• Journal of Service Research and Studies
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• v.13 no.4
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• pp.47-69
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• 2023

The main purpose of this study is to examine the mediating effects of performance satisfaction and audience loyalty through the motivation and community satisfaction of non-profit performance attendees in the local community. Motivations were examined by distinguishing between intrinsic and extrinsic factors to understand the profound desires of the audience. A survey was conducted targeting attendees who had experienced non-profit performances in the Jeju area over the past year to gather data. Ultimately, the survey responses from 363 participants were used as the basis for analysis. The results of the analysis indicated that higher levels of intrinsic and extrinsic motivations generally led to greater satisfaction and loyalty towards performances (H1, H2, H3). However, extrinsic motivation did not directly influence loyalty (H4). Nevertheless, both types of motivations were found to positively influence loyalty through performance satisfaction (H5, H8). While satisfaction with performances did not have a direct impact on community satisfaction (H6), audience loyalty was found to have a positive influence on community satisfaction (H7). Regarding motivations, performance satisfaction did not mediate the relationship between motivations and community satisfaction (H9). In the case of audience loyalty, intrinsic motivation showed mediating effects, while extrinsic motivation did not (H10). The process of motivation-satisfaction-loyalty-community satisfaction demonstrated a sequential pathway (H11). In conclusion, if local residents show interest and participate in non-profit performances, they develop a positive perception of the respective community. Therefore, performances provided at the local level should be recognized as crucial elements for the development of the community.

• Korean Association of Arts Management
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• no.50
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• pp.213-241
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• 2019

Recently, many interests in the economic contribution of performing arts for the city's tourist attractions have been increasing, and the policy projects supporting surtitle for foreign tourists are expanding. Therefore, the purpose of this study is to explore the acceptance process of subtitle systems using the TAM(Technical Acceptance Model) to understand the influential relations of factors affecting the viewing of the performance of subtitling service by foreign tourists. Data for empirical analysis were collected in a survey of foreign tourists who had experienced performance subtitles with smart pads in three languages. The results of this study are as follows. First, the higher the information system quality of the performance subtitles, the higher the perceived usefulness of the subtitles. Second, for Korean performances, the decreasing level of both the performance-based risk and the psychological risk has a positive influence on the viewing intent. But, the decreasing level of the financial risk has a negative influence on the viewing intent. Third, the decreasing level of performance risk has a positive influence on the perceived usefulness, while the decreasing level of psychological risk has a negative influence on the perceived usefulness. Finally, the psychological risk has the moderating effect of the viewing intention, which it has a negative influence on the perceived usefulness.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.129-130
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• 2013

오늘날 음악축제는 시장규모가 점점 커져가는 추세를 보이고 있으며, 다양한 장르의 축제가 계속적으로 생겨나고 있다. 이를 위해 시장형성이나 경쟁력 강화를 위한 방안의 일환으로 방문자개발을 위한 연구가 요구된다. 첫째 선행연구에서 제시한 품질평가 모형을 중심으로 음악축제의 핵심속성으로 관람객의 관람가치, 축제 매력성의 2가지 요인을 추가적으로 도출하여 반영하였다. 둘?, 몰입 후 행동에 대한 태도변화를 검증하기 위하여 몰입도 뿐만 아니라 몰입과정의 태도에 대한 관련상품 구매의도를 변수로 정의하였다. 본 연구를 위하여 음악축제 경험자 205명을 대상으로 실증분석을 실시하였다. 본 결과를 통해 공연기획사가 성공적으로 공연을 기획하기 위한 전략을 제시할 수 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.413-414
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• 2020

본 논문에서는 수중 문화재를 주제로 오감 인터랙션을 활용한 디지로그 전시 기법을 연구한다. 영상을 활용한 디지털미디어가 중심인 기존의 전시 기법에 시각, 청각, 촉각과 같은 다양한 감각기관을 활용한 인터랙션을 추가함으로써 관람객에게 새로운 경험을 제공하고자 한다. 프로젝션 매핑, 증강현실과 같은 디지털 기술과 난파선과 자갈, 실물 크기의 모형 유물과 같은 아날로그를 결합하여 관람객에게 실재감을 주어 효과적인 몰입감(flow)을 유도하고자 한다.

