연구결과 S-OJT프로그램 구성요인은 교육훈련 성과에 영향을 미치며, 조직의 지원은 학습자의 특성과 무관하게 영향을 미치는 것으로 나타났다. 또한 학습동기가 낮은 경우, 교육훈련의 적절성과 환경에, 학습동기가 높은 경우에는 교육훈련의 훈련전문가의 역량이 성과에 중요한 영향을 미치는 것으로 나타났으며. 학습자 스스로가 학습능력이 높다고 판단하는 경우는 교육훈련 내용의 적절성이 교육훈련 프로그램 성과에 영향을 미치는 것으로 나타났다. 따라서 S-OJT 실시에 있어 조직의 지원은 프로그램 성과에 긍정적인 기여효과가 있으며, 훈련전문가의 역량은 현업적용도, 직무성과를 높일 것이다. 아울러 훈련프로그램의 성과를 제고하기 위해서는 학습자의 학습동기와 자기효능감을 높일 방안을 강구해야 한다고 볼 수 있다.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.3
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• pp.37-46
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• 2016

This study intends to analyze the characteristics of imageability elements of the tourism space using the spatial cognitive mapping method. For this purpose, this study selects Nami Island as a study site and collects spatial cognitive maps or sketches of the study area focused on tourists in their 20s and 30s after they visit the site. The results of frequency analysis on imageability elements of Nami Island show that paths, landmarks, and edges are more frequently cognized to tourists in their 20s and 30s than districts and nodes. This study determines a new imageability element of the tourism space, "moving objects," such as or bikes or animals. Tourism planners or landscape designers can consider these useful imageability elements as important planning factors in order to improve and clarify the images of tourism spaces.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.276-281
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• 2008

본 논문은 지식경영의 기술적 기반을 확보하고 숨어있던 지식을 명시화하여 공유하는 데 성과를 거두고 있는 지식경영 선도기업들이 지식경영 활동을 업무 성과와 직결시키기 위해 시도하고 있는 활동들에 주목한다. 지식경영이 업무와 별개로 이루어지는 것이 아니라 업무 프로세스와 통합되기 위해 필요한 요인들을 탐색하기 위해 우선 현장 전문가들을 대상으로 조사를 실시하였고, 그 결과를 반영한 설문지를 바탕으로 지식경영 사용자들을 대상으로 조사를 실시한 후 확인적 요인분석 기법을 활용하여 각 요인들의 타당성을 검증하였다.

• Journal of Distribution Research
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• v.6 no.1
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• pp.1-21
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• 2001

This study introduced the components of apparel store, which include product and service factor to reflect the modified conception of service. The purposes of this study were to investigate the dimensions of the components of apparel store and to examine consumers' rating of importance on the components of apparel store. In addition, this study explored the effect of clothing involvement and demographic variables on importance perception. Data were collected via a questionnaire from young adult females in their twenties. The results of this study revealed five dimensions of service factor: environmental service, salesperson service, attitude and policy service related to exchange and refund, policy service related to promotion, and policy service related to convenience. Factors related to product were identified price, quality, variety, fashion, design and brand. Attitude and policy service related to exchange and refund is the most important factor that consumer perceived. Salesperson service and product quality were the second important factors. The relatively important factor in each service dimension was this : display in the environmental service, the ability of salesperson to resolve customer's complaints in the salesperson service, sales person’s courtesy in managing exchange or refund in policy service. Clothing involvement and demographic variables do affect consumers’perception on importance.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.188-204
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• 2009

The important factors of a food festival are divided into hardware and software programs. In this respect, this research aims to study the relationships among the composites of the food festival and its relationship with the visitors' revisit intention. Since the visitors' evaluation is a presumption of their satisfaction, it lies in a constant relationship with satisfaction and the reason why they revisited the festival. Thus, this research examined the influence of the composite factors on visitors' evaluation (operation, experience) and the relationship between operation evaluation and experience evaluation. In addition, it examined the relationship between evaluation factors and the intent of revisits. In conclusion, visitors' evaluation showed a positive effect on the survey about whether they would consider revisiting the food festival. In this context of continuative relationship, the research suggests that it would be necessary to examine the relationship between composite factors, visitors' evaluation, satisfaction and intent of revisits in future research.

• 한국노년학
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• v.31 no.3
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• pp.653-672
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• 2011

The present study empirically confirmed Korean elder's four major pains consisted of poverty, disease, role loss, loneliness and investigated the mediating role of depression between the four major pains and the elder's suicidal thought. To investigate the cause and effect of factors, we conveniently collected 309 samples from 16 Gyungrodangs evenly located in Jeonju and 291 samples, survived the data cleaning such as missing values, outliers, normality and covariance conditions, were analyzed by frequency, factor analysis, reliability, confirmatory factor analysis and structural model analysis. Followed were the selected contributions of the present study. First, the constructs of four major pains such as poverty, disease, role loss, loneliness were predictors of suicidal thought mediated by depression. Second, the elder's poverty, that was the heaviest factor of the four major pain constructs, was a predictor of role loss leading to loneliness. Third, four major pains were predictors of the elder's depression. Note that poverty were not direct but indirect predictor of depression. The present study confirmed the concept of four major pains. Also those who practice in the area of the elderly care should consider the four major pains as well as depression while intervening in the elderly's suicidal thought.

• Korean Security Journal
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• no.16
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• pp.265-282
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• 2008

This research aims to provide a solution for the improvement of private security according to the change in criminal environment. The main cause of crime can be found in the anti-functional dimensions including value set disorder, social phenomenon variation, information-based, globalization and urbanization. In this environment, the private security sector has dramatically increased in a quantitative viewpoint, but it is insufficient in a qualitative viewpoint. This paper recognized this problem and demonstrates a solution for improvement through classifying elements of private security into relevant legislation, education institutions, security companies and security associations. The analysis result is a follows: First, motivation and satisfaction rate of escort and security related major has shown to be high. However, respondents evaluated the guard educational institution negatively. Second, the motivation of entering into the private security sector for internal staffs has shown to be positive and sound. However, the job satisfaction rate has shown to be low due to excessive competition, negative perception of occupation and low earning. Third, respondents gave an average mark to the Security Association's management and operation. In addition, the mutual-aid project received the same mark. Negative feedbacks were given to the protection of member's interest and to association operation and policy, while positive feedbacks were given to the degree of member's cooperation towards association policies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.6
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• pp.2551-2557
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• 2012

This study analyses the relative importance of R&D business model of the small and medium manufacturing firm. We also compare samples by classifying by its properties, technology and market circumstance. The most important factor of the R&D business model is marketing factor and infrastructure factor is relatively less important. Also the relative importance of the R&D business model is different according to firm's properties and technology. So when government establishes the R&D policy, he focuses on designing the R&D business model.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.52-57
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• 2007

본 연구는 IT아웃소싱 서비스 공급기업의 관계 성과를 조명하기 위하여 성과를 사회적 기술적 측면으로 접근하고 이에 대한 영향 요인으로 파트너십 형성 요인과 파트너십을 성장 강화시키는 요인에 대한 다중회귀분석을 실시하였다. 성공적인 아웃소싱은 서비스 고객사와 서비스 공급사간의 지속적인 의사소통은 물론 상호간 위험과 이익을 공유하며 필요시 서로 상생할 수 있는 파트너십 관계로의 관리가 요구되고 있음을 탐색하고자 하였다.