• Journal of Distribution Research
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• v.14 no.1
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• pp.27-44
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• 2009

This research classified the customer service factor of on-line shopping mall into tangibility, reliability, responsiveness, and empathy and analyzed the effect that the factors affect to consumer's purchase and re-purchase. If we present suggestions on the basis of these results of study, we would provide next two points: First, purchasers have utilized online shopping mall who pursued free from hard sell that being done in off-line and convenience of purchase affected more by reliability and responsiveness such as the fame of shopping mall that visit, reliability of security, and quick product search than the Customer of After-purchase Feedback influence for online purchasers decision factor out of consumer's purchase and re-purchase by on-line shopping mall customer service factor. Second, This study analyzed that online re-purchaser recognized the Customer of After-purchase Feedback factor high and built their loyalty through friendly emotion of on-line shopping mall and satisfaction of shopping mall service, and recommendation. In addition, they behave themselves as an affirmative messenger that is role of the Customer of After-purchase Feedback that make active opinion presentation and participation through community by important adjustment impact that empathy factor of on-line shopping mall customer service.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.191-201
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• 2019

This study aims at understanding the fundamental characteristics of EV consumer based upon user survey and understanding the challenges to promote EV adoption in Korea. Data are obtained from two different surveys. One asked 304 EV buyers in Korea and another asked 905 prospective customer about EV awareness and perception, EV purchase intention, and etc. Analysis is composed of two parts; one is about the general characteristics and purchase intention of general consumers; another is about the intent to repurchase EV owners. We discuss the policy implications to expand EV demand in Korean market based on two purchase and repurchase logit models.

• The Journal of Information Systems
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• v.21 no.2
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• pp.181-196
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• 2012

본 논문은 고객의 수요정보에 대해 모호한 정보를 가진 공급자와 구매자 사이의 공급망 계약에 관한 것을 다루고 있는 것으로, 고객 수요에 대한 불확실성은 확률적 프로그래밍 모델에서 공식적으로 다루어져왔다. 확률적 프로그램의 한 가지 핵심적인 가정은 널리 알려져 있는바와 같이 수요에 대한 확률분포가 알려져 있다는 것이다. 그럼에도 불구하고 만약 수요에 대한 정보가 모호하거나 정확하지 않다면 수요에 대한 확률분포가 정확하지 않다는 점이다. 이런 상황에서 퍼지 이론은 수요정보를 나타내는데 유용하다고 할수 있다. 본 논문은 퍼지 랜덤수요변수들을 분산시스템의 공급망 계약에서 다루고 있다. 이 계약은 구매자의 주문량을 조정하는 옵션을 이용한다. 본 연구는 퍼지 랜덤 변수들을 GMIR(Graded Mean Integration Representation)을 이용하여, 알고리즘을 통해 구현함으로써 실증적 결과 값을 제시하고 미래 연구의 확장 가능성을 제시하고 있다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1998.10a
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• pp.645-654
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• 1998

본 연구에서는 인터넷 가상상점의 사용성을 평가하기 위하여 국내에서 성업중인 2개의 대형서점을 선정하여 이들 상점에 대한 사용성을 비교·분석하였다. 사용성 분석 방법으로는 인지과학분야에서 개발된 GOMS를 채택하였으며, 2개의 상점을 비교 분석한 결과 , 다음과 같은 사용성 상의 문제점을 발견하였다. : (1) 상품검색에 꼭 필요하지 않은 정보의 입력과정이 포함되어있지않다. (2) 상품검색을 위한 디렉토리 구조 설계시 깊이와 넓이 사이의 적절한 균형이 유지되어 있지 않다. (3) 서버 접속 회수가 지나치게 많아 구매에 소요되는 시간이 길다. 이상과 같은 사용성의 저하요인은 개발자가 구매자의 사용성을 상대적으로 등한시하고, 검색 효율성과 개발 용이성만을 중시한 결과로 판단되었다. 따라서 개발자는 사용자입장에서 사용 편이성을 고려한 구매절차를 개발하여 이를 가상 상점에 도입하는 것이 필요하다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2003.05a
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• pp.264-273
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• 2003

인터넷의 발달로 전자 상거래는 오늘날 일상생활의 한 부분이 되었다. 그러나, 수많은 쇼핑몰들과 그 쇼핑몰들이 제공하는 다양한 제품들 속에서 소비자가 원하는 물건을 찾아내는 것은 점점 많은 시간과 노력이 필요하게 되었다. 본 논문에서는 멀티에이전트 시스템을 이용해 공급망(Supply Chain)에서 구매자의 요구에 부합하는 제품을 제공할 수 있는 생산자를 보다 쉽게 연결시켜주는 방법을 제안한다. 기존의 멀티 에이전트 기반 공급망에서 주로 사용되는 협동 전략인 Joint Intention Theory와 SharedPlan Theory, 이 논문에서 제안하는 신경망을 이용한 방법을 비교해, 신경망을 이용한 방법이 갖는 효율성을 알아보고, 신경망을 이용한 멀티에이전트 기반의 협등 모델을 제시하였다. 이 모델은 구매자가 제품을 선택할 때 사용하는 소비평가 기준의 가중치를 소비자로부터 받아들여 그 기준에 가장 부합하는 판매자를 신경망을 이용한 분류(classification)방법을 통해 찾아내고, 이렇게 선택된 생산자를 소비자에게 연결시켜준다.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.04a
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• pp.399-402
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• 2001

