• Korean Journal of Culture and Social Issue
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• v.10 no.1
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• pp.83-106
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• 2004

This study was conducted to explore how men's and women's self-construals do change according to gender-stereotype activation. The results showed that men have stronger gender-stereotypes and construe self more gender-stereotypic way than women. In general, women showed having less gender-stereotype but they construed self more stereotypic way. And the stereotype activation affected only on women to construe self less stereotypic way. Both men and women do accept physical appearance stereotypes more than other domains of gender-stereotype when they construe their selves. Gender-role stereotypes are more accepted by men than women, and gender-stereotypes of ability are more accepted by men but refused by women when stereotype was activated. And men accepted prescriptive gender-stereotype more than women. People of high gender-stereotype group construe self more stereotypic way than those of low stereotype group. But in low gender-stereotype group, women construe self less stereotypic way when stereotype is activated than when not. These results are taken to show, among others, that self-stereotyping of targets were different depending on whether the targets are man or woman, and that self stereotyping of an individual contributes to build a mechanism of maintaining gender-stereotype of a society to which he or she belongs.

• Korean Journal of Social Welfare Studies
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• v.44 no.1
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• pp.89-111
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• 2013

This study set out to investigate factors affecting gender-role stereotype. Data came from National Welfare Panel Study of 2010 and the final sample size were 4,196 women and 3,703 men in Korea. Hierarchical regression analysis was used for the analysis. The major findings of this study are as follows. First, the olders, the married and the lower level of income showed more traditional gender-role attitudes. Second, the employed women have more egalitarian gender-role attitudes than the not-employed but the employed men showed more traditional gender-role attitudes. And the more educated women showed more egalitarian gender-role attitudes but men's gender-role attitudes had no difference according to the education level. Third, self-esteem did not affect gender-role attitudes. And limitations and implications of the findings from this study were discussed with respect to further studies.

• Korean Journal of Social Welfare Studies
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• no.36
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• pp.129-149
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• 2008

This study examined gender differences of gender-role stereotype among Korean youth. Specifically, the contribution of youth's individual traits and parental background factors were tested. Data came from Korea Youth Panel Survey 2005. Analysis methods were t-test and regression analysis. The major findings of this study are as follows. First, the boys exhibited higher scorers on gender-role stereotype than the girls. Second, both boys and girls acquired higher masculine gender-role stereotype than feminine. Third, self-esteem, age, and mother's education influenced significantly boys' masculine and feminine gender-role stereotype. And self-esteem, age, mother's education, father's education and family structure influenced significantly girls' masculine and feminine gender-role stereotype, but mother's work status and income level did not. The limitations and implications of the findings from this study were discussed with respect to further studies.

• 한국노년학
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• v.36 no.4
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• pp.1109-1124
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• 2016

We examined the effect of stereotype threat (STT) on spatial working memory and facial emotion recognition in Korean elderly. In addition, we investigated the role of expected moderator such as self-perception of aging. Seventeen seniors (male=7) received basic cognitive tests including K-WMS-IV, MMSE and answered self-report questionnaires including self-perception of aging, anxiety of aging, attitude toward aging and age identity on the first visit. On the second visit, they were exposed to negative stereotype by reading a script detailing cognitive decline related to aging while a control group was exposed to a neutral content. Following the exposure, they were tested on a spatial-working memory task (Corsi-block tapping task) and emotion recognition task (facial expression identification task). The results showed that the seniors exposed to STT showed significantly lower performance on emotion recognition task (p < .05) (i.e., especially on the more difficult facial stimuli). In addition, there was a significant interaction between STT and self-perception of aging (p< .05), indicating that those who have positive self-perception of aging did not show impairment in emotion recognition task and difficult spatial working memory task under STT. On the other hand, those with negative self-perception of aging showed impaired performance under STT. Taken together, the current study suggests that being exposed to STT could negatively influence cognitive and emotional functioning of elderly. Interestingly, having a positive self-perception of aging could protect the underperformance caused by STT.

• 한국노년학
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• v.36 no.3
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• pp.751-763
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• 2016

In this article, we conducted a literature review about cognitive aging and social-psychological factors that influence cognitive function in old age. As getting older, cognitive function was mostly seen as declining, even though the effect of aging is differential across domains of cognitive ability. The negative view about cognitive aging might be reflecting social-psychological factors such as age stereotypes. Age stereotypes vary among different cultures, but appear to be negative in general. Negative age stereotypes are related to lower level of memory performances. Older adults who were experimentally presented with positive age stereotypes exhibited better memory performances than those with negative age stereotypes. Self-referent belief, appraisals of one's own cognitive abilities, could also affect actual performance in cognitive tasks. Older adults showed lower self-referent belief than younger adults, and it might explain memory decline in old age. Theoretical explanation and implication about the relationship between social-psychological factors and cognitive abilities were discussed.

