• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.317-327
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• 2019

A tourist destination where nature and people coexist is needed for today's tourists who crave for various new experiences and attractions. In this respect, Slow city has its attractiveness as a good tourist destination and its potentials are being verified. The purpose of this study is to identify selection attributes of slow city which influence the perception of tourism professionals and finally to figure out its growth potential as a tourism destination. This study approaches and considers tourism industry worker's perception about slow city which previous studies have not been discussed. We examined that travel and tourism employees working on the tourism industry frontline, planning travel goods, providing information on tourist destinations, are less aware than the general public about slow city as a tourism destination.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• Journal of Agricultural Extension & Community Development
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• v.26 no.4
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• pp.193-203
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• 2019

Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.255-258
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• 2016

본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.1
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• pp.123-137
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• 2006

Die Geographie der Freizeit und des Tourismus in Deutschland ist eine relative junge Teildisziplin innerhalb der Geographie des Menschen, wenn auch bereits 1905 der Begriff der 'Fremdenverkehrsgeographie' eingefuehrt wurde. Angesichts der Forschungsrichtung hat diese Teildisziplin in dem letzten Jahrhundert mehrere Phasen durchlaufen. In der ersten Phase ihrer Entwicklung, die etwa von den 1920er-bis in die 1960er-Jahre dauerte, herrschte die 'Fremdenverkehrsgeographie' vor. Ab Anfang der 1970er-Jahre hat sich in der zweiten Phase die 'Geographie des Freizeiverhaltens' (Muenchner Schule der Sozialgeographie) durchgesetzt. Darauf folgte die 'Tourismusgeographie' und endlich in der vierten Phase etablierte sich die 'Geographie der Freizeit und des Tourismus'. Die Entwicklung der deutschen Geographie der Freizeit und des Tourismus in den letzten ca. 100 Jahren praesentiert nicht nor einen nachhaltigen Wandel und die Erweiterung in dem inhaltlichen Schwerpunkt der Forschung, sondern stellt auch eine zunehmende Bedeutungsaufschwung der Freizit und des Tourismus in der modernen Gesellschaft dar.

• Journal of Distribution Science
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• v.4 no.2
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• pp.81-106
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• 2006

The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time. This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations. In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value. The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.1
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• pp.56-64
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• 2011

Ecotourism is an alternative tourism which can be defined as responsible tourism in natural areas. This study deals with changing the tourists' environmental attitudes of ecotourism activities based on the elaboration likelihood model(ELM). The surveys were conducted based on the same participants to clearly measure the differences of environmental attitudes between pre and post-participation ecotourism activities. A total of 183 samples were collected in Upo Wetlands. The results showed that there were significant differences in the tourists' environmental attitudes between pre and post-participation ecotourism activities. This indicates that ecotourism participants delicately reinforce their eco-friendly attitudes through various ecotourism experiences and educational programs. The most significant finding is that anti-environmental behavior can be relieved with eco-friendliness through participation in ecotourism.

• Journal of the Korean Geographical Society
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• v.42 no.5
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• pp.788-807
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• 2007

To better publish geographical information on the Web, it is important to capture how Web technologies are changing. For a recent decade, Semantic Web has been developed by incorporating ontologies into the current Web, with an aim to make computers understand rather than simply display. Ontology, an explicit specification of a conceptualization, and the Semantic Web grounded on the ontology, have the potential for effective sharing and appropriate retrieval of geographical information. This paper describes a Semantic Web Service over the mobile Web that can offer pertinent tourism information according to user contexts. To do this, a tourism ontology was formalized in the PARA(Place-Attraction-Resource-Activity) ontology model by organizing tourist places, tourist attractions, tourism resources, and activities. Locational relationships between tourist places were also included in the PARA ontology model to take into account the movements of tourists on a railway network. The XML(Extensible Markup Language) Web Service in the middle tier manages the client-side request for information retrieval and the corresponding server-side response from the data provider. The PARA ontology was integrated into the XML Web Service for the concept-based discovery of tourism information. The applicability of the proposed system was tested through a simulation experiment for Tokyo tourism.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.187-199
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• 2009

The objective of the research is to investigate the causal relationships among functional value, emotional value, social value, perceived sacrifice, satisfaction, loyalty and behavioral intention. All in all, 296 respondents completed a questionnaire themselves in the presence of an interviewer who could be consulted about the response scales and other technical matters. Behavioral intention models were estimated by structural equation modelling using 7 latent constructs. The results demonstrated that the confirmatory factor analysis model provided a good model fit. The unconstrained model yielded a significantly better fit to the data than the constraint model. The effects of functional value and social value on satisfaction and behavioral intention were statistically significant. The effects of perceived sacrifice, satisfaction and loyalty on behavioral intention were statistically significant. As expected, satisfaction had a significant effect on loyalty. Functional value had an indirect effect on behavioral intention through satisfaction and loyalty. Moreover, social value had an indirect effect on behavioral intention through satisfaction and loyalty. Replicating and extending this study in other regions and other samples would test the generalizability of the present findings and provide a basis for an external validation of the framework developed in this paper.

• Journal of Korea Game Society
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• v.22 no.1
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• pp.109-118
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• 2022

The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.