• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.5 no.4
• /
• pp.69-94
• /
• 2010

With the liberalization of distribution services industry since 1996 as well as changes in customers' appetite to spend and consumer behaviors, new forms of distribution services have mushroomed such as superstores and SSM(Super Supermarket), online shopping, TV shopping channels. On the contrary, traditional markets have sunk into a swamp of stagnation. As this stage of stagnation of markets negatively affects tradespeople's employment, livings, and local economy, the Korean government has conducted policies to support improvement of market facilities and management since 2004. However, the government has separated facility improvement from management improvement. As of June 2008, there are 1,550 traditional markets in Korea and among these there are 388 public markets which local governments have established and managed. Public markets have possibilities to be developed as successful models of market revitalization since they can get all-expenses-paid supports for facility improvement, control of merchandise assortment, educational program for merchants. Such successful (strategic hub) markets could become the benchmark for other neighboring markets and tradespeople which could lead other successful cases. In order to produce such effects, the market should have optimized facilities, merchandise and services, co-marketing strategies with nearby markets, group purchase strategies. The hub market could play a critical role in distribution of local goods and developing high value products.

• Archives of design research
• /
• v.18 no.2 s.60
• /
• pp.27-36
• /
• 2005

Illustrations in advertisement uses various social and cultural codes to stimulate the desire to buy in consumers in the first place, since this is an economic phenomenon orchestrated to sell a product. Hence, factors outside the product per se, such as tradition, social issues and class consciousness are introduced. Especially, in modern advertisement a strategy is adopted to differentiate standard products produced by mass production. In order to do so, such factors as mentioned above become as important as physical characteristics of the product per se and its usage value. As a result, phrases or images used for advertisement can have independent influences on the society irrespective of the sales effects on the product. In this respect, it is fair to state that advertisement reflects the phases and consciousness of a given period as a cultural phenomenon. Therefore, based on the premise of characteristics and roles attributed to the advertisement, this thesis proposes to make a comparative study on the images of women in commercial advertisement in Korea during Japanese Imperialism and China during Cultural Colonial period dating from 1900 to 1945. The starting point of this research will cover the period of foreign trade and Japanese Imperialism in Korea and interference of Western Power in China. It will also investigate on the birth of Korean advertisement by Japanese Imperialists and Chinese modern advertisement along with the modernization of Shanghai. Then, I propose to present the illustrations of women in advertisements based on comparative study of their characteristics and expressions as observed in several case studies both in Korea and China. Connotative meanings in such advertisement will be investigated in the context of political, economic and cultural dominance.

• Science of Emotion and Sensibility
• /
• v.14 no.3
• /
• pp.347-360
• /
• 2011

To find out characteristics of TV home shopping's virtual space deepness styling, this study had analysis characteristics of space deepness which is showed on flat TV screen with actually aired 6 dinnerware sales case, at $C^*$ home shopping, March.2005~November.2010, and survey consumer's emotional verbal image according to space styling character to get space deepness, which were shown on flat TV screen with camera angle, and research mutual relation with consumer preference. Also consumer's typical emotional verbal images for each space styling images for brand dinner ware sales had been extracted with reliability analysis, factor analysis, and multi dimensional scaling MDS using SPSS. Styling characteristics of space deepness were contrast of size, layering, vertical arrangement, and perspective arrangement, and used camera angles were bird's eye view, hi angle, and eye level. Result from the research is, highly marked consumer preferred styling material had a deep corelation to material's main factor and perceived emotional verbal images. Therefore this research could bring forward to new consumer preferred styling characteristics according to camera angle. Furthermore, it will be possible to make a study of preferred styling material through evaluation of quantitative spectators of in this area.