• Asia Marketing Journal
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• v.3 no.1
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• pp.1-29
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• 2001

본 연구는 가족의 구매의사결정에 대한 실증조사로서 성별역할관념론 및 자원이론과 가족구성원의 지각된 영향 간의 관계를 규명하였다. 영향을 주는 구성원은 남편과 아내와 자녀로 한정했으며, 영향을 지각하는 가족구성원은 남편과 아내로 제한하였다. 성별역할관념변수는 Scanzoni Sex-Role Scale(SSRS)로 측정하였으며, 자원변수는 남편과 아내 각자의 수입과 교육수준으로 측정하였다. SSRS 는 요인분석을 사용하여 차원(요인)을 파악한 후 자원변수와 함께 지각된 영향 간의 관계를 규명하기 위하여 다변량 회귀분석을 사용하였다. 요인분석 결과는 Scanzoni(1975)의 분석 결과와 요인구조 면에서 차이가 있었다. SSRS 는 아내의 척도 2 개 차원과 남편의 척도 3 개 차원으로 구성되어 있다. 그러나 본 연구에서 남편의 척도는 1 개의 차원으로 나타났다. 조사대상이 된 제품은 TV, 냉장고, 세탁기, 침대, 장롱, 식탁, 자동차, 남성정장, 여성정장, 여행지로 모두 10 개 였다. 성별역할관념변수의 영향을 분석한 결과는 "제품 특이적"이거나, 영향을 지각하는 "지각주체 특이적"이거나, 성별역할관념의 "차원 특이적" 현상을 보였다. 또한 우리나라의 남편들은 성별역할관념변수에 상관없이 자기의 영향을 더욱더 크게 지각하는 반면, 아내의 영향을 더욱더 적게 지각하는 경향이 있었다. 아내들도 남편보다는 자기의 영향을 더욱더 크게 지각하는 경향이 있으나 남편만큼 강한 것은 아니었다. 이 결과를 분석하면 남편들은 남성우월의 전통을 유지하려는 경향이 높은 반면 아내들은 이런 전통에 변화를 기대하는 진보적 성향을 띠고 있는 것으로 해석된다. 본 연구의 결과 자원이론은 지지를 받지 못하는 것으로 나타났다. 다시 말해 자원이론은 부부사이에서 기대했던 영향과 반대 방향으로 나타났을 뿐만 아니라 부모와 자식 간에도 기대했던 것과 반대 방향으로 나타났다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.454-460
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• 2021

This study focused on the sex culture and the sexual rights of women, examining the gender-role stereotype that is related to the protection of the sexual rights of female college students and identifying the influence of self- esteem. The research was conducted on gender-role stereotypes, sexual assertiveness, and self-esteem among female university students attending four-year universities in Seoul and Gyeonggi. Four hundred eighty-two copies were used for analysis. The Pearson's correlation coefficient was used to identify the correlation between the variables. Multiple regression analysis was conducted to identify the mediated effects of self-esteem in the effects of gender-role stereotypes on sexual assertiveness. The Sobel test was conducted to confirm that the effects were statistically significant. The results of this study were as follows. First, the gender-role stereotype had negative correlations with self-esteem and sexual assertiveness. Self-esteem had positive correlations with sexual assertiveness. Second, self-esteem was found to be a partial mediating factor when the gender-role stereotype had a statistically significant effect on sexual assertiveness. Therefore, a coping strategy under the influence of the gender-role stereotype is necessary for improving the sexual assertiveness skill of female students. This study also suggests the need for sex role-related education programs or counseling on self-esteem.

• Korean Journal of Cognitive Science
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• v.14 no.2
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• pp.37-46
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• 2003

Two experiments were conducted to explore the implicit representation of gender-stereotype using primed naming task for prime-target pairs. In Experiment 1, Participants were presented gender's attributes as primes at SOA 250ms and were asked to pronounce person's names which differed in typicality and preference of gender's attributes. The results showed that gender congruent effects was not found, but typicality effects and interactions were found. In Experiment 2, Participants were presented gender's attributes as primes at SOA 250ms and were asked to pronounce gender's attributes which differed in typicality of gender's attributes. The results showed that woman's attributes superiority effects were found, but typicality effects were not. These results were discussed from a point of view of graded representation of gender stereotype and asymmetrical processing of gender stereotype to priming conditions in the implicit level.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.75-91
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• 2018

As more and more males are participating in the female dominated nursing profession in Korea, they are facing a number of discriminations such as department assignment on the job because of male gender stereotype. The purpose of this study is to examine hospital workers's gender role identity, gender stereotype, and the relationship between those attitudes and gender prejudice against male nurses. The results showed that the androgynous group had lower gender stereotypes and lower prejudice against male nurses than those of the other groups. Hospital workers had a strong tendency to believe that male nurses should work mainly in special departments such as emergency rooms, intensive care units, operating rooms and they think that the male nurses are not fit for caring patients because of the patients' unfamiliarity with male nurses. Gender stereotypes were positively correlated to prejudice against male nurses. Therefore, hospitals should consider developing a detailed plan to encourage a culture of gender equality by tackling the existing prejudice against male nurses so that male nurses can get the same opportunities as female counterparts in terms of department assignment and job promotion.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.464-477
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• 2021

This study is about university students' perception of intergenerational communication and its affecting factors. Based on literatures on intergenerational communication, the effect of stereotype on intergenerational satisfaction was testified and the mediating role of intergroup anxiety and the moderating role of communication competence were also analysed. Results showed that the effect of stereotype was mediated by intergroup anxiety, and the paths were different depending on the gender and communication competence. In the case of the male student group and the group with high communication ability, stereotypes affected intergroup anxiety, but intergroup anxiety did not directly affect intergenerational communication satisfaction. On the other hand, in the case of the female student group and the group with low communication skills, intergroup anxiety had significant effect on communication satisfaction. Also, it was found that the content of stereotype had an important effect on intergenerational communication satisfaction.