• Korean Association of Arts Management
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• no.49
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• pp.37-63
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• 2019

This study aims to find out how the photographing affects the satisfaction of visitor experience in the art gallery. We surveyed the visitors who visited the exhibition hall. In order to see if the selfie photographs positively affect the visitor satisfaction level, one-way ANOVA was conducted and the mediating effect of the flow and the moderating effect of narcissistic tendency and involvement was examined. As a result of study, First, in the relationship between photography and satisfaction, the group who took a photo but did not take a self-shot showed higher satisfaction than the group who did not take a photo and self-shot in the exhibition area. This result shows that photographing the art work in the exhibition hall gives experience-based satisfaction to the visitors, but self-shot does not show positive effect on the satisfaction. Second, the hypothesis that the flow degree will play a mediating role of the visitor's experience-based satisfaction in the relationship between art work photo-shot and self-shot type in exhibition hall was rejected. Third, the positive effect of involvement was shown only in the groups that did not take self-shot but took pictures in the exhibition hall. This shows that the satisfaction of the self-shot visitor is not affected by the degree of involvement of art. The results of this study are expected to help determine the policy for permission to take photographs in art galleries.

• Korean Association of Arts Management
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• no.53
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• pp.5-45
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• 2020

This study aims to deeply analyze the subjective attitude of jazz performance audiences in Korea using Q methodology. In order to establish a population for the research, we decided 'People's mind about jazz performances' as the main topic and finally selected a Q model consist of 38 statements after having a depth interview with corresponding experts. Additionally, from January to February 2019, we implemented a Q-sorting and individual interview to total of 27 people including people majored in music, jazz club members and other citizens. The result were the following. First of all, a musical-interest oriented type. People of this type understood watching jazz performance as a daily leisure activity and went to watch a show more than once a month on overage. Those people obtained information of performances and actors before attending a show using social network such as SNS and jazz clubs. They also had a big desire to have an emotional interaction with jazz musicians while having a fan signing event or performance. Secondly, a general-interest oriented type. This type of people had a tendency of considering watching a jazz performance as a especial experience and not a daily life event. Attending a jazz performance was a novel experience which could be done with their close friends in a special day. Thirdly, people with self-value oriented type. This people were majored in jazz and classic in their universities. As they had a concrete perspective, professional knowledge and experiences, they were more sensitive on the general quality of the performances such as show's sound, light, video, sound system of the theater, player's ability, level of facilities, accessibility, etc. rather than the reputation of an artist. This research did not only revealed jazz audience's subjective tendency using Q methodology but also demonstrated the types of jazz audiences and their characteristics. Therefore, this could be a meaningful study for suggesting a significant implication for the marketing mix of performance planning on each jazz audience type.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.163-173
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• 2019

The purpose of this study is to analyze the influence relationship of spectators' evaluation, perceived value, overall satisfaction, and loyalty on the service quality of Goyang International Flower Exhibition. As a result of analysis, first, it turned out that the higher the quality of the fair service, the higher the perceived value, overall satisfaction and loyalty. Especially, fair service quality showed a greater influence on overall satisfaction than on perceived value. Therefore, in order to improve the quality of the fair service, careful planning and operation of event content, accessibility, and convenience are required. Second, perceived value did not have a positive (+) effect on overall satisfaction, but it had a positive (+) effect on loyalty. The reason for this is that the spectators' evaluation of the perceived factors that can induce the interest of the flower product and the increase of the purchase, such as the quality problem of the product, the design problem, the exhibition and display problem, was low. Third, both perceived value and overall satisfaction had a positive (+) effect on loyalty, but the effect of overall satisfaction was greater than that of perceived value. Therefore, a strategy for enhancing the perceived value is required.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.168-181
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• 2012

The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6659-6668
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• 2014

This study examined the actual condition of the cultural welfare system for the disabled. The survey was completed by 21 public and private museums at a cultural welfare center in Gangwon-do, Yongwol-gun, specialized for museums only between 1 June and 31 July 2014. The study scale questions were analyzed by field surveys in cultural welfare centers and interviewing the museum directors. The results were as follows. First, there were cultural welfare service effects on the controlling culture, art and leisure activities for the disabled. Second, cultural enjoyment improved the quality of life and life satisfaction of the disabled. This study provides a database to improve policy regarding environmental construction, various program developments, visiting performance system development, and supplement and financial support for the disabled audience as a member of society.

