• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.3
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• pp.103-113
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• 2015

This study is an evaluation index development research based on Gyeongju Historic Heritage Sites to identify the attractive Properties of Gyeongju, which decided to competitiveness of the historical city. We got the export Indicator candidate groups by the literature reviews and UNESCO, ICOMOS, and 49 Indicator candidate groups had been selected. In the end, we chose 42 attraction indexes in charm of the cultural heritage side, Cultural heritage tourism resources Side, Restraining force Heritage tourism Side three aspects based on the analysis of Importance(M), Standard deviation(SD), Content Validity Ratio(CVR), Agreement, convergence by using Delphi Technique. We can determine these indicators will be useful basic information, for improving the city's historic attractions. In the future, used these indicators as a basis for Attractions effectiveness evaluation of Gyeongju, Through which the attractions of Gyeongju can be re-recognized.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.396-405
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• 2015

Based on the number of employees and sales of tourism establishments in Chungnam ares for the period from 2009 to 2013, this study analyzes the regional growth characteristic of tourism industry using dynamic shift-share analysis. The data used for this analysis are obtained from "The Census on Basic Characteristic of Tourism Establishments". This study decomposes characteristics of Chungnam Area tourism industrial structure into three components: national growth effect, industrial mix effect and regional share effect. The results help to well understand the development and the competitive situation of Chungnam area tourism industry.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.339-353
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• 2003

In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.10a
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• pp.183-185
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• 2012

북극권의 최대 지주인 러시아가 국가 전략적으로 추진하고 있는 북극권 관광 프로그램 개발의 성과가 구체화되고 있다. 러시아는 2008년 북극해 지역의 'Russia Arctic National Park' 구상을 발표한데 이어, 2009년 6월 푸틴총리가 이 국립공원을 설립하는 법령에 서명함으로써 개발이 본격화되었다. 북극해 지역은 독특한 동식물상, 해빙, 문화유산, 인류의 북극 탐험 역사 등 타 지역에 비해 경쟁력 있는 경관과 콘텐츠를 갖추고 있는 것으로 평가되고 있다. 6월부터 9월까지 한정된 여행 기간, 북극해 지정학적 여건이 안정화되어 있지 않다는 점, 관광객의 안전을 담보할 구호 기반이 취약하다는 점, 이 지역에 방치되어 있는 폐기물의 처리 등은 극복해야 할 요인이다. 이 논문은 북극해 관광 현황, 국제사회 동향, 북극해 국립공원에 대해 살펴보고 이를 통한 시사점을 제시했다.

• International Commerce and Information Review
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• v.16 no.3
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• pp.307-329
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• 2014

Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon and key choice factors. This study seeks to figure out, using conjoint analysis, what factors Chinese medical tourists place importance on maximizing utility when selecting their destination and propose selection attributes that can lure medical tourists to Korea. Results showed that, of destination attributes, medical technology competitiveness proved be the most important and of lower levels, international accreditation proved to have the highest utility. This article presents the findings of valuable insights to medical institutions, travel agencies and related firms in their marketing activities.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.365-372
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• 2009

Brand equity of a tourist destination play a significant role in selecting a tourist destination because it is highly associated with its competitiveness. Nevertheless, a few research related to brand equity of a tourist destination has been conducted. Therefore, this study particularly focuses on the conceptualization work and deriving elements of brand equity of a tourist destination. One of the major research findings is that brand equity of a tourist destination comprises four elements including brand name awareness, perceived quality, brand associations and brand loyalty. In particular, brand loyalty turns out to be affected by other elements of brand equity, which verifies the hierarchy of effect among the elements of brand equity.

• Proceedings of the KGS Conference
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• 2003.11a
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• pp.132-137
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• 2003

세기의 전환기에서 우리 라라 지리학의 역할과 위상은 새로운 국면을 맞이하고 있다. 지식정보사회의 도래와 함께 공간에 대한 개념과 인식이 바뀌고 있으며, 교육환경도 빠르게 변화하고 있다. 대학을 포함한 교육현장에서 교육소비자들의 다양한 욕구에 능동적으로 대처하기 위한 발전적 대안이 모색되고 있는 현실을 감안할 때 지리학의 학문적, 실용적 경쟁력 확보와 대중화를 위한 노력이 절실히 요구되고 있다. (중략)

• 해운
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• s.70
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• pp.12-19
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• 2010

우리나라 서비스 산업의 경쟁력은 어느 정도일까? '09년 우리나라는 170억달러의 서비스 수지 적자를 기록하면서 경상수지 악화의 원인이 되고 있다. 이에 수출보험공사는 서비스수출산업 육성을 위해 "서비스종합보험"을 출시하고 국내 운송사업자와 관광 사업자에게도 금년 2월부터 수출보험서비스를 제공하기로 하였다. 다음은 최근 수출보험공사에서 시행하는 "서비스종합보험" 주요 내용을 정리, 편집한 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.370-379
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• 2020

This study examined the growth characteristics and competitive advantages of Korea's tourism industry compared to other Northeast Asian countries using the Balassa Indices and Shift-Share method. The analysis results showed that the growth of Korea's tourism industry over the past decade was due mainly to external factors, such as the growth of the global economy and the expansion of the tourism sector, while the role of growth momentum of the tourism industry itself was insignificant. Employment in Korea's tourism industry has shown relatively higher increasing rates compared to the rates of the total amount of sales and value-adding. This appears to be caused by the decreased absorption of the labor force in the tourism industry due to the overall capacity of job creation. (Ed note: This sentence was unclear. Please check the edits.)The competitive advantage of Korea's tourism industry has been strengthened over the past decade, but it is still inferior to other countries. The travel account balance showed that the economic size of the Chinese tourism sector had grown rapidly over the past decade, but the competitive advantage of the sector has been weakened. On the other hand, the economic size of the Japanese tourism sector has shown sluggish growth, while its competitive advantage has been strengthened significantly.