• Journal of Distribution Research
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• v.9 no.1
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• pp.25-45
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• 2004

As electronic commerce establishes itself as a viable and competitive channel, this research compares the attractiveness of online and offline purchase from a transaction cost perspective. In the process, we propose a framework that integrates transaction cost with purchase decision process and product type. Specifically, the paper proposes and tests hypotheses regarding the difference between online and offline channels with respect to the transaction costs incurred in each stage of the purchase decision process. These differences are further compared across different product types categorized according to the FCB Grid. A total of 24 hypotheses were tested by conducting a questionnaire survey on university students. The results showed that 19 out of 24 hypotheses were supported. Following a detailed presentation of the analysis results, the paper concludes by discussing the academic and managerial implications of the findings.

• Journal of Distribution Science
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• v.8 no.1
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• pp.35-42
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• 2010

This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.06a
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• pp.178-180
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• 2014

본 연구에서는 선용품 구매 업체를 선택함에 어떠한 요인들이 중요한가를 설문을 통해 계층적 의사결정(AHP)기법을 이용하여 그 요인별 우선순위를 도출하였다. 이를 바탕으로 향후 선용품업체들의 마케팅전략 수립에 방향을 제시하고, 선용품 구매업체의 요구를 효율적으로 충족시킬 수 있는 방안을 수립할 수 있는 자료를 제공하고, 구매 선택 요인에 관한 이론 정립에 기여하고자 한다.

• 한국IT서비스학회:학술대회논문집
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• 2002.06a
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• pp.249-257
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• 2002

B2B EC 플랫폼에서의 구매 프로세스를 지원하기 위한 구매자 쇼핑카트는 위치에 따라 판매자쪽의 s-cart, 중개자쪽의 i-cart, 구매자쪽의 b-cart로 분류할 수 있다. 본 논문에서는 B2B EC에서의 구매자 쇼핑카트의 요구기능을 사용자 식별, 상품정보수집, 물품정보제거, 주문처리, 지불처리, 진행사항 추적, 구매기록, 구매의사결정지원, 전자구매시스템에 구매기록 전송 등 9 가지로 제시하고, 이러한 관점에서 각 구매자 쇼핑카트에 대한 정성적인 비교 분석을 시도한다. 그리고 효율평가모델 제시를 통한 정량적인 분석과 상장기업 30개사의 구매직원에 대한 인터뷰를 통한 변수값 설정을 통해서 B2B EC환경에서의 구매자 쇼핑카트의 효율성 평가를 시도한다. 본 논문을 통해서 B2B EC환경에서는 b-cart 방식의 구매자쇼핑카트 방법이 효율적인 플랫폼임을 제시한다.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.389-397
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• 2001

The purpose of this study is to examine the growth potentiality of the Easy-Order System in the domestic male business suit market. This study is based on a questionnaire survey of males, who usually wear a business suit in the work place, and females whose husband wear a business suit. The pertinently answered 108 questionnaires (males: 72 and females: 36) were analyzed with SPSS 8.0. The results of this survey were as follows; 1. Gender, occupation, and height of consumers had a considerable effect on their on their intention of purchasing a preference of this system. 2. Subjects, who were dissatisfied with the limited option of purching a business suit in retail shops, had a significant intention of purchasing a business suit through the Easy-Order System. 3. It had no effect on consumers\\` preference and purching intention of the Easy-Order System whether or not they recognize this system. And the Easy-Order System is not estimated to have major repercussions over consumers by now.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.352-363
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• 2021

This study aimed to examine the different factors affecting the intention to purchase meal kits between at-home concept meal kits and eating-out concept meal kits. An online survey was conducted with 565 Korean participants including meal kit experienced (n=412) and non-experienced (n=153). Meal kits selection attributes were organized into five factors, health, price, environmental protection, convenience, and familiarity. To verify the hypothesis, SPSS Statistics 23 was used. The main results can be summarized as follows. First, in the case of the at-home menu, convenience(p < .01), environmental protection(p < .05), and familiarity(p < .01) show positive influences on willingness to buy. Second, for the eating-out menu, health(p < .001) and convenience(p < .001) have positive effects on willingness to buy, but familiarity(p<.01) has a negative effect. This is the first study to categorize the menu of meal kits and investigate each factor affecting willingness to buy. Therefore, the results can offer useful guidelines to meal kit marketers letting them know the consumers' purchase behaviors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.4
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• pp.89-116
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• 2008

