• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.593-610
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• 2020

The purpose of this study is to explore how the collectivism of Koreans has changed or has not changed. Through in-depth interviews and FGI with the older and new generations, keywords that express Korean collectivism today were discovered. First, the collectivism of Koreans is defined as 'selective collectivism', which is based on a more compact group consisting of self-selected members rather than a given group as before. Second, with the development of technology, online collectivism, in contrast to offline collectivism, emerged. Online collectivism is based on communication using online technology, and is characterized by horizontal relationship based on anonymity and 24-hour connectivity that transcends time and space. Third, the most important factor that composes Korean collectivism was found to be 'Cheong', which was recognized as an unchanged aspect of collectivism. Lastly, for Koreans, the group is closely related to self-identity, and for this reason, Koreans are obsessed with the sense of belonging to the group membership and the relationship with the members. The implications and limitations of the study were discussed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.191-200
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• 2022

This study analyzes the perception survey of the general public on the problems of a neologism(new words), which are frequently used in media media, and derives improvement measures and implications based on the data. In general, it can be seen that the creed is exposed and used indiscriminately through media, and those in their 20s and 30s are positive for the use of new words and those in their 50s and 60s are relatively negative. The biggest problem is that excessive use of creed can cause conflict and alienation between generations, and the need for correct Korean use is recognized overall as it can enhance Hangeul destruction and inappropriate social awareness. However, media outlets often use new words in a positive way to induce interest and enrich content by using them in the right place for the latest trends, such as small but certain happiness. As an alternative to this problem, self-purification of media workers is the most important, and it is recommended to encourage proper use of Korean through media literacy education and campaigns.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.125-134
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• 2022

This study aims to critically discuss the problems that need to be solved from a humanities perspective in order to utilize big data. It identifies and discusses three research problems that may arise from collecting, processing, and using big data. First, it looks at the fake information circulating with regard to problems with the data itself, specifically looking at article-type advertisements and fake news related to politics. Second, discrimination by the algorithm was cited as a problem with big data processing and its results. This discrimination was seen while searching for engineers on the portal site. Finally, problems related to the invasion of personal related information were seen in three categories: the right to privacy, the right to self-determination of information, and the right to be forgotten. This study is meaningful in that it points out the problems facing in the aspect of big data utilization from the humanities perspective in the era of big data and discusses possible problems in the collection, processing, and use of big data, respectively.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.404-413
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• 2022

As non-face-to-face classes have been adopted as an essential class method in universities after COVID-19, interest in ways to encourage student engagement is increasing. Class engagement is a prerequisite for improving the quality of education, so it is inevitably an even more important requirement in non-face-to-face classes. Therefore, this study examined the efforts and concerns based on the teaching experiences of three professors of D University, which have been operated by mixing non-face-to-face or non-face-to-face classes since 2020. As a result, both professors and students went through trial and error in the early stages of non-face-to-face classes, but over time, it was confirmed that students not only actively expressed their opinions but also voluntarily expanded the class activity. This study is meaningful in that it found the possibility that professors-led classes can develop into learner-participating classes through appropriate harmony between face-to-face and non-face-to-face and the use of various media. Data were collected through an autobiographical method.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.114-131
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• 2022

The goal of this study is to examine the impact of time perspective and life satisfaction of government and public institution employees on organizational SNS attitude and word-of-mouth effect. A total of 136 incumbent employees participated in this online survey. It was found that past-positive, present-hedonistic, and future time perspective positively affected life satisfaction and the organizational SNS attitude. Meanwhile past-negative time perspective negatively affected life satisfaction only, present-fatalistic time perspective did not negatively affect life satisfaction and organizational SNS attitude. Finally, life satisfaction showed a positive impact on word-of-mouth effect via organizational SNS attitude. By identifying psychological underpinnings of time perspective and life satisfaction, this study will provide theoretical and practical implications regarding internal communication and the effective management of government and public institution-operated SNS.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.464-477
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• 2021

