• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.387-395
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• 2011

This research the impacts of the tourism motivation and tourism product experimentiality to the korea national image and the results are as follow. First, chinese tourist' on korean wave showed sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Second, it showed all items of sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Through these results, first, Necessity is the possibility of knowing the thing there was grasp about tourism motive difference of the cold Chinese tourists' on korean wave. Second, there must be to cold current tourism goods development, must provide the possibility of knowing the thing was an experience characteristic to the tourists. With this character direction, presented a ongoing search that cold current korean wave tourism market measurement from governmental dimension, cold korean wave tourism goods development which applies the contents from enterprise dimension, theoretical foundation data triangular position from scientific dimension.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.68-78
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• 2014

Recently, media's attention to tourism is enhanced, and the proportion of tourism related content is increasing. Hence, the present study performed a content analysis of the travel news stories in major Korean newspapers to figure out the current state of travel journalism. A rotation sampling method was employed, and 53 days in 2013 were selected. Main coding categories were type, theme, and writer of the news stories and the degree of promotional information in the news stories. Differences among newspapers and the degree of inclusion of the promotional information according to news types and themes were analyzed. Analyses revealed the differences among newspapers and the degree of inclusion of promotional information was different according to the news types and themes. On the basis of the findings, problems of the travel journalism were identified, and possible measures to solve the problems were discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• Korea and Global Affairs
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• v.2 no.2
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• pp.41-61
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• 2018

This study suggests the conceptual basis to integrate local tourism support policy and local unification educational contents development strategy through theoretical analysis about 'Social Tourism' and 'cross-compliance'. Also the purpose of this study is to reinterpret existing tourism resources in order to apply it to the case of Busan. In this study, I investigated the data that have been studied in Pusanology and the history of Korean division. And I conducted interviews with 10 residents who have lived in Busan since the Korean War.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.550-558
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• 2015

This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.1-12
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• 2019

The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.145-146
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• 2012

현대사회가 여가 중심형으로 변화하면서 개인의 건강과 삶의 질 향상에 많은 관심을 보이게 되었다. 특히 관광과 결합된 레저스포츠 참여에 대한 만족, 지속의도, 레크리에이션 전문화, 웰니스 간의 관계에 대해서 연구하자 한다. 레저스포츠 중심의 관광활동 참여자의 만족은 지속의도에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 만족은 전문화에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 만족은 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 전문화는 웰니스에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.637-639
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• 2019

최근 관광산업은 AI, 빅데이터, IoT, 증강현실 등 4 차 산업혁명 관련 기술이 활용을 활용하여 관광산업 활성화를 도모하고 있다. 모바일 애플리케이션을 통한 개인 맞춤형 서비스가 다수 개발되고 있으나, 낙후된 지역사회 관광지에는 아직까지 테마로드 같은 콘텐츠 개발이 미비한 상황이다. 이에 본 연구에서는 QR 코드, 블루투스, 비콘 등의 기술을 기반으로 사용자가 쉽게 이용할 수 있는 위치 기반 서비스 알고리즘을 개발하고자 하며 이를 통해 침체된 구도시의 관광객 유치와 관람객들이 재미있게 활용할 수 있는 테마로드 콘텐츠를 제공하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.281-282
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• 2011

다양한 미디어가 공존하는 가운데 사용자의 미디어사용방식이 다양해지고 있다. 본 연구에서는 관광객이 여행전에, 여행하는 중에 어떤 관광정보미디어를 이용했는지 유형별로 살펴보고, 그 유형을 인구통계학적 변인과 관광객의 여행특성 변인을 통해 설명하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.733-736
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• 2007

Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.