최근 초고속 통신망을 이용한 인터넷의 대중화와 더불어 인터넷을 기반으로 하는 전자상거래가 활발해지고 있다. 특히 인터넷을 통한 전자 소프트웨어 유통(ESD:Electronic Software Distribution)은 많은 연구의 대상이 되고 있다[1]. 하지만 기존의 모델들은 실질적인 불법복제방지와 저작권보호에 미흡하고 익명성의 보장이 어려운 단점이 있다. 따라서 본 논문에서는 효율적으로 저작권을 보호하고 구매자의 익명성을 보장하기 위한 ESD 서버를 설계하였다. 제안된 기법은 익명을 원하는 구매자에 대한 정보를 판매자에게 제공하지 않으면서도 불법적인 복제와 유통을 억제한다. 또한 기존의 시리얼넘버(Serial Number)입력방식과 별도의 사용권 설치방식을 지양함으로써 사용자에게 보다 편리한 환경을 제공한다.

• Journal of Intelligence and Information Systems
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• v.19 no.2
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• pp.21-38
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• 2013

The purpose of this study is to investigate the influence of behavioral factors (buyer's tendency to reflect stockout and overstock experiences in ordering decision) on the supply chain performance. This study employs system dynamics to examine the influence of these behavioral factors derived from the interview with several representatives of retailers in South Korea. The results show that different contract can bring different performance (total profit, seller's profit, buyer's profit, order quantity, sales quantity, overstock, and stockout). The results also suggest that these behavioral factors play a significantly influential role in the performance of supply contract. These results imply that supply contract should be established based on the analysis of behavioral factors of supply chain participants.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.257-262
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• 2023

As part of their marketing policy, some suppliers allow retailers a period of credit in anticipation of increasing demand for the products they supply. The opportunity to defer payments on products through credit transactions has the effect of reducing retailers' inventory investment costs, and as a result, retailers determine selling prices in anticipation of increased demand from buyers. This study aims to analyze the inventory model that determines the retailer's selling price and EOQ(Economic Order Quantity) under the assumption that the buyer's demand is an exponentially decreasing function of the retailer's selling price in the credit transaction supply chain consisting of suppliers, retailers, and buyers. The products supplied for problem analysis include the case of deteriorating products that deteriorate over time, and the effect of the credit transaction period, the index of price elasticity and the degree of deterioration on the retailer's selling price and EOQ is analyzed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.581-587
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• 2022

After pandemic crisis, the volume and amount of watching global contents through OTT platforms have been increased explosively. This study investigates the relationship between consumers' attitude measured by satisfaction and favorability on global contents and purchase intention to global products with the moderating effect of ethnocentrism of consumers. Survey method using structured questionnaire was conducted on university students. As a result, the more satisfied and favored on global contents, the stronger purchase intention to global products. And the relationship is negatively moderated by consumers' ethnocentrism. Implications and future research issues are summarized.

• Journal of Nutrition and Health
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• v.54 no.5
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• pp.534-546
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• 2021

Purpose: This study aimed at understanding meal kit purchasing behavior and investigating its relationship with the Nutrition Quotient (NQ) of young adults. Methods: We conducted a survey on adults in their 20s and 30s covering their meal kit purchase experience, satisfaction, recognition, and purchase intention, and examined the relationship between the meal kit purchase and their NQ from February to March 2021. Results: Among the 404 subjects, 37.9% of males and 48.0% of females had experience in purchasing a meal kit (p < 0.001). The highest response indicated that the purchase cost of meal kits was 10,000-20,000 Won at a time, and the frequency of purchase was less than once a month. The convenience of cooking was the main reason for the purchase of meal kits, which were consumed mainly in the evening with family. The satisfaction with the purchase experience of a meal kit was rated 3.6 points for males and 3.7 points for females out of 5 points, and the satisfaction experienced by women was significantly higher than men in terms of freshness of ingredients, packaging design, and adequacy of the quantity of content (p < 0.05). Recognition of the meal kit was rated 3.5 points for males and 3.7 points for females out of 5 points. The purchase intention of the meal kit was rated 3.8 points for those with prior purchase experience, 3.2 points for the non-experienced, 3.3 points for males, and 3.6 points for females out of 5 points each (p < 0.001). The NQ score of dietary behavior in females with experience of meal kit purchases was significantly higher than non-experience (p < 0.05). Conclusions: The dietary behavior of female showed a significant difference by the meal kit purchase experience. It is necessary to understand the consumers' meal kit purchasing behavior to enable the development of various health-oriented meal kit products.