• Korean Architects
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• s.657
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• pp.126-127
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• 2023

10월 정기 답사 일정으로 아산 외암리 민속마을을 답사하고, 두 번째 일정으로 충남과학교육원을 답사했다. 아주 우연히, 바로 옆 '모나무르 카페 더 그린'이 괜찮은 카페라고 소개받아 추가로 답사를 했는데 건축물의 외관을 보았을 때는 별로 흥미를 느끼지 못했다. 그러나 반전이 있었다. 내부로 진입했을 때 건축물로 둘러싸인 내부에 중정으로 만들어진 워터가든에서는 놀라운 풍경이 그려지고 있었다. 중정에 설치된 워터가든을 에워싼 건축물은 카페, 예식홀 등 복합문화공간으로 구성돼 있어 관람객은 모두 워터가든과 곳곳에 설치된 조각, 예술품을 관람할 수 있으며, 자연 풍경도 같이 즐길 수 있었다. 많은 사람들이 즐기는 풍경을 보니 무척 재미있는 공간이라는 생각이 들었고, 이를 디자인한 건축사의 영감이 그렇게 부러울 수가 없었다. 우리는 주로 어떤 목적지를 선정해 답사를 하지만, 이처럼 예정에도 없었던 건축물과 풍경을 만나게 되면 답사의 즐거움이 배가 되는 기쁜 경험을 하게 되어 다시 다음 답사 일정이 기대된다.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.287-302
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• 2011

In this paper, we analyzed audience satisfaction procedures in performing art, specifically in musical, in terms of Expectation Disconfirmation Theory. We analyzed one's expectations and outcomes over time; we first classified audience expectations and outcomes about environmental elements as 'the first expectation'/'the first outcome' and about watching situation & content itself as 'the second expectation'/'the second outcome', then analyzed by comparing those two. Through surveying and analyzing the result, this paper serves that the ultimate fact which affects on the final audience satisfaction is 'the second outcome', which is the outcome about watching situation & content itself. This paper also shows that audience expectation toward physical quality of environment affects to 'the second expectation', then 'the second expectation' affects to 'the second outcome', so then affects to the final satisfaction. However, 'the first outcome' doesn't affect to 'the second expectation'; in other words, the physical environment does not affect much to the audience final satisfaction. We expect that our study provides clues for venue management in performing arts.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.11-19
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• 2018

This paper is about multimodal storytelling experience applying Virtual Reality technology in museum. Specifically, this research argues virtual reality in both intuitive understanding of history also multimodal experience in the space. This research investigates cases regarding use of virtual reality in museum sector. As a research method, this paper conducts a literature review regarding multimodal experience and examples applying virtual reality related technologies in museum. Based on the literature review to investigate the concept necessary with its related cases. Based on the investigation, this paper suggests constructing elements for multimodal storytelling based on VR. Ultimately, this paper suggests the elements of building VR storytelling where dynamic audio-visual and interaction mode combines with historical resources for diverse audiences.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Information Systems Review
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• v.25 no.2
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• pp.77-101
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• 2023

Due to COVID-19, paid virtual live-stream concerts have emerged as an alternative format and a new revenue model for in-person live concerts. Despite the increasing scholarly and practical interest in how participants experience paid virtual live-stream concerts, few studies examined participants' consumption and participation experiences. Thus, this study aims to provide insights into consumers' virtual live-stream concert experience by employing social representations theory (SRT). We explore the features of paid virtual live-stream concerts based on the C-P-N-D (Content-Platform-Network-Device) framework and the consumers' cognitive and affective perception. To this end, an SRT-based core-periphery analysis was conducted based on 239 responses to the open-ended survey questions. The results show that network-and device-level features of virtual live concerts and participants' overall perception are presented as core elements of paid virtual live-stream concerts, whereas content- and platform-level features are peripheral elements. This finding provides an in-depth understanding of the emergence of paid virtual live-stream concerts as an alternative concert format, thereby providing an invaluable understanding of a virtual live concert experience and theoretical and practical insights.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.151-168
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• 2017

Current research aimed to demonstrate a way to enhance the aesthetic experience of the general public while appreciating contemporary art via online platform. Contemporary art is highly complicated and are avoided by the general public. Meanwhile, previous research confirmed that external information can lead to better aesthetic experience and appreciation of the artwork. Therefore, current research hypothesized that provision of explicit information may enhance the appreciation of contemporary artworks and aimed to demonstrate which phase of the cognitive process from Leder et al. (2004) profits from the aid of written information. Experimental environment reproduced online curating platform to reflect the current trend on exhibition. In experiment 1, subjects were presented with written information and reported how well they understood the artwork, and their willingness to visit the artwork in real life. Results revealed that written information had a positive effect on overall appreciation. Further analysis discovered a full mediation between information comprehension, artwork comprehension, and willingness to visit. In experiment 2, ARS questions and an interactive interface were added. Results indicated that information enhanced comprehension and intention to visit the artwork. Expertise, self-reference, and artistic quality which belong to later stages of Leder et al. (2004) model, acquired higher scores on information conditions. In sum, the current research illustrated clear effects of explicit information in inducing better aesthetic experience and cognitive process of contemporary artworks in online environment.