RFID (Radio Frequency Identification) is regarded as a core technology of ubiquitous computing. Although it has some technical limitations such as technological standardization of RFID tags as well as economical limitations, many companies around the world have already accepted RFID to improve their management efficiency. In this regard, this study is to meet with results that the adoption of RFID technology willbring opportunities that companies' operational process are improved and customer satisfaction is highly strengthened. This research focuses on providing more understanding for building RFID marketing strategy to suppliers who want to sell their RFID products to customers through analyzing purchasing process. The findings are as follows; First, the study shows that buying center members usually take product reliability and precision of technical specification in the case of new-task buying situation while they put their first purchasing priority on prices in the straight rebuy. Second, the finding presents that in new-task buying situation and the straight rebuy purchasing personnel get information about new products through product performance test, organizational engineers, opinions from other companies' purchasing personnel, and checking out samples. Third, this research demonstrates when it comes to purchasing risk in their first purchasing, the persons who are in charge of material purchasing are inclined to be aware of the risk most in technical problems, followed by financial problems and time delay problems in order. And in addition to those risks are mentioned above, once-again-purchasers take the risk like an opportunity loss for better products into consideration. Fourth, the study shows that the role of concerning departments makes no difference in each purchasing stage. Accordingly marketers need to beef up the differentiated strategy to persuade their customers Fifth, the findings of this study demonstrate that purchasing decision making is much influenced by the final users. So suppliers are supposed to perform the most active marketing strategy at the first stage of purchasing through various resources. Finally, the study presents that the suppliers who will have had close relationships with their customers need to give consistent information to them so that their customers can have lower motive in purchasing products from competitors.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.1-21
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• 2003

As electronic commerce(EC) has grown rapidly, agents that work on the behalf of humans on the Internet are being used actively. However, most of the EC agents have some problems. They fail to fully support buyers' decision making behaviors and sellers' information supply activities. Further, they are not suited for mobile computing environment. In this paper, we introduce a Multi-Mobile Agents System(MMAS) that has been developed according to a conceptual framework that corrects the aforementioned problems. Built by using Tokyo IBM ASDK(Aglets Software Development Kit) for the area of hotel reservation, the system consists of buyer- and seller-side agents that interact with each other; buyer-side agents help buyers to make purchasing decisions by collecting and analyzing information through applying a multi-criteria decision making method, while seller-side agents substitute fur sellers by managing databases and providing real-time information to the buyer-side agents. In this system, multiple agents perform their shared tasks at the same time in order to increase efficiency. Users do not have to keep the connection with the system because they are notified when tasks are done.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.229-246
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• 1999

구매환경이 포함하고 있는 상황적 요인은 소비자들의 의사결정 과정에 상당한 영향력을 행사할 수 있음에도 불구하고 그간 이루어진 연구들은 의사결정이 발생되는 특정 시점이나 장소를 고려하지 못한 것이 일반적이다. 그러나 현실적으로 이러한 상황적 요인은 소비자의 구매행위에 커다란 영향을 미치게 된다. Belk(1975)는 상황적 영향력(situational influence)이란 현재의 행위에 명백하고 구체적인 효과를 미치는 특정 시점(time) 및 장소(place)와 관계되는 요인이라고 정의하고 있다. (중략)

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.249-270
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• 1999

소비자들은 구매의사결정 시에 불확실성이나 위험을 직면하게 되는 데, 이를 최소화 시키는 방안의 하나로 구매의사결정을 하기 전에 정보를 수집하고 탐색행동을 수행하게 된다. 정보탐색 노력은 크게 두 가지 수준으로 구분할 수 있다. 즉, 단순히 자신의 과거 제품사용 경험에 의존하는 소극적인 내부정보 탐색 노력 수준과 판매점 방문, 광고매체의 정보탐색, 주변사람의 의견청취 등 적극적인 외부 정보탐색 노력 수준으로 나뉘어 진다. (중략)