• Title/Summary/Keyword: 관광활성화

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Assessment and Enhancement of Ecosystem Services of Saemangeum Area (새만금 지역의 생태계서비스 평가와 증진 방안)

  • Seung-Joon Lee;Ji-Won Choi;Choong-Hyeon, Oh
    • Korean Journal of Environment and Ecology
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    • v.36 no.6
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    • pp.684-692
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    • 2022
  • This study was conducted to assess ecosystem services provided for Saemangeum agricultural and life sites and surrounding areas and establish measures to enhance them. The ecosystem services in the Saemangeum region were found to be different depending on its land use type. Before reclamation, the quality of ecosystem service in the Saemangeum region was high in all aspects: supply, control, culture, and support service functions. After the reclamation, however, the quality of supply, regulating, and support services declined. Therefore, it is necessary to enhance the quality of regulating and support services provided by semi-natural habitats such as rice paddy and reservoirs to improve the ecosystem service of the Saemangeum agricultural and life site. The suggested service improvement includes transforming natural ecosystems, such as forests and rural areas, and vast agricultural land into rural tourism and ecotourism and strengthening cultural service functions centered on education and research related to agriculture. To this end, it is necessary to utilize large agricultural land and agricultural infrastructure to promote agricultural production and rural tourism and government support for areas where the aging population is a problem.

Determinants of Satisfaction, Revisit Intention, and Recommendation Intention Using Decision Tree Analysis - Foreign Tourists Visiting Korea during the COVID-19 Pandemic - (의사결정나무분석을 활용한 방문 만족도, 재방문 의사, 타인 권유 의사 결정요인 분석 - 코로나19 상황에서의 한국 방문 외래관광객을 대상으로 -)

  • Won-Sik Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.129-136
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    • 2023
  • The study aims to examine the determinants that affect satisfaction, revisit intention, and recommendation intention with foreign tourists who visited Korea despite the threat of COVID-19. This study employs the survey data collected by the Korea Tourism Organization from 8,135 foreign tourists who visited Korea in 2020. As the survey data contains a mixture of continuous and categorical variables, decision tree analysis can ensure analytical validity for the research. According to the analytical results, the determinants affecting satisfaction are the purpose of the visit and acceptance of self-quarantine during their stay. The factors influencing revisit intention are the purpose of the visit, frequency of the visit, and acceptance of self-quarantine during their stay. The determinants affecting recommendation intention are the purpose of the visit, length of stay, and gender. Based on the results of this analysis, this study not only explains the relationship between these determinants and tourism satisfaction, revisit intention, and recommendation intention, but also suggests implications for revitalizing tourism activities.

A study on the promotion of Gangwon State barrier-free tourism (강원특별자치도 무장애 관광 활성화 방안 연구: FGI를 중심으로)

  • Ye-jin Kim;Bo-Mi Ban;Yeong-Gug Kim
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.289-304
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    • 2024
  • Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

A Study on Rural Interpreters' Experience in Rural Tourism Village (농촌관광마을 체험지도 인력의 활동특성 분석)

  • Cho, Young-Sook;Lee, Moon-Ju;Jo, Lock-Hwan
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.84-84
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    • 2009
  • 농촌관광은 농촌마을을 중심으로 활성화가 되어야하며 이를 매개로 하여 농촌주민의 농외 소득증대와 더불어 농촌 삶의 질을 높일 수 있다. 최근에 이르러 농촌관광의 성패는 그 마을이 가진 잠재적 어메니티 자원뿐만 아니라 이러한 잠재자원을 활용하여 마을을 성공적으로 운영할 인적자원이 보다 중요한 요인으로 인식되고 있다. 이에 본 연구에서는 농촌관광마을의 해설 및 체험지도 인력을 대상으로 활동특성 현황을 파악하고자 마을단위로 조사하여 분석하였다. 정부가 지원한 마을 중 가장 많은 부분을 차지하는 녹색농촌체험마을(농림수산식품부), 농촌전통테마마을(농촌진흥청)은 2009년까지 총 612개소이나 이 중 인력기반이 형성되었을 것으로 판단되는 2007년까지 선정된 농촌관광마을 403개 중 100개 마을을 무작위로 선정하였다. 조사대상은 마을의 추진위원장 중심으로 리더 100명, 추진위원장 추천의 마을해설 및 체험지도 인력 명단에서 2~4명 정도, 총 300명을 자기기입식 및 직접면접 조사를 병행하여 조사 분석하였다. 해설 및 체험지도자 활용유형을 생태해설, 생활문화, 농업기술, 전통놀이/문화, 전통 음식, 전통공예, 지역설화로 분류하였으며, 지도방법은 직접시현(체험)과 간접시현(안내/해설)으로 구분하여 분석을 실시하였다. 마을에서 활동하고 있는 체험지도 인력은 평균 6.6명이었고, 마을해설에 참여하는 내부인력은 평균 3.2명, 외부인력은 0.8명이었으며, 체험지도에 참여하는 내부인력은 평균 4.2명, 외부인력은 1명으로 나타나 마을해설보다는 체험지도에 외부인력을 더 활용하는 것으로 나타났다. 이렇게 마을에서 활동하고 있는 해설 및 체험지도인력들에 대해 농촌관광마을 리더들은 부족하다는 의견이 49%로 과반수 정도를 차지하여 농촌체험지도를 위한 인력이 부족하다고 판단하는 것으로 나타났다. 마을해설이나 체험지도에 참여하는 사람들의 체험지도 형태는 주로 새로운 지식을 스스로 공부하여 해설하는 경우가 45.5%, 전문화된 개설이 가능한 비율이 19.9%, 안내만 함 19.5%, 시연만 함 15.2%로서 대부분이 지도인력들이 스스로 해설에 적극적으로 참여하고 있었다. 또한 체험거리 한두 가지를 전문적으로 지도하는 비율(41.2%)보다 여러 가지를 종합적으로 지도하는 비율이 58.8%로 높게 나타나 한 사람이 몇 가지를 동시에 담당하여 지도하는 체험지도에 대한 전문성 확보가 미흡한 것으로 보인다. 이와 같이 본 연구에서 농촌관광마을의 인적자원 활용 현황을 살펴보고, 마을 해설사의 인적자원의 잠재성을 활용 농촌마을의 발전 동력을 찾고자 함에 연구에 의의가 있다.