This study is about university students' perception of intergenerational communication and its affecting factors. Based on literatures on intergenerational communication, the effect of stereotype on intergenerational satisfaction was testified and the mediating role of intergroup anxiety and the moderating role of communication competence were also analysed. Results showed that the effect of stereotype was mediated by intergroup anxiety, and the paths were different depending on the gender and communication competence. In the case of the male student group and the group with high communication ability, stereotypes affected intergroup anxiety, but intergroup anxiety did not directly affect intergenerational communication satisfaction. On the other hand, in the case of the female student group and the group with low communication skills, intergroup anxiety had significant effect on communication satisfaction. Also, it was found that the content of stereotype had an important effect on intergenerational communication satisfaction.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.586-597
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• 2021

The purpose of the study is to investigate how females in the 2nd vaccination group(that is, women between the ages of 14-26) perceive cervical cancer, HPV vaccine, and the current campaign on HPV vaccine. In-depth interviews with 19 female college students between the ages of 20-26 revealed that the participants perceive the cervical cancer and vaccine as unimportant due to limited information; they were exposed to related information at random and there were lack of important information; and information provided were viewed as gender-biased. Moreover, social taboo-ness, cost and fear of its side-effects were found to influence women from getting vaccinated. Results show that participants want more fact-based and practical information, information that includes peers and men, as well as a campaign that has more frequent contact and accessibility. Findings of the study can be used for HPV prevention education in the future targeting women between the ages of 13-35. The study provides suggestion for future research and changes needed in HPV vaccine campaigns.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.595-603
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• 2023

Recently, many public institutions have been conducting promotional activities using digital platforms. Communication methods using digital platforms have a very important meaning in that they can create new values that did not exist before by connecting and sharing information with various users. To this end, we tried to analyze YouTube videos of five government ministries and examine them. As a result of YouTube analysis by government ministries, most of them were mainly used as channels for policy promotion, and many were used as channels for new information. Although the message is delivered through the production of various contents, it was possible to look at cases where the target as a channel for communication was not clear and the purpose was unclear. In order to communicate with the people, it should be used as a channel for communication through content suitable for clear target setting and purpose.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.140-148
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• 2022

This study focuses on the finding out the structural effect of consumers' cognitive age affecting consumer innovativeness due to the mediating effect of perceived easy of use of mobile and perceived usefulness of mobile. For this study, a self report survey is conducted through a structured questionnaire, and a parallel double-mediated effect analysis is performed using the process macro of SPSS for the analysis. In the study results, it is found that the cognitive age of consumers directly have a statistically significant negative effect on consumer innovativeness. In addition, in the analysis to verify the mediating effect of perceived easy of use of mobile and perceived usefulness of mobile, it is shown that perceived usefulness of mobile has a positive and significant effect on consumer innovativeness. Through this, The contribution of this study can be attributed to the fact that it analyzed the structural relationship between the perceived ease of use of mobile and the perceived usefulness of mobile in the process of consumers' cognitive age affecting consumer innovativeness.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.228-236
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• 2021

This research investigates the causes of infringements related to authors' moral rights which has most conflict among moral rights of authorship, through analysis of judicial precedents and compare whether there subsists any differences in viewpoints between judicial precedent trend and those on behind the scene of broadcast production. Copyright is divided into intellectual property and moral rights of authorship. Right to the integrity of the work is part of moral rights of authorship and produce one content and used in various media. When the edit is needed to fit the organization and advertisement time, advanced consultation from the rightful owner or written consent is needed. However, under the time pressure or ignorance of copyright, the arbitrary edits are made and content is used. This infringes the right of the integrity of the work. When we produce and use cinematographic works and other audiovisual works, there are considerable variablilies stemming from authorship, production cost and program staff. Therefore, prior conscent is needed to acquire and use the copyright in a proper manner. However, due to production-oriented environment and low understanding of the copyright protection, we usually depend on the users' work practices rhather than insufficiency of copyright laws in dealing with the infringement of right to the industry. In conclusion, we need to provide meticulous work manual and to focus on systematic eduction of professional copyright manpower.