• Title/Summary/Keyword: 광양

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A Study on the Marketing Mix for Inducing Investment to the Free Economic Zone in the Gwangyang Bay Area (광양만권 경제자유구역의 투자유치를 위한 마케팅믹스 전략에 관한 연구)

  • Jang, Heung-Hun;Lee, Jong-Gyu
    • Journal of Korea Port Economic Association
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    • v.24 no.3
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    • pp.101-123
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    • 2008
  • This paper is intended to suggest a development device for Gwangyang Free Economic Zone(GFEZ) to strengthen the competitiveness of its maritime port of Gwangyang and promote the regional development in Gwangyang Bay Area. This study will evaluate the background, processes, and targets for foreign investment, I examined historical treatises as they relate to inducing investments to Free Economic Zones. I will explore good operation and inducing investment methods GFEZ within the 4P(product, price, promotion, place) framework. I tried to suggest a new management methodology for the Free Economic Zones as suggested by the central government from the regional view point. The purpose of this paper is to investigate the marketing strategies; compare them to the 4P for deploying an actual more efficient governing structure body for the GFEZ. As proposals to promote and activate GFEZ, I recommended in this paper several benchmarks. First, GFEZ must construct good clusters related to regional strengths as they relate to products. Second; to give more flexible incentives to foreign companies as compared with China, England, Ireland, India, Malasia, Thailand and Vietnam using prices as a guideline. Third, it is required to cultivate expert manpower who can communicate with foreign clients relate to promotion. A proactive public information system is also required in addition to marketing strategies for inducing investment. Lastly, GFEZ needs to became independent and separate from the central government and even from regional province.

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A Study on Ways to Activate Tourism through Gwangyang Maesil (광양 매실을 활용한 관광활성화 방안에 관한 연구)

  • Yeo, Ho-Keun
    • Food Science and Industry
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    • v.45 no.2
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    • pp.10-18
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    • 2012
  • Maesil began to grow in Gwangyang after the old Mr. Yulsan Kim Oh-cheon brought 5,000 trees of maesil(Prunes mume) from Japan in 1931. Today, Gwangyang maesil comprises approximately 25% of total national output. Gwangyang produces a variety of foods, manufactured foods and beverages using maesil. Besides, numerous tourists came to the 15th Gwangyang International Ume Flower Culture Festival to enjoy the festival and appreciate blossoming ume flowers. More than 1.9 million people visited Blue Ume Flower Farm in Gwangyang in the year of 2010. As many visitors came to the city simultaneously, however, there occurred confusion. So, it is thought that the following measures are necessary to enhance the tourism value of Gwangyang maesil. First, a symbolic story for Gwangyang maesil or maehwa(ume flower) needs to be created. Second, snack foods for sightseers need to be developed. Third, diverse attractive elements to prolong tourists' stays are worth developing. Fourth, it is necessary for Gwangyang to hold competitions for ideas to activate tourism through maesil. Fifth, Gwangyang needs to promote collaborative development of tourist items and collaborative tourism marketing in close cooperation with neighboring cities and counties. Finally, it is worthwhile for Gwangyang to host an international fruits and seeds exposition or exhibition and it needs to strengthen active promotion and marketing suitable for the Smart Age.

Potential Job Seekers' Preferences on the Local Jobs: A Case of the POSCO Outsourcing Partner Cooperation in Gwangyang City (지역 일자리에 대한 잠재적 구직자의 선호도 분석: 광양제철소 협력사를 사례로)

  • Lee, Jeong-Rock
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.3
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    • pp.337-350
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    • 2019
  • The Gwangyang City of Jeonnam Province, is one of the steel cities representing the Korea. Gwangyang Steelworks are the core of the local economy, and 59 firms of POSCO Outsourcing Partner Cooperation(POSPA) have been employed 9,300 to 9,500 peoples, and have been acted as an central incubator for job creation. POSPA, however, are suffering from the retirement of company in young age group, in their 20s and 30s. The purpose of this study is to analyze potential job seekers' perceptions and job preferences for POSPA are suffering from job openings. In order to this research purpose, it used questionary survey, and sample groups were divided into three areas, the Eastern Jeonnam Province, Gwangju, and the Seoul metropolitan area. Potential job seekers' perceptions for POSPA was low, and perceptions on firm and job opportunity information was lower. This characteristics were the same as those of respondents living in eastern South Jeolla Province. Potential job seekers, however, showed high preference for finding job at POSPA. A place-based policy considering the local labor market is needed to resolve the mismatch between the difficulty of finding a labor and the difficulty of finding a job.

Study on Ways to Vitalize Gwangyang Port through the e-Business Environment - Centering on Gwangyang Port Websites - (e-비즈니스 환경에 따른 광양항 활성화 방안에 관한 연구 - 광양항 관련 웹사이트를 중심으로 -)

  • Choe, Seong-Hui
    • Journal of Korea Port Economic Association
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    • v.24 no.3
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    • pp.125-146
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    • 2008
  • Port marketing using websites in the e-business environment is essential in response to the competition to become hub ports, especially since shipping companies, ports' major customers, are being pressed by shippers to reduce logistics costs and introduce large ships to realize economies of scale, thereby reducing the number of ports of call. In this sense, this study intends to approach the port industry from the perspective of e-business and suggest vitalization methods using Gwangyang Port websites(6C; contents, community, communication, connection, commerce, customization) as one of the ways to turn it into Northeast Asia's hub port of logistics.