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A Policy Community Model for 'Creative Cultural Contents Tourism' Infrastructure : A Case Study on Seongnam City ('창의적 문화콘텐츠관광' 기반조성을 위한 정책공동체 모형 -성남시 사례를 중심으로-)

  • Kim, Hyeong-Soo
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.177-190
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    • 2013
  • Recently, our society is seeing cultural value in a new light, perceiving it as an element that creates new values added. Reflecting this trend, the local governments in various levels focus on reviving the regional economies by enhancing cultural competencies and developing the culture and tourism industries. This research is conducted to perform the policy project 'administrative support plans to make Seongnam a hub of international culture and tourism,' which was proposed as part of the urban renewal strategy of the city. This study proposes the establishment of 'policy communities' to build the infrastructure for 'creative cultural content tourism' as a plan to accomplish the policy goal pursued by Seongnam. The focuses include what the policy communities are, how they work, and what the local government has to do with them for a successful implementation of proposed policies, by theoretically examining the composition variables of policy communities. In particular, the study concentrates on how to reconstruct the infrastructure for the culture content technology (CT) in the IT-based city and to transform itself into a city of "creative cultural content tourism". If the policy communities are formed under the proposed model in this paper, it is expected that they will become the viable alternatives in the field.

A Study of the Characteristics of Tourism SNS Information and the Influence of Social Capital on the word of Mouth Intention Through the Immersion (관광 SNS 정보 특성과 사회적 자본이 몰입을 통해 구전의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.27-41
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    • 2020
  • The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

해양문화공간 운영 활성화 방안 연구

  • Lee, Seung-Yeong;Lee, Tae-Hwan;Jo, Yeong-Seon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.10a
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    • pp.435-437
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    • 2013
  • 문화자원으로서의가치를내재하고, 접근성이양호한 등대 중일부를 문화교육시설, 공공편의시설 등을 확충하여 등대해양문화공간으로 지정(운영)하고 있으나, 지역(등대)별 해양문화 공연 프로그램의 획일화 등에 따른 집객효과 저조로 다양한 문화컨텐츠 도입이 필요하며, 지자체 등 유관기관과의 협업을 통한 해양관광 개발 등 시너지 효과를 극대화 하기 위한 방안을 연구하였다.

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탐방 - 국내 유일의 내국인 출입 카지노 강원랜드

  • Jo, Tae-Yeop
    • 방재와보험
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    • s.102
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    • pp.72-74
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    • 2004
  • 국내 처음으로 내국인 출입이 가능한 강원랜드 스몰카지노로 개장한지 3년 반이 지난 '강원랜드'는 지난 4월에 메인호텔과 '카지노 & 테마파크'를 공식 개관하는 등 성공적인 운영과 안정적인 엽업기반을 구축하여 꾸준한 성장을 하고 있으며 폐허가 되다시피 했던 폐광지역의 경제와 관광산업 활성화에 크게 기여하고 있다. 이번 호는 협회 중앙지부의 추천으로 강원도 정선군에 소재한 '강원랜드'를 찾아 안전을 담당하고 있는 전기방제팀 마광락 팀장을 만나 건물의 현황과 방재시설, 방화관리에 대해서 알아보았다.

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The study on the Activation of Tourism around North Korea Area Connecting the Railroad of Northeastern Asia (동북아 지역의 철도를 연계한 북한지역 관광사업 활성화 방안에 관한 연구)

  • Park, Heung-Soon;Ju, Yong-Jun
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.2271-2302
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    • 2008
  • The purpose of this research is to develop a tourism product that connects Northeast Asia and Korea by maximizing the geographical advantages in North Korea. Although Northeast Asia has enjoyed the tremendous amounts of potentials such as the natural, historical and cultural resources, some political and social limitations have prohibited its wider development of Tourism.

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An Efficiency Analysis of the Public Data by DEA (DEA를 통한 공공데이터의 효율성 분석)

  • Kim, dong-chan;Ock, Young-Seok
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.329-330
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    • 2016
  • 정부의 공공데이터 활성화 전략에 의해 행정기관과 공공기관의 정보공개 및 재이용이 활발해 지고 있다. 이러한 분위기와 함께 민간에서의 공공데이터 활용이 점점 늘어나고 있다. 하지만 당초 기대치에 못 미치는 성과와 공공데이터 개방하는 기관에는 정보화시스템을 운영하는 비용은 증가하였다. 따라서 상대적으로 민간에서 선호하는 문화관광 공공데이터를 통해 공공데이터의 효율성을 분석한 후 시사점을 도출한다.

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