• Journal of Distribution Research
• /
• v.12 no.2
• /
• pp.79-102
• /
• 2007

Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

• The Journal of Industrial Distribution & Business
• /
• v.10 no.6
• /
• pp.39-50
• /
• 2019

Purpose - Since the local liquor industry uses the agricultural products produced in the region as the main raw material, cultivation of the industry can be a way to expand the demand for domestic agricultural products and can contribute to the income increase of the farmers. In addition, the local liquor industry can be developed into a region-specific industry differentiated from other regions by linking with the region's tourism resources. Therefore, in order to achieve various derivative effects through promotion of the local liquor industry, it is necessary to precisely understand the factors related to the purchase and consumption of local liquor which then will lead to an increase in consumption. This study analyzes the current status and problems of local liquor industries and examines the determinants of consumers' purchasing decisions of regional specialties through questionnaires. We will then propose a strategy to promote consumption of locally produced alcoholic beverages. Research design, data, and methodology - An online Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for 500 consumers nationwide. Based on the questionnaire results, the analysis uses an ordered probit model. Results - As a result of analyzing the effect of consumer characteristics on the purchase of local liquors, it was found that the average cost of drinking, income, local specialty, brewery experience, and health concerns have a significant effect on gender, drinking frequency. All the variables except the participation in the training of the special provincial manufacturing method were found to be statistically significant. The statistical significance was at a 1% significance level for the remaining factors excluding the bottle design. This shows that the higher taste, quality, price, and harmony with food, the higher the probability of purchasing local liquors. Conclusions - In the analysis of factors influencing the purchase intention of local liquors, it was found that factors such as taste, quality, price, and harmony with food had a significant effect. Given the diversity of purchasing factors, the importance of diversification strategies is emphasized again. In particular, it will be important to secure wide publicity for local liquors through various PR strategies.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.600-611
• /
• 2016

This study examined the impacts of types of titles of artworks, especially 'untitled', on audience reponse. Generally, naming can be a tool to represent characteristics of objects, affecting their market value and price. Since contemporary artworks are often untitled, this study aimed to investigate how naming 'untitled' would affect audience response. As the size of arts market increasing, how the audience, potential buyer of artworks, responds to artworks is important. Based on prior research, we hypothesized that the audience would have different level of understanding, attention, attractiveness and curiosity to untitled artworks, controlling other factors. In the regression results from the data of 305 respondents, we found that people had significantly lower level of understanding and attention on untitled artworks than on artworks of explanatory or associative titles. In addition, respondents showed significantly higher level of curiosity when the artwork was an painting. This study confirmed the assertions of prior research that titles are indeed important, and further implied that artwork creators should be more concerned on naming their artworks since titles as well as artworks themselves could actually affect audience response.

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
• /
• 2003.04a
• /
• pp.139-139
• /
• 2003

원예작물은 수확 후 여러 가지 요인에 의해 품질이 저하되어 상품성을 잃게되는데, 특히 수확 후 품온상승에 의해 호흡작용이 왕성해져 품질변화를 촉진하게 된다. 그러므로 수확 후 품온을 가능한 한 빠르게 낮추어 신선도를 유지하기 위한 예냉, 저온저장, 저온수송기술등 저온유통시스템을 활용하는 것이 매우 필요하다. 저온유통시스템을 효과적으로 활용하기 위해서는 냉기의 순환이 원활하여 냉각효율이 좋고 파손의 위험과 물류비용을 줄일 수 있는 포장상자의 구조에 대한 연구가 필요하다. 포도, 방울토마토, 참외의 소비형태는 핵가족화와 더불어 신선 고품질의 농산물을 소량 구매하는 소비패턴으로 변화하면서 저온유통 및 소포장을 위한 포장형태의 개선이 요구되고 있다. 따라서 예냉.저온유통에 적합한 포장상자를 개발하기 위하여 연구소, 농협중앙회, 상자제작회사, 포장디자인 업체, 산지농협 작목반이 개발협의체를 구성하여 참외, 포도, 방울토마토의 저온유통용 골판지 상자를 개발하여 압축강도 및 냉각시험을 실시하여 소비지에 시범 보급하였다. 1. 참외 포장상자는 3kg용 상부 개방형 골판지상자로써 손잡이를 부착하고, 포장상자 상부에 덮개용 필름을 부착하였다. 제작된 상자의 압축강도는 저온유통 후 에도 안전압축강도 이상인 343kgf의 압축강도를 나타냈고, 냉각효율도 기존상자에 비하여 높게 나타났다. 또한 개발된 상자를 사용하여 시중에 출하할 경우 기존 5kg 상자에 비하여 8%이상의 부가가치를 높일 수 있었다. 2. 포도 포장상자는 소비자 기호도를 충족하고 다층적재시 손상을 방지하기 위하여 내용물을 1단 적재하고 상자를 개방형으로 하여 덮개용 필름을 부착하므로써 소비자가 내용물을 확인할 수 있도록 하고, 상자의 압축강도는 소비지까지 유통이 완료된 후 에도 수직압축강도가 400kgf이상으로 안전압축강도 보다 높아 저온에서 안전하게 유통할 수 있었다. 또한 개발된 상자를 사용하여 시중에 출하할 경우 기존 5kg 상자에 비하여 2kg상자는 21%, 4kg상자는 12%이상의 부가가치를 높일 수 있었음. 3. 방울토마토 포장상자는 외포장 상자를 4kg용 상부 개방형 골판지상자를 사용하고, 내포장상자는 500g용 PET용기를 사용하여 1상자에 8개의 내포장상자가 적재될 수 있도록 제작하였다. 제작된 외포장상자의 압축강도는 저온유통후에도 320kgf으로 안전압축강도보다 높게 나타났고, 파랫트 적재효율도 96%이상으로 나타나 물류의 효율성을 높일 수 있었다. 개발된 상자를 사용하여 시중에 출하할 경우 기존 산물형태의 4kg용 상자에 비하여 500g 내포장상자에 출하할 경우 20%이상의 부가가치를 높일 수 있었다.

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
• /
• 2003.04a
• /
• pp.120-121
• /
• 2003

과수원에서 재배되는 배는 과수원 내의 위치, 시비, 토양 등의 요인에 따라 다양한 품질을 나타내며, 당도와 숙도의 편차가 크기 때문에 과수농가에서는 경험에 의존하여 적정 숙기로 판단되는 배를 수확하고 있다. 그러나 과학적이지 못한 사실에 기초한 수확 관행은 시장유통되는 배에 대하여 소비자들의 신뢰성 저하를 초래하게 되고 소비 감소와 더불어 농가 소득 감소로 이어지게 된다. 최근, 전국의 청과물 산지유통센터에는 근적외선을 이용하여 과일 내부의 당도, 산도, 결함 등을 실시간으로 판정할 수 있는 비파괴 선별기가 보급되고 있으나 이는 수확이후의 선별.규격화 유통을 위한 것이다. 본 연구에서는 이와는 달리, 수확 이전, 즉 재배 단계에서 배의 당도와 숙도를 판정하여 수확적기를 판단할 수 있도록 나무에 매달린 배에 대하여 가시광선과 근적외선 반사스펙트럼을 측정할 수 있고 이를 이용하여 당도와 숙도가 판정가능한 휴대형 센서를 개발하였으며, 개발된 시작기를 이용하여 당도판정의 가능성을 시험하였다. 휴대형 당도판정센서는 광원과 광섬유프로브, 광검출부, 당도판정부, 전원공급부로 구성된다. 광원은 할로겐램프(6V)를 이용하였고, 광섬유프로브는 동심원 형태로서 외부의 광섬유를 통하여 광원에서 시료로 빛이 조사되게 하고, 내부의 광섬유를 통하여 광검출기로 확산반사되는 광이 전달될 수 있도록 하였다. 전원공급부는 휴대와 충전이 가능한 배터리(12V, 2AH)와 이 배터리에서 정전류가 광원으로 보내어 질 수 있도록 제작된 회로로 구성하였다. 당도 판정을 위하여 518nm에서 1046nm의 파장대역에서의 반사스펙트럼을 이용하였고, 레퍼런스로써 백색 테플론 구를 제작하여 사용하였다. 수원 농산물 도매시장에서 판매중인 2002년산 신고 배를 구매하고, 시작기를 이용하여 총 113개의 배에 대한 반사스펙트럼을 측정하였다. 다음으로 굴절당도계로 당도값을 측정하고 반사스펙트림을 이용하여 당도값을 예측하기 위한 부분최소제곱회귀(PLSR)모델을 개발하였다. 여기서 모델의 정밀도는 교차검정법을 이용하여 검증하였다. 시료 표면과 광섬유프로브와의 접촉상태 불균일, 광원의 시간에 따른 경시 변화, 과일 형상의 차이 등에 의하여 측정된 반사스펙트럼은 상당한 변이를 나타내었으므로 이를 보정하기 위하여 반사 스펙트럼은 다분산보정처리하여 이용하였다. 당도 예측용 PLSR모델 개발의 결과, 모델의 결정계수($R^2$)는 0.67, SEC는 $\pm$0.4brix.로 나타났으며, 교차검정에 의한 미지 시료의 예측에서 총 113개의 미지 시료에 대한 결정계수는 0.57, SEP는 $\pm$ 0.46brix.로 나타났으며, 이는 현장에서 충분히 활용가능할 것으로 판단되었다. 금후, 전체 시스템의 부피와 중량을 줄이고 각 부분품들의 전력소모의 최소화할 수 있도록 개선할 계획이다.

• Management & Information Systems Review
• /
• v.33 no.5
• /
• pp.131-153
• /
• 2014

This study has analyzed on affecting factors of the customer's empathy toward the corporate philanthropic activities in terms of corporates and their products. From the corporate perspective, we have checked how the activities affect the perception of the customer familiarity and authenticity. Study shows that the fairness of the social contribution activities have an impact on both the familiarity and the authenticity (hypothesis 1, hypothesis 2). Social contributions reciprocity has been shown to influence familiarity (hypothesis 3) and it was not statistically significant to the authenticity (hypothesis 4). Looking at the relationship between the familiarity and authenticity from the product side, charm and familiarity (hypothesis 5), uniqueness and authenticity (hypothesis 8) showed that the impact on the definition. On the other hand charm and authenticity (hypothesis 6), uniqueness and familiarity (hypothesis 7) appeared to be not statistically significant. Finally, the relationship between familiarity, authenticity and empathy is as follows. First, the familiarity was found that it is affecting the authenticity (hypothesis 9) and for the consumer sympathetic (hypothesis 10) appeared to be not statistically significant. And the authenticity was found having a defined effect on the consumer sympathetic (hypothesis 11). It is really far more important to suggest an integrated approach to continue a sustainable and stable relationship by increasing consumer purchasing and empathy for the products and services of social enterprises. This study provides practical implications for marketing strategies of social enterprises, which can draw the consumer sympathy through the social contribution activities of social enterprise.

• Industry Promotion Research
• /
• v.5 no.2
• /
• pp.19-25
• /
• 2020

This study is a study on how to revitalize social and economic organizations in the Chungnam region. For this, the following major results were presented in literature studies based on prior studies. First, it is necessary to upgrade the social economic organization promotion system and system in Chungnam. Second, there is a need to advance the measures to revitalize various social and economic organizations in cities and counties by building an integrated support system for social and economic organizations. Third, it is necessary to expand the public purchase of products of social economic organizations. Fourth, it is necessary to strengthen the business competency of the social economy organization and promote education. Fifth, it is necessary to upgrade the network for social economic organizations and create differentiated businesses. On the other hand, the social economic organization in Chungnam region shown through this study is as follows. First, social and economic organizations should share their willingness to implement policies in the provincial and provincial areas of Chungnam Province and cities and counties in terms of solving and improving various problems in the region. Based on this, it is required to upgrade the social and economic organization area. Second, the Chungnam region needs a shift in awareness that it is a social and economic organization that is a key factor in overcoming changes in the demographic structure due to industrial weakness and aging. Third, a positive shift in awareness is required by shifting awareness and strengthening education on social and economic organizations. To this end, it is necessary to raise the awareness level of local residents through public education and joint public-private education.