• Korean journal of communication and information
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• v.40
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• pp.192-220
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• 2007

This study explored the official memory of Korean War through the War Memorial. The object of this study was the War Memorial in Yong-san, Seoul. This study investigated the politics of how the War Memorial would appear and the official memory of what the War Memorial would communicate. In the process of foundation of the War Memorial one-sided decision was made by the President and the Army. The aim of the War Memorial is to educate next generation. Anti-communism is the most important ground for value judgement of exhibition. In this sense, the War Memorial concretize particular interpretations on Korean War. This is the official memory of Korean War made by the War Memorial.

• Journal of The Korea Institute of Healthcare Architecture
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• v.21 no.4
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• pp.37-47
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• 2015

Purpose: Due to increase of interest in the viewing environment for the disabled, ordinances that are related to an optimal auditorium for the disabled are being executed. However, since there are no detailed criteria regarding the optimal auditorium, there is a necessity that it should be supported by more concrete criteria for installation. Therefore, the study is aimed to be utilized as basic data to suggest the criteria for installation of the optimal auditorium in the future through domestic and international legal standards and the analysis of design guidelines that are related to the auditorium for the disabled. Methods: First, legal standards and design guidelines that are related to the auditorium for the disabled were analyzed, and Second, items and things to be improved that are required to suggest the criteria for installation of the optimal auditorium in the future were looked into by comparing and analyzing each contents. Results: Items and considerations by items that are required to establish the criteria for installation of the optimal auditorium were looked into, and based on these results, concrete and standardized installation criteria can be suggested. Implications: Based on the analysis results, the optimal viewing environment for the disabled within cultural facilities can be created through establishment of more concrete installation criteria for the optimal auditorium in the future.

• Management & Information Systems Review
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• v.32 no.5
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• pp.233-260
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• 2013

This study reviewed previous studies about Relationships between Festival Participation and Festival Evaluations. Also relationships among the quality of festival participation and festival evaluation factors identified from previous researches were studied. According to the results in view of the relationship between the quality of festival participation and festival performances, hypotheses about the relationship between physical environment and contents identification and about the one between customer experience awareness and loyalty were rejected. On the other hand, the rest of hypotheses were supported having positive impacts.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.37 no.1
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• pp.23-32
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• 2019

Taking the boards and couplets of Changdeokgung Palace's Rear Garden as the research object, there were many studies about the humanistic interpretation of landscape elements, but there is no empirical study on Chinese visitors' landscape perception. Therefore, the purpose of this study is to find out how many Chinese visitors pay attention to the boards and couplets; If they are paid attention, how much they are understood and how helpful they are; Whether there is a difference in the perception of the boards and couplets in Buyongji and Ongnyucheon region. First, 97.5% of Chinese visitors read the boards of Changdeokgung Palace's Rear Garden, which proved that most Chinese visitors are highly aware of the boards and couplets because they are familiar with Chinese characters. Second, 'Chinese visitors who understanding of the boards and couplets' was shown to be significant value(0.00 < 0.05) and the average value was 3.39 > 2.97, indicating that the boards had a higher understood than the couplets. And 'Helpful of the boards and couplets in interpreting the entire landscape' was significant value(0.00 < 0.05) and the average was 3.85 > 3.37, indicating that the boards was more helpful than the couplets. Third, the results of the difference in the perception of the boards and couplets in Buyongji and Okryucheon region were that 'the board of Buyongjeong in Buyongji region' and 'the board of Soyojeong in Ongnyucheon region' are related to the surrounding landscape. Additionally, through practical interview, survey respondents(4 person) responded that understanding of the boards and couplets is closely related to their personal interesting orientations, educational background and experience. And the importance of the narrator's role was emphasized in appreciating the landscape by survey respondents.

• Korean Business Review
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• v.22 no.1
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• pp.139-156
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• 2009

This article investigates the relationships between motivation and revisit intention of visitors to Gangneung Danoje Festival as cultural festival with social demand. Out of 550 questionnaires distributed, a total of 514 usable questionnaires were collected. The hypothesized causal model was tested by logit model, which included satisfaction model to each program as well as overall satisfaction model to cultural festival. Model 1 is constructed with satisfaction and revisit intention to each program, and Model 2 with overall satisfaction and revisit intention to cultural festival. In this models causal variables were inputted including satisfaction to festival programs, frequency of visitation, days of stay, time required to destination. In Model 1 positive sign were shown by causal variables as satisfaction to each program, frequency of visitation, days of stay but negative signs was shown by time required to festival place. In Model 2 sign directions of causal variables were same in Model 1. In comparison, Model 2 is more significant than Model 1 on the basis of statistical theory as significance level and coefficient of determination. Consequently, cultural festival managers should test the satisfaction level of visitors to each program of cultural festival and make efforts to establish advanced program in order to attract more visitors.