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The Summer Spatial Distributional Pattern of Macrobenthic Fauna in Gwangyaug Bay, Southern Coast of Korea (광양만에 서식하는 대형저서동물의 하계 공간분포양상)

  • 최진우;유옥환;이우진
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.8 no.1
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    • pp.14-28
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    • 2003
  • The macrobenthic faunal community of Gwangyang Bay comprised 154 species and showed the overall mean density of 1,286 individuals/$m^2$. Polychaetes were the most important component of the macrofaunal community in species richness, abundance and biomass. The dominant species in abundance were poly-chaetes like Tharyx sp.(44.8%), Lumbrineris longifolia(14.0%), Heteromastus filiformis(3.6%), a mussel Mytilus edulis, and an amphipod crustacean Corophium sinense. The abundance and biomass in the western part of the bay were lower than in the channel regions and mouth of the bay. The community indices showed the same trend in the spatial distribution with the abundance and species richness. The study area can be divided into seven station groups; five station groups in the eastern part, two groups in the channel and open mouth part of the bay.

광양항 제품부두의 접안 기준 현황 및 외국 기준 검토

  • Jeong, Tae-Gwon;Chen, Chao
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2010.10a
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    • pp.89-90
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    • 2010
  • 광양항 제품부두를 필요한 대부분의 부두의 접안 기준은 재화중량톤을 기준으로 하고 있음. 부분 적재 등이 있을 때 재화중량톤기준으로 하면 선석 운영상 체선 및 비용이 발생이 생기므로 배수톤수를 기준으로 할 필요가 있다. 우리나라의 경우 울산항에서 접안기준 개선이 있었고 외국의 경우에도 배수톤수를 기준으로 하고 있으므로 이를 광양항제품부두에 적극 적용할 필요가 있다.

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Photo-induced Cationic Polymerization of Vinyl Ethers in the presence of Diphenyliodonium Salts (I) (디페닐요오드늄 염 존재하에서의 비닐 에테르의 광양이온중합 (I))

  • 권순홍;마석일
    • Proceedings of the Korean Fiber Society Conference
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    • 2002.04a
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    • pp.45-48
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    • 2002
  • 양이온 리빙 중합은 분자량 분포가 좁으며 분자량 및 말단기를 조절할 수 있고 블록공중합체의 합성이 용이하다는 장점이 있어 많은 연구들이 진행되어 왔다$^1$. 그러나 액체 또는 기체상의 개시제를 사용함으로 엄격히 건조된 상태의 중합계를 유지하기 위해 많은 주의를 기울여야 하는 단점이 있다. 본 연구실에서는 이러한 단점을 극복하기 위해 고체상인 요오드화 디페닐요오드늄(DPII)와 요오드화 아연을 광양이온 개시계로 이용한 이소부틸비닐에테르(IBVE)의 광양이온 리빙 중합을 보고한 바 있다. (중략)

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광양만의 해수 교환

  • 최병호;김동철;고진석
    • Proceedings of the Korean Society of Coastal and Ocean Engineers Conference
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    • 1996.10a
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    • pp.84-88
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    • 1996
  • 본 연구에서는 전회의 남해도해역조석수치모형(최 등, 1995)을 확장하여 가막양이 포함되도록 조석수치모형을 수립하였다. 개체 식별 가능한 다수의 입자가 M$_2$ 조석 주기 동안 이동되도록 수치실험을 행하였고 여수해만 입구와 노량수도 및 창선해협과 대방수도를 경계로 교환량을 평가하고 광양만 및 진주만의 해수 교환률을 산정하였다. 95년 7월의 씨프린스호 사고에 이어 7월 17일 호남정유의 호남 사파이어호의 누출유 사고는 18일 밤부터 여수시 돌산대교를 거쳐 청정해역인 가막양으로까지 확산되었는바 본 고에서는 광양만 일대의 오염물질 확산거동을 수치적으로 연구하기 위한 초기단계의 과업을 수행하였다. (중략)

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Fuzzy-AHP를 이용한 광양항 물류산업 인프라 분석

  • Yun, Dong-Ha;Choe, Yong-Seok
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.186-188
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    • 2011
  • 본 연구는 광양항 물류산업 인프라 우선순위 분석을 위하여 Fuzzy AHP 기법을 적용하였다. 본 연구에서는 의사결정을 위한 측정요소로 수익성, 용이성, 시급성, 장래성이 선정되었고, 대안으로는 글로벌 네트워킹 구축, 물류전문인력 양성, 친환경저비용항만 운영, 전문물류기업 육성이 선정되었다. 대안의 우선순위는 글로벌네트워킹 구축, 친환경저비용항만 운영, 전문물류기업 육성, 물류전문인력 양성 순서로 나타났다.

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해풍에 따른 광양지역의 대기질 특성

  • Ha, Hun;Lee, Sang-Deuk;Gwon, Ga-Ran;Gang, Gwang-Seong
    • Proceedings of the Korean Environmental Sciences Society Conference
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    • 2006.11a
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    • pp.127-129
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    • 2006
  • 광양지역에 자주 발생하는 해풍에 의한 대기오염물질의 농도분포 특성을 알아보기 위해, 2003년부터 2005년까지 3년간의 기상자료와 대기질 관측자료를 분석하였다. 해풍이 발생한 날은 총 231일 이었으며, 해풍이 발생한 날의 $SO_2$$O_3$의 농도는 비해풍일 경우보다 높게 나타나고 있어 광양지역의 대기질의 분포에 해풍의 영향이 중요한 인자임을 알 수